JOB RESPONSIBILITIES
- Undertake creative content creation initiatives to contribute towards business goals.
- Involve in brainstorming and pitch in ideas for social media posts and campaigns
- Liaise with concerned team members for content marketing strategies which supports and extends marketing initiatives with setting short-term goals.
- Collaborate with designer and copywriter for content requirements.
- Amalgamate ideas with creative agencies and internal team for performance marketing creatives.
- Align brand communication throughout the channels.
- Ensure content created is in sync with brand language, consistent in terms of style, tone and formats and communications as per the brand personality.
- Analyze customer/community feedback and work collaboratively to generate ideas to increase consumer engagement.
- Monitor on-going market trends and competitive activities on digital platforms.
- Own the development and messaging of the brand narrative.
- Create, execute, and manage marketing programs and campaigns.
- Understanding and involve in decisions pertaining to brand budgets.
- Set brand planning calendar, coordinate with cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
- Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and varied platforms.
- Involve in brand pitch and narrations for influencer/celebrity collaborations.
JOB REQUIREMENTS
- Education: Bachelor's degree in Marketing, Business, or related field. MBA preferred.
- Work Experience: 5-7 years of experience in brand management, brand marketing and creative content creation.
DESIRED PROFILE
- Excellent written and Oral presentations skills
- Insightful as well as an aptitude for creative, out of the box thinking.
- On top of industry trends and consumer psychology.
- Knowledge of consumer marketing.
- Ability to think both creatively and strategically.
- Deadline-oriented, inquisitive, with great follow-up and reporting skills.
- Solid exposure to content creation for social media platforms and experience working with influencers/celebrities.
- Project and budget management skills.
- Quick and enthusiastic learner
Subodh Popalwar
Software Engineer, Memorres
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Software Engineer, Memorres