Sales & Marketing Executive

About Orbo.ai

Orbo is building AI-powered tools for beauty brands that increase loyalty, stickiness, and conversions. Orbo's Beauty AI automation stack quickly adds a visual experience and personalization layer to any Brand / E-commerce / Retailer allowing businesses to connect with their customers in a unique way to create experiences and visual engagement. On the brand's end, it gives deeper data insights on facial attributes, skin tone, and various abnormalities that paves the way for further customized product research as per demographics, and market segmentation and reduces CAC significantly. These beauty AI capabilities along with augmented experience provide product recommendations that are hyper-personalized for individual needs. On the technology front, it seamlessly integrates with E-commerce platforms, offline retail outfits with kiosks, or independent mobile apps, it gives a real omnichannel experience the beauty and personal care. Visual experiences product segments: Makeup try-on, Deep skin analysis, Embedded hairstyle, Hair color augmentation, and Foundation shade finder.

Role Overview

We are seeking a highly motivated and creative Marketing Intern to support our digital and brand marketing efforts. The ideal candidate is passionate about technology, storytelling, and data-driven marketing. You will gain hands-on experience across email marketing, digital strategy, content creation, and campaign execution.

Key Responsibilities

• Assist in planning and executing digital marketing strategies across paid and organic channels
• Support email marketing campaigns — building lists, writing emails, and analyzing results using tools like Mailchimp/Zoho/Campaign Monitor
• Create and schedule engaging content for social media platforms (LinkedIn, Instagram, Twitter)
• Help with SEO research, content optimization, and blog/article drafting
• Track performance using tools like Google Analytics, Search Console, Meta Business Suite
• Work with cross-functional teams to gather content
• Lead generation
• Conduct competitive research, gather insights, and propose creative campaign ideas

Requirements

• Pursuing or completed a degree in Marketing, Mass Media, Communications, or Business
• Strong written and verbal communication skills
• Knowledge of social media tools, email marketing platforms, and basic digital marketing concepts
• Familiarity with Google Suite, Canva, and basic analytics tools
• Bonus: Experience or certification in SEO, email marketing, or digital advertising

What You’ll Gain

• Experience with real campaigns in a high-growth AI startup
• A certificate of internship and a Letter of Recommendation
• PPO opportunity based on performance

Job Type: Internship

Contract length: 6 months

Django Python framework

PostgreSQL database

• Coordinating with development teams to find out the needs of the application.
• Using the Python programming language to create scalable code.
• Application testing and bug fixing.
• Creating the back-end elements.
• Utilising server-side logic to incorporate user-facing components.
• Integrating storage methods for data.
• Design and implementation of high-performance, low-latency applications.
• Working in concert with front-end programmers.
• Upgrading the functionality of current databases.
• Creating digital technologies to track online activity.

• Develop advanced and secure applications for Android phones and tablets
• Continuously discover, evaluate and implement new technologies, libraries for application to improve the functionality
• Keep eye on new technologies to maximize development efficiency
  Unit-test based coding for modular coding, reusability;
• Writing readable code; Maintain technical documentation
• Bug fixes and improving performance of existing applications
• Work on new ideas for products, it’s prototypes and estimates
• Collaborate on projects with a closely knit team

• 6+ years of experience with expertise in Django CMS, Python, REST framework, AI framework
• MySQL Db usage, SQL queries
• Experience in using scraping tools.
• Microservices
• Docker and Kubernetes hands-on experience
• AWS Redis cache integration
• Deployment on AWS cloud, auto-scale
• Work will be rotational Shifts/ UK Shift
• Must be flexible to work on weekends/stretch for some hours

• Driving advertising revenues and business-planning process across cross-functional teams of the company
• Optimizing ad formats and backend software to maximize CPMs and Inventory fill rates without compromising on user experience
• Assessing different ad networks, negotiating the best rates
• Developing, implementing and maintaining timelines across multiple departments
• Translating strategy into detailed requirements for prototype construction and final product development by engineering teams
• Working closely with the product, engineering and business teams on the development, QA and release of the products
• Working closely with our M&A team to identify apps worth purchasing, price to pay and revenue optimization upside
• Working on Ad Hoc projects that the company may need to prioritize or ask you to get involved with basis your expertise

Desired Candidate Profile

• 2+ years of experience
• Strong experience in a mobile ad revenue and monetization role
• Hands-on experience in managing monetization across a portfolio of mobile products
• Knowledge of Ad Networks, Mediation and RTB
• Understanding of the Google AdMob framework and experience in dealing with ITV issues
• Excellent communication skills
• Ability to ideate & execute
• Experience managing & executing monetization across multiple apps (products) and use cases is a big plus    

• Writing reusable, testable, and efficient code
• Design and implementation of low-latency, high-availability, and performant applications
• Analysis, Automate and backtest the existing strategies
• Employing statistical applications to visualize and/or transform the distribution or dispersion profile of individual signals and support the mathematical formulation of multiple signal algorithms to rank securities for investment.

• Candidates should have strong coding skills in Python (NumPy, Pandas, matplotlib, Zipline) /Django/Java script etc.
• Basic understanding of front-end technologies, such as HTML5, and CSS3
• Must have Database knowledge like Open source, PostgreSQL, MySQL/SQ
  Learnability, teamwork and flexibility are important traits we look for.

• Create & Manage dashboards on various Mobile & web tools like Clevertap, Branch, Google Analytics, Zoho Page Sense, Firebase, and other data tools that marketing and product teams use on a daily basis.
• Create richer & holistic (collating multiple data sources/platforms) dashboards and reports on Tableau & Metabase for Product, Marketing & Business teams.
• Improve dashboards & set up alert systems on Sentry, Firebase, GA for product & technology teams to timely catch fatal crashes, errors.

Deliver data-backed insights & periodic analysis reports

• Perform deep data analysis to identify issues, trends, opportunities, and improvements possible in Acquisition, Activation, Transactions, Conversion Ratios & other driving product metrics. Present findings to product, marketing, and business stakeholders.
• Perform analysis to assess the success of ongoing product initiatives, provide insights to product managers & designers to iterate product features and flows.
• Create & Track product and marketing funnels to identify growth opportunities and problem areas. Collaborate with PMs and Designers to discover underlying reasons for drop points. Analyze Funnel, Cohort, Trends, LTV, DAU, MAU, Retention & user behavior using data & help teams make data-driven decisions.

Define measurement & success criteria for experiments, new features, and A/B tests.

• Collaborate with Product Manager to design, execute and analyze A/B tests, define target KPIs & control segments.
• Help Product Managers define success criteria and measurement standards for new features and product offerings.
• Ensure technical setup is there to MONITOR important KPIs and collect custom events data. Define custom events & properties to be tracked on Clevertap, GA, Zoho Page Sense.

Drive increased engagement & retention using Clevertap

• Define AARRR KPIs and Optimize them with CT multi-channel journeys by continuously performing A/B tests.
• Create detailed and diverse user segments to identify high, medium & low activity cohorts. Create strategies to increase the size of high-activity cohorts.
• Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.

Manage, Mentor & lead Product Analytics

• Act as an Analytics Subject Matter Expert in the team. Train, hire, and manage a team of analysts. Setup collaborative processes & management practices to help teams achieve important analytics goals.
• Assist the Product stakeholders to make data-driven decisions to achieve short and long-term goals relating to product growth.
• Collaborate & hire analysts to improve the overall product analysis capabilities.
• Research and be updated with upcoming technologies and trends in digital product analytics.
  
  

Experience

• Bachelor’s Degree in Computer Science, Engineering or any other related field.
• 4+ years of experience in mobile/web application analytics, business analytics, must have led or managed a team before.

Technical Skills

• In-depth knowledge & hands-on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.
• Expertise in dash-boarding tools like Tableau, Metabase, and Excel.
• Experience with data warehousing concepts and ETL development and tools
• Fetching and manipulating large data sets using SQL / Hive.
• Analyzing and visualizing large data sets: R / python.

Soft Skills

• Ability to prioritize and manage multiple milestones and projects efficiently.
• Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
• Detail-oriented, advanced problem-solving skills with customer-centric approach.