UX Designer

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

Job Brief:

iamneo is seeking a passionate and talented Full Stack Developer to join our mission of building cutting-edge Generative AI web applications. You'll play a pivotal role in crafting the entire application experience, from the user interface to the powerful AI engine behind it. This is an opportunity to push boundaries, collaborate with a dynamic team, and leave your mark on the future of Generative AI.

Requirements:

• 2 to 6 years of extensive experience in end-to-end software product development.
• Strong problem-solving skills and tech savvy.
• Proficient in Requirement/Design/Code Review & Inspection practices.
• Excellent written and oral communication skills.
• Solid understanding of enterprise-scale technologies and the development of large-scale services.
• Ability to evaluate architectural options (complexity, performance, high availability, scalability, durability) and make appropriate recommendations for implementation.
• Passion for constantly exploring the latest technologies relevant to our products and platforms.
• Ability to engage with potential leads and customers to conduct demonstrations and troubleshoot any technical challenges in the product.

Preferred Tech Stack Expertise:

• Backend: Python, Django, Flask, Node.js
• REST Frameworks: FastAPI
• Frontend: Angular, React, JavaScript/TypeScript, HTML, CSS, jQuery
• Database: MySQL, PostgreSQL
• CI/CD: GitHub Actions, Jenkins
• AI: Gemini, OpenAI, Claude, RAG
• DevOps Exposure
• Containers-Centric Development Environment: Docker
• Cloud: Proficient in working with any one of AWS, GCP, or Azure

Responsibilities:

• Lead the execution and delivery of large, complex projects from beginning to end, independently or collaboratively.
• Seamlessly integrate with Generative AI models and ensure smooth data flow.
• Ensure the timely delivery of all project deliverables.
• Act as a key participant in technical discussions within the team, serving as the go-to person for guidance and issue resolution.
• Understand and leverage key business and engineering metrics related to performance, quality, and availability, working with the team to continuously enhance them.
• Proactively engage in code reviews, architecture discussions, and the establishment of coding standards and best practices.
• Mentored junior engineers, guiding coding, code reviews, and overall professional development.

• Design, implement, and test production- grade core robotic software components possibly  including perception systems, motion planning systems, or command and control systems. • Design, implement, and test software integration components with other robotic platforms and  warehouse management systems 
• Design, implement, and test customer- specific software components 
• Develop testing frameworks and support testing for core software components • Develop logging and data analytics systems for deployments 
• Follow production- level code design and development processes including detailed  documentation, code reviews, and structured release processes

Experience: 2 to 4 years

Requirements:

• Technical background or qualification is preferred but not mandatory.
• Excellent command of the English language.
• Sales exposure to B2B software products / SaaS products is a must.
• Understanding of technology, specifically in Analytics space.
• Ability to interact with prospects, break ice and pitch product.
• Cold call to prospects, make cold visits.
• Prior experience in social media marketing is a plus.
• Track record of getting things done, within a fast-paced and changing environment, yet comfortable dealing with ambiguity and a changing environment
• Self-starter able to work on his own initiative with minimal supervision, works well with the team and motivates them as well.
• Based on geography, need to work the shifts.

Responsibilities and Duties:

• Researching organizations to identify new contacts and leads by geography, segment etc.
• Running customized mail campaigns to the leads, run follow-ups.
• Cold call to prospects, make cold visits.
• Working on targets, building the pipeline, and consistently meeting the targets.
• Work closely with marketing and content team to develop marketing campaigns to generate leads and increase reach on social media.
• Conduct interactions with prospects, identify and qualify prospects.
• Identify and evaluate emerging trends key trends in the analytics space and be aware of competitor products and offerings.

What we need...

• 2-3 years of development experience of consumer products with hands-on experience in designing, developing and testing applications.
• Experience in Swift, Auto-layouts, TDDs and willingness to learn more.
• Well versed with Core Data, Architecture & Design Patterns, Data Structures and Algorithms, etc.
• Passion for finding and sharing best practices and driving discipline for superior code quality
• Working knowledge of Xcode & code signing.

http://www.naukri.com/front-end-jobs">Front End

http://www.naukri.com/product-design-jobs">Product Design

 http://www.naukri.com/ios-development-jobs">Ios Development

http://www.naukri.com/architectural-design-jobs">Architectural Design

http://www.naukri.com/swift-jobs">Swift

http://www.naukri.com/xcode-jobs">XCode

Key responsibilities:

• Plan and execute Web, SEO/SEM, Database Marketing, Email, Social media, and Advertising campaigns
• Design, Build, and maintain Social Media presence
• Measure and report performance of Digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identify trends, insights and optimize approach based on the insights.
• Plan and execute periodic Content Calendar for Branding and Inbound lead acquisition
• Create landing pages and optimize user experience for Lead Acquisition
• Should be able to plan and execute Webinars, Seminars and Events

Skills:

• MBA or PGDM in Marketing
• 6+ years of experience in Digital Marketing for IT/ITES Services Industry
• Must have exposure in marketing of Digital Technologies and Services like Cloud, Analytics, APIs, Software Development & Channels
• Good to have experience in using HubSpot as Marketing Tool
• Must have excellent verbal and written Communication skills with exposure to Global Clients

• Should have a good understand of IT skillsets
• Should have worked on mandates across various technical requirements
• Should have hands on experience in using job portals like Naukri, Monster, LinkedIn, Cutshort
• Should be willing to work in a recruitment consultancy
• Should be willing to work in a target driven environment.