Test Automation Engineer

Proficiency in Tailwind CSS for development.

Experience in troubleshooting and debugging frontend applications.

Solid understanding and hands-on experience with either Angular or React.

Strong communication skills with the ability to collaborate effectively within a team.

A keen eye for detail and a passion for creating seamless user experiences.

Role Overview

We are looking for a Senior Marketing Analytics professional with strong experience in Marketing Mix Modeling (MMM), Attribution Modeling, and ROI analysis. The role involves working closely with marketing and business leadership to deliver actionable insights that optimize marketing spend and drive business growth.

Key Responsibilities

• Analyze large-scale marketing and customer datasets to deliver actionable business insights.
• Build and maintain Marketing Mix Models (MMM) to measure media effectiveness and optimize marketing investments.
• Design and implement attribution models (multi-touch, incrementality, lift analysis) to evaluate campaign performance.
• Perform ROI, CAC, ROAS, and funnel analysis across marketing channels.
• Write complex SQL queries to extract, combine, and analyze data from multiple sources.
• Use Python for statistical analysis, regression modeling, forecasting, and experimentation.
• Develop and publish Tableau dashboards and automated reports for leadership and stakeholders.
• Work with marketing platforms such as Google Analytics (GA4), Adobe Analytics, Salesforce Marketing Cloud, Marketo, or similar tools.
• Collaborate with cross-functional teams to define KPIs, reporting requirements, and analytics roadmaps.
• Present insights and recommendations clearly to senior leadership and non-technical stakeholders.
• Ensure data accuracy, consistency, and documentation of analytics methodologies.

Required Skills & Qualifications

• 8+ years of experience in analytics, with a strong focus on marketing or digital analytics.
• Hands-on expertise in Marketing Mix Modeling (MMM) and Attribution Modeling.
• Strong proficiency in SQL and Python for data analysis.
• Experience with Tableau for dashboarding and automated reporting.
• Working knowledge of Google Analytics / GA4, Adobe Analytics, and marketing automation or CRM tools.
• Strong understanding of data modeling, reporting, and ROI measurement.
• Excellent stakeholder management, communication, and data storytelling skills.
• Ability to work independently in a fast-paced and ambiguous environment.

Good to Have

• Experience with Power BI / Looker / BigQuery
• Exposure to A/B testing, experimentation, or econometric modeling
• Experience working with large marketing datasets and cloud platforms

Role Overview

We are looking for a Senior Marketing Analytics professional with strong experience in Marketing Mix Modeling (MMM), Attribution Modeling, and ROI analysis. The role involves working closely with marketing and business leadership to deliver actionable insights that optimize marketing spend and drive business growth.

Key Responsibilities

• Analyze large-scale marketing and customer datasets to deliver actionable business insights.
• Build and maintain Marketing Mix Models (MMM) to measure media effectiveness and optimize marketing investments.
• Design and implement attribution models (multi-touch, incrementality, lift analysis) to evaluate campaign performance.
• Perform ROI, CAC, ROAS, and funnel analysis across marketing channels.
• Write complex SQL queries to extract, combine, and analyze data from multiple sources.
• Use Python for statistical analysis, regression modeling, forecasting, and experimentation.
• Develop and publish Tableau dashboards and automated reports for leadership and stakeholders.
• Work with marketing platforms such as Google Analytics (GA4), Adobe Analytics, Salesforce Marketing Cloud, Marketo, or similar tools.
• Collaborate with cross-functional teams to define KPIs, reporting requirements, and analytics roadmaps.
• Present insights and recommendations clearly to senior leadership and non-technical stakeholders.
• Ensure data accuracy, consistency, and documentation of analytics methodologies.

Required Skills & Qualifications

• 8+ years of experience in analytics, with a strong focus on marketing or digital analytics.
• Hands-on expertise in Marketing Mix Modeling (MMM) and Attribution Modeling.
• Strong proficiency in SQL and Python for data analysis.
• Experience with Tableau for dashboarding and automated reporting.
• Working knowledge of Google Analytics / GA4, Adobe Analytics, and marketing automation or CRM tools.
• Strong understanding of data modeling, reporting, and ROI measurement.
• Excellent stakeholder management, communication, and data storytelling skills.
• Ability to work independently in a fast-paced and ambiguous environment.

Good to Have

• Experience with Power BI / Looker / BigQuery
• Exposure to A/B testing, experimentation, or econometric modeling
• Experience working with large marketing datasets and cloud platforms

What You'll Do:

• Designed, architected, and built the core AI-powered application from the ground up.
• You will join a small team with an unparalleled 'fire-in-belly' to close deliverables and a "hungry for more"
• Collaborate with visionary founders to define the product roadmap and bring innovative ideas to life.
• Leverage your expertise in Azure Cloud, full-stack development, and automation to develop scalable, secure, and high-performing solutions.
• Take ownership of the technical stack, system integrations, and deployment pipelines.
• Establish best development, testing, and deployment practices to ensure the product's success in a competitive market.

Who You Are:

• Proficient in full-stack technologies, including React.js, Node.js, Python/Django, and similar frameworks.
• Tech leader who thrives in startup environments and is fully hands-on in coding and working under minimal supervision.
• Highly results-driven. (very important)
• 8+ years of proven experience in the technology product space, including building and scaling applications.
• Strong knowledge of Cloud platforms, Azure Cloud architecture, and automation tools.
• Experienced in developing and deploying enterprise-grade applications.
• Passionate about AI and its potential to transform the enterprise landscape.
• Eager to solve complex problems and create products with tangible business impact.

Why Join Us?:

• Be part of a founding team, playing a critical role in shaping a cutting-edge AI product.
• Collaborate with industry leaders and visionaries who are passionate about innovation.
• This is an opportunity to grow alongside the company and lead a high-impact engineering team.
• Equity and ownership in the product’s success.

We want to hear from you if you’re ready to make a real difference, push boundaries, and build something extraordinary!

Conversation Designer

The Opportunity 

Digit88 is establishing a new product development team for its US based partner and helping multiple clients achieve their AI and automation goals by designing effective, innovative, and delightful conversational experiences. 

Job Profile: 

Digit88 is looking for an enthusiastic, self-motivated, hands-on Conversational Designer to help kickstart the offshore conversational design team for our partner. Candidates must be responsible for designing the user experience of a virtual assistant. They ensure that the virtual assistant is conversationally engaging, impactful for the end-user, and matches the voice of the brand. Experience with a fast-paced India/US product start-up or a product engineering/design company who is capable of making user-centric design, having knowledge of NLP & customer journeys is desired. Applicants must have a passion for AI, be highly motivated and organized, able to work as part of a team, and also possess the ability to work collaboratively in a dynamic environment. 

Roles and Responsibilities: 

•  Design effective, innovative, and delightful conversational experiences using user-centric design methodologies 
• Work with major enterprise brands to understand their business goals, their customer personas and intents to define an automation roadmap 
• Research and analyze intents and the associated customer journeys. Evaluate when bots are appropriate and in what form 
• Create bot design documents, including bot personas, example dialogs, conversation flow diagrams, error handling patterns 
• Define the intent portfolio for natural language understanding and how it maps in to conversation designs ● Review customer transcripts to identify gaps in the conversation design; modify design patterns to bridge those gaps 
• Write copy suitable for automated conversations in the messaging medium 
• Interpret bot performance metrics to hypothesize where design changes can be made and tested to drive specific goals 
• Review and give feedback on designs from peers, including mentoring colleagues who may or may not be designers 
• Create and evangelize conversation design best practice standards, reusable design patterns and processes ● Should be comfortable in a client-facing role, advising customers and evangelizing non-design team members on conversation design best practices, processes, and reusable patterns. 
• Demonstrate effective verbal and written communication to internal executives, C-level clients, partners, and team members

Skills Requirements:

• To be successful in this role, you should possess:
• Bachelor’s Degree with experience in design, human-computer interaction (HCI), or equivalent
• professional experience
• At least 1 year prior experience in bot strategy, conversation design, and AI optimization.
• We consider diverse backgrounds - prior UX Content Strategy, Information Architecture, or UX Writing
• experience
• Strong prioritization skills.
• Excellent mastery of verbal and written english language.
• Knowledge of Natural Language Understanding technologies and platforms such as Dialog Flow, Watson,
• LUIS, etc. and how it impacts conversation designs
• Knowledge of messaging channels such as web messaging, SMS, Whatsapp, etc. and what the advantages
• and disadvantages are of each
• Contact center and/or customer service experience a plus

Responsibilities:

• Contacting potential clients to establish rapport and arrange meetings.
• Planning and overseeing new marketing initiatives.
• Researching organizations and individuals to find new opportunities.
• Increasing the value of current customers while attracting new ones.
• Finding and developing new markets and improving sales.
• Attending conferences, meetings, and industry events.
• Developing quotes and proposals for clients.
• Developing goals for the development team and business growth and ensuring they are met.
• Training personnel and helping team members develop their skills.

Requirements:

• Bachelor’s degree in business, marketing, or related field.
• Experience in sales, marketing, or related field.
• Strong communication skills and IT fluency.
• Ability to manage complex projects and multi-task.
• Excellent organizational skills.
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
• Proficient in Word, Excel, Outlook, and PowerPoint.
• Comfortable using a computer for various tasks.

• Developing the procurement strategy and policy for domestic purchases
• Developing and implementing procurement strategy for imports
• Implementing and monitoring the KPIs to ensure function is operating in line with the objectives of business to add value and deliver cost savings
• Setting department objectives and monitoring ongoing progress and performance
• Developing and maintaining strategic supplier relationships and managing the development of contracts, contractual relationships and contract management to deliver continuous improvement in delivery of goods and services by the supply base
• Initiating and developing creative and innovative procurement processes
• Negotiating contract terms with key suppliers to ensure value for money, quality standards and delivery terms
• Working closely with Research and Development to source new and alternative raw materials
• Discussing defective or unacceptable new goods or services with users, vendors and others to determine cause of problem and take corrective and preventative action
• Assisting in managing shipment and custom activities for import/ export services
• Handling cost reduction/ rationalization, material flow improvement and business development
• Identifying and working on areas for cost rationalization/ reduction in inward logistics
• Creating and maintaining detailed financial reporting on all import/ export activities including order management, logistics and shipping

Desired Candidate Profile

• 8 years of relevant experience
• Excellent communication skills
• Good knowledge of MS office suite