Technical Lead

We are looking for an experienced, proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end. 

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision. 

Key Responsibilities: 

1. Marketing Strategy & Execution (Core Responsibility) 

• Develop and execute quarterly and annual marketing plans. 

• Plan and implement campaigns for product promotion, lead generation, and brand building. 

• Ensure consistent branding and messaging across all channels. 

• Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals. 

2. Digital Marketing

PPC & Lead Generation 

• Plan, manage, and optimise Google Ads and other paid campaigns. • Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns. • Develop effective ad copies and assist with landing page enhancements. SEO & Website Management 

• Implement on-page/off-page SEO strategies to improve organic search visibility. • Conduct keyword research, optimise content, and review analytics. • Coordinate with design/content teams to ensure SEO standards are met. 

3. Brand, Content & Communication 

• Oversee the creation of marketing content — blogs, emails, social posts, brochures, case studies, videos, and presentations. 

• Maintain brand guidelines and ensure cohesive communication across the organisation. 

• Work with internal and external creative teams for design and content execution. 

4. Exhibitions, Events & Offline Marketing 

• Lead planning and execution of marketing for exhibitions and trade shows. • Support stall layout planning, branding materials, and event promotions. • Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration 

• Ensure prompt assignment of incoming leads to the respective territory managers. • Track lead flow, progress, and campaign effectiveness. 

• Work closely with the sales team to improve follow-up quality and conversion tracking. 

6. Market Research & Data Management 

• Conduct competitive research, pricing insights, and industry analysis. • Prepare scraping data and market intelligence reports. 

• Support management with MIS and performance dashboards. 

7. Performance Analysis & Reporting 

• Monitor marketing KPIs across both digital and offline activities. 

• Prepare regular performance reports with insights and improvement suggestions. • Conduct A/B tests and track results for continuous optimisation. 

Requirements: 

• Excellent communication, planning, and coordination skills. 

• 3–5+ years of experience in a marketing role (preferably B2B). 

• Strong understanding of digital marketing (PPC, SEO, analytics). 

• Ability to independently manage marketing activities with high ownership. • Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems. • Understanding of website platforms (WordPress, CMS tools). 

• Ability to manage multiple projects and meet deadlines. 

Desirable Skills: 

• Experience with LinkedIn, Facebook, and Instagram marketing. 

• Knowledge of email marketing tools or automation platforms. 

• Creative thinking and copywriting ability. 

• Google certifications are an added advantage. 

NEED TO HAVE :

1) Have some knowledge of front end like React.JS

2) HTML, CSS

3) Strong in Javascript concepts

4) Good communication skills

5) Loves to code

GOOD TO HAVE :

1) Experience with type script will be a plus

2) Experience with Nest.JS framework will be a plus

3) Strong hold on ES6 principles.

4) Familiar with TDD ( Test Driven Development ) will be a plus.

5) Familiar with working in CI / CD will be a plus

6) Micro-Service architecture knowledge will be an added benefit.

You can directly WhatsApp us on nine three one six one two zero one three two

Job Description

• Design technical specifications for RPA (Blue Prism) that meets the requirements and handled all the non functional requirements of concurrency, scalability, security requirements, restart and recovery.
• Develops and configures automation processes as per the technical design document to meet the defined requirements. Works on the coding the more complicated automations or reusable components, and delegates and mentors junior developers for the less complex components.
• Develops new processes/tasks/objects using core workflow principles that are efficient, well structured, maintainable and easy to understand.
• Complies with and helps to enforce design and coding standards, policies and procedures.
• Ensures documentation is well maintained.
• Ensures quality of coded components by performing thorough unit testing.
• Works collaboratively with test teams during the Product test and UAT phases to fix assigned bugs with quality.
• Reports status, issues and risks to tech leads on a regular basis
• Improves skills in automation products by completing automation certification.
• Mentors junior developers and performs code reviews for quality control.

Qualifications

Bachelor degree in Engineering / Computer Science

Additional Information

•  5- 8 years of IT experience and having good understanding of programming concepts.  Should be from a programming background on any coding language (.Net, Java).
• Working experience in RPA for a minimum of 2 years and having project experience of a minimum 3 RPA implementations.
• Understands development methodology and lifecycle
• Should be trained on RPA tools (Blue Prism).
• Self-motivated, team player, action and results oriented.
• Well organized, good communication and reporting skills.

• Strong knowledge of PHP web frameworks like Laraveland working on other skills. 
• Strong knowledge of MYSQL, RDBMS 
• Familiar with of Apache Configuration
• Experience of object-oriented PHP programming
• Understanding of MVC design patterns
• User authentication and authorization between multiple systems, servers, and environments
• Strong knowledge of the common PHP or web server exploits and their solutions
• Creating database schemas that represent and support business processes.

Desired Candidate Profile

• Graduation is a must
• Relevant work experience of 2 – 5 years in area field sales
• Willingness to work for 6 days a week and also to work on the field
• Experience of selling to the industrial sector, should have experience in selling commodities as well as value selling
• Excellent communication, listening and negotiation skills
• Self-motivated and driven by targets    

As the Marketing Executive -Player/Customer Acquisition, you will be responsible for developing and implementing our marketing strategy for player acquisition. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful player acquisition and optimum utilization of all resources. 

Responsibilities

• Develop and implement a cohesive marketing plan for player acquisition through various platforms.
• Ideate and execute innovative campaigns for player acquisition. Strategizing and implementing various promotional offers and bonus offers to increase player acquisition and deposits.
• Create aggressive monthly and quarterly acquisition plans and ensure we meet them.
• Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.
• Analyze the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and acquisition.
• Prepare regular reports and presentations on marketing metrics.
• Conduct market analysis to identify challenges and opportunities for growth.
• Provide guidance and ideas to organize effective marketing events.
• Conduct thorough competitive analysis to stay informed and ahead of the competition.

Requirements

Qualifications

• Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
• Ability to creatively solve business problems through strategic and innovative approaches.
• Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
• Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
• Ideally, should have gaming or e-commerce industry experience.

About BLITZPOKER

BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.

In India, majority-owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.

• To prospect new clients by fixing appointments, presenting company credentials, taking briefs, developing proposals.
• Researching markets to identify opportunities for events.
• Conceptualization of new ideas/themes on client requirement
• Designing Project Presentation for client pitching (in coordination with CS Manager)
• Developing Project Quotations in sync with the Production manager
• Coordination with the creative team for creative development for proposed or ongoing projects. Further achieving client approvals on it.