UX Researcher (Behavioural, Anthropology, Ethanography) at TalentXO · Pune · 2 - 7 years · ₹18L - ₹22L / yr · Profitable · Posted 26 Apr 2026
Role & Responsibilities
The User Researcher is responsible for generating deep, psychology-backed insights into user behavior, motivations, and decision-making within fintech and digital financial products. The role focuses on applying behavioral science, cognitive psychology, and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design, product, and business strategy. The role ensures user-centric, evidence-based decision-making across the organization.
A - Minimum required Accountabilities for this role-
- Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
- Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
- Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
- Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
- Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
- Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.
B - Additional Accountabilities pertaining to the role-
- Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
- Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
- Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
- Contribute to the development of internal research standards, methodologies, and best practices.
Ideal Candidate
- Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles
- Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior
- Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research
- Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements
- Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation
- Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology
- Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness
- Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams
- Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
- Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
- Candidates from institutes with strong behavioral research exposure are preferred
- Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
- Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights
- Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
- Preferred (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
Shubham Vishwakarma
Full Stack Developer - Averlon
About TalentXO
About
Company social profiles
Similar jobs (9)
What we are looking for
8+ years of experience in consumer insights, market research, strategy consulting, social intelligence, cultural insights, or a related research environment.
Experience independently owning custom research projects—from ambiguous brief through analysis,
synthesis, recommendation, and client presentation.
Strong qualitative and quantitative reasoning. You can work with both nuance and numbers without
overstating what the data proves.
Exceptional PowerPoint or Google Slides craft: storyline, executive writing, information hierarchy, charts, visual examples, and disciplined editing.
A portfolio of client-ready research decks or case studies that demonstrates synthesis and
storytelling—not merely attractive slide design.
Confident client presence and clear spoken communication, including experience presenting to senior
stakeholders and navigating difficult questions.
Hands-on fluency with modern AI tools for research and creative production. You know how to
prompt, critique, verify, refine, and combine outputs into work that does not feel machine-generated.
High ownership, speed, curiosity, and composure in a startup where priorities can move quickly and
important projects can arrive with short timelines.
You will stand out if you have
Experience in beauty, personal care, food and beverage, nutrition, home care, or another consumer category.
Agency-side experience managing multiple clients and deadlines without sacrificing quality.
Experience with social/video intelligence, digital ethnography, online communities, search, reviews, or
creator/influencer data.
A strong visual instinct and comfort using image-generation or design-assistance tools to make
abstract insights tangible.
Experience leading or mentoring researchers, even if you have not formally managed a large team.
Strong Usability / UX Testing and Validation Profiles
2
Mandatory (Experience 1): Must have 5+ YOE in product validation, usability testing, design thinking, or experience testing roles, working on digital products
3
Mandatory (Experience 2): Must have hands-on experience in testing user journeys, workflows, and interaction flows for web or mobile applications
4
Mandatory (Experience 3): Must have practical experience conducting usability testing, prototype testing, and concept validation with users before product release
5
Mandatory (Experience 4): Experience in identifying usability issues, user friction points, and iterating designs based on feedback and testing insights
6
Mandatory (Experience 5)- – Must have strong hands-on experience with Maze for prototype testing, unmoderated usability testing, surveys, and quantitative user research OR Content Square for customer journey analysis, heatmaps, session recordings, behavioral analytics, and digital experience optimization (atleast 1 tool experience is required)
7
Mandatory (Skills 1): Strong understanding of UX principles, interaction design, information architecture, and design thinking methodologies
8
Mandatory (Skills 2): Basic understanding of user behavior and usability heuristics to improve overall product experience
9
Mandatory (Company): Candidates from B2C consumer-facing digital product companies, fintech, e-commerce, or product-driven organizations
10
Mandatory (Education): B Des/M Des from Tier 1 college (NID, NIFT, IIT highly preferred)
11
Mandatory (Note) - This is NOT a UI/UX Design role. We are looking for Usability / Design testing candidates who specialize in testing product concepts, validating workflows, and creating prototypes purely for experimentation and usability testing
Strong UX Designer Profile with outstanding systems thinking and interaction design skills
2
Mandatory (Experience 1): Must have 4+ years of UX experience (with a Bachelor's in Design, 2022 pass-out) or 2+ years (with a Master's in Design, 2024 pass-out) at a product company, with strong systems thinking and interaction design skills
3
Mandatory (Experience 2): Must have demonstrable interest and hands-on work in design systems at scale.
4
Mandatory (Experience 3): Must have shipped/launched work, clearly outlining their contribution, discarded ideas, and original point of view.
5
Mandatory (Experience 4): Must have worked on a complex set of products involving systems thinking, having shipped a couple of them.
6
Mandatory (Skill 1): Must be able to use AI tools as a sparring partner and critique their output
7
Mandatory (Skill 2): Must have strong analytical skills and be able to work with data, understanding users' problems and critiquing design output
8
Mandatory (Company): Must come from a product company only (any product company — B2B SaaS or otherwise).
9
Mandatory (Education): Must have a design degree from a Tier-1 college (preferably NID Bangalore / Ahmedabad / Gandhinagar, IIT Bombay (IDC), IIT Kanpur, IIT Delhi, or CKP Bangalore)
10
Mandatory (Education 3): Must have an 11th/12th science background
11
Mandatory (Portfolio): Must have a UX portfolio (with case studies) that demonstrates end-to-end product thinking — problem definition, user research, systems thinking, wireframing
12
Mandatory (Exclusion): Candidates who have primarily focused on brand identity design, logo design, or packaging design will NOT be considered.
13
Preferred (Signals): Strong impact and complexity of work; experience at big product companies or high-growth startups
Conduct user research through interviews, surveys, usability testing, and competitor analysis.
Understand student pain points across university search, counselling, applications, document submission, and admissions.
Create user personas, journey maps, user flows, information architecture, wireframes, and prototypes.
Design intuitive web and mobile experiences using tools such as Figma.
Conduct usability testing and iterate designs based on feedback and product data.
Work closely with Product Managers, UI Designers, Developers, and other stakeholders.
Maintain and contribute to a consistent design system.
Ensure designs are responsive, accessible, and technically feasible.
Use analytics and user feedback to identify opportunities to improve conversion and engagement.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Hi everyone! At Pulse Labs, we are running a 100% online, paid research study for people living in India aged 25 to 65+.
• Eligibility: India resident
• Format: 100% Online
• Incentive: ₹20,000 + ₹750 welcome gift (if you complete the onboarding)
👉 Apply here: https://hubs.li/Q04rRMgY0
🎁 REFERRAL BONUS: Know a friend or colleague who fits? Share this link! If they participate, you'll earn a ₹200 referral bonus: https://pulse-labs.referral-factory.com/cazFUQT9
Key Skills
Product Design
Usability
UX Design
UI Design
B2C Products
User Research
Product Thinking
Roles & Responsibilities
- Design end-to-end user experiences for B2C digital products across web and mobile platforms.
- Translate user needs, business requirements, and product objectives into user flows, wireframes, prototypes, and high-fidelity designs.
- Conduct user research and usability analysis to identify customer pain points and improve product experiences.
- Create intuitive and engaging UI/UX designs while maintaining consistency with design systems and brand guidelines.
- Collaborate closely with Product Managers, Engineers, Researchers, and Business teams throughout the product development lifecycle.
- Participate in design reviews and incorporate feedback to improve usability, accessibility, and overall customer experience.
- Use data, user feedback, and product metrics to identify opportunities for continuous experience improvement.
- Contribute to and maintain design systems, reusable components, and UX standards.
Ideal Candidate
1.Strong Product Designer from top college profile
2.Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products
3.Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products
4.Mandatory (Company): Top B2C product company
5.Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority
6.Mandatory (Exclusion) - Only UX designer wont work, we need product designers
What you’ll get to do in this role:
Partner closely with product, content, and growth teams to shape user experiences for StoryTV and the Master App, defining what to build and how to build it.
Deeply understand user and creator behavior across short-form video, live streaming, and interactive social experiences.
Design end-to-end user journeys—from experience maps and storyboards to wireframes and high-fidelity prototypes.
Craft intuitive flows across content discovery, creator tools, engagement loops, and monetization journeys.
Ensure a seamless and consistent experience across StoryTV and the broader Eloelo ecosystem.
Plan and run usability testing to validate concepts and continuously improve product experience.
Contribute to scalable design systems and interaction patterns for rapidly evolving features.
What you’ll bring:
4-6 years of experience in UX/Interaction Design with a strong foundation in human-centered design.
A portfolio that demonstrates end-to-end design thinking, from research to shipped experiences (preferably in content, social, or creator platforms)
Ability to simplify complex product problems into intuitive, user-friendly solutions
Strong understanding of information architecture for content-heavy and social platforms
Ability to clearly articulate design decisions backed by user insights and data
Proficiency in tools like Figma, Sketch, or Adobe XD for wireframing and prototyping
Experience working in agile, fast-paced product environments
Strong collaboration and communication skills to work across cross-functional teams
High ownership, initiative, and a “make it work” mindset to take products from concept to launch
Strong Product Designer from top college profile
2
Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products
3
Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products
4
Mandatory (Company): Top B2C product company
5
Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority
6
Mandatory (Exclusion) - Only UX designer wont work, we need product designers
We believe that experience is everything. Experience.com has built the most impactful Experience Management Platform (XMP) available anywhere, with features to drive operational and behavioral change, in real-time, during the moments that matter. XMP delivers impactful business outcomes including increased customer satisfaction, brand loyalty, online reputation and visibility, as well as improved employee engagement, and compliance - making every experience matter more.
Founded in 2015 and originally founded as SocialSurvey, Experience.com is headquartered in San Ramon, Calif. and backed by SavantGrowth (fka Kennet Partners), Silicon Valley Data Capital, Tri-Valley Ventures, and Wilson Sonsini Goodrich & Rosati.
Indian Registered name: Buyers Road India Private Limited
URL: www.experience.com
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon