Windows Site Reliability Engineer

Please connect with me here and my linkedin.

Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Responsibilities:

● Curate compelling content and promotional materials to drive course promotion and brand awareness.

● Manage push notifications, email campaigns, and other marketing initiatives to engage and retain customers.

● Develop and implement effective retention strategies to reduce churn and increase customer loyalty.

● Develop out-of-the-box ideas to generate revenue and enhance brand awareness.

● Analyze campaign performance data and make data-driven decisions to optimize marketing efforts.

● Collaborate with designers to create visually appealing creatives for marketing materials.

● Work closely with cross-functional teams, such as product, support, and tech, to optimize the customer experience and increase retention.

● Generate revenue through strategic marketing initiatives and activities.

● Manage affiliate programs to drive sales and revenue.

● Stay informed about industry trends, competitor actions, and market developments

We are looking for an experienced AI Technical Architect who can design and lead end-to-end AI/ML solutions, define scalable architecture, and guide development teams in building intelligent applications aligned with business goals.

Key Responsibilities:

• Design AI/ML architecture and technical solutions.
• Lead AI strategy, model deployment, and integration.
• Build scalable AI pipelines and cloud-based solutions.
• Work closely with data scientists, developers, and stakeholders.
• Ensure best practices in MLOps, automation, and performance optimization.
• Evaluate new AI technologies and frameworks.

Responsibilities:

• Design and develop strong analytics system and predictive models
• Managing a team of data scientists, machine learning engineers, and big data specialists
• Identify valuable data sources and automate data collection processes
• Undertake pre-processing of structured and unstructured data
• Analyze large amounts of information to discover trends and patterns
• Build predictive models and machine-learning algorithms
• Combine models through ensemble modeling
• Present information using data visualization techniques
• Propose solutions and strategies to business challenges
• Collaborate with engineering and product development teams

Requirements:

• Proven experience as a seasoned Data Scientist
• Good Experience in data mining processes
• Understanding of machine learning and Knowledge of operations research is a value addition
• Strong understanding and experience in R, SQL, and Python; Knowledge base with Scala, Java, or C++ is an asset
• Experience using business intelligence tools (e. g. Tableau) and data frameworks (e. g. Hadoop)
• Strong math skills (e. g. statistics, algebra)
• Problem-solving aptitude
• Excellent communication and presentation skills
• Experience in Natural Language Processing (NLP)
• Strong competitive coding skills
• BSc/BA in Computer Science, Engineering or relevant field; graduate degree in Data Science or other quantitative field is preferred

General Description:Owns all technical aspects of software development for assigned applications

Participates in the design and development of systems & application programs

Functions as Senior member of an agile team and helps drive consistent development practices – tools, common components, and documentation

Required Skills:

In depth experience configuring and administering EKS clusters in AWS.

In depth experience in configuring **Splunk SaaS** in AWS environments especially in **EKS**

In depth understanding of OpenTelemetry and configuration of **OpenTelemetry Collectors**

In depth knowledge of observability concepts and strong troubleshooting experience.

Experience in implementing comprehensive monitoring and logging solutions in AWS using **CloudWatch**.

Experience in **Terraform** and Infrastructure as code.

Experience in **Helm**Strong scripting skills in Shell and/or python.

Experience with large-scale distributed systems and architecture knowledge (Linux/UNIX and Windows operating systems, networking, storage) in a cloud computing or traditional IT infrastructure environment.

Must have a good understanding of cloud concepts (Storage /compute/network).

Experience collaborating with several cross functional teams to architect observability pipelines for various GCP services like GKE, cloud run Big Query etc.

Experience with Git and GitHub.Experience with code build and deployment using GitHub actions, and Artifact Registry.

Proficient in developing and maintaining technical documentation, ADRs, and runbooks.

About the Role: 

As a Solution Design team member, you will be focused on designing solutions for some of the most challenging and exciting problems that we are working to solve in the logistics industry. You will be responsible for understanding the customer's business, supply chain challenges and building practical processes or technologically led solutions for these. This role is varied and fast-paced – constantly adapting to the logistics industry's landscape and business needs.

Key responsibilities:

• Study the customer's supply chain process and build a deeper understanding of industry-specific supply chains, their underlying & fundamental challenges, and build holistic solutions.
• Analyze data to come up with actionable insights.
• Drive implementation of complex engagements.
• Become a knowledge powerhouse within the organization for anything related to logistics.
• Develop holistic business requirements and drive product development while working with the product and technology team. 
• Take ownership of complex projects, work with cross-functional teams and drive the projects to completion. Be accountable for the overall technical excellence and quality of the technical output. 
• Educate and support customers, both pre-and post-sales, helping them with implementation, testing, integrations, and more.

Preferred qualifications:

• MBA with 4+ years of solid experience in Logistics.
• Good knowledge of logistics, preferably within Steel, Cement, FMCG, Transportation or related industries.
• Good to have experience working with B2B product-based organizations.
• Ability to understand the processes and cost drivers of customers from different industries.
• Strong analytical skills, with the ability to translate data into insights.
• Self motivated, result - oriented with a bias for speed and action.
• Good verbal, written, social, presentation and interpersonal skills.
• Ability to thrive in a multi-tasking environment and adjust priorities on-the-fly while still focusing on details and being analytical.

We are looking for a Content enthusiast to join our fast-growing EdTech brand. You will assist in creating, managing and improving content for various marketing channels. You will work on assets that create sales conversions, website, mobile app, direct user communications, and engagement campaigns and will analyze the performance of those assets in detail, crunch the numbers, and optimize them.

Our ideal candidate is a driven professional with demonstrable creative writing skills and also has a knack for data analysis. You should have the willingness to broaden your expertise and go the extra mile. As a content manager for a fast-paced EdTech brand, you should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.

Ultimately, you should be able to assist in overseeing all marketing content to ensure sales conversions, brand consistency, and a positive customer experience.

Responsibilities

• Work alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
• Manage content distribution to online and offline channels 
• Proofread, edit and improve content created by copywriters and ensure brand consistency
• Develop a thorough understanding of conversion optimization and apply it across our brands, platforms, and channels
• Analyze performance data and find creative ways for optimization
• Ensure compliance (e.g. copyright and data protection)

Requirements

• Excellent writing skills 
• Good command on English and Hindi
• Good organizational and time-management skills
• Ability to multi-task and follow deadlines
• Willingness to learn skills outside of comfort zone
• Not afraid of challenges and hard work
• Reliable team player with a sense of ownership
• Attention to detail
• Willingness to grow in a fast-paced environment
• Ability to take initiative
• Hands-on experience with MS Office, particularly Excel

Impeccable English, good communication skills, a humble and cooperative attitude, and lots of hard work are the other expectations of the firm.

We are a hardcore, fast-growth-focused environment and a place where only dedicated, stable, dependable individuals who are willing to immerse themselves completely in this cause can thrive.

This is a full-time work-from-office role based out of Gurgaon.

If you're extremely driven to succeed and grow and willing to go the distance, please apply.

Job description for Blockchain Developer

Responsibilities

• Create architecture features and interfaces by using programming languages
• Research and design blockchain technologies
• Develop and test blockchain technologies – Ethereum and Polkadot
• Protecting the application from bugs and cyber-attacks.
• Working closely with engineers, sales personnel, and other teams in designing and creating innovative solutions.
• Research, create and document existing and new blockchain structures and proposed solutions
• Writing excellent multithreaded codes
• Analysing the needs, resources, and problems of the company and provide necessary
solutions
• Working with open-source projects and codebases
• Keeping up with current blockchain technology and cryptocurrency trends

Requirement skills

• Strong background in software development or engineering with 2-3 years of relevant experience
• Strong conceptual knowledge on DeFi platforms
• Experience with solidity and node.js must
• Knowledge in go or rust
• Strong back-end skills
• Algorithms & data structures
• Basic knowledge of cryptography
• Peer-to-peer or P2P networks
• Qt Widgets module for GUI wallet application.
• Knowledge of current technology like microservice architectures and Docker
containers.
• B.E/B.Tech/BSc in Computer Science, Mathematics or similar field; Master’s degree
is a plus

Salary: Based on industry standards