Test Automation Engineer

Job Role: Paid Media Lead

Experience Level: 6 + Years

Location: Bangalore, Karnataka (On-site)..

The ideal candidate will:

● Demonstrate an ability and willingness to learn new skills independently

● Possess the ability to communicate directly with clients, both verbally and in writing

● Have a strong analytical background

● Be detail oriented, highly organized, with a keen eye for consistency

● Be able to work effectively in a collaborative team environment, and independently as required

● Have a strong desire to learn and add value to the team

● Be solutions oriented

● Have worked within platforms including Google Ads, Google Analytics(GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads

Responsibilities:

● Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms

● Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking

● Troubleshoot, problem-solve, and find creative solutions to client-specific needs

● Assist creative team with ad creation through copywriting and strategic direction

● Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing

● Ensure campaigns are meeting clearly defined conversion objectives

● Create and deliver meaningful analytics and reporting to monitor and show progress

● Maintain knowledge of industry best practices and new technologies

● Maintaining the team strength at all times

Requirements:

● 6+ years of experience in Paid Media.

● Proficiency in English both written and spoken.

● Result oriented performance.

● Excellent Communication & Analytical Skills.

● Should have a minimum of 4 years of agency experience.

We’re Hiring – Senior Developers (Contract | Remote)

We are currently looking to engage a few highly skilled Senior Developers with 7+ years of experience for an exciting remote contract opportunity.

🔹 Role: Senior Developer

🔹 Experience: 7+ Years

🔹 Skills Required: React Native & Next.js

🔹 Contract Duration: 6 Months

🔹 Work Mode: Remote

🔹 Engagement Type: Contract

✅ Strong hands-on experience in building scalable mobile and web applications

✅ Expertise in React Native and Next.js is mandatory

✅ Ability to work independently in a fast-paced environment

Strong Performance Marketing Profile

Mandatory (Experience 1) – Must have 3+ YOE in hands-on experience in performance marketing

Mandatory (Experience 2) – Must have experience in planning and executing lead generation campaigns on google, fb, Linkedin, managing a portfolio of minimum 10 Lakh

Mandatory (Experience 3) – Must have handled budget of >1 cr per month

Mandatory (Skills 1) – Must have knowledge of user funnels, conversion tracking, performance metrics etc

Mandatory (Company) - B2C EdTech companies

Mandatory (Location): Candidates from Mumbai only

Preferred

Preferred (Skills 1) – Experience in platforms like Tiktok and Pinterest

Preferred (Skills 2) – Experience using AI tools for various marketing work

Job Description

Key Responsibilities

• Design, develop, and maintain both new and existing code, ranging from client-side development using JavaScript, HTML, and CSS, to server-side code using C# and ASP.NET MVC, Web API, Windows services, and ADO.NET for data persistence and retrieval.

• Write readable, extensible, testable code, while being mindful of performance requirements. • Create, maintain, and run unit tests for both new and existing code, with a goal of delivering defect-free and well-tested code to QA.

• Work with management to create and adhere to schedules, while maintaining flexibility to adapt to shifting market demands.

• Translate mockups and wireframes into functioning front-end code.

• Write and maintain documentation for new and existing features.

• Keep up-to-date on best practices and new technologies.

• Rapid prototyping, and presenting conceptual design and working prototypes to management.

• Conduct design and code reviews and collaborate to ensure your own code passes review.

• Work with Product Management to analyze require

Required Skills & Experience

General

• Solid understanding of OOP design principles

• Visual Studio 2017 and above, SQL Server 2016 and above

• Remote debugging

• Unit Testing

Front-end

• C#, ASP.NET MVC and MVC core, Web API and .Net Core web Api

• JavaScript, jQuery, AJAX

• HTML5, CSS3, Responsive Design understanding

• Understanding of web technology stack, including HTTP, REST, cookies, caching, and asset loading

Back-end

• Windows & web services, WCF, MSMQ

• C# and .NET Framework • Experience with scalable, performant design and architecture

Database

• Working knowledge of SQL and relational databases

• Should be able to read and write basic SQL queries, stored procedures, views, and functions

• ADO.NET & LINQ to SQL

Desired Skills & Experience

General

• Familiarity with Azure

• Installation and deployment (Azure App)

• Experience with automated builds and deployment (Azure DevOps, TeamCity and Docker)

• Familiarity with architecture styles/APIs (REST, RPC)

• Understanding of Agile methodologies

• Excellent troubleshooting and communication skills

Front-end

• Angular or React UI framework

• Experience with Logi Analytics (Graylog etc.)

• Experience with .NET Web Forms and migrating to MVC

Back-end

• Azure Function, Azure Service bus, Event hub, AWS Lambda, ElastiCache

Experience with NOSQL databases (Mongo or Cosmos)

Qualifications

• Minimum of a Bachelor's or Master’s degree in Computer Science, or a related four-year degree.

• Hands on experience in development

• Preferred experience in leading a team

• To be successful as a Telemarketer you should have a positive attitude and excellent telephone etiquette.
• The ideal Telemarketer will remain calm and professional under pressure and always treat clients with respect.
• Contact potential clients telephonically.
• Read the prepared script when pitching the company's products and services.
• Provide any information that the client requests.

Responsibilities:

• Produce well-researched content for publication online and in print
• Communicate using industry best practices
• Follow an editorial calendar, collaborating with team members to ensure timely delivery of materials
• Develop content for multiple platforms, like websites, email, datasheets, case studies, videos, and blogs
• Use SEO strategies and make the content keyword optimized to maximize the online visibility of the content in search results
• Draft responses to technical proposals with inputs from technical team

Eligibility Criteria

• 2-3 years of experience in working as a Technical Writer/Content Writer
• Proven expertise of writing impeccable English
• Ability to work independently with little or no daily supervision
• Good time management skills
• Graduate or Post Graduate

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.

Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.

What you need to have:

Responsibilities::

• Plan and execute all digital marketing strategy including SEO/SEM, marketing database, email, social media and campaign management for Tactic Solutions

• Responsible to generate the inbound lead for our IT services.

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Website management using Google Webmaster & Analytics

• SEO, SEM, SMM activities including Blogs and articles

• Preparing detailed strategy reports

• Identifying powerful keywords to drive the most valuable traffic

• Filling websites and other content with effective keywords

• Writing effective SEO content for blogs, websites and social media accounts

• Developing link building strategies

• Analysing keywords and SEO techniques used by competitors

• Compiling and presenting SEO guidelines

• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design

• Track important SEO metrics including organic traffic, conversion rates and time spent on page

• Report on performance metrics comparing them to our SEO goals and benchmarking data

• Follow SEO trends and stay up-to-date with new tools and practices

Skills::

• MARKETING STRATEGY

• SEO

• SMO

• DIGITAL MARKETING

• SOCIAL MEDIA

• MARKET RESEARCH

• SOCIAL STUDIES

Website - https://praxinfo.com/">https://praxinfo.com/