Social Media Marketer

We at AiSensy, are building end-to-end WhatsApp based Marketing Automation, CRM & Customer Support platform for Enterprises & growing SMBs. Helping brands like SkullCandy, NMIMS, Byjus, Rentomojo, etc.and are handling 5 million+ messages per month.

 

Key responsibilities:

1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns
2. Develop and monitor campaign budgets
3. Plan and manage our social media platforms
4. Prepare accurate reports on our marketing campaign's overall performance
5. Coordinate with advertising and media experts to improve marketing results
6. Identify the latest trends and technologies affecting our industry
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience
8. Work with your team to brainstorm new and innovative growth strategies
9. Oversee and manage all contests, giveaways, and other digital projects
10. Plan and execute all digital marketing, including SEO/SEM, Google Ads, marketing database, email, social media, and display advertising campaigns
11. Design, build and maintain our social media presence
12. Launch and drive digital initiatives

We are looking for a talented Social media executive to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
As a Social media executive, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Responsibilities
• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.

As a Growth Marketing Manager, you will be responsible for the strategy and execution of acquisition campaigns, across all the digital platforms like Facebook, Google, Affiliates and Partnerships, etc.

What you will do:

Desired Candidate Profile

What you need to have:

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Job Type: Full-time

Salary: ₹12,000.00 - ₹15,000.00 per month

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

  
  Digital Marketing Executive requirements

  • 2 years of experience as a Digital Marketing Executive
  • 2 years of experience in developing and implementing digital marketing strategies
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • 2years of hands-on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Must Have Solar Industries Exerience in Digital Marketing

Job Summary
Responsibilities and Duties
Key Responsibilities:
o Manage social media platforms such as Facebook, Instagram, YouTube & Twitter
o Ideate and develop creative content strategies for each social media platform
o Supporting the Marketing team with content in the form of visual assets
o Creating images, memes, animated videos with graphic overlays for all clients. Creating Landing pages. Shooting videos, photos, editing and posting on SM.
o Evaluating the competitive landscape and suggesting new ideas for visual content
o Assisting with honing brand identity on the blog and social media
o Prepare monthly social media calendars
o Design, create and manage promotions and Social ad campaigns.
o Posting and engaging with the audience
o Proficiency in the use of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat, Dreamweaver, and Flash)
o Compile report to show results (ROI) and identify KPIs to be monitored and work closely with the marketing manager to set awareness goals and plan ways to achieve them. We offer the flexibility to work from home.

Additional Skills not mandatory
SEO, Website Optimization

Duties and Responsibilities:

Contribute to and influence the direction of social media strategy

- Design and execute marketing campaigns

- Analyze and report on the search performance

- Provide an SEO perspective on content creation and social media

- Improve the SEO of all company sites

- Analysis of competitor campaigns

- Regular KPI reporting

- Work closely with the SEO, online marketing and affiliate marketing teams to help coordinate all integrated online output.

Should be able to work on Designing tools like Canva, Adobe Photoshop, Lightroom, and other digital marketing designing tool.

The applicant would be required to manage the digital marketing strategy (organic + inorganic) of the brand. What we are essentially looking for is someone who can marry technology, analytics, and creativity to execute growth strategies for a fledgling business. This would require experience and knowledge of Search Engine Optimization, Google AdWords, Social Media Marketing, at the very least. Responsibilities and Duties Formulate the entire marketing strategy (primarily digital but also some offline) by taking a deep dive into the characteristics and requirements of the target market. Create and monitor social media posts (Twitter, Instagram, Facebook) including boosting the same Manage social media pages LinkedIn Marketing SEO - keyword planning, on page optimization, off page optimization Google Adwords - plan and execute advertising campaigns Assistance with content creation based on market research and feedback Collaboration with graphic designers for creatives Collaboration with web developers to improve UIX where required Track, measure and analyze web traffic and lead generation data. Anything else that may be required for increased web traffic and lead generation Required Experience, Skills and Qualifications Skills In-depth understanding of Digital Marketing practices Ability to strategize, execute and re-engineer plans with speed and accuracy Excellent working knowledge of all things Google, especially, Google Algorithms, Google Analytics, Google Adwords Experience with other search engines such as Bing Good communication skills Understanding how brand awareness works in the digital age Proficiency with WordPress and a good understanding of UIX Experience 3 to 4 years of Digital Marketing experience especially in the areas mentioned above Prior experience in UIX/Development will also be welcome Qualifications Applicants can come from any background as long as they have the requisite experience of 3 to 4 years. Bachelor's degree is a must. Post Graduate degrees would be favored.

About Company:CairoCorps is the best web design company in Bangalore besides the top digital marketing company in Bangalore. We provide web development services and digital marketing services to bring your products and services to a wider public. With our branding and user-centered design, customers are engaged brand awareness grows. Our impressive client list trusts us to deliver creative, interactive experiences for their customers across the whole range of web design, mobile applications, and digital marketing.About the Internship: Selected intern's day-to-day responsibilities include:1. Developing and managing digital marketing campaigns 2. Researching on targeting tactics & brand guidelines3. Devising strategies to drive online traffic to the company website4. Tracking, analyzing and optimizing digital marketing efforts Only those candidates can apply who: are available for full time (in-office) internshipcan start the internship between 12th Jun'18 and 12th Jul'18are available for duration of 3 monthshave relevant skills and interests** Women willing to start/restart their career can also apply.* Freshers looking for jobs may also applyStipend:INR ₹3000-6000 /MonthDeadline:2018-06-26 23:59:59Other perks:Certificate, Letter of recommendation, Pre placement offer (PPO), Flexible work hours, Informal dress code, 5 days a week.Skills required:Social Media Marketing (Learn Social Media Marketing) and English Proficiency (Written) (Learn Business Communication)