Sr. Executive - Media / Ad Operations

Job description

AdRefresh is seeking a full time Digital Marketing Executive to join our growing organization. It is a great opportunity for the right candidate to make an enormous difference in a small, fast paced Digital Media startup.

Apply only if you are willing to work in Night shifts

5 days working : Mon- Friday

Sat & Sun : Off

Shift : 6pm- 3am

Responsibilities

• Own all AdOps components including campaign trafficking and reporting
• Interact with clients to execute campaigns
• Optimize campaigns and troubleshoot any campaign issues. 
• Review creatives, third party tags or any related campaign settings
• Monitor campaign pacing and performance on a daily basis to ensure proper delivery of campaigns
• Collaborate with team to not only maintain ad operations, but improve and streamline processes wherever possible

Desired skills

• Great communication skills, both oral and written
• Good analytical and reporting skills (proficiency in MS Excel)
• Must be willing to work in US time zones
• Adaptive to change and ability to learn quickly
• Ability to plan, multi-task and manage time efficiently
• Passionate about maintaining a fully up-to-date knowledge of all ad-operations advancements, current and future trends
• Ability to prioritize and work towards deadlines
• Mature individual who acts on their own initiative and assumes ownership of their work
• Team player who is dedicated to providing a consistently high level of service to all clients.
• Added advantage with Digital Marketing Domain knowledge (Google Ads, Search and Facebook ads)

Role Description:

We are looking for a Meta Ads Media Buyer to join our team. You will own live campaign performance - monitoring metrics, making optimisation decisions, and acting on defined thresholds. This is a hands on, data-driven execution role.

You will follow defined systems and processes, work with a structured team, and be accountable for performance outcomes on a daily basis.

Key Responsibilities:

• Monitor campaign performance and make optimisation decisions within defined parameters
• Identify underperforming campaigns and escalate or act based on defined thresholds
• Maintain accurate naming conventions, budget logs, and daily reporting
• Coordinate with the CMO on performance flags, budget changes, and campaign adjustments
• Communicate clearly and proactively with the team on Slack

Qualifications:



• 2-5 years of hands-on experience running Meta Ads campaigns
• Strong understanding of campaign structure: objectives, ad sets, audiences, placements, and bidding
• Comfortable reading performance data and making decisions based on metrics (CPL, CTR, CPC, ROAS)
• Detail-oriented - you follow SOPs precisely and flag discrepancies without being asked

Working Hours & Schedule:

• Shift Timing: 10:00 PM to 6:00 AM IST/ 4:00 PM - 12:00AM IST
• Rotational Shift: Work schedules may rotate based on team and campaign requirements
• Weekly Off: 2 days off per week on a rotational basis

Compensation & Benefits:

• Monthly Performance Bonus: USD $50-$400, in addition to the basic salary, based on performance and applicable bonus criteria
• 100% Remote: Work from anywhere in India
• Structured onboarding with clear SOPs and training materials
• Collaborative team environment working on large-scale digital creative production and performance campaigns

System & Internet Requirements:

• Windows/Mac with minimum Intel i5 or equivalent processor
• SSD storage preferred
• 8GB RAM minimum (16GB recommended)
• High-speed internet: 30 Mbps download / upload or above

We are not just an AD agency or a creative agency — we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always expect the EXTRA from it. Our primary clientele includes startups and corporates like Ola, Zoomcar, Mercedes-Benz, ITC, Aditya Birla Group, Colive, MTV, Toit, IHCL, Jaquar, Sobha, Simple Energy, Godrej, and many more. We have a huge team of creative folks, marketers, learners, developers, coders — and a puppy named Momo — who believe Moshi Moshi is an experience rather than just a company.

Job Role: Paid media executive

Job type : Full time

Experience: Min 1 year

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement

these new technologies in developing campaigns and update current campaigns to include new

information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

We are hiring a Digital Marketing Executive with at least 1 year of relevant experience to manage our end-to-end digital marketing and support operations. The ideal candidate will be responsible for running paid campaigns, improving organic visibility, handling customer queries, and supporting administrative tasks including cold email outreach.

Role & responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Conversion tracking)
• Manage Meta Ads (Facebook/Instagram) campaigns from setup to performance analysis
• Handle On-Page SEO (keyword optimization, meta tags, content structuring) and Off-Page SEO (backlinks, directory submissions, guest posting)
• Manage customer support queries via email/chat/calls in a timely and professional manner
• Handle cold emailing campaigns for author acquisition, editorial board outreach, and related activities
• Assist with general administrative and coordination tasks
• Prepare reports on campaign performance, SEO rankings, and outreach metrics
• Use AI tools to improve content creation, campaign optimization, and productivity
• Maintain documentation using MS Word, Excel, and other office tools

Preferred candidate profile

• Minimum 1 year of hands-on experience in digital marketing
• Working knowledge of Google Ads and Meta Ads Manager
• Understanding of On-Page and Off-Page SEO techniques
• Good command of MS Office tools, especially MS Word (formatting, documentation)
• Comfortable using AI tools (ChatGPT, Claude, Canva AI, etc.) for content and productivity
• Strong written and verbal communication skills (English)
• Experience with cold emailing / outreach tools is a plus
• Prior experience in customer support or client handling preferred
• Bachelor's degree in Marketing, Mass Communication, or related field preferred

Good to Have

• Familiarity with website content management
• Basic knowledge of email marketing tools (Mailchimp, etc.)

Surya International Enterprise Ltd. is looking for a dynamic and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, lead generation, and performance marketing to drive brand awareness, website traffic, and business growth.

Key Responsibilities

Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.

Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation, engagement, and conversions.

Monitor campaign performance and optimize budgets to maximize ROI, ROAS, CTR, and conversion rates.

Conduct keyword research and competitor analysis to improve campaign effectiveness.

Manage and optimize landing pages for better lead conversion.

Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.

Implement SEO best practices to improve website rankings and organic traffic.

Manage social media platforms and create engaging content strategies.

Coordinate with the design and content teams for ad creatives, banners, videos, and promotional materials.

Generate qualified leads and support sales teams through digital marketing initiatives.

Monitor industry trends, digital marketing tools, and competitor activities.

Prepare weekly and monthly performance reports with actionable insights.

Required Skills

Strong knowledge of Google Ads and Meta Ads Manager.

Experience in campaign setup, optimization, A/B testing, and performance tracking.

Understanding of SEO, SEM, keyword research, and website analytics.

Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.

Knowledge of lead generation and conversion optimization strategies.

Strong analytical and reporting skills.

Good communication and coordination abilities.

Plan, execute and optimize Meta & Google Ads.- Set up conversion tracking (Pixel, GTM, Events).- Perform A/B testing.- Scale successful campaigns.- Prepare weekly performance reports.- Analyze KPIs and optimize campaigns.

How you will work

You own the execution on your brands. Nobody will chase you for status, and nobody will hand you a process for a situation you have not seen before. You build it, write it down, and the next brand goes live faster because of it.

Expect the first few fortnights to be manual. Trackers maintained by hand, follow-ups by phone, reports rebuilt every week. What we want you doing alongside that is noticing which of it should never be manual again: the same status update, the same device reconciliation, the same weekly report.

You will be encouraged to automate those yourself with the AI and workflow tools available to you, rather than waiting on an engineering sprint. You will not be doing this alone. Sales, Product, Engineering, AI and Logistics teams sit around you and will build what you ask for. What nobody will do is tell you what to ask for.

What you will do

• Run brand and store onboarding. Work with the client's point of contact to collect store, employee and device details. Plan the go-live, run the store training, track timelines, and keep the implementation tracker honest.
• Own devices and logistics. Allocation, mapping, dispatch, delivery, replacement and recovery. Keep accurate records of active, faulty, spare and returned devices, and stay on top of couriers and vendors until things actually arrive.
• Watch the daily operations.- Monitor recordings and data uploads, track store and salesperson activity, and spot the gap before the client does. Handle escalations, and follow up internally until the issue is actually closed rather than acknowledged.
• Report accurately. -Daily and weekly operational reports on adherence, recordings, store activity and device health. This is heavy Excel and Sheets work: pivot tables, lookups, QUERY, FILTER. The numbers have to be right, because people make decisions on them.
• Coordinate with clients. -Be the operational contact for the brand's teams. Share updates, understand what they are asking for, and make sure every commitment you make is one that gets delivered.
• Coordinate the team.- Allocate tasks across the operations and implementation team, track completion, run regular reviews, and help new joiners get up to speed on how things are done.
• Improve and automate the process. -Write the SOPs and checklists, kill the repetitive manual work, and make each implementation cleaner than the last.

What we are looking for

1. Must have 3 to 5 years in operations, implementation, project coordination or customer success operations
2. A logistics or e-commerce background is the closest match to what this job actually asks for, and is what we would prefer
3. Strong Excel and Google Sheets. Formulas, pivot tables, VLOOKUP or XLOOKUP, QUERY and FILTER should be things you use, not things you have heard of
4. Relentless follow-up. Most of this job is making sure something that was promised actually happened
5. Good communication and the confidence to handle a client escalation without needing somebody senior on the call
6. Fluent English and Hindi. A third Indian language counts for a lot, since you will be talking to store teams and not only to HQ
7. Ownership. You should be the person others stop following up with, because you have already closed it

Good to have

• Basic SQL, or experience writing report requirements for a technical team
• Used LLMs for daily tasks, both professional and personal
• Exposure to SaaS, AI or a startup environment, and to hardware deployed in the field
• Experience coordinating a small team, or running several clients and projects at once

Paid Ads Executive – B Creative Solutions, Ahmedabad

Experience: 0–3 years | Salary: ₹20,000–35,000/month

We’re a digital agency looking for someone who wants to grow into a performance marketer. Freshers with certifications or live campaign experience are welcome.

You’ll do:

• Run and optimize Meta and Google Ads campaigns for clients
• Write ad copies, set up audiences, and track leads
• Prepare weekly performance reports in English

You need:

• Good spoken and written English (client communication is part of the role)
• Basic understanding of Meta Ads Manager or Google Ads
• Google Ads or Meta certification (preferred)

To apply: Send your resume plus a 2-minute English video intro. Candidates with campaign screenshots get priority.

The video-intro line alone will cut most unsuitable applications.

Performance Marketing Executive (Multi-Client & High Spend)

Role: Performance Marketing Executive

Location: Bengaluru, Karnataka (100% Onsite) Employment Type: Full-Time, Permanent

Hiring Urgency: Immediate Joiners / Max 15-30 Days Notice Preferred

About the Role

We are seeking an execution-driven, highly analytical Performance Marketing Executive to join our growth team onsite in Bengaluru.

In this role, you will lead end-to-end performance marketing for multiple accounts simultaneously across B2B, B2C, and D2C verticals. You are someone who has hands-on experience deploying significant monthly ad budgets, building full-funnel architectures, troubleshooting attribution drops, and relentlessly driving down Customer Acquisition Cost (CAC) while scaling Return on Ad Spend (ROAS).

Key Responsibilities

Paid Media Strategy & Execution

• Meta Ads: Architect, launch, and optimize high-converting campaigns across Facebook and Instagram (Advantage+ setups, ASC, broad targeting frameworks, retargeting funnels, and dynamic product catalogs).
• Google Ads: Build and scale complex Search, Performance Max (PMax), Shopping, Display, and Discovery campaigns. Conduct aggressive bid management, keyword pruning, and negative list curation.
• YouTube Ads: Develop video-first acquisition strategies, defining audience segmentations (custom intent, in-market, placements) to drive lower-funnel conversions alongside top-funnel reach.
• LinkedIn Ads: Manage B2B lead generation pipelines using conversation ads, sponsored content, and matched audiences, focusing on strict CPL (Cost-per-Lead) and SQL efficiency.
• Budget & Spend Control: Manage substantial ad budgets across diverse clients without overspend, pacing budgets daily and reallocating capital dynamically to top-performing channels.

Conversion Rate Optimization (CRO) & Funnels

• Analyze post-click user journeys to systematically eliminate drop-offs and optimize on-page conversion rates.
• Collaborate closely with designers and developers to build, test, and deploy high-converting landing pages (via Webflow, WordPress, Shopify, or landing page builders).
• Formulate hypotheses, execute rigorous A/B and multivariate tests on headlines, hooks, page speed, CTAs, and checkout flows.

Analytics, Attribution & SEO Synergy

• Monitor performance metrics using Google Analytics 4 (GA4), Google Tag Manager (GTM), and native ad managers. Ensure accurate event tracking, UTM taxonomy, and Server-Side / Conversion API (CAPI) integrity.
• Provide continuous feedback loops between paid search and organic search, leveraging search-query data to inform foundational on-page SEO recommendations.
• Generate weekly and monthly performance dashboards highlighting CAC, ROAS, MER (Marketing Efficiency Ratio), and lifetime value trends across all managed portfolios.

Client & Cross-Functional Management

• Parallelly manage multiple client deliverables, aligning channel strategies with distinct business goals (e-commerce sales volume, high-ticket B2B pipeline, or consumer lead generation).
• Coordinate directly with creative teams to produce high-velocity ad creative iterations (static, motion graphics, UGC, and copy) based on real-time fatigue and engagement metrics.

Required Qualifications & Skills

• Experience: 3 to 5 years of hands-on performance marketing experience, ideally within a fast-paced agency or a high-growth multi-brand ecosystem.
• Portfolio Diversity: Demonstrated track record managing paid campaigns concurrently across B2B, B2C, and D2C business models.
• Scale & Spend: Proven experience managing mid-to-large ad budgets (minimum ₹10L+ to ₹50L+ per month across accounts) with quantifiable revenue or lead generation impact.
• Platform Mastery: Advanced technical command of Meta Ads Manager, Google Ads (Search/PMax/Display), YouTube Ads, and LinkedIn Campaign Manager.
• Technical Stack: Deep proficiency in GA4, Google Tag Manager, Looker Studio, and post-iOS attribution modeling.
• CRO & Landing Pages: Practical understanding of funnel building, landing page heuristics, and CRO tooling (e.g., Hotjar, Microsoft Clarity, VWO, or Optimizely).
• Search Integration: Solid grasp of on-page SEO fundamentals, intent mapping, and keyword integration.
• Availability: Must be able to work out of our Bengaluru office full-time and available to join immediately or on very short notice.

Key Performance Indicators (KPIs)

• Blended ROAS / POAS (Profit on Ad Spend) for D2C/B2C accounts.
• Qualified Lead Volume, CPL, and Pipeline Velocity for B2B accounts.
• Landing page conversion rate lift across active testing cycles.
• Budget utilization accuracy and pacing stability.
• Creative turnover velocity and reduction in creative fatigue rates.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.