Sr. Content Strategist

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time 🎯

If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return,s or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.

Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process. ✨

Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.🔥


What will you do?

• Own and drive the growth of all organic initiatives to improve traffic, engagement, and lead generation.
• Generate topic ideas and work with the content team to get them executed.
• Optimize content on the website, blog articles, and other marketing materials to align them with the keyword strategy.
• Create and maintain the keyword strategy by creating buckets, and maintaining volumes and difficulties.
• Perform continuous competitor study and keyword research to identify new opportunities and gaps.
• Track, report, and analyze key metrics on a weekly basis like the number of keywords ranking, rankings of priority keywords, CTRs, bounce rates, etc. Identify weekly measurable goals and track the progress against them.
• Optimize and monitor all on-page activities like titles and descriptions, website errors and improvisations (monitor GSC), meta tags, sitemap, and robots files.
• Gather insights and continuously improve the content, keywords, and off-page strategies.
• Manage all off-page activities to drive growth in backlinks. Maintain relationships with guest posting vendors.
• Own and manage off-page expenses to drive ROI.
• Plan and introduce new pages on the website to expand the structure of the website.
• Stay updated with the recent developments in trends and algorithms.
• Work with the website team to maintain high website performance.
• Manage and track the distribution of content and videos across multiple channels.
• Work with the creative team for any creative requirements for on-page and off-page execution.
• Identify opportunities to repurpose existing content in various formats to enable further distribution.

We would love to hear from you if :

• Minimum 3 years of relevant experience.
• In-depth knowledge of Google Analytics, Google Search Console, Semrush, and Ahrefs.
• Proven experience in driving growth in traffic and acquisition at a large scale.
• Basic understanding of HTML, CSS, and Javascript. Any experience in Webflow will be an added advantage.
• Expert understanding of the ranking factors of search engines.
• Any previous experience of working with B2B SaaS companies will be preferred.
• Experience in managing end-to-end SEO execution including research, strategy, and reporting.

Why should you work with us?

• We are growing exponentially Going from an on-paper idea-to-revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
• Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
• Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
• So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.

Flexible Benefits

• Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
• Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
• Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
• Brand new MacBook 💻 You get a MacBook you can use for work.
• Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
• Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
• Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio-book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.

Sound like something you’d like to be a part of? We’d love to hear from you!

We are looking for Social Media Executive who understand the market, the latest trends and can hold their own in a one on one pitch with international clients. You should understand the working of our company and be able to reach out and increase our brand awareness and content reach on all social media platforms.
We need pro-active hires who can handle their work on their own without external involvement.
English with strong communication skills are a must.

Social Media Responsibilities:

• Strategies for engaging, creative, and innovative content for regularly scheduled posts, keeping in touch with all the latest Trends on Social Media for brand development.
• Oversee all existing clients, along with overview and maintenance of social media accounts on Facebook, Instagram, Twitter, Linkedin, Youtube, Behance,etc.
• Coordinating with the team to create relevant and engaging content which will add to the Recall Value.
• Audit and analyse social media presence, including digital advertising costs and returns.
• Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for campaign improvement.
• Get in touch with businesses which would be interested in our services and products, both international and domestic.
• Should be active 24/7 on Social Media and ensure that Our Online Presence is always active, by liking, commenting, sharing, tagging and retweeting relevant content on all platforms.
• We need someone who knows how to reach the masses by tailor making content to attract followers.
• We need an influencer with a large social media presence, who know all the cheat codes required to increase our online presence and following.

Required Experience and Qualifications

Good grammatically correct English speaking and writing is a must.
If you've worked in brand, content, and social media related marketing and have strong communication skills and convincing powers, you will fit right in with us.

You should be familiar with social media and other online and offline portals which can be used for brand development and reaching out to new consumers/users.
You should be good with strategies to improve outreach, marketing and conversions for our own content, services and products.

At Cashfree, we are building innovative solutions in payments and banking for Indian businesses. We are fast-growing, profitable and based out of Bangalore. Cashfree is backed by Y Combinator and other leading investors.Learn more about us at cashfree.comWe are looking for a Product Marketer with >2 years experience.- You should have experience doing paid marketing and optimising it on various channels like FB, Google, Linkedin etc- Someone who has explored B2B growth hacking is a plus (but not mandatory)-Being experienced at content creation and drip campaigns will be a plusJob Perks Competitive pay, Great work-mates, Bangalore weather. We also offer medical insurance, flexible timings, work from home, no leave policy, free meals and Uber credits.We work on trust and mutual respect.

Overview: Paper Plane Tales is a start-up digital marketing consultancy, founded in 2016. We work with growing brands across various sectors to provide end-to end digital marketing solutions. We curate talent from across the boundless digital landscape to provide quality services in Content, Design, Branding, Strategy, Social Media, Website Development and more. The job of the Associate – Account Management will be to manage our long-term accounts and hold client relationships. This is a broad role encapsulating brand strategy, client relationships, business development, social media marketing and project management. Summary of the Role: The candidate will be responsible for managing the accounts of our existing brands, maintaining and building upon relationships with the clients as well as our collaborators (which include freelancers, agencies and industry professionals). S/he plays a key role in helping brands grow in the digital space, by planning effective strategies and ensuring company processes that are followed. If you have strong communication and organisational skills, apply now! Qualifications Required: ● Strong command over English ● Ability to manage multiple accounts/projects ● Ability to manage and build our network of collaborators ● Reporting and analytical skills ● Ability to strategize and manage social media accounts ● An eye for visual design ● Strong attention to detail ● Proficiency in Microsoft Word, Excel and PowerPoint Education and Expertise Required: ● Graduate/Post-graduate in relevant fields (marketing, business, advertising, communications) ● 0 – 1.5 years of work experience (preferred)

About us: White Panda as a platform offers a convenient content creation process to Digital Agencies,Brand-turned-Publishers, SAAS companies, and E-commerce platforms without the need for Micromanagement. Being built with a model based on Language, Human Resources and Marketing, the company works with thousands of content creators to power content marketing for hundreds of leading brands. Some of our notable clients include Radisson, Apollo, Axis Bank, PNB Housing, three of top 10 marketing agencies in India, and so on. The core team at White Panda is a diverse range of professionals who are alumni of institutions like IITs, BITS, and Goldman Sachs. The venture is funded by highly successful entrepreneurs, Tier-1 investors, and IIT Gandhinagar; and is also cash flow positive. In the outset, the purpose of any content is to educate or entertain. We aim to have an impact on end consumers by elevating the quality of Education/Entertainment by partnering with 40 Lakh businesses globally. Job Description We are looking for a motivated and talented Digital Marketing Manager who would be responsible for driving the growth initiatives at White Panda. An ideal person well suited for this role will be someone who can think about problems in-depth; prioritize tasks in a timely manner; and in general, must be focused on getting things done. Lastly, we look for someone who is versatile, ambitious and is willing to grow along with the organisation. Responsibilities: 1. Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). 2. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). 3. Optimize our marketing automation and lead nurturing processes through email, content, and social channels. 4. Manage both on-page SEO and off-page SEO for the company. 5. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. 6. Grow our email list. Manage various email campaigns. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). 7. Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. 8. Manage the strategy and setup of all paid campaigns. Skills: - Excellent Communication Skills (Oral and Written) - Active participation in extracurricular activities / Leadership activities - SEO - Ability to manage projects on a fast paced environment - Candidates must possess good attention to detail - Candidates must possess the ability to prioritize tasks and must remain delivery focused - Startup or Agency Experience will be a bonus

Looking for a real professional with well-spoken English and communication skills and proven track record for Social Media Experience and Marketing Great experience with creating and managing Facebook pages. Increasing followers and engagement organically. Should be a Pro on Instagram & Facebook and should be skilled in creating top quality posts and content Should be able to generate traffic and engage users worldwide Experience in Email marketing

- Digital Marketing - Social Media Marketing Activities - Public Relations - Creatives - Blogging - Content Writing - Media

Techmagnate is looking for a Content Marketing Manager with a strong background in developing an integrated marketing content strategy, producing creative and compelling content, and leveraging multiple channels and platforms for using content to reach target audiences. The ideal Content Marketing Manager will have experience reaching target audiences, via social media platforms, including Twitter, Facebook and LinkedIn, and via community platforms, including corporate and industry blogs and forums.

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