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Account-Based Marketing (ABM) Manager

Location: Noida (Work from Office)

About the Role

We are looking for a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to drive targeted growth across high-value enterprise accounts. This role sits at the intersection of marketing and sales, owning personalized campaigns that directly impact pipeline and revenue.

You will work closely with Sales, Product Marketing, and Demand Generation teams to design and execute tailored outreach strategies for key accounts globally.

Key Responsibilities

• ABM Strategy & Execution Design and execute account-based marketing programs for targeted enterprise accounts
• Identify and prioritize high-value accounts in collaboration with sales teams
• Campaign ManagementPlan and run multi-channel campaigns (email, LinkedIn, events, content syndication)
• Drive personalized messaging tailored to specific accounts, industries, and personas
• Sales AlignmentPartner closely with Account Executives and SDRs to align on account plans and outreach
• Enable sales teams with insights, messaging, and campaign support
• Data & InsightsLeverage intent data, CRM insights, and marketing automation tools to refine targeting
• Track, measure, and optimize campaign performance and ROI
• Content & PersonalizationWork with content and product marketing teams to create account-specific assets
• Develop use-case driven narratives for enterprise buyers (CTOs, QA Heads, Engineering Leaders)
• Pipeline ContributionOwn ABM-driven pipeline generation and influence revenue outcomes
• Continuously experiment and improve conversion across the funnel

Requirements

• 3–7 years of experience in B2B Marketing / Demand Generation / ABM
• Strong understanding of SaaS, enterprise sales cycles, and developer tools ecosystem (preferred)
• Proven experience in running targeted campaigns for enterprise accounts
• Hands-on experience with tools like HubSpot, Salesforce, Marketo, Outreach, LinkedIn Campaign Manager, Demandbase (good to have)
• Strong analytical mindset with ability to translate data into actionable insights
• Excellent communication and stakeholder management skills

What We’re Looking For

• Strategic thinker with a revenue-first mindset
• High ownership and ability to operate in a fast-paced, high-growth environment
• Strong collaboration skills across sales, marketing, and product teams
• Creative approach to personalization and engagement for linkedin messages/ Leads account based messages + timeline post

We are looking for a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to drive targeted growth across high-value enterprise accounts. This role sits at the intersection of marketing and sales, owning personalised campaigns that directly impact pipeline and revenue. You will work closely with Sales, Product Marketing, and Demand Generation teams to design and execute tailored outreach strategies for key accounts globally.

Responsibilities:

• ABM Strategy and Execution: Design and execute account-based marketing programs for targeted enterprise accounts. Identify and prioritise high-value accounts in collaboration with sales teams.
• Campaign Management Plan and run multi-channel campaigns (email, LinkedIn, events, content syndication). Drive personalised messaging tailored to specific accounts, industries, and personas.
• Sales Alignment Partner closely with Account Executives and SDRs to align on account plans and outreach. Enable sales teams with insights, messaging, and campaign support.
• Data and Insights: Leverage intent data, CRM insights, and marketing automation tools to refine targeting. Track, measure, and optimise campaign performance and ROI.
• Content and Personalisation: Work with content and product marketing teams to create account-specific assets. Develop use-case driven narratives for enterprise buyers (CTOs, QA Heads, Engineering Leaders).
• Pipeline Contribution: Own ABM-driven pipeline generation and influence revenue outcomes. Continuously experiment and improve conversion across the funnel.

Requirements:

• 3-7 years of experience in B2B Marketing / Demand Generation / ABM.
• Strong understanding of SaaS, enterprise sales cycles, and the developer tools ecosystem.
• Proven experience in running targeted campaigns for enterprise accounts.
• Hands-on experience with tools like HubSpot, Salesforce, Marketo, Outreach, LinkedIn Campaign Manager, 6sense, and Demandbase.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.

Good to Have:

• Strategic thinker with a revenue-first mindset.
• High ownership and ability to operate in a fast-paced, high-growth environment.
• Strong collaboration skills across sales, marketing, and product teams.
• Creative approach to personalisation and engagement for LinkedIn messages/ Leads account-based messages + timeline post.

Key Responsibilities

• Make outbound cold calls to potential clients to generate interest in ERP solutions.
• Fix meetings/appointments for the sales team with qualified prospects.
• Conduct regular follow-ups with leads and nurture them through the sales funnel.
• Coordinate with the sales team to ensure smooth handover of leads and timely follow-ups.
• Maintain and update lead information in CRM for tracking and reporting.
• Support the sales team in achieving monthly/quarterly targets.
• Build rapport with prospects to create trust and long-term relationships.

Key Skills & Competencies

• Excellent verbal and written communication skills (English & Hindi preferred).
• Confident, persuasive, and result-driven personality.
• Ability to handle cold calling and objection handling effectively.
• Good coordination and teamwork skills.
• Familiarity with CRM or lead management tools will be an added advantage.

Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.

Job Summary
We are looking for a PHP Developer responsible for managing back-end services and the interchange of data between the server and the users. Your primary focus will be the development of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well.

• Minimum experience should be 5 years.
• Strong knowledge of PHP frameworks (such as OpenCart, Zend)
• Advance understanding of front-end technologies, such as JavaScript & JS based frameworks like jquery.

• Understanding of MVC design patterns.

• Good hands on in integrating payment API's and CRM software development.

• Preference for experience on rest API's.

• Proficient understanding of code versioning tools, such as Git.