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JOB DETAILS:

- Job Title: Director – Brand Marketing

- Industry: Media and entertainment Industry

- Experience: 8-12 years

- Working Days: 5

- Job Location: Noida

- CTC Range: Best in Industry

Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance

Criteria:

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
• Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
• Must have owned brand meaning, not just executed campaigns
• Must have launched or scaled a brand platform, not only shows or campaigns
• Prior ownership of earned media, social brand voice, and PR
• Fluent Hindi is mandatory
• Exposure to regional cultural contexts is a strong advantage
• OTT experience is a plus

Description

Role Overview (Non-Negotiable)

This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

What You Own

• Brand positioning, narrative, and long-term brand truth
• Brand tone, voice, and cultural posture
• Earned media, social brand voice, and PR narratives
• Final authority on how company shows up across all channels
• What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve company’s core positioning as the platform for India’s regional cultures
• Own master brand architecture across regions, IPs, and markets
• Protect the “red thread” connecting cultures without dilution or tokenism
• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations
• Act as Editor-in-Chief of company’s public voice
• Ensure social presence feels cultural, not promotional
• Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments
• Ensure every campaign has a strong idea, emotional depth, and scalability
• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling
• Ensure respectful, non-stereotypical representation of regional cultures
• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams
• Act as the brand conscience—calling out dilution or short-termism when needed

This Role Is NOT For

• Social media managers or execution-only marketers
• Brand marketers without commercial accountability
• Candidates who see brand and performance as opposing forces
• Candidates dependent on large teams or budgets to create impact

Required Skills: Advanced Flutter & Dart Expertise, Scalable Mobile Architecture Design, Performance Optimization & Profiling, OTT & Media App Engineering, Code Quality, Leadership & Cross-Functional Collaboration

Criteria:

• 6+ years of total software development experience with minimum 3+ years in Flutter
• Product-based company experience is mandatory (B2C scale preferred)
• Proven ability to own end-to-end Flutter mobile architecture for high-scale apps
• Strong expertise in Dart, Flutter SDK internals, and advanced state management (Bloc / Riverpod / Provider)
• Hands-on experience with platform channels and native integrations (Android & iOS)
• Deep knowledge of performance optimization: app startup time, FPS, memory leaks, widget rebuilds, rendering pipeline
• Experience with profiling tools (Dart DevTools, Android Profiler, Xcode Instruments)
• Strong skills in offline-first architecture, caching layers, and API integrations
• Ability to optimize video playback, downloads, DRM, and OTT workflows
• Strong command of clean code, SOLID principles, and scalable mobile system design
• Experience reviewing code and mentoring engineers (Senior IC role)

Description

Role Overview

We are looking for an experienced Flutter SDE III who can take complete ownership of architecture, performance optimization, and app scalability for our OTT mobile applications. This is a senior individual contributor role requiring deep technical expertise and the ability to influence design decisions at a product level.

Key Responsibilities

1. Architecture & Design (High-Impact IC Role)

• Own the end-to-end architecture of company’s Flutter mobile applications.

• Design scalable, modular, testable app ecosystems aligned with OTT-specific performance constraints.

• Lead decisions around state management, navigation hierarchy, API structure, offline capabilities, and security.

2. Performance & Device Optimization

• Diagnose and resolve mobile performance bottlenecks, including:

  o App startup time, FPS drops, memory leaks.

  o Heating issues, over-rendering, and expensive widget rebuilds.

  o Battery optimization, efficient network calls, caching strategy.

• Run in-depth profiling using tools like Dart DevTools, Android Profiler, and Xcode Instruments.

3. OTT-Specific Engineering

• Optimize video playback workflows for low-latency streaming.

• Implement efficient background processes for downloads, DRM, content sync, and push notifications.

4. Product & User Experience Ownership

• Collaborate closely with Product, Backend, and Video Engineering teams.

• Convert business/product requirements into high-performance technical solutions.

• Ensure UI/UX consistency across platforms while maintaining performance budgets.

5. Code Quality & Leadership

• Write clean, extensible, and maintainable code with strong adherence to SOLID and reactive programming principles.

• Review code for mid-level and junior engineers; act as a mentor across teams.

• Establish engineering standards, internal frameworks, and reusable components for long-term scalability.

Required Skills & Experience

Technical Must-Haves

• 6+ years of total experience with 3+ years in Flutter for large-scale products.

• Mandatory product-based company background (B2C scale preferred).

• Strong expertise in:

  o Dart, Flutter SDK internals

  o Bloc, Riverpod, Provider, or other state management approaches

  o Custom animations, rendering pipeline, shader-based optimization

  o Platform channels (Android/iOS) and native integrations

  o API integration, caching layers, offline-first architecture

• Strong understanding of mobile system design, scalable architecture, and low-level performance engineering.

Good to Have

• Experience with video streaming apps, OTT platforms, or media-heavy applications.

• Understanding of analytics frameworks (Firebase, Segment, Mixpanel).

• Exposure to CI/CD pipelines, automated testing, and fastlane.

Personality & Mindset

• Product thinking, not just feature-building.

• Ownership-driven with strong ability to take strategic technical decisions.

• Comfortable working in a fast-paced 0→1 and scale-up environment.

Why Join company?

• Work on a high-growth OTT app with millions of users.

• Opportunity to own the core mobile experience end-to-end.

• Build impact-heavy features at scale with a lean, highly skilled engineering team.

As a Product Manager, you will play a pivotal role in shaping the user experience and driving sustained engagement. You will be responsible for developing and executing strategies to retain existing users, reactivate dormant users, and enhance overall user satisfaction.

What Will You Do?

• Take end-to-end ownership of the product — identify market requirements, define the product vision, create design concepts, and shape the product roadmap.
• Lead the entire product development lifecycle, from ideation to launch, ensuring timely delivery of high-quality features.
• Collaborate with engineering teams to translate product requirements into technical specifications.
• Work with key stakeholders to define and prioritize product features and enhancements.
• Conduct market research and competitive analysis to identify emerging trends and innovation opportunities.
• Stay informed about industry developments and competitor products to maintain STAGE’s competitive edge.
• Champion user-centric design principles, collaborating with UX/UI teams to create seamless, intuitive user experiences.
• Gather and incorporate user feedback to drive continuous improvement in design and functionality.
• Partner with Marketing to develop go-to-market strategies for new features and product launches.

What You Bring

• Bachelor’s degree in Engineering or Computer Science
• 3+ years of proven experience as a Product Manager in the B2C segment
• Prior experience in the OTT / Streaming industry is highly preferred
• Strong analytical and problem-solving skills with a data-driven mindset
• Excellent communication and interpersonal skills, with the ability to influence and collaborate across teams
• Demonstrated ability to manage multiple projects in a fast-paced environment

Mandatory :

• Candidate must have 3–5 years of experience as a Product Manager in Growing Startups or Product-based companies, with proven experience in a B2C product environment.
• Candidate should have hands-on experience across the complete product lifecycle, including product vision and roadmap creation, requirement gathering and PRD documentation, feature prioritization and planning, execution with engineering teams and post-launch iterations.
• Candidate must possess strong analytical and data-driven decision-making skills, with the ability to define and track product metrics and KPIs to measure success.
• Candidate should have significant experience collaborating with UX/UI and design teams, including user research, prototyping, and A/B testing to enhance user experience.
• Candidate must have a proven track record of working effectively with cross-functional teams, demonstrating strong communication and stakeholder management skills.
• Candidate should have experience developing and implementing user retention, engagement, and activation strategies to drive product growth and customer loyalty.