UX Product Designer (B2C, Fin-Tech),

Strong Angular Experience

Java

Rest API, SQL

OOPS concept, Design Patterns, Spring boot, BDD framework,

UNIX/Linux

Basic Python

CI/CD Pipelines

Agile development methodology

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

• Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
• Develop content strategies aligned with customer personas, journey stages, and business objectives.
• Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
• Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
• Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
• Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
• Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
• Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
• Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
• Assist in the planning, creation, and execution of holistic content marketing campaigns.
• Leverage automation tools to personalize content at scale and streamline content distribution.
• Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
• Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
• Maintain a deep understanding of our products, services, and the competitive landscape.
• Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
• Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

• 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
• Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
• Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
• Experience working with external marketing agencies and performing content quality assurance is a plus.
• Strong analytical skills with the ability to measure content performance and suggest improvements.
• Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

• Experience in the backup and recovery space or IT infrastructure marketing.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

Job Description:

• Prospecting, generating, qualifying, and following up on leads and appointment setting for external sales team
• Direct email marketing/cold calling to key clients and prospects
• Collaboratively work with the sales, marketing team to develop lead generation strategies to generate lead opportunities with prospective customers
• Initiates lead/demand generation strategies that include inbound/outbound sales and marketing campaigns and initiatives
• Research, track, maintain and update leads
• Develop a strong knowledge of the company’s products and services to facilitate the sales process
• Achieving sales lead generation and appointment quota

Key Responsibilities:

• Inside Sales
• Lead Generation
• Executive Email marketing and Cold calling
• International sales experience preferred
• Relevant IT/ERP sales experience preferred

Job Description:

• Understand business model and create project roadmap. Break down the big requirements into smaller chunks and prioritize as per the business outcome
• Actively work with product and technology team in a seamless manner
• Coordinate with the User Experience team to design the final intuitive UI and define the overall tech solution along with the IT team
• Leading project planning sessions
• Managing project progress and adapt work as required
• Ensuring projects meet deadlines
• Managing relationships with clients and stakeholders
• Conducting project review and creating detailed reports for executive staff
• Optimizing and improving processes and the overall approach where necessary
• Create User Journey as per Business expectations along with well-defined user cases, wire frames and workflow diagram
• Own the overall product and feature development projects

• Analyse user data & develop innovative growth hacks to drive user growth and engagement via all channels

Requirement / Desired Skills:

• Proven ability to lead, collaborate with cross-functional teams and manage interactions across Project life Cycle
• Hands on experience in creating user stories, user journey wire frames and workflow and defining acceptance criteria and success matrix
• Strong product design skills from both a technical API integration and user interface design perspective
• Excellent Project Management skills and experience working in Agile fashion
• Excellent communication skills to handle both executive-level discussions as well as functional/technical deep dives
• Demonstrate analytical and quantitative skills over performance matrices such as engagement, retention, conversion funnel, etc.

• Experience in a fin-tech domain is a plus.

• Accountable & Responsible for delivering initiatives and projects for region and country focused on implementing Web Analytics, Mobile app Analytics
• Spearhead Adobe Analytics implementation by working with Digital Customer Experience and Digital Sales & Marketing team
• Conduct and document journey walkthrough ensuring all scenarios, customer interactions are captured
• Understand business measurement requirements and translate these requirements into Solution Design Reference (SDR)
• Prepare tagging specifications in line with approved SDR
• Conduct QA on Adobe Analytics implementation
• Ensure tagging process governance, documenting all the necessary artefacts and approvals
• Mentor juniors in the team and train them on tools/techniques required for day to day deliverables
• Work with production teams & vendors to efficiently develop, implement, and maintain tracking strategies to seamlessly integrate other customer-level data

• 6+ years of experience in implementing Web Analytics & Mobile app Analytics, exposure to financial services domain is an added advantage
• Deep expertise & experience in implementing Adobe Analytics (Omniture) for complex requirements and maintaining JavaScript libraries
• Expert in implementing Adobe DTM/Launch web properties, Variables (eVars, Props, Events) and Rules (On-Page, Event and Direct Calls)
• Hands-on experience of working with clickstream data
• Experience with multi-channel and cross-channel attribution
• Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
• Expertise and experience leveraging Adobe Analytics to access web/mobile performance data, use the data and visualization to check data-collection accuracy and perform basic digital analysis
• Ability to think strategically, and then follow-through with detail-orientation, execution and managing competing priorities
• Strong negotiation and influencing skills
• Strong executive presence, communication, presentation and story-telling skills
• Self-motivated and good team player

• Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
• MBA or PGDM would have an added advantage

• Synthesize business requirements and translate them to appropriate technology solutions.
• Product development for C# and SQL based solutions.
• Modify existing software to correct errors, allow it to adapt to new hardware, or to improve its performance.
• Analyze user needs and software requirements to determine feasibility of design within time and cost constraints.
• Coordinate software system installation and monitor equipment functioning to ensure specifications are met.
• Design, develop and modify software systems, using scientific analysis and mathematical models to predict and measure outcome and consequences of design.
• Think strategically and balance short-term needs with longer-term business priorities
• Challenge status quo and champion new ideas throughout cross functional organizations; ability to inspire confidence and trust with peers and cross functional business teams

Required Qualifications:

• Bachelor's Degree in Computer Science, Computer Engineering, Chemical Engineering or related field
• 4+ years overall and as a C# programmer and 1.5+ years in WPF.
• Should have hands on experience on desktop application development using UWP or WPF
• Should have worked on WPF in recent projects.
• Well versed in C#, SQL, HTML5, Java Script, ASP.NET, WPF, and MVC
• Excellent communication skills
• Team oriented

Preferred Qualifications

• Familiar with project management methodology, Agile/Scrum and TFS or JIRA
• Proven experience working directly with end customers or internal business units
• Prior experience working with global development teams
• Experience in IoT environments
• Experience in working in Azure