Digital Marketer or Growth Hacker Intern

Introduction

Equip helps recruiters screen candidates across skills with its automated assessments. We are a B2B SaaS tool with a very self-served product. We are looking for a product marketer who can: (i) increase our top-of-the-funnel; (ii) improve our activation rates.

We are looking for someone with a minimum of 2 years of B2B Product Marketing Experience, preferably SaaS.

Responsibilities

1. Understand how existing users are using Equip, what challenges it solves for them and execute steps across different channels such as paid ads, email marketing, organic search, social media, referrals etc. to onboard more such users as paying customers
2. Interact with users on chat and demo calls, monitor their interaction with the product and website
3. Participate in product roadmap meetings and suggest features and improvements
4. Ideate, research and publish content relevant to increase brand visibility on search engines and social media
5. Stay on top of competitors’ activities and identify new markets and segments to increase paying customers

A Typical Day at Work

1. 2 hours: Look at how Google Ads are performing and optimise keywords
2. 2 hours: Draft fortnightly newsletter on new product features that have gone live, for existing users
3. 1 hour: See how users are interacting with the product and come up with suggestions for improving the UI/UX
4. 1 hour: Answer live chat throughout the day
5. 30 mins: Conduct a product demo for a customer
6. 30 mins: Verify that data (like attribution, etc) on Hubspot are correct

Why You Should Join Us

1. We are a tiny team. So, your work will have immediate and far-reaching impact
2. We move fast. We don’t have too many meetings. We want to work with smart people who know what to do
3. We already have millions of users who are very happy with our services. Really, millions and very happy!
4. You'll learn a lot! We work long hours. People who have joined us have described the workplace as "really intense", because there isn't time for chit-chat and gossip. But equally, people who have stayed with us have told us they learnt a lot because of the opportunities given to own and experiment things end-to-end
5. Sounds a bit like self-praise, but we really are doing a good thing. Matching candidates and recruiters based on skills helps individuals as well as companies. So, you’ll earn a lot of good karma working with us, which you can then spend on all your vices ;)

Salary

1. See the top of this post :)
2. The actual amount will depend on (i) skill (as demonstrated in the assessment, assignment and interview), and (ii) experience
3. 100% cash
4. No ESOPs to begin with. ESOPs may be offered after 1 year, based on performance

Skills

Required

• Excellent English Communication (oral/written)
• Superb Attention to Detail
• Content Writing
• Social Media Marketing
• Sense of humour

Good-to-have

• B2B SaaS Marketing
• PPC Marketing
• Product Demos
• HubSpot

Hiring Process

You can find the detailed process on this link: https://whimsical.com/product-marketer-7vrzhk2YEDXykGrF377Yjd

Responsibilities

Contribute to the preparation of policies to form a long-lasting digital association with consumers.

Supervise the current company incidence on social media marketing campaigns.

Active involvement in Search Engine Optimization (SEO) efforts.

Provide inventive designs for content marketing.

Coordinate with Social Media Marketing Manager in regards to the online adverts.

Stay updated with digital marketing trends and attend networking events.

Requirements

Bachelor’s degree in Marketing, Information Technology or relevant field.

Proven work experience as Digital Marketing Executive,

Exceptional knowledge of digital marketing ideas on SEO and SEM.

Working experience of ad aiding tools like DART, Atlas, etc.

Knowhow of web analytics tools.

Experience in creative content writing.

Ability to work in a team or individually as and when required.

Ability to manage and handle multiple tasks.

Outstanding problem-solving skills.

Exceptional attention to detail.

A critical thinker.

Good verbal and written communication skills.

Strong working experience with Google Analytics

Job Description:

The Social Media Marketer is a dynamic role responsible for executing and supporting a wide range of marketing activities. This position encompasses market research, data analysis, content creation, social media management, and campaign execution to support the organization's marketing strategies and objectives. The ideal candidate is a creative and analytical thinker with a strong grasp of marketing principles and the ability to adapt to changing market trends and organizational needs.

Key Responsibilities:

• Market Research and Analysis:

o Conduct market research to gather insights on industry trends, competitor strategies, and customer preferences.

o Analyze market data to identify opportunities for growth and areas for improvement in marketing strategies.

• Content Creation and Management:

o Develop and manage a content calendar for various marketing channels, including social media, blogs, and newsletters.

o Create engaging and informative content that aligns with the brand's voice and marketing objectives.

• Social Media Management:

o Manage the organization's social media profiles, ensuring regular and engaging content is posted across platforms.

o Monitor social media trends and engagement, and adjust strategies to optimize reach and interaction.

• Campaign Execution:

o Assist in the development and execution of marketing campaigns, including email marketing, digital advertising, and promotional events.

o Monitor campaign performance, analyze results, and make recommendations for future campaigns.

• Brand and Communication:

o Ensure all marketing materials and communications are consistent with the organization's brand identity and messaging.

o Assist in the development of marketing collateral, including brochures, presentations, and promotional materials.

• Stakeholder Collaboration:

o Collaborate with various departments and external partners to ensure marketing activities align with overall business objectives.

o Provide marketing support to sales teams, including market insights, promotional materials, and campaign support.

• Professional Development:

o Stay updated on the latest marketing trends, tools, and best practices. o Attend workshops, webinars, and industry events to enhance marketing knowledge and skills.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.

• Proven experience in a marketing role, with a strong portfolio of marketing projects.

• Excellent communication and writing skills.

• Proficiency in marketing tools and software, including CRM, CMS, and analytics platforms.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Creative thinker with the ability to develop innovative marketing strategies.

• Ability to work independently and as part of a team in a fast-paced environment.

• Detail-oriented with strong organizational and project management skills.

Who we are:

F22 Labs was started in 2014 by Murtuza and Hari, two childhood friends who always dreamt of starting a business of their own. After working at leading startups initially in their careers, they decided to take the plunge. Over the last 8 years, we’ve been fortunate and blessed to have worked with 250+ entrepreneurs who have trusted us with their dream of building their startups

About Digital Marketing Division

We also have a digital marketing division that offers 360 degrees Digital Marketing Services specializing in helping businesses reach their target audience and achieve their marketing goals through various online channels.

We have the privilege of working with some of the most well-known and high-profile UK fashion brand customers who are at the forefront of the fashion industry, known for their unique designs, premium quality, and innovative approach to fashion.

Our team of experts has experience in a wide range of digital marketing services, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing.

Job Description:

We are seeking a highly motivated and detail-oriented individual to join our digital marketing team as a Google Ads Specialist. In this role, you will be responsible for the planning, execution, and optimization of Google Ads campaigns for our clients to improve ROI.

What will you work on?

As a Google Ads Specialist, you will be responsible for the following: Conducting keyword research and building out targeted campaigns

• Set up and manage Google Ads campaigns across multiple accounts, including keyword research and analysis, ad copywriting, and bid management
• Writing compelling ad copy and creating ad extensions
• Monitor and optimize campaigns daily to meet performance goals and ROI targets
• Analyze and report on campaign performance, providing recommendations for improvement
• Staying up-to-date on industry trends and best practices
• Collaborating with the rest of the digital marketing team to ensure campaigns align with overall marketing strategies
•  

Do you fit in?

• 2+ years of experience in paid search marketing, with a focus on Google Ads
• Proficiency with Google Ads and Analytics
• Ability to create compelling dashboards.
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Experience with A/B testing and conversion rate optimization is a plus
• Knowledge of HTML and CSS is a plus

     What can you expect?

• Flexible work timings
• Medical Insurance- self and immediate family
• Intensive performance-linked incentives
• Optimized Learning Culture
• Approachable and helpful founders, a.k.a leaders to guide your career and much more…

Perks: 

1. State of the Art gadgets
2. Complete Health coverage for you and your family
3. Flexible work timings
4. Remote friendly

Our Hiring process:

1. A Profile Review: Resume, Portfolios, personal websites
2. A Technical task that relates to the work you will be doing
3. A Final round of interview
4. An Offer and onboard you are!

Know more about us @F22Labs:

http://f22labs.com/">Home Page

This Social Media Executive is suited for someone with an entrepreneurial spirit and wants to get a first-hand experience in various things that happen in a new organization. A candidate that doesn’t mind about living any challenging experience by owning it to self.

Candidate will be given responsibilities of supporting (including but not limited to) social media strategy planning, online advertising, promotions, & Ad-Campaigns. He/she will monitor and create aggressive marketing on Instagram & Facebook and create engaging content for blogs, forums and other social networks like Facebook, Twitter, Instagram, LinkedIn, Quora, Pinterest, etc.

He/she will optimize our website, blogs and social media content for maximum reach and impact (e.g. SEO/SEM) by using keyword analysis and cost/benefit analysis. They will develop a content calendar on a weekly and monthly basis.

Our company’s culture is unique in that we truly live by our values of friends first, integrity and doing the right thing.

The ideal Performance Marketing Specialist at Mindler is an entrepreneurial and innovative out-of-the-box thinking digital native with a get-things-done attitude, who thrives in a fast-paced environment.

If you have an unrelenting drive for running new tests and experiments on a regular basis, then this role is for you. You should love data, but even more, you relish implementing changes based on insights – instead of just creating dashboards.

You’ll have an important role to play in scaling up Mindler’s marketing efforts across all paid channels.

Responsibilities:

1. Planning and Managing campaigns across search, display, social, email and retargeting networks by conducting extensive keyword research, analysis and testing of keywords and content performance.
2. Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s.
3. Optimising campaigns across multiple channels to deliver the best return on investment.
4. You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mind-set.
5. You write content for marketing ads, campaigns and landing pages.
6. You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group.
7. You build and run A/B tests across landing pages and the homepage.

• Strategies for engaging, creative, and innovative content for regularly scheduled posts, keeping in touch with all the latest Trends on Social Media for brand development.
• Oversee all existing clients, along with overview and maintenance of social media accounts on Facebook, Instagram, Twitter, Linkedin, Youtube, Behance,etc.
• Coordinating with the team to create relevant and engaging content which will add to the Recall Value.
• Audit and analyse social media presence, including digital advertising costs and returns.
• Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for campaign improvement.
• Get in touch with businesses which would be interested in our services and products, both international and domestic.
• Should be active 24/7 on Social Media and ensure that Our Online Presence is always active, by liking, commenting, sharing, tagging and retweeting relevant content on all platforms.
• We need someone who knows how to reach the masses by tailor making content to attract followers.
• We need an influencer with a large social media presence, who know all the cheat codes required to increase our online presence and following.

An entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company. 

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. 

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders
• Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition
• Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships
• Understanding the market: main challenges and trends of the sector, industry value chain & key players
• Create and proofread web updates at all stages of the campaign life cycle
• Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively
• Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing
• Creating content and deliver communications that drives lead generation
• Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery
• Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site.
• Coordinate the implementation of marketing plan for exhibitor and visitor recruitment
• Fulfilling media deals, direct marketing, social media
• Database filtering and segmentation
• Planning, copywriting and proofreading
•  

Qualifications

• Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation
• Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
• Experience with SEO and SEM Strong written, verbal and collaboration skills
• Fluent in written and spoken English
• Excellent copywriting and proofreading skills with proven examples
• Ability to work under pressure and meet demanding deadlines
• Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
• Ability to multitask, prioritise and be flexible is essential
• Works well as part of fast-paced team, prioritising effectively and managing workload
• Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc)
• Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
• Excellent organisational, analytical and administrative skills, meticulous attention to detail
• Flexible in approach and able to amend hours as required to suit business needs

Responsibilities::

• Plan and execute all digital marketing strategy including SEO/SEM, marketing database, email, social media and campaign management for Tactic Solutions

• Responsible to generate the inbound lead for our IT services.

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Website management using Google Webmaster & Analytics

• SEO, SEM, SMM activities including Blogs and articles

• Preparing detailed strategy reports

• Identifying powerful keywords to drive the most valuable traffic

• Filling websites and other content with effective keywords

• Writing effective SEO content for blogs, websites and social media accounts

• Developing link building strategies

• Analysing keywords and SEO techniques used by competitors

• Compiling and presenting SEO guidelines

• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design

• Track important SEO metrics including organic traffic, conversion rates and time spent on page

• Report on performance metrics comparing them to our SEO goals and benchmarking data

• Follow SEO trends and stay up-to-date with new tools and practices

Skills::

• MARKETING STRATEGY

• SEO

• SMO

• DIGITAL MARKETING

• SOCIAL MEDIA

• MARKET RESEARCH

• SOCIAL STUDIES

Website - https://praxinfo.com/">https://praxinfo.com/