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Technical Lead – E-Commerce
Technical Lead – E-Commerce

Technical Lead – E-Commerce at Ynot Designs And Manufacturing · Bengaluru (Bangalore) · 5 - 10 years · ₹15L - ₹20L / yr · Posted 29 Sep 2026

Ynot Designs And Manufacturing's logo

Technical Lead – E-Commerce

India YNot's profile picture
Posted by India YNot
5 - 10 yrs
₹15L - ₹20L / yr
Bengaluru (Bangalore)
Skills
skill iconLaravel
skill iconNodeJS (Node.js)
RESTful APIs
API management
Shopify
Magento
WooCommerce
skill iconPHP
AWS CloudFormation
Microservices
MySQL
skill iconDocker
CI/CD
Systems architecture

E-Commerce Technical Lead

Type: Full-Time    Experience: 5+ years    Location: Onsite, Bangalore


ABOUT THE ROLE

Y-NOT Design & Mfg is a promotional products, sourcing, and custom manufacturing organization serving Fortune 1000 brands and enterprise clients. Through BrandifyME, our E-Commerce division is focused on building the next generation of digital commerce for customized and branded products at scale.

The BrandifyME team owns the company’s digital commerce ecosystem, including storefront experience, product merchandising, supplier integrations, customization workflows, corporate stores, pricing synchronization, checkout experience, and large-scale operational e-commerce workflows. The team works across both customer-facing experiences and backend operational processes to create a scalable and efficient commerce platform built for enterprise-level sourcing and fulfillment.

The E-Commerce division works closely with the Automation team across multiple initiatives. While BrandifyME focuses on the commerce experience, digital operations, and platform execution, the Automation division develops the internal systems, AI-assisted infrastructure, workflows, and operational tooling that power and enhance those processes behind the scenes. Together, both teams collaborate to improve scalability, efficiency, operational visibility, and the future technology infrastructure of the organization.

Here is our website: https://y-not.com/


IN YOUR FIRST 6 MONTHS YOU WILL

▪       Take full ownership of BrandifyME's eCommerce stack: storefront, Shopify integrations, Sample Tracker, project workspace, and eCommerce-side middleware.

▪       Complete a structured knowledge transfer with the outgoing engineer and establish your own architectural baseline across the codebase.

▪       Review and approve all eCommerce engineering work before deployment; establish code-review standards the team follows consistently.

▪       Implement or lead at least one significant integration: Shopify, supplier, ERP (Odoo), shipping provider, or middleware, end to end.

▪       Coach full-stack developers through a structured growth plan toward senior-level engineering practice.

▪       Own on-call rotation for eCommerce production incidents and establish clear runbooks for the most common failure modes.

▪       Collaborate closely with the Automation Lead and Technical Manager to ensure clean handoffs at the eCommerce/Automation boundary.

▪       Contribute to hiring and onboarding the broader team as BrandifyME scales through Wave 1.


YOU'LL BE A FIT IF

▪       Experience with PHP Laravel-based applications and backend systems

▪       Exposure to Shopify/eCommerce platforms and related integrations

▪       Understanding of APIs, web technologies, and scalable application workflows

▪       Familiarity with AWS/cloud-hosted environments and deployment workflows is a plus

▪       Experience working in Agile/SCRUM-based engineering environments

▪       You have production experience with Shopify Plus or an equivalent eCommerce platform, you have personally owned integrations end to end.

▪       You are fluent in the full stack we use: Vite / React / TypeScript on the frontend; Supabase / PostgreSQL / Deno edge functions on the backend.

▪       You have strong PostgreSQL discipline: RLS, migrations, query performance and have shipped systems with real production surface area.

▪       You have built and operated REST/GraphQL integrations with retry logic, idempotency patterns, and webhook reliability.

▪       You have a proven track record coaching mid-level engineers toward senior-level practice, not just directing senior peers.

▪       You have worked in a startup or entrepreneurial environment and are comfortable with ambiguity, fast iteration, and a codebase that has 100+ migrations.


BONUS POINTS

▪       Experience with Odoo ERP integrations or promotional-products supplier APIs (ASI, PromoStandards, ESP).

▪       Familiarity with Cloudflare Workers / edge-function patterns at production scale.

▪       Experience building or scaling a zero-inventory / drop-ship commerce model.

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About Ynot Designs And Manufacturing

Founded :
2005
Type :
Services
Size
Stage

About

Y-Not Design & Manufacturing is a reputed woman-owned business enterprise based in Miami, Florida, that designs, manufactures, and delivers high-quality promotional products. Our pillar of strength is to transcend ideas into innovative product ideas. Founded in 2005, we proudly serve clients across the world with record-breaking excellence in customer satisfaction. Our unparalleled promotional products company operates worldwide and supplies custom-based, top-caliber products.
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This is our first engineering hire in India. You will work on-site in Indore, directly with the founder, from day one.


WHAT YOU WILL BUILD

Custom Shopify apps for our store (Remix, Node, Shopify CLI, Polaris)

A storefront rebuild in Liquid and modern JavaScript

Improvements to our 3D neon configurator

Integrations across our order, production and shipping workflow

Internal tools and automations built with AI coding tools


WHAT YOU NEED

2-4 years building for the web

Real Shopify experience: Liquid, plus at least one app you actually shipped

Strong JavaScript, plus React or a similar framework

Comfortable with Git, REST and GraphQL APIs

You already use AI coding tools daily and can show us what you built with them

Working English, written and spoken


NICE TO HAVE

Shopify Remix app template, Polaris, App Bridge

Three.js or any 3D / WebGL work

Node backends, Postgres

E-commerce CRO or site performance work


WHAT WE OFFER

₹45,000-50,000 in-hand per month

A paid Claude Pro or Codex subscription, on us

On-site in Indore, working directly with the founder

One product, long term - not agency work, no client hopping

Real ownership: you are the engineering team


HOW WE HIRE

Apply with your CV and links to Shopify work you shipped

A short online video interview

If that goes well we move quickly, and we will tell you the next steps on the call


We are looking for someone who can start around 12 October.

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Swapna Ganachari
Posted by Swapna Ganachari
Bengaluru (Bangalore)
3 - 6 yrs
₹10L - ₹15L / yr
skill iconReact Native
skill iconReact.js
skill iconNodeJS (Node.js)
skill iconNextJs (Next.js)
skill iconPostgreSQL
+2 more

About the Role


SwitchKart is on a mission to make technology more accessible and more sustainable — we're in the business of recommerce, giving old smartphones a second life, cutting down e-waste, and extending the lifecycle of every device we touch.

We're looking for a Senior Full Stack Developer to help us build and scale the ecosystem of platforms powering this mission — from our procurement app to our retailer app, pricing engines, and warranty systems. You'll take ownership of complex features end-to-end, mentor junior engineers, and make architectural decisions that shape how we grow.


What You'll Do


• Own Features End-to-End: Design, build, and ship full stack features across our procurement, retailer, pricing, and warranty platforms — from database schema to UI polish.

• Drive Architecture: Make key technical decisions on system design, scalability, and code structure as our ecosystem of apps grows.

• Build AI-First: Design and build systems with AI at the core — not bolted on. Think about where AI can automate, assist, or enhance the products you're building from day one.

• Build Scalable Architecture: Build and monitor a highly performant, failure-resistant platform — we take pride in doing this with a small, high-ownership team.

• Automate and Integrate: Develop tools that automate our integration processes and build data pipelines across our app ecosystem.

• Foster Technical Excellence: Champion unit and integration testing and lead meaningful code reviews across the team.

• Prototype and Validate: Create interactive prototypes to prove out technical concepts and participate in pilots for new initiatives.

• Mentor the Team: Guide junior developers through code reviews, pairing, and technical direction.

• Report Upward: Provide regular updates to management on milestones, risks, issues, and mitigation plans.

• Collaborate Cross-Functionally: Work closely with product and design to translate requirements into robust technical solutions across multiple products.


What We're Looking For


Must Have


• 4+ years of full stack development experience

• Strong proficiency in React and Node.js

• Solid experience with PostgreSQL or MySQL — schema design, query optimisation

• Experience designing and scaling production systems

• Experience deploying and managing applications on a cloud platform (AWS/GCP or similar)

• Comfortable owning a feature from concept to deployment

• Strong debugging and problem-solving skills


Good to Have


• Experience mentoring or leading junior engineers

• Track record of driving scalability and time-to-market in past cloud architecture decisions

• Exposure to CI/CD pipelines

• Experience with Docker, NoSQL databases, or distributed caching

• Experience integrating third-party REST/SOAP APIs

• Experience in a fast-moving startup environment


Why SwitchKart


• Real ownership over architecture and technical direction.

• Access to the latest AI coding agents and tools — we invest in keeping our engineers on the cutting edge.

• Work on a genuinely differentiated business with measurable impact.

• Be part of a lean team where your decisions shape the product.

• Opportunity to mentor and grow the engineering team.



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