Sr. UX Designer (B2C, eCommerce

UI/UX Designer – Job Description

Location: Pune | Experience: 2–4 Years | Type: Full-time | Work Mode: WFO

About the Role

Innoshri is looking for a creative UI/UX Designer to design intuitive, engaging, and user-friendly digital products while collaborating with product and engineering teams.

Key Responsibilities

• Create wireframes, user flows, prototypes, and high-fidelity designs.
• Design responsive web and mobile interfaces.
• Conduct user research and usability testing.
• Develop and maintain design systems and UI components.
• Collaborate with developers and product teams for design implementation.
• Identify and improve existing user experiences.

Required Skills

• 2–4 years of UI/UX or Product Design experience.
• Strong proficiency in Figma.
• Good understanding of UX principles, user flows, typography, layouts, and responsive design.
• Strong portfolio showcasing UI/UX projects.
• Good communication and problem-solving skills.

Good to Have: Experience with SaaS/AI products, design systems, and basic HTML/CSS knowledge.

Interested candidates can share their updated resume along with their portfolio.

What you’ll get to do in this role:

Partner closely with product, content, and growth teams to shape user experiences for StoryTV and the Master App, defining what to build and how to build it.

Deeply understand user and creator behavior across short-form video, live streaming, and interactive social experiences.

Design end-to-end user journeys—from experience maps and storyboards to wireframes and high-fidelity prototypes.

Craft intuitive flows across content discovery, creator tools, engagement loops, and monetization journeys.

Ensure a seamless and consistent experience across StoryTV and the broader Eloelo ecosystem.

Plan and run usability testing to validate concepts and continuously improve product experience.

Contribute to scalable design systems and interaction patterns for rapidly evolving features.

What you’ll bring:

4-6 years of experience in UX/Interaction Design with a strong foundation in human-centered design.

A portfolio that demonstrates end-to-end design thinking, from research to shipped experiences (preferably in content, social, or creator platforms)

Ability to simplify complex product problems into intuitive, user-friendly solutions

Strong understanding of information architecture for content-heavy and social platforms

Ability to clearly articulate design decisions backed by user insights and data

Proficiency in tools like Figma, Sketch, or Adobe XD for wireframing and prototyping

Experience working in agile, fast-paced product environments

Strong collaboration and communication skills to work across cross-functional teams

High ownership, initiative, and a “make it work” mindset to take products from concept to launch

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

 • Gather and evaluate user requirements in collaboration with product managers and engineers • Illustrate design ideas using storyboards, process flows and sitemaps • Design graphic user interface elements, like menus, tabs and widgets • Build page navigation buttons and search fields • Develop UI mock-ups and prototypes that clearly illustrate how sites function and look like • Create original graphic designs (e.g. images, sketches and tables) • Prepare and present rough drafts to internal teams and key stakeholders • Identify and troubleshoot UX problems (e.g. responsiveness) • Conduct layout adjustments based on user feedback • Adhere to style standards on fonts, colors, and images Requirements: • Proven work experience as a UI/UX Designer or similar role • Portfolio of design projects • Knowledge of wireframe tools (e.g., Figma, Wireframe.cc, or InVision) • Up-to-date knowledge of design software like Adobe Illustrator and Photoshop • Team spirit; strong communication skills to collaborate with various stakeholders • Good time-management skills What We Offer: • An opportunity to work in a rapidly growing company with potential for personal and professional growth. • A collaborative and inclusive culture that values each employee’s contribution towards our goals. • Competitive compensation package including attractive bonus structures and benefits 

Company Description 

Ungrammary is a leading UX/UI design agency based in Mumbai, India, known for delivering high-quality digital design solutions. The agency collaborates with a diverse range of clients, including global brands such as Adobe Inc, Fossil Group, VMware, and Kotak Mahindra Bank, as well as prominent regional organizations. Ungrammary focuses on creating user-centered experiences for sectors spanning technology, finance, retail, and consumer goods. Team members work on impactful design projects that shape digital products used by a wide audience. The environment encourages creative problem-solving, collaboration, and continuous learning in the field of experience design.

Role Description 

At Ungrammary, we believe the role of a designer is evolving. As AI makes execution faster and more accessible, the biggest differentiator will no longer be the ability to create screens quickly, it will be the ability to think, make sound design decisions, and create product experiences with exceptional craft.

We're looking for designers who combine UX fundamentals with outstanding visual design skills and are excited to embrace AI as part of their workflow.

What You'll Do

• Design end-to-end user experiences, from understanding problems to delivering polished interfaces.
• Create user flows, wireframes, and high-fidelity UI designs.
• Design interfaces that are visually distinctive, thoughtfully crafted, and difficult to replicate with generic AI outputs.
• Build scalable design systems and maintain consistency across products.
• Think through interaction design, micro-interactions, and user behaviour to create intuitive experiences.
• Collaborate with product managers, developers, researchers, and clients to solve complex product problems.
• Use AI tools to accelerate your workflow while applying your own judgment, creativity, and product thinking to every decision.

What We're Looking For

• Exceptional UI aesthetics and attention to detail.
• Strong understanding of Design principles, information architecture, user flows, and interaction design.
• Ability to think logically, structure complex problems, and justify design decisions.
• Proficiency in Figma and modern design workflows.
• Curiosity to continuously learn and adapt as design tools and workflows evolve.
• A portfolio demonstrating both excellent visual craft and strong product thinking.

Bonus Points

• Experience working on SaaS, fintech, healthcare, AI, or enterprise products.
• Familiarity with AI-assisted design workflows and prototyping tools.
• Experience contributing to or building design systems.

What You'll Work On

You'll design ambitious digital products for startups and global brands across AI, fintech, healthcare, SaaS, and consumer technology, solving real business problems while working alongside a team that values curiosity, craftsmanship, and continuous learning.

AI-Native Design Workflow (Expected)

We expect our designers to be AI-native in the way they work.

You should be comfortable using modern AI-powered design and productivity tools such as Figma Make, Claude (for design exploration), Paper, Lovable, Freepik AI, and similar tools to accelerate ideation, visual exploration, prototyping, and execution.

We value designers who know how to combine the right tools, iterate quickly, and "hack" together solutions rather than starting everything from a blank canvas. The competitive advantage isn't doing everything manually, it's knowing where human judgment, taste, and product thinking create the most value.

If you're someone who is constantly experimenting with new AI tools and evolving your workflow, you'll fit right in.

What you’ll get to do in this role:

Partner closely with product, content, and growth teams to shape user experiences for StoryTV and the Master App, defining what to build and how to build it.

Deeply understand user and creator behavior across short-form video, live streaming, and interactive social experiences.

Design end-to-end user journeys—from experience maps and storyboards to wireframes and high-fidelity prototypes.

Craft intuitive flows across content discovery, creator tools, engagement loops, and monetization journeys.

Ensure a seamless and consistent experience across StoryTV and the broader Eloelo ecosystem.

Plan and run usability testing to validate concepts and continuously improve product experience.

Contribute to scalable design systems and interaction patterns for rapidly evolving features.

What you’ll bring:

2-3 years of experience in UX/Interaction Design with a strong foundation in human-centered design.

A portfolio that demonstrates end-to-end design thinking, from research to shipped experiences (preferably in content, social, or creator platforms)

Ability to simplify complex product problems into intuitive, user-friendly solutions

Strong understanding of information architecture for content-heavy and social platforms

Ability to clearly articulate design decisions backed by user insights and data

Proficiency in tools like Figma, Sketch, or Adobe XD for wireframing and prototyping

Experience working in agile, fast-paced product environments

Strong collaboration and communication skills to work across cross-functional teams

High ownership, initiative, and a “make it work” mindset to take products from concept to launch

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 6+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

7

Mandatory (Age) - Candidate's age should be within 30 to 34 Years.

Strong Product Designer Profile (B2B SaaS / B2C Video / Media Platforms / Top B2C)

2

Mandatory (Experience 1): Must have 3+years of experience as a Product Designer / UX/UI Designer working on SaaS OR Top B2C product OR Video/Media product (Video product like Zoom,Vimeo,YouTube,Twitch)

3

Mandatory (Experience 2): Must have Hands-on experience in designing end-to-end product features — from discovery to delivery (user flows, wireframes, high-fidelity UI, and interaction design)

4

Mandatory (Experience 3): Experience working on complex dashboards, multi-role systems, or workflow-heavy products (e.g., producer tools, admin panels, or data-heavy interfaces)

5

Mandatory (Skill 1): Strong proficiency in Figma — including high-fidelity designs, interactive prototypes, and design systems

6

Mandatory (Skill 2): Strong foundation in UX design, user flows, information architecture, and usability principles with the ability to simplify complex problems

7

Mandatory (Skill 3): Strong product thinking and problem-solving ability — able to translate ambiguous requirements into clear, intuitive user experiences

8

Mandatory (Skill 4): Strong experience of using AI tools to create clickable prototypes and iterate rapidly

9

Mandatory (Portfolio): Must showcase 2+ shipped products or major features with clear case studies demonstrating impact, problem-solving approach, and design rationale

10

Mandatory (Company): B2B SaaS or OR Top B2C product OR Video/Media Companies like Zoom,Vimeo,YouTube,Twitch

11

Preferred (Domain Experience): Experience in video streaming, live broadcasting, or media production platforms

Strong Product Designer Profile (B2B SaaS / B2C Video / Media Platforms / Top B2C)

2

Mandatory (Experience 1): Must have 3+years of experience as a Product Designer / UX/UI Designer working on SaaS OR Top B2C product OR Video/Media product (Video product like Zoom,Vimeo,YouTube,Twitch)

3

Mandatory (Experience 2): Must have Hands-on experience in designing end-to-end product features — from discovery to delivery (user flows, wireframes, high-fidelity UI, and interaction design)

4

Mandatory (Experience 3): Experience working on complex dashboards, multi-role systems, or workflow-heavy products (e.g., producer tools, admin panels, or data-heavy interfaces)

5

Mandatory (Skill 1): Strong proficiency in Figma — including high-fidelity designs, interactive prototypes, and design systems

6

Mandatory (Skill 2): Strong foundation in UX design, user flows, information architecture, and usability principles with the ability to simplify complex problems

7

Mandatory (Skill 3): Strong product thinking and problem-solving ability — able to translate ambiguous requirements into clear, intuitive user experiences

8

Mandatory (Skill 4): Strong experience of using AI tools to create clickable prototypes and iterate rapidly

9

Mandatory (Portfolio): Must showcase 2+ shipped products or major features with clear case studies demonstrating impact, problem-solving approach, and design rationale

10

Mandatory (Company): B2B SaaS or OR Top B2C product OR Video/Media Companies like Zoom,Vimeo,YouTube,Twitch

11

Preferred (Domain Experience): Experience in video streaming, live broadcasting, or media production platforms

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 6+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

7

Mandatory (Location) - Candidates from Pune and Mumbai are only considered, who can F2F interview

8

Mandatory (Age) - Candidate's age should be within 30 to 34 Years.