Trade Head

Key Responsibilities:

👉🏼 Demonstrate effective selling skills and product understanding to uncover customer needs

to position an appropriate solution.

👉🏼 Update and create tailored client proposals and negotiate further to close the deals.

👉🏼 Understand, monitor, and evaluate industry trends and customer drivers.

👉🏼 Manage proposal response process, including detailed RFP requirements, content

creation, and inputs from various sources.

👉🏼 Nurturing accounts and contacts through various mediums of communication.

👉🏼 Develop and implement overarching sales and business development strategy, sales

processes, structure, and best practices across the company.

👉🏼 Support deal structure and pricing with business value analysis; negotiate prices for

proactive bids and proposals.

Lead Generation & Prospecting: Research and identify potential business clients.

 Product Presentations: Conduct compelling online product demonstrations and presentations to showcase the value of our SaaS product.

 Sales Cycle Management: Manage the end-to-end sales process from initial outreach to qualifying leads and closing deals.

 Relationship Building: Develop and maintain strong, long-lasting relationships with key decision-makers.

 CRM Management: Maintain accurate and up-to-date records of all sales activities and client interactions in the CRM.

 Market Analysis: Stay updated on industry trends, competitor activities, and feedback from prospects to help improve product offerings.

JOB PURPOSE

To lead and drive the overall Domestic B2C Sales business with complete ownership of revenue generation, sales strategy, team performance, and business growth. The role involves managing multiple levels of the sales hierarchy, improving lead conversion, driving sales productivity, and ensuring consistent achievement of revenue targets.

KEY ROLES & RESPONSIBILITIES

• Take complete ownership of domestic B2C revenue targets and ensure achievement of monthly, quarterly, and annual business objectives.
• Lead, mentor, and manage Inside Sales Representatives, Assistant Managers, Deputy Managers, and Managers.
• Develop and implement effective sales strategies to drive revenue growth and improve conversion rates.
• Define individual and team-wise sales targets, KPIs, and performance benchmarks.
• Monitor daily sales metrics, including calls, demos booked, follow-ups, conversions, and revenue generation.
• Conduct regular sales reviews, performance meetings, and strategic discussions to ensure accountability across all levels.
• Ensure effective implementation and utilization of CRM tools (such as Zoho) for lead management, sales tracking, and reporting.
• Analyze sales performance, identify conversion gaps, and implement corrective action plans.
• Conduct regular training and coaching sessions to improve product knowledge, counselling skills, objection handling, and sales effectiveness.
• Present sales performance reports, revenue forecasts, and business improvement plans to senior management.

KEY RESULT AREAS (KRAS) & KEY PERFORMANCE INDICATORS (KPIS) KEY RESULT AREA KEY PERFORMANCE INDICATORS

• Revenue Generation- Achievement of monthly, quarterly, and annual revenue targets.
• Sales Conversion- Month-on-month revenue growth and business expansion.
• Sales Performance -Team target achievement, conversion ratios, and average revenue per sale.
• Team Productivity -Productivity and target achievement across Managers, Team Leaders, and Executives.
• Lead Management -Lead utilization, quality, follow-up efficiency, and conversion rates.
• Process & CRM Management -CRM compliance, sales reporting, and process adherence.
• People Development -Team retention, training effectiveness, and leadership development.

EDUCATIONAL QUALIFICATIONS

 Graduation in any discipline from a recognized university is mandatory.

 Post-Graduation / MBA in Sales, Marketing, Business Administration, or a relevant discipline will be preferred

EXPERIENCE REQUIREMENTS

 10–12 years of overall experience in Sales and Business Development.

 Significant experience in Domestic B2C / Inside Sales operations.

 Proven experience in managing large sales teams through multiple levels of management.

 Demonstrated track record of achieving revenue targets and driving business growth.

 Experience in CRM-driven sales environments and performance management. 

REQUIRED SKILLS & COMPETENCIES

 Strong leadership, team management, strategic planning, and business development skills.

 Excellent revenue management and business development skills.

 Strong understanding of B2C sales processes, lead funnels, and conversion management.

 Excellent analytical, communication, negotiation, and decision-making skills.

 Expertise in CRM management, sales reporting, and performance monitoring.

 High ownership, accountability, and result-oriented approach.

OVERALL ACCOUNTABILITY: Complete ownership of Domestic B2C revenue, sales team performance, lead conversion, and sustainable business growth.

Work with the Founder to identify and prioritise the most promising customer segments, then build and manage a qualified sales pipeline. Potential channels include cafés and restaurants, corporate and institutional accounts, premium retail, gifting, events and residential communities. • Prospect actively through cold outreach, referrals, LinkedIn, WhatsApp, field visits, networking and direct introductions. • Conduct product meetings, tastings and sampling with prospective customers and decisionmakers. • Understand customer requirements, prepare commercial proposals, negotiate terms and convert opportunities into paid orders. • Manage the complete account journey—from first conversation and order confirmation through payment, collections, reorder and account growth. • Maintain an accurate CRM or sales tracker covering leads, meetings, proposals, next actions, closures, lost opportunities, account revenue and reorder behaviour. • Coordinate with production and operations so that samples, stock and deliveries remain aligned with active opportunities.