Software Developer

Job Title: PPC Executive

Location: I| Remote/Hybrid

Job Type: Full-time

Minimum Experience: 1+ Year

Salary: ₹15,000 - ₹25,000 per month

About Us:

Invensis Learning is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.

Position Overview:

We are seeking a PPC Executive with at least 1 year of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.

Key Responsibilities:

1. Campaign Setup and Management:

• Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.
• Set up keyword targeting, ad copy creation, and campaign structure based on business goals.

1. Keyword Research:

• Conduct keyword research to identify new opportunities for campaigns.
• Optimize keyword lists and ad groups for maximum performance and relevancy.

1. Ad Copywriting and Optimization:

• Write effective ad copy that resonates with target audiences and drives high CTR.
• Continuously monitor and adjust ad copy to improve performance.

1. Campaign Monitoring and Reporting:

• Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.
• Prepare weekly performance reports and provide insights for optimization.

1. A/B Testing:

• Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.
• Analyze A/B test results and implement necessary optimizations.

1. Budget Management:

• Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.
• Adjust bids and budget distribution to ensure maximum ROI.

1. Competitor Research:

• Monitor competitor ads and campaigns, providing insights and recommendations for improvement.
• Track industry trends and competitor strategies to stay ahead in the market.

1. Landing Page Optimization:

• Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.
• Analyze landing page performance and suggest improvements.

1. Collaboration with Cross-Functional Teams:

• Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.
• Contribute to campaigns supporting product launches, promotions, and events.

1. Learning and Growth:

• Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.
• Participate in training and development sessions to enhance PPC skills.

Key Competencies:

• Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.
• Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.
• Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.
• Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.
• Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.
• Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.
• Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.

Key Skills for Reporting and Data Analysis:

• Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.
• Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.
• Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.
• Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.

Preferred Qualifications:

• Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.
• Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.
• PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.

Experience Required:

• Minimum 1 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.
• Some experience with Google Ads, Bing Ads, or social media advertising platforms.
• Knowledge of Google Ads best practices and campaign optimization strategies.

What We Offer:

• Competitive Salary: ₹15,000 - ₹25,000 per month, based on experience.
• Career Development: Opportunities for growth and professional development in digital marketing.

• Inside Sales, Lead Generation Executive
• Email marketing/Cold calling, 1-2 years of experience
• International sales experience preferred
• Relevant IT/ERP sales Experience

Primary Skills & Criteria [Mandatory]

• Technology Business Analyst
• Experience with Finance IT, EPM IT, ETL Processes
• Minimum Work Experience: 12+ years

Other Requirements [Good to have]

• Exposure to tools like Jira, Confluence, etc.
• Exposure to development and production support processes
• Exposure to EPM tools [e.g., HFM, FMDEE, etc.]
• Candidate should be able to lead and track technical developments/tasks independently and present status to management
• Candidate should be self-motivated and self-sufficient to work independently without much supervision
• Strong verbal and written communication skills

Role Duties/Activities

The Technology “Agile Business Analyst” or “Business Analyst” is responsible for ensuring the team works within an Agile delivery method and that their backlog of requirements and analysis feed into Technology Projects and Programmes successfully.

This role will carry out some or all of the following activities:

• Assures delivery through the entire life cycle of the project of user requirements through to live
• Managing the capture, analysis, and documentation of business process (including IT processes)
• Designing solutions or change interventions
• Oversee change management activities which can include diverse tasks such as timeline planning to
• stakeholder engagement
• Manage or collaborate in change interventions such as training and communication
• Tracking and documenting progress and managing status reporting
• Managing implementation of solutions
• Risk identification, risk reporting and devising interventions to mitigating risks
• Budget management and forecasting
• Management of external service providers
• Support Technology teams to manage delivery proactively, balancing scope, schedule, resourcing, dependencies, communications, etc.
• Work with the Technology team and Product Owner to drive improvements in productivity through backlog management, maturity in the use of Agile methodologies (e.g. Scrum, Kanban, Lean), and corresponding management of dependencies
• Oversee the monitoring and reporting of progress, issues, dependencies, risks to the stakeholders
• Ensure adherence to standard controls and drives teams to achieve compliance and framework,
• capability management, Security controls and technology architecture designs

• Understanding of maintenance of existing systems (Virtual machines), Linux stack
• Experience running, operating and maintainence of Kubernetes pods
• Strong Scripting skills
• Experience in AWS
• Knowledge of configuring/optimizing open source tools like Kafka, etc.
• Strong automation maintenance - ability to identify opportunities to speed up build and deploy process with strong validation and automation
• Optimizing and standardizing monitoring, alerting.
• Experience in Google cloud platform
• Experience/ Knowledge  in Python will be an added advantage
• Experience on Monitoring Tools like Jenkins, Kubernetes ,Terraform  etc

Responsibilities :

• Provide Support Services to our Gold & Enterprise customers using our flagship product suits. This may include assistance provided during the engineering and operations of distributed systems as well as responses for mission-critical systems and production customers.
• Lead end-to-end delivery and customer success of next-generation features related to scalability, reliability, robustness, usability, security, and performance of the product
• Lead and mentor others about concurrency, parallelization to deliver scalability, performance, and resource optimization in a multithreaded and distributed environment
• Demonstrate the ability to actively listen to customers and show empathy to the customer’s business impact when they experience issues with our products

Requires Skills :

• 10+ years of Experience with a highly scalable, distributed, multi-node environment (100+ nodes)
• Hadoop operation including Zookeeper, HDFS, YARN, Hive, and related components like the Hive metastore, Cloudera Manager/Ambari, etc
• Authentication and security configuration and tuning (KNOX, LDAP, Kerberos, SSL/TLS, second priority: SSO/OAuth/OIDC, Ranger/Sentry)
• Java troubleshooting, e.g., collection and evaluation of jstacks, heap dumps
• Linux, NFS, Windows, including application installation, scripting, basic command line
• Docker and Kubernetes configuration and troubleshooting, including Helm charts, storage options, logging, and basic kubectl CLI
• Experience working with scripting languages (Bash, PowerShell, Python)
• Working knowledge of application, server, and network security management concepts
• Familiarity with virtual machine technologies
• Knowledge of databases like MySQL and PostgreSQL,
• Certification on any of the leading Cloud providers (AWS, Azure, GCP ) and/or Kubernetes is a big plus

• Provide L1 support including desktops, laptops and printers and other IT related accessories
• Carry out initial troubleshooting and resolve the issue; if not escalate to L2 support or corresponding OEM
• Raise ticket within supplied ticketing system and update and close with end user confirmation
• Install and configure Windows Operating Systems and application software Like MS-Office, Outlook, Antivirus etc
• Install, configure and upgrade security software (e.g. Antivirus programs) like McAfee or Kaspersky software
• Install, configure and troubleshoot various PC Hardware Components
• Configure and troubleshoot of LAN and Wi-Fi setup
• Install and troubleshoot Printer, Scanner and Projector

About you:

• 1-2 years of experience as a Desktop Engineer from any industry

• Hands on experience in troubleshooting in Desktop, Laptop and PC Hardware

• Strong experience in Anti-Virus software installation and Management

• Good experience in configuration and troubleshooting of Network Devices

• Basic knowledge of Server administration and Server hardware

• Good working knowledge on MS-Office

• Good communication and problem-solving skill

• Any bachelor’s degree with IT background would be a plus

• Someone who is obsessed with solving all the problems of the world through
• better design and has a portfolio that indicates the same.
• Experienced in designing for web and mobile devices.
• Bachelors or Masters in Design, HCI, Psychology or any other related field.
• Well versed in conducting different methods of research and usability testing
• Good knowledge and understanding of design principles, interaction design standards, and UI patterns for web and mobile
• In-depth understanding of the elements of a design system and capacity to create one

Roles and responsibilities

• Be part of every aspect of product development to learn, guide, and contribute to driving value to the end-user as the only priority
• Convert abstract definitions to high-quality actionable designs.
• Implement a culture of fast iterations, prototyping, and evaluation of multiple solutions before finalizing one.
• Share ownership of the success of every feature of your design.
• Implement a design system and ensure it is enforced across all our product lines