Social Media Strategist

Job Description:

The data science team is responsible for solving business problems with complex data. Data complexity could be characterized in terms of volume, dimensionality and multiple touchpoints/sources. We understand the data, ask fundamental-first-principle questions, apply our analytical and machine learning skills to solve the problem in the best way possible. 

Our ideal candidate

The role would be a client facing one, hence good communication skills are a must. 

The candidate should have the ability to communicate complex models and analysis in a clear and precise manner. 

The candidate would be responsible for:

• Comprehending business problems properly - what to predict, how to build DV, what value addition he/she is bringing to the client, etc.
• Understanding and analyzing large, complex, multi-dimensional datasets and build features relevant for business
• Understanding the math behind algorithms and choosing one over another
• Understanding approaches like stacking, ensemble and applying them correctly to increase accuracy

Desired technical requirements

• Proficiency with Python and the ability to write production-ready codes. 
• Experience in pyspark, machine learning and deep learning
• Big data experience, e.g. familiarity with Spark, Hadoop, is highly preferred
• Familiarity with SQL or other databases.

Strategy Development:

• Develop and implement a comprehensive social media strategy that aligns with our marketing goals.
• Identify target audiences and tailor content to specific platforms and demographics.
• Stay up-to-date on social media trends, best practices, and emerging technologies.

Content Creation and Curation:

• Create engaging and visually appealing content, including text, images, and videos.
• Develop a content calendar and ensure consistent posting across all platforms.
• Curate relevant content from external sources to share with our audience.
• Ensure all content aligns with brand voice and standards.

Community Management:

• Monitor and respond to comments, messages, and mentions across all social media channels.
• Build and foster relationships with our online community.
• Engage with influencers and other relevant accounts.
• Handle online reputation.

Analytics and Reporting:

• Track and analyze social media metrics to measure the effectiveness of campaigns.
• Generate regular reports on social media performance and provide insights for optimization.   
• Use social listening tools to monitor brand mentions and industry trends.

Campaign Management:

• Plan and execute social media campaigns to promote products, services, and events.
• Manage social media advertising budgets and optimize campaigns for maximum ROI.
• Collaborate with marketing and other teams to ensure campaign alignment.

Primary Purpose

To assist in the development and execution of comprehensive marketing strategies, enhancing the brand& presence, and driving business goals in the salon, beauty, and wellness industry.

Key Activities and Responsibilities

• Contribute information, ideas, and research to help develop effective marketing strategies.
• Organize and oversee advertising/communication campaigns on social media platforms, exhibitions, and promotional events, ensuring they align with brand objectives and achieve full delivery.
• Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures.
• Maintain relationships with vendors to ensure collaborative efforts in promotional activities.
• Monitor the progress of campaigns using various metrics and submit performance reports.
• Collaborate with managers in preparing budgets and monitoring expenses to ensure efficiency and cost-effectiveness.
• Develop and execute communication strategies and initiatives to promote brand messaging and engagement.
• Regularly interface, consult, and collaborate with cross-functional teams across the company, as well as manage relationships with social media agencies, vendors, corporate activities, and influencers.
• Gain a deep understanding and knowledge of the salon, beauty, and wellness industry to tailor marketing efforts effectively.

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Skills and Qualification

• Proven experience in developing marketing strategies and campaigns.
• Good understanding of market research techniques, data analysis, and statistical methods.
• Through knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and familiar with marketing software and tools.
• Excellent communication and people skills for effective collaboration and relationship building.
• Strong organisational and time-management abilities, capable of handling multiple projects and deadlines.

Job Type: Full-time

Job Timing:- 11:00 to 7:00

Working Days:- Monday to Saturday

Joining – Immediate or at least 15 days Notice period

Experience: - 1.5 years to 5 years of experience in UI DEVELOPMENT

REQUIREMENTS

Should have minimum 2 years exp.

Proficiency with JavaScript and HTML5

Experience in Angular is must

Validating user actions on the client side and providing responsive feedback.

Knowledge in building the infrastructure for serving the front-end app and assets.

RESPONSIBILITIES

Delivering a complete front-end application

Ensuring high performance on mobile and desktop

Writing tested, idiomatic, and documented JavaScript, HTML and CSS

Cooperating with the back-end developer in the process of building the RESTful API

Communicating with external web services

JWT token based RESTful calling

Additional Information

Five Days working in a week

Saturday & Sunday fixed off

Ample scope for growth opportunities

Working in Office would be full of happy moment

Salary: - up to 8 L/Annum (Negotiable for right candidate)

• 4- 10 years of experience in Java Developer
• Programming experience in Java Spring Boot, Springboot
• Strong understanding of Data Structures and Algorithms
• API-Driven Development - Solid experience in RESTful , and Microservices development
• Experience in working with one of the concurrency frameworks like Mono,
• Experience working in ORM frameworks like Entity, Hibernate, Dapper
• Strong relational database experience in either Oracle, MS SQL, or Postgres
• Knowledge on frontend technologies such as JavaScript, HTML, CSS, and modern JavaScript frameworks (React, Angular, etc.).

Candidates with good Accounting knowledge, Ms Excel skills, English communication skills, good learning skills, below 30 Yrs age, residing in Kolkata, and want to grow rapidly, Those who are not from an Accounting background, please don't apply.

The ideal candidate will be familiar with the full software design life cycle. They should have experience in designing, coding, testing and consistently managing applications They should be comfortable coding in a number of languages and have the ability to test code in order to maintain high-quality code.

Responsibilities

• Design, code, test and manage various applications, Product Development
• Collaborate with the engineering team and product team to establish the best products
• Follow outlined standards of quality related to code and systems
• Develop automated tests and conduct performance tuning

Qualifications

• Bachelor's degree in Computer Science or relevant field
• 6 to 10 years of experience working with .NET or relevant experience
• Must have experience in Product Development
• Experience developing web-based applications in C#, HTML, JavaScript, VBScript/ASP, or .NET, Angular 8+
• Experience working with MS SQL Server and MySQL Knowledge of practices and procedures for full software design life cycle
• Experience working in an agile development environment

Nucleus – Senior Solutions Specialist

Location: Noida

Primary Responsibilities

Ability to communicate Value Proposition of Nucleus' Lending Product solutions to Banks and Financial Institutions

Be responsible to incubate the solution to BFSI client as per Nucleus' lending product fitment

Business/System Analysis, Solutions Designing & Pre-Sales

Support with functional scoping of RFPs, RFIs and Opportunities

Imparting trainings and demos to Prospects, Clients, Internal Teams, Sales teams, Channel Partners and Analysts

Expectation from the Role

Ensuring customer satisfaction by pitching right solutions, showing and explaining value of products to clients, requirement to product mapping

Basic knowledge of Retail/Corporate Lending domain

Willingness for Overseas and Domestic travel for client meetings, demos and Proof of Concepts (Post Covid)

Desired for the Position

Good command over written and verbal communication in English

Knowledge of Lending life cycle

Well-groomed/presentable

Good at interpersonal skills

Stakeholder management

Agile

Experience: 6 yrs plus

What you need to have:

• Proven experience in augmenting customer experience and ratings at a company
• Ability to work independently.
• Prior experience or deep understanding of Omni-channel business strategies.
• Strong Understanding/ keen interest in technology/ automation.
• Strong interpersonal Skills
• Proven Experience in managing teams.
• Excellent Written and Spoken Communication Skills
• Hands on experience in managing teams and getting results.
• Should have worked on integrating a CRM for a company.
• Strong analytical abilities and an empirical thought process.
• Ability and readiness to work and thrive in an ambiguous and constantly changing environment.
• Keen interest and prior experience in building systems and processes from the ground up.
• Deep understanding of business and business metrics
• Ability to stretch long hours.
• Proactive approach to business problems.
• Candidates with prior marketing experience are preferred.
• Excellent problem identification and solving abilities.
• Inquisitive bent of mind.
• Strategic thinking and the ability to make holistic and well-grounded in reality business plans.
• Should exhibit strong leadership abilities.
• Should understand Web Technologies.
• Tier 1 B-Schools with 6 to 8 years’ experience.
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