Trade Head

ABOUT COMPANY

Our client is one of the strongest Consumer brands in the Bakery category, having a 25000 sq ft state-of-the-art centralized manufacturing facility with European equipment near Ahmedabad, Gujarat. The founding team consists of a ‘Master Baker’ from Le Cordon Bleu, Paris, one of the finest culinary institutes in the world and an IIM-A alumni with a McKinsey background.

JOB PURPOSE

The role requires to develop business by planning, directing and implementing sales strategies and programs to achieve or exceed the sales objectives for the company. Business Channels are Traditional Retail in Distribution, Modern retail, General trade and Corporate sales business for our bakery products

KEY RESPONSIBILITIES

1. To effectively manage the business in the concerned cities/regions and achieving the sales objectives

a. Setting targets and monitoring them monthly to ensure that they are in line with the business plan

b. Meeting the revenue and margin targets for the business

c. Generating sales of company products through a team of salesmen/retail promoters in order to achieve or exceed the annual sales targets

d. Analyzing the sales trend and taking corrective actions wherever necessary

e. Any other special assignments as applicable

2. To develop and maintain a strong sales infrastructure and an aggressive sales team

a. Managing, directing and coordinating the activities of the Area Sales Managers & Sales Officers

b. Sales team deployment as per the company's requirement and as per the budget

c. Accomplishing sales human resource objectives by orienting, training, assigning, scheduling, coaching, counselling, and disciplining employees in assigned retail stores

d. Appointing the right set of channel partners with appropriate experience, good infrastructure, financially strong and with an attitude to grow.

3. To plan, prepare and exist control over sales budget, sales forecast, sales plan etc.

a. Developing sales plan to ensure optimum utilization of resources in the region

b. Meeting sales financial objectives by forecasting requirements

c. Preparing an annual budget, scheduling expenditures, analysing variances and initiating corrective actions

d. Ensuring that all promotions are within the budget

e. Preparing sales growth blueprint for the future

4. To ensure coordination and relationship management with distributors, customers, as well as other departments

a. Ensuring that distributors and customers in the region are provided with information about new products and services in order to improve sales in the region

b. Developing and maintaining an efficient distribution network

c. Ensuring commercial hygiene by monitoring damages, complaints etc

d. Liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in order to provide brand visibility and promote sales in the region

e. To continuously gain and update category and channel expertise

f. Continuously acquiring knowledge regarding the industry, market construct, and customer behaviour to enable effective business plans

g. Acquire knowledge regarding competition product, strategies to counter attack competition in the best possible manner

SKILL REQUIREMENTS

1. Knowledge: 

a. Sound knowledge of sales and sales administration processes

b. Strong understanding of modern trade and general trade

c. Understanding of perishable/limited shelf life products (e.g. dairy, bakery, juices etc) would be preferable

d. Knowledge of ERP systems would be a plus

2. Skills: 

a. Strong leadership skills

b. Excellent communication and negotiation skills

c. Presentation skills

d. Ability to manage and lead a team

e. Strong decision making ability

f. Ability to build relationships

g. Excellent business acumen

3. Attitude: 

a. Self-motivator

b. Aggressive

c. Sincere

d. Positive approach to problem solving

e. Commitment to achieving the sales targets

f. Dynamic and exploratory

4. Educational Level

a. Graduation: Any specialization

b. Post-Graduation (Must-have): PGDM/ MBA in Marketing or Sales Management

5. Experience

a. Preferably be from FMCG or Organised Modern retail background