Software Development Engineer Testing (SDET)

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

About Astra:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 9300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Role Overview:

As an SDE 2 back-end engineer you will be responsible for leading the development and maintenance of the platform/dashboard backend. This would involve architecting, developing & maintaining RESTful services for vulnerability management, scan orchestration, inventory management and platform features such as on-boarding, trust centers, certificates, payment integrations, vulnerability ingestion, authentication etc. 

You should have a strong background in backend programming (Symfony preferred, or Laravel) and have experience with an event driven, async & distributed architecture. 

During the first 6 months of your role, you will be involved in the 0->1 journey of two of our upcoming products in our platform along with the respective product owners.

Love solving hard problems? Want to build high impact products rooted in first principles? Is coding your poetry? Join us in shaping the future of cyber security.

Roles & Responsibilities:

• Lead the design, development, and maintenance of backend services and APIs using Symfony PHP framework. What you create is also what you own.
• Collaborate with front-end developers to integrate user-facing elements with server-side logic.
• Collaborate with scanner teams to orchestrate scans, ingest vulnerabilities, configure scanners etc.
• Write clean, well-documented, and efficient code.
• Optimize and refactor existing code to improve performance and reliability.
• Implement security and data protection measures.
• Triage, troubleshoot and upgrade existing systems.
• Ship code to production multiple times a day/week.
• Ensure timely delivery of the features.
• Test your own features, and write test cases for continuous automated testing.
• Troubleshoot complex issues, debug, and upgrade existing systems.
• Mentor junior engineers and lead code reviews, promoting best practices and high standards.
• Drive architectural decisions and technical strategy for backend systems.

What we are looking for:

• 4-6 years experience in a similar role or similar working experience.
• Advanced proficiency in PHP backend programming. Symfony preferred, or Laravel.
• Strong understanding of system design, software architecture principles and performance optimization.
• Experience with an event driven (subscribers/listeners), async (MessageHandlers & job queues) & distributed (load-balanced) architecture.
• Experience with PostgreSQL database and data modeling.
• Understanding of concepts such as Dependency Injection, ORM, data validation, error handling etc.
• Experience with Docker, Kubernetes, GitHub Actions (good to have).
• Experience with Agile methodologies.
• Excellent problem-solving skills and the ability to think strategically about technical solutions.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional remote teams.
• Demonstrated track record of delivering high-quality software products on schedule.
• Knowledge of industry best practices in software development, security, and compliance.
• Knowledge of application & infrastructure security - helps you stand out.

What We offer:

• Adrenalin rush of being a part of a fast-growing company, and working on hard problems that matter.
• Fully remote, agile working environment.
• Good engineering culture with full ownership in design, development, release lifecycle.
• A wholesome opportunity where you get to build things from scratch, improve and ship code to production in hours, not weeks.
• Holistic understanding of SaaS and enterprise security business.
• Experience with security side of things.
• Annual trips to beaches or mountains (next one is to Wayanad).
• Open and supportive culture.
• Health insurance & other benefits for you and your spouse. Maternity benefits included.

Preferably -4 to 7 years of experience of selling any type of

Boilers/ Electric boiler/ super heaters.

B. Assist company in application discussion with clients and

generate enquiries.

   D. Convince client of superior technology and sell Electric type.

C. Fill up questionnaire during bidding stage for major bids, projects

& interact with client & team for quotes & all follow up.

D. Make weekly / monthly reports of client visits, review with

Management, team on enhancing market share, maintain list of

RFQ, quotes,Orders etc.

E. Make technical & application selling, quote preparation & follow

up with clients of all nature and starategise solution to ward

competition.

F. Take initiative in solving problems at site for products supplied

when called for.

G. Ensure guarantee runs, educate clients on proper running of our

products & minimize and solve guarantee   claims.

  J. Participate in exhibitions & educate clients on our product

features, screen web portal and download and bid new opportunities,

arrange vendor registration for domestic & international markets,

constant follow up with foreign agents.

GrowVation is hiring Full Stack Developer

GrowVation is hiring for a full-cycle enterprise software development company that provides Business Intelligence, Enterprise Portals, and Mobile Solutions.

We are actively seeking a talented Full-Stack Web Developer with a background in Javascript frameworks, like React.js, React Native, Node.js.

Required Background:

• At least 5 years of web server development experience and/or experience building client-side web applications
• Knowledge of, or practical experience with, React/Angular, Backbone.js, or comparable MVC Javascript framework
• Practical experience with Node/Express or similar backend stack
• Knowledge of relational database dialects (MySQL, SQLite, PostgreSQL) or No-SQL database like MongoDB or similar DB management systems
• Experience with cloud deployment services (Heroku, AWS, GCP, Azure)
• Solid understanding of UI implementation, with emphasis on mobile-first responsive design
• Experience with standard front-end web technologies HTML, CSS, jQuery, JSON, AJAX.
• Knowledge of, or experience with API design and deep understanding of REST principles, with emphasis on engineering scalable, simple server-side applications
• Experience working in Linux server environments
• Experience with Sass/LESS CSS preprocessor
• Familiarity with version control systems (Git, SVN, etc.)
• Experience working in teams and reviewing/managing code using GitHub
• Knowledge of, or experience working as part of an agile team using Kanban, Scrum, etc.
• Excellent written, verbal, and interpersonal communications skills
• Ability to work well independently and as part of a team
• Ability to multitask and prioritize in a dynamic environment
• Strong troubleshooting and analytical skills; detail-oriented
• Excellent proactive communications and planning skills

Role and responsibilities:

• Design the overall architecture of the web application.
• Reviewing/creating code, designs, specs, documentation, and test plans
• Maintain quality and ensure responsiveness of applications.
• Collaborate with the rest of the engineering team to design and launch new features.
• Maintain code integrity and organization.
• Document your work. Represent your code graphically for strategy meetings.
• Understanding and implementation of security and data protection

Must have skills: React.js, Angular, Node.js, MongoDB, Verbal and Written Communication

No. of vacancies: 1

Location: Noida

Work from Home (till): January 2022

Experience: 4 - 6 years

CTC Range: 8 - 15 LPA

• Experienced in C# MVC
• Should have good knowledge in JavaScript, SQL, RDBMS Concepts and Microsoft .NET
• Framework, practical implementation of Object Oriented Concepts, N-Tier Architecture
• development and understanding of JSON, XML, SOAP.
• Good hands-on coding skills in Java Script, Ajax, C#, ASP.Net, jQuery
  Knowledge of working Android iOS mobile development would be added advantage
• Good communication and analytical skills are must.
• Candidates with experience will be preferred.

• Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Develop, implement and manage the company’s social media strategy
• Manage and oversee social media content
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
• Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Monitor and evaluate performance across the company's social channels in order to improve engagement.
• Execute quarterly marketing plans to meet overall business targets.