Telecaller / Inside Sales

About the job

CRM Manager

Location: Bangalore (Office – HSR Layout)

Department: Retention / Growth

About AppsForBharat

AppsForBharat is one of India’s fastest-growing devotional tech startups, building digital-first products that help millions of users practice their faith seamlessly in everyday life. Backed by leading investors like Peak XV, Elevation, and Mirae, we operate at the intersection of technology, culture, and habit formation serving a $44B devotion market.

Our mission is to build meaningful, habit-forming products that deeply resonate with Bharat users across Tier 2/3+ cities.

About the Role

We are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals such as Puja, Chadhawa, and Astro.

This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands-on execution while building systems that scale month-on-month.

What We’re Looking For

• 5–9 years of experience in CRM, lifecycle, or retention marketing (consumer apps preferred)
• Strong understanding of Indian users, especially Tier 2/3+ audiences
• Hands-on experience with CRM tools such as WebEngage, MoEngage, Clevertap, or Braze
• Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics
• Ability to craft emotionally resonant communication that drives action
• Experience managing or mentoring a small team
• Bias for action and comfort working in high-ownership, fast-paced environments

What You’ll Do

• Design and execute end-to-end CRM journeys from onboarding to reactivation
• Drive activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email
• Align CRM campaigns with product features, user behavior, and festival/astrology calendars
• Analyze user cohorts and channel performance to optimize lifecycle programs
• Build dashboards, automate reporting, and create scalable experimentation frameworks
• Mentor and manage CRM executives or specialists

Do your most meaningful work alongside us. Be a part of something big

Role Overview

We are seeking a hands-on Database Engineer with a "reliability mindset" to own the stability, performance, and scalability of our mission-critical data layer. You will manage high-velocity data stores in a dynamic e-commerce environment, focusing on Aerospike, Cassandra, or Redis. The ideal candidate combines deep database internals knowledge with strong automation skills (Python/Shell) to minimize toil and ensure 99.99%+ uptime.

Key Responsibilities

• Database Operations: Manage the full lifecycle of NoSQL clusters (Aerospike, Cassandra, Redis), including provisioning, upgrades, patching, and capacity planning.
• Reliability & Uptime: Maintain extremely high availability. Design and execute Disaster Recovery (DR) drills, manage cross-region replication, and ensure robust backup/restoration mechanisms are in place.
• Performance Tuning: Proactively monitor database performance. Troubleshoot and resolve complex functional and latency issues in a high-throughput environment.
• Automation & Tooling: Write production-grade Python scripts and Shell automation to handle routine tasks, database migrations, and monitoring alerts.
• Cloud & Infrastructure: Manage cloud infrastructure (AWS/GCP/Azure) and lead migrations across cloud providers or regions. Write and maintain detailed runbooks and Infrastructure-as-Code (IaC) configurations.
• Production Discipline: Execute production changes with strict adherence to change management protocols to zero-out downtime risks.

Required Qualifications

• Experience: 3–7 years of relevant experience in Database Engineering or Site Reliability Engineering (SRE).
• Core Tech Stack: Deep hands-on production experience with at least two of the following: Aerospike, Cassandra, or Redis.
• Scripting: Proficiency in Python and Shell/Bash scripting for automation and tool building.
• Cloud Native: Solid experience with cloud infrastructure (AWS, GCP, or Azure) and experience migrating databases between clouds or hybrid environments.
• Operational Excellence: Proven track record of maintaining high uptime (HA) systems, managing DR strategies, and writing comprehensive runbooks.

Preferred Qualifications

• Industry Background: Previous experience in E-commerce, Fintech, or similar high-traffic, low-latency industries.
• Methodology: Experience working in Agile/Scrum environments.
• Tooling: Familiarity with monitoring tools (Prometheus, Grafana, Datadog) and Configuration Management (Ansible, Terraform).

Why Join Us?

• Work on massive scale data problems.
• Competitive compensation and benefits.

Requirements:

• Strong understanding of Nodejs & front-end Technology.

• Strong understanding of MEAN or MERN Stack.

• Strong knowledge of HTML, CSS, RWD, Javascript, and JQuery.

• Bring 1+ years of Experience in Node with typescript or React.

• Strong OOPS ( Object Oriented Programming ) concepts.

• Good knowledge of browser caching, working with cookies and Java scripts for faster website loads.

• Mean/Mern Stack Developer with hands-on experience in Node.js, typescript, and angular.

• Experience developing and improving REST APIs.

• Experience working with AWS Clouds/Azure.

• Experience building web UI dashboards and other self-service solutions.

• Relational DB knowledge (MySQL, PostgreSQL, Oracle, or SQL Server).

• NoSQL knowledge (MongoDB, Redis, Cassandra, or Hadoop).

• Ability to recite design patterns.

• Experience leading Agile projects and getting results in Scrum or Kanban teams and workflows.

• Experience with practices such as Test-Driven Development (TDD) is a plus

We are looking for a Full Stack developer responsible for the development and maintenance of Vyapar server-side infrastructure. Your primary focus will be building and maintaining the complete server-side infrastructure. Strong understanding of Core Javascript, HTML, CSS, and Relational Database are critical for the role.

Responsibilities:

• Translate designs and wireframes into high-quality code
• Design, build and maintain high performance, reusable, and reliable APIs
• Ensure the best possible performance, quality, and responsiveness of the APIs
• Maintaining the AWS infrastructure, security, performance and uptime
• Identify and correct bottlenecks and fix bugs
• Help maintain code quality, organization, and automatization
• Helping the team members and guiding them for the right design and implementation

Skills:

• Strong knowledge of Javascript and NodeJs, HTML, CSS, JQuery along with great algorithmic skills.
• Good knowledge of PHP (Laravel)
• Strong knowledge of AWS Services and good experience in handling server-side infrastructure.
• Strong knowledge of design patterns and best practices.
• Strong understanding, creating, manipulating, and querying database – Mongo DB, MySql.
• Familiarity with RESTful APIs, web sockets, continuous integration, and caching technologies.
• A knack for benchmarking and optimization