Content Writer

at The Great Next

We're looking for some to supercharge Vakilsearch's content marketing practice - a Content lead



The Key responsibilities involve in overseeing content for Vakilsearch Services and to raise
brand awareness.

 To manage all writing material we create for business purposes, from online guides and articles to newsletters and social media posts.

Content Strategist responsibilities include publishing our monthly newsletter, tracking website traffic and user engagement and generating new blog post topics. If you have creative ideas about how to engage our audience online and have experience producing new content types, we’d like to meet you. Please share a portfolio or links to your published work, along with your application.

Ultimately, you will ensure our web content is on brand and adds value to existing and potential customers.

Responsibilities

• Manage our editorial calendar to ensure timely publication
• Assign blog posts to writers
• Identify gaps in our content and recommend new topics
• Create style guides to use as reference
• Proofread and edit written pieces before publication
• Schedule social media posts
• Conduct keyword and SEO research to understand customers’ needs
• Monitor web traffic and engagement (e.g. conversions and bounce rates)
• Coordinate with marketing and design teams to illustrate articles
• Follow industry-related news and generate ideas around trending topics
• Review and update published content as needed

Requirements

• Proven work experience as a Content Strategist, Content Manager or similar role
• A portfolio of published articles
• Experience in project management is a plus
• Knowledge of Content Management Systems, like WordPress
• Basic understanding of HTML and web publishing
• Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
• Experience using social media for business
• Solid writing and editing skills in English
• Time-management skills
• Ability to guide and motivate team members
• BSc in Marketing, Journalism or relevant field

About the role:

As a content marketer, you will expand our top of the funnel and strengthen our content-driven brand positioning. SEO being the backbone of our content marketing, is aligned with it. You will own the performance of blog posts and web pages that drive customers. You will report to our content marketing manager.

 

What you'll do:

• Be an SEO champ! Tell a product story that the Google algorithm loves. Understand our audience, their requirements and tie them with search volumes and user queries.
• Write content pieces that not just drive traffic but convert them.
• Build marketing collaterals that help leads in their decision-making process.
• You'd be expected to work with design, front-end, sales, and product to show the power of our flagship product.
• Work on different forms of content - blog posts, recording videos for YouTube, hosting podcasts.

 

Skills you bring to the table:

• You have a stronghold over SEO.
• You preferably have 2-3 years of experience working with a B2B marketing team.
• You are a great communicator, both verbal and written.
• Just like everyone in the team, you have maniacal attention to detail.
• You are a self-starter, capable of working independently.

Roles & Responsibility:
1. To write on a variety of topics related to education and courses offered by the colleges and institutions in India and educational news and updates etc.
2. Knowledge of writing articles, blog posts, descriptions, page titles etc. for digital media.
3. Create content which gives website readers access to information in a simple, easy to understand language.
4. The content writer should know the target audience and write content to engage and draw visitors.
5. Generate content, making smart use of keywords. The text should have relevant keywords and variations for better search engine ranking and indexing.
6. Creating stories from in-house reports/surveys monthly.
7. Developing new ideas for web content.
8. Work with team members to enhance content pieces.
9. Candidates handled a team will be given preference.
Desired Profile
1. Freshers with impressive writing skills are welcome.
2. As a web content writer, ability to write engaging content for websites.
3. Knowledge in writing content for websites/print/company blogs.
4. Good written and communication skills.
5. Awareness of Search Engine Optimization (SEO), internet marketing trends is a plus.
6. Excellent time management skills.
Personal Traits:
1. Excellent written and oral communication skills.
2. Excellent problem solving skills.
3. Should be excellent in Time Management, Planning Skills & Organizing Skills.

Job Description:

• Creation and execution of content strategy across social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) adhering to the brand's requirements and guidelines
• Develop engaging, creative, innovative campaigns and content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages

 

Technical Skills required:

 

• Working knowledge on prominent social media content updation dashboards.
• Understanding of key social media engagement metrices.
• Working knowledge of MS Excel and MS Power point. Good hands on knowledge on MS Excel is a plus.

 

Other requirements:

 

• Ability to work in a small yet closely-knit team and be willing to go an extra mile to help colleagues in time of need.
• Keenness to learn new things and grow.
• Good communication skills. May be required to speak to clients directly often.
• Ability to put across own PoV.
• Agreement to work long hours and even on weekends if required during peak work load periods. These would be seldom though may occur.
• Jovial and hardworking nature.

 

Selected intern's day-to-day responsibilities include:
1. Writing meaningful and engaging content in a number of different styles/tones with impeccable spelling and grammar
2. Developing a deep understanding of clients and what motivates them online and creating content based on the same
3. Working on the content for Social Media best practices
4. Write unique, engaging content and avoid plagiarism
5. Proofread content to make sure proper grammar is used
6. Conduct simple keyword research and use SEO guidelines

About Company:We are a bunch of people from diverse backgrounds with only one thing in common: an extreme passion for education. We have built an end-to-end platform to connect qualified teachers with schools/colleges. We envision this platform to enhance the learning experience of the student community by providing solutions to enhance the performance of teachers.

About the Internship:Selected intern's day-to-day responsibilities include:
1. Curating, growing and nurturing the educator community
2. Identifying and solving problems in the community
3. Owning the engagement and success of our community
4. Interfacing with teams from product, growth, and sales to align the community program perfectly with the business goals.

Only those candidates can apply who: are available for full time (in-office) internship and are available for duration of 2 months have relevant skills and interests.

* Freshers looking for jobs may also apply*
Stipend:INR ₹10000 /Month

Other perks:Certificate, Job offer (On successful conversion to a permanent employee, the candidate can expect a salary of Rs. 3 to 5 Lac/annum).

> Job Description Snapshot - Position: Content Writer (Technology) - CTC: 3-5 Lac pa - Location: Noida (Delhi NCR) > Building a product nation I believe products bring real value and want to see India become a Product Nation. Not IT Services, not BPO powerhouse, but an export house of scalable technology products. I want the world to use off-the-shelf scalable software products made and handcrafted in India. But it’s not going to be easy. We need to change our thinking, ask difficult questions, and come up with insane ideas. For example, I believe that all forms of transportation will become redundant one day, making our lives much more efficient. Our descendants will laugh at the idea that we actually drove our cars everyday to the other part of the town to be able to complete our work. Sounds insane or exciting? > Getting the word out To make a Product Nation, the simple first step is a product. And we built our first one. Customers from about 114 countries are using it to connect their customers from offline print media to online content. Scanova is a QR Code Management tool that allows businesses to create, design, manage, and track QR Code-based interactions. Scanova is a great product. But how do we get the word out? How do we get people to notice us? So we started blogging about it. A lot. And people did notice us. We get about 100,000+ page views per month. But you’ll agree that’s not enough. We need to reach a million people (or even a billion?) if we are to build a great product company. And for that, we need you. > Building the right team To achieve this vision, I am looking for a team that believes in what we do and is hungry for challenges. We are not looking for employees but hardcore problem-solvers. Specifically, we are looking for a Content Writer (Technology), who will be required to: > Content Generation - Research and brainstorm with team for topic ideas relevant to the target audience - Write full length blog articles (300-1500 words) for the company blog (http://scanova.io/blog) following best practices of content marketing and SEO - Write answers on Quora for topics related to the business - Create posts for the company’s social media platforms including Facebook, Twitter, Google+, and LinkedIn - Conduct secondary and primary research to enhance quality of articles - Create images for articles using online tools such as Canva - If required, develop content for website, email newsletters, and PR > Content Management - Operate and manage Wordpress CMS - View and report data via Google Analytics - Content Distribution - Schedule posts on social media platforms using management tools such as Buffer - Remain up-to-date on best Wordpress SEO practices to ensure higher rankings in search engines > Having the right skills Passion and endurance are a must. But we also expect a few other core competencies: - Excellent command over written and spoken English language - 2+ years of professional content writing experience (online or print) - Good understanding of latest content-related SEO best practices - Basic understanding of CMS such as Wordpress and image editing tools (Photoshop, Canva, Illustrator, Sketch) - Should be passionate about technology and active in reading - Should be active on social media platforms other than Facebook/Whatsapp Hunger to make a dent in this world > We take care of each other This is not just a team. It’s a family. And in a family, we take care of each other. Here is what you get for being a part: - Salary - CTC 3-5 lac per annum - Medical insurance - Opportunity to work in a small team that empowers you to make your own decisions - Opportunity to become a specialist in Inbound Marketing - Opportunities to socialize and make friends - the team will be co-working at Unboxed in Noida (Delhi NCR) > A little more about us We call ourselves Trycon Technologies. It was started in 2013 by Gautam Garg, Mukesh Gupta, and Swapnil Jain - all alumni of Delhi College of Engineering (2010 & 2011 batch). After college we worked for a couple of years in companies like Grail Research, Adobe, and Oracle. But like you, we wanted more from life. Not just money but freedom. Freedom to use our potential and freedom to make a real dent in this world. So we quit our jobs and came together in late 2013. We are not alone. Hyderabad-based Utthishta Seed Fund saw our progress and invested in us in 2015. This is our story. Let’s meet up so that we can learn yours. And always remember this: “The biggest risk is not taking any risk. In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks” - Mark Zuckerberg, 2011 Gautam Garg Cofounder, Scanova

We are into digital marketing with our new offering on Neuro Digital Marketing, with big data metrics on social media, so lots of learning and implementation, worked with almost every digital marketing company as a publisher and now we are directly being chased by conglomerates, We own many digital and web/app based products. Looking for content curator and story teller, who can glue the audience with the help of creative writing, bringing in virality and sentiments attached to it, understands the audience with psychographic segmentation. If it interests you, then join us. Must tell you we are a Startup Full of Zeal and Enthusiasm, and not funded but bootstrapped. But don't worry on about your salary (pun intended). Kindly don't send resumes due to an heated argument with your boss and you want to switch, but if you think you have spotted your career growth then join us send an email to andekafundaa.com@gmail.com, jobs@yashinfinite.com,