Telesales Executive

Position: CRM and Customer Service Associate (Loyalty Program) Fashion Industry

Location Gurgaon

Experience 3-6 year

Industry: Fashion/apparel/Leather

Qualifications: Bachelor degree in Marketing, Business Administration, or a related field

We are seeking a detail-oriented and proactive CRM Associate to join our team. This role involves calling customer, managing customer data, analyzing customer behavior, and implementing strategies to enhance customer relationships and drive retention. The ideal candidate will collaborate with marketing, sales, and product teams to execute effective campaigns and improve overall customer experience using CRM tools. This position will be reporting to marketing and working closely with operations for our brand.

Key Responsibilities:

1. Customer Data Management:

·         Maintain and update the CRM database to ensure data accuracy and consistency.

·         Segment customer data to enable targeted and personalized marketing efforts.

·         Monitor customer interactions to keep profiles current and actionable.

2. Campaign Management:

·         Plan and execute CRM-driven campaigns across email, SMS, and other communication channels.

·         Optimize campaigns through A/B testing, personalization, and automation.

·         Track and analyze campaign performance to provide actionable insights.

3. Customer Engagement and Retention:

·         Develop and implement customer loyalty programs and initiatives.

·         Identify and address customer pain points to improve satisfaction.

·         Assist in resolving customer queries or concerns through CRM platforms.

4. Analytics and Reporting:

·         Analyze customer data to uncover trends, preferences, and opportunities.

·         Prepare detailed reports on customer engagement, retention, and campaign ROI.

·         Provide recommendations to enhance the customer lifecycle journey.

5. Collaboration and Coordination:

·         Work closely with marketing, sales, and IT teams to align CRM efforts with broader business goals.

·         Coordinate with vendors and software providers for CRM platform updates and improvements

6. Customer Interaction and Support:

·         Provide exceptional service through various channels (phone, email, chat, social media) while maintaining a professional and courteous tone.

·         Address customer inquiries regarding products, orders, warranties, and repairs efficiently and accurately.

7. Skill Required:

·         experience in a CRM role or a similar position. • Proficiency in CRM software (e.g., Salesforce, HubSpot, Zoho, etc.).

·         Strong analytical skills and the ability to interpret data effectively.

·         Excellent communication and interpersonal skills.

·         Knowledge of email marketing and customer segmentation techniques.

·         Familiarity with marketing automation tools and platforms.

·         Experience with loyalty programs or customer retention strategies.

Mail updated resume with salary details-

Email: etalenthire[at]gmail[dot]com

Satish: 88O 27 49 743

Job Summary:

We are seeking a highly experienced Unica Architect with 8+ years of expertise in designing, implementing, and optimizing Unica solutions. The ideal candidate will play a key role in architecting scalable and high-performing Unica-based marketing automation platforms, integrating Unica with enterprise systems, and driving best practices in campaign management, data strategy, and customer engagement.

Key Responsibilities:

Solution Architecture & Design:

·      Design and develop end-to-end Unica Campaign, Unica Interact, Unica Journey, and Unica Plan solutions.

·      Define best practices for campaign orchestration, segmentation, and personalization using Unica.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

·      Collaborate with business stakeholders, marketing teams, and IT teams to understand requirements and translate them into Unica-based solutions.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

Integration & Data Strategy:

·      Design seamless integration between Unica and CRM, data warehouses, digital platforms, and real-time decision systems.

·      Optimize ETL processes, audience segmentation strategies, and data flows for effective campaign execution.

·      Ensure proper data governance, compliance (GDPR, CCPA), and security policies within Unica solutions.

Unica Administration & Performance Optimization:

·      Lead the installation, configuration, and maintenance of Unica applications.

·      Optimize system performance, troubleshoot issues, and ensure high availability.

·      Manage application upgrades, patches, and environment migrations for Unica platforms.

·      Maintain the overall Unica system and perform regular housekeeping in an automated way.

·      Ensure all the integrated surrounding systems are functioning as expected.

·      Collaborating with relevant stakeholders from the client side to maintain the environment's stability.

·      Configuring notification facilities to the relevant stakeholders to make them aware of any system/functional failure that happens.

Campaign Strategy & Execution Support:

·      Guide campaign teams in setting up and executing complex multi-channel marketing campaigns.

·      Define audience segmentation models, personalization strategies, and A/B testing frameworks.

·      Ensure seamless customer journey automation and omnichannel engagement.

Leadership & Stakeholder Management:

·      Act as the subject matter expert (SME) and advisor for Unica implementations.

·      Mentor and train junior Unica developers and campaign specialists.

·      Engage with business leaders, marketing teams, and IT teams to drive Unica adoption and roadmap.

Required Skills & Experience:

·      8+ years of experience in HCL Unica Platform, Campaign, Plan, Interact, Journey, Deliver, Link, and related modules.

·      Deep understanding of campaign management, audience segmentation, and personalization.

·      Expertise in SQL, database design, and ETL processes for Unica.

·      Hands-on experience in Unica upgrades, migrations, and performance tuning.

·      Strong knowledge of REST APIs, SOAP APIs, and integrations with third-party tools (CRM, CDP, Web Analytics).

·      Experience in cloud deployments (AWS, Azure, GCP) for Unica.

·      Experience with data integration tools and techniques (e.g., ETL, APIs, data lakes).

·      Familiarity with web technologies (HTML, CSS, JavaScript) and CMS platforms.

·      Working knowledge of programming languages such as Java, PHP, and Python. Experience in developing, debugging, and maintaining code in these languages is preferred.

·      Experience with scripting languages like Bash, Shell, or PowerShell for automation and system management tasks.

·      Strong understanding of SQL (Structured Query Language) and experience in working with relational databases such as MySQL, PostgreSQL, or similar, and experience in working with stored procedures.

·      Proficiency in Linux operating systems, networking concepts, and server administration tasks.

·      Excellent problem-solving and analytical skills.

·      Strong communication and interpersonal skills.

·      Ability to work independently and as part of a team.

·      Detail-oriented with strong organizational skills.

We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.

As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.

About the product which needs to be sold:

• English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited. 
• Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
• This is an affordable offering (<Rs.5000 ticket size) targeting the masses. 
• This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.

Desired Previous Experience:

First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.

At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.

Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.

Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.

Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.

Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.

Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.

Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.

Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.

Roles and Responsibilities:

Develop and execute a comprehensive growth strategy:

Collaborate with the executive team to define growth goals and objectives.

Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.

Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).

Performance marketing and advertising:

Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.

Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.

Brand building and positioning:

Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.

Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.

Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.

Influencer marketing and partnerships:

Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.

Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.

Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.

Social media management: (Not mandatory but a good to have)

Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.

Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.

Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.

KPIs:

Reducing Customer Acquisition Costs

Revenue Growth

User Growth

Job Description:

As a Blockchain Developer, you will be responsible for harnessing your deep expertise in blockchain technologies to deliver innovative and secure solutions. You will work closely with our development team to implement blockchain-based systems that address our clients' needs. Your responsibilities will include, but are not limited to:Responsibilities:

1. Blockchain Development: Design, develop, and maintain blockchain applications, smart contracts, and decentralized solutions using various blockchain platforms, such as Ethereum, Hyperledger, or others.
2. Architecture and Design: Collaborate with the team to define blockchain architecture and system requirements, ensuring scalability, security, and optimal performance.
3. Smart Contracts: Create, test, and deploy smart contracts using Solidity or other relevant programming languages. Ensure the correctness and efficiency of smart contract code.
4. Integration: Integrate blockchain solutions with existing systems and databases, and ensure seamless data flow between blockchain and off-chain components.
5. Security: Implement security best practices, conduct code reviews, and perform security audits to identify and mitigate vulnerabilities in blockchain applications.
6. Performance Optimization: Optimize blockchain solutions for performance, scalability, and cost-efficiency, including transaction speed and gas fees reduction.
7. Documentation: Maintain detailed documentation of blockchain applications, smart contracts, and development processes to facilitate future development and auditing.
8. Research and Innovation: Stay up-to-date with the latest blockchain technologies, industry trends, and best practices. Propose innovative solutions to improve existing processes.
9. Collaboration: Collaborate with cross-functional teams, including front-end and back-end developers, designers, and product managers, to deliver integrated blockchain solutions.
10. Testing and Quality Assurance: Conduct rigorous testing, debugging, and quality assurance to ensure the reliability and security of blockchain applications.
11. Troubleshooting: Investigate and resolve technical issues, system failures, and performance bottlenecks related to blockchain solutions.
12. Compliance: Ensure compliance with relevant regulations and industry standards, such as GDPR and AML/KYC requirements, when applicable.

Qualifications:

• Bachelor's degree in Computer Science, Information Technology, or related field.
• Minimum of 3 years of professional experience in blockchain development.
• Proficiency in blockchain technologies, including Ethereum, Hyperledger, and other relevant platforms.
• Strong programming skills in languages like Solidity, Golang, or Rust.
• Experience with blockchain development tools, frameworks, and libraries.
• Knowledge of cryptography and cybersecurity principles.
• Familiarity with decentralized applications (DApps) and web3.js.
• Excellent problem-solving and analytical skills.
• Effective communication and teamwork abilities.
• Ability to adapt to a rapidly evolving technology landscape.

• Strong knowledge of the Go programming language
• Knowledge of common Go-routine and channel patterns
• Router packages, such as Gorilla Mux
• Development experience in embedded systems and Linux OS environments.
• Have expertise in implementing micro-services (using tools and technologies for messaging, RPC, containerization, etc.), Docker, container, Docker-swarm, Kubernetes, and Helm.
• Cloud-native architecture, Virtualization, Orchestration, VNFM, MANO, VIM (Virtualization Infrastructure Management).
• LCM (Life Cycle Management of microservices and VMs) - Monitoring, Resiliency, High Availability (HA) & Scalability
• Primary Skills: Golang
• Secondary Skill: Microservices
  
  
  
  

Talent Acquisition
Sakshi Kulkarni
Website: velankanigroup.com

43, Hosur Rd, Electronics City Phase 1,

Electronic City, Bengaluru, Karnataka 560100

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