Ruby on Rails Developer

Job Description:

PHP Developer (candidates having experience with PHP, WordPress & WooCommerce should only apply and provide the details through the shared link)

Company: Wisetr Technology Pvt. Ltd. ("FunnelKit is one of the brands of Wisetr Technology Pvt. Ltd.") 

Website: www(dot)funnelkit(dot)com

Location: Delhi, Tilak Nagar (work from office/ on-site only)

Experience: 5+ years + AI mindset

Education: Engineering candidates should only apply with relevant experience with WordPress and WooCommerce plugin/ product development (not theme customization)

Working Days: 5 days - Monday – Friday

About FunnelKit

FunnelKit builds powerful no-code funnel and marketing automation products for WooCommerce businesses worldwide. Our mission is to help small businesses grow profitably by giving them the right tools to increase conversions and revenue—without unnecessary complexity.

We are a product-first, customer-driven team that values ownership, simplicity, kindness, and excellence.

Role Overview

This role is ideal for someone who:

• Can lead development of our WordPress & WooCommerce product suite as a senior engineer who thinks beyond code
• Enjoys solving real customer problems
• Has worked on production-level WordPress plugins or SaaS products
• Takes ownership of both development and troubleshooting

You'll drive architectural decisions, mentor team members, and shape products that impact thousands of businesses. We're looking for someone who combines deep technical expertise with product thinking—understanding not just how to build features, but why they matter to customers.

You will work closely with Development, Product, QA, and Customer Success teams to build, improve, and support FunnelKit’s core products.

Key Responsibilities

1. Plugin Development & Product Feature Development

• Build and maintain WordPress plugins to extend site functionality and improve user experience
• Own architecture decisions for complex features across multiple products
• Work with the Product team to convert requirements into high-quality code
• Build custom solutions based on real customer use cases
• Ensure all features are properly tested and documented before release
• Mentor mid-level and junior developers through code reviews and pairing
• Lead initiatives that improve developer productivity and code quality
• Think creatively about technical challenges—finding innovative solutions
• Drive technical standards and best practices for the team

2. WooCommerce Integration & WordPress Hooks

• Develop custom solutions and features specifically for WooCommerce stores using WordPress hooks.
• Utilize deep knowledge of WordPress hooks (actions & filters) to extend core functionality and integrate with other plugins. 

3. Troubleshooting & Release Stability

• Monitor product behavior after updates and releases
• Debug complex cross-system issues and performance bottlenecks
• Ensure smooth upgrades and backward compatibility
• Perform root-cause analysis to prevent repeat issues
• Resolve issues related to plugin conflicts, performance, and compatibility with WordPress and WooCommerce.

4. Product Improvement & Analysis

• Design scalable solutions that work across our product ecosystem
• Analyze L2 support tickets to identify patterns and gaps
• Collaborate with Product and Engineering teams to implement improvements and evaluate technical feasibility and trade-offs

5. Git & Code Management

• Manage code using Git (commits, merges, releases)
• Maintain clean, scalable, and secure codebases
• Follow WordPress and WooCommerce best practices
• Conduct regular code reviews

6. AI-Assisted Development

• Use Cursor AI for code assistance, security checks, and snippet creation
• Improve development speed while maintaining high code quality
• Work closely with the development team to ensure smooth integration of plugins with existing systems
• Document technical decisions and create knowledge-sharing resources

7. QA & Test Case Collaboration

• Create clear use cases for QA testing
• Work closely with QA to ensure all features and fixes are thoroughly tested
• Reduce post-release bugs through strong pre-release validation

8. Internal Support to Customer Success

• Assist Customer Success Engineers with technical guidance
• Help resolve complex L1 issues when required
• Ensure recurring problems are documented and addressed at the product level
• Handle and resolve L2 support tickets for FunnelKit Checkout, Cart, and Bump
• Debug complex WordPress, WooCommerce, and plugin-related issues
• Provide fast, stable, and scalable solutions
• Identify recurring issues and propose long-term product improvements
• Coordinate closely with Customer Success Engineers

9. CSS & Template Development

• Develop and maintain CSS and templates for FunnelKit products
• Ensure responsive, cross-browser compatible designs
• Maintain high UI and performance standards

Required Skills & Experience

• 5+ years of hands-on WordPress development
• Strong experience with:
• WordPress Core & Plugin Development
• WooCommerce internals and its ecosystem (APIs & customizations)
• WordPress hooks (actions, filters, and custom hooks)
• PHP mastery (expert-level OOP, design patterns and SOLID principles)
• Database proficiency - Advanced MySQL skills, query optimization, custom table design
• JavaScript, HTML, CSS
• Strong debugging and troubleshooting skills to resolve plugin related issues
• Security First - Expert in preventing SQL injection, XSS, CSRF; capability checks and input validation
• Experience working on product-based WordPress plugins or SaaS
• Strong understanding of orders, checkout flows, and extensibility points
• Proficient with Git version control and collaboration
• Performance Mindset: Experience optimizing slow queries, managing memory, and profiling
• Technical Leadership: Code review experience, mentoring ability, architecture decision-making
• Communication: Explains complex technical concepts clearly to different audiences
• Ability to work on-site from our Delhi office

Nice-to-Have Skills

• Payment gateway integration and debugging experience
• Background processing and job scheduling (Action Scheduler or similar)
• REST API design and development
• Multi-currency or internationalization experience
• Subscription/recurring billing systems knowledge
• Contributing to or maintaining open-source projects
• Experience building WooCommerce extensions
• Experience with checkout, cart, or conversion-focused products
• Familiarity with performance optimization and security best practices
• Experience using AI tools for development
• Candidates with hands-on experience in Agentic AI systems and working with Claude Code will be given preference.

Why This Role is Exciting

• Product Impact: Build features that directly impact revenue for thousands of businesses
• Cross-Product Thinking: Work across an ecosystem of products, not siloed features
• Innovation Encouraged: Find creative solutions to hard problems—we value ingenuity
• Real Leadership: Influence technical direction without organizational bureaucracy
• Modern Engineering: AI-enhanced workflows, continuous improvement, quality-first culture
• WordPress at Scale: Solve interesting challenges in one of the world's largest tech ecosystems

What Success Looks Like

First 3 Months:

• Lead your first major feature from design to deployment
• Establish yourself as a reliable code reviewer
• Identify and fix a significant performance or architectural issue

First 6 Months:

• Own a product area and drive its technical direction
• Mentor team members with measurable improvement in their skills
• Ship an innovative solution that becomes a best practice

First Year:

• Drive cross-product improvements that benefit the entire ecosystem
• Be the technical leader others consult for complex decisions
• Contribute to hiring and growing the engineering team

What We Value

• Product-minded engineering: Understanding business impact, not just technical elegance
• Ownership mentality: Taking responsibility for outcomes, not just tasks
• Continuous improvement: Always learning, always getting better
• Knowledge sharing: Writing docs, mentoring others, building team capability
• Creative problem-solving: Seeing opportunities others miss, finding better ways

What We Offer

• Opportunity to work on globally used WordPress products
• Competitive senior-level compensation
• High-ownership, low-bureaucracy environment
• Collaborative, product-driven culture
• Competitive salary based on experience
• Long-term growth and learning opportunities
• Technical leadership growth opportunities

How to Apply

• Links to significant projects you've led (GitHub, WordPress.org, portfolio)
• Brief note on a technical challenge you solved creatively

NOTE: This is a full-time, on-site position based in Delhi. Remote or hybrid candidates will not be considered.

FunnelKit is committed to creating an inclusive environment and is an equal opportunity employer. We celebrate diversity and welcome applications from candidates of all backgrounds.

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Paid sick time
• Provident Fund
• Paid time off

Ability to commute/relocate:

• Tilak Nagar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Experience with Core PHP, WordPress & WooCommerce is a must.

Work Location: In person

Software Development Engineer

📍 Bangalore (On-site) · Reporting to the CTO · 2–7 years experience

We're hiring a Software Development Engineer to build the systems that keep real-world operations running - from customer-facing products to the internal tools field teams rely on every morning. If you want your code to matter to people standing in a warehouse or walking a route, not just to a dashboard, read on.

What you'll do

• Design, build, and ship across the stack: backend services, APIs, mobile and web field apps, and operational dashboards
• Build the systems that run daily operations: deployment, attendance, check-in/check-out, work verification, and issue resolution
• Make products work where the network doesn't — offline-first and vernacular-first experiences built for field-heavy, low-connectivity conditions
• Own features end to end, from design discussions to deployment to on-call
• Work shoulder to shoulder with Product, Ops, and field users to solve what's actually happening on the ground
• Contribute to the data pipelines and analytics that power planning, forecasting, and unit economics

What we're looking for

• 2–7 years building and shipping production software
• Comfortable across the stack, or deep in one area and eager to stretch
• A strong ownership mindset — you ship, you debug production issues at odd hours, and you care whether it actually works for the user
• Pragmatic with trade-offs, able to balance speed against quality without losing either
• Bonus: experience building for low-bandwidth, offline-first, next-billion-user contexts

Responsibilities

Develop and maintain web applications using Laravel and Vue.js (PHP) framework.

Write clean, efficient, and well-documented code.

Collaborate with cross-functional teams to identify and solve complex problems.

Participate in code reviews and provide constructive feedback to team members.

Test and debug applications to ensure they meet functional and performance requirements.

Stay up-to-date with emerging trends and technologies in web development.

Optimize application performance and scalability.

Troubleshoot and resolve technical issues as they arise.

Create and maintain technical documentation for applications.

Communicate project status and progress to stakeholders.

Qualifications

Strong proficiency in PHP programming language

Experience with Laravel framework

Knowledge of HTML, CSS, JavaScript, and jQuery

Understanding of MVC architecture

Experience with database management systems such as MySQL

Familiarity with version control systems such as Git

Ability to write clean, efficient, and well-documented code

Strong problem-solving and analytical skills

Excellent communication and teamwork skills

Bachelors degree in Computer Science or related field (preferred)

Relevant certifications such as CodeIgniter Certified Developer (optional)

Must Haves

• Programming experience with at least one modern language such as Java, C++, or C# including object-oriented design
• 1+ years of experience contributing to the architecture and design (architecture, design patterns, reliability, and scaling) of new and current systems.
• 4+ years’  work experience in  software development
• BS degree or higher in Computer Science, Engineering or related field
• Understanding of operating system fundamentals (Linux)
• Understanding of scalable computing systems, software architecture, data structures, and algorithms
• Knowledge of professional software engineering best practices for the full software development life cycle
• Strong verbal and written communication skills
• Strong analytical skills, with excellent problem solving abilities
• Working experience with Kubernetes
• Experienced working with distributed databases at scale

Good to haves

• Experience in developing software using AWS native services & technologies.
• Experience taking a lead role in building and operating scalable distributed systems
• Experience in Agile/SCRUM enterprise-scale software development
• Familiar with building secure software using modern security principles
• Demonstrated ability to achieve goals in a highly innovative and fast-paced environment

Why us

We're hiring a set of highly skilled, enthusiastic, and passionate people who thrive in a high-growth environment. We believe the best way to grow is to give everyone the opportunity to pursue their interests. At Lucidity, you have complete freedom to work on projects that interest you. Plus, with benefits like flexible hours, company offsites, unlimited leaves, we ensure you enjoy the journey as much as we do. We are also offering healthy founding team ESOP's.

Main Street is hiring a Full Stack Engineer who will help design our technical architecture and build solutions that help business owners become entrepreneurs. Apply if you are excited about creating a platform for true entrepreneurship. 

As an early hire on the core team, you’ll work on shaping projects, big and small, over short three week sprints. We’re a small team, but we get a lot of features shipped. You would be responsible for driving full-stack projects from prototype to finished stage with a lot of autonomy and creativity. This is an exciting time to join the team. We've found solid early traction, have strong basic foundations and are pushing aggressively into some incredible new feature builds. We have a small team, so you can make an incredible impact on our product very quickly. 

Responsibilities:

• Own the design of the overall architecture of the web application
• Implement a robust set of services and effective APIs to power the web application
• Build reusable and manageable code and libraries for future use
• Optimize the application for maximum speed and scalability
• Translate UI/UX wireframes to visual elements
• Develop and handle well-functioning databases and applications
• Test software to ensure responsiveness and efficiency 
• Troubleshoot, debug and upgrade software

Experience:

• Proven expertise in shipping features in Ruby on Rails. Strong background in Ruby on Rails, HTML, CSS and JavaScript
• Strong experience in driving thought leadership and technical architecture
• Experience with mentoring juniors in the team

You are a fit if :

• You are a skilled coder. We need candidates with a strong history of shipping features in Rails with clean maintainable code. 
• You are a good communicator and a really good writer. Since we are async and remote most of our work is written. You'll need to be able to proactively communicate in concise, clear, simple writing.
• You are an expert project manager. You need to be able to break down a large, complex business deliverable into executable pieces that can be managed as individual user stories. You need to be able to keep a project on track, and cut scope when needed.
• You don't need babysitting and are a Manager of One. We love people who have started companies or have freelanced in the past. You take ownership and take things across the finish line. Especially in our remote async approach, you'll need to be intrinsically motivated and keep your  projects on track.
• You have strong business and product acumen. This job isn't just writing code, we solve real business problems for real people. That means you need to be able to look beyond the user story, have empathy for our end users and solve real problems for them.

About Main Street:

We're solving a problem that 62% of Americans have

62% of Americans last year thought about starting a business. The #1 reason they didn’t was because they didn’t know where to start. Currents options are:

1. Going independent which is risky: no support or direction
2. Paying a franchise which is expensive:  franchises charge $100K+ fees to get started, take 10% of topline revenue, don't provide marketing support or technology

The market we're going after is bigger than e-Commerce

We’re disrupting the $2.3T franchise industry by removing the franchise fee and offering a tech-enabled franchise like product.

We’re starting with home painting where our biggest competitor is https://certapro.com/">CertaPro a $550M revenue franchise (1% market share) before quickly taking on https://www.neighborlybrands.com/our-brands/">Neighborly Brands as we expand categories (pest control, lawn care, etc.).

As we expand categories, our customer does not change

Our customer is an aspiring business owner, like https://www.linkedin.com/in/nicklaforest">Nick or https://www.linkedin.com/in/hardin-h-hawes-9ba6a72/">Hardin who doesn't care what type of business they start, as long as it is profitable. Our customers are not actually the one painting houses or completing roofing jobs, rather they are the one that hires people to do the job. Our customer has years of experience in sales and general management, which makes them suitable for any type of business — which is why as we expand to 100 categories, our customer does not change.

Our solution is an end to end platform to help you start, grow and run a business

Main Street is a combination of well known technology platforms that provides an Uber like simple experience to starting a business

• https://stripe.com/atlas">Stripe Atlas: Helping you incorporate and set up legal logistics for your business
• https://www.duolingo.com/">Duolingo: Learn a new skill (in our case it is about a specific type of a business)
• https://www.shopify.com/online/ecommerce-solutions">Shopify: The operating tools to run your business
• https://www.womply.com/">Womply: A marketing stack to drive you customer

Take a look Main Street's Product walk through https://www.youtube.com/watch?v=teajumhL5DI&;feature=emb_title">here.

We're backed by top investors and built a world class team

We're a seed-stage startup and have raised $10M+ from top investors including Greylock and Khosla. Our team previously worked at places like DoorDash, OpenDoor, Amazon and OYO.