SEO Manager

The SEO intern role supports the SEO specialist in conceptualization, design and delivery of SEO for clients to ensure top ranking in search engines:1. Keyword research in coordination with objectives to optimize existing content and uncover new opportunities.2. SEO analysis and recommendations in coordination with elements and structure of websites and web pages.3. Provide recommendations and execute strategies for content development in coordination with SEO goals .4. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for diagnostic reporting.5. Implement link building campaigns in coordination with client SEO goals. Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.6. Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.7. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. Monitor and evaluate search results and search performance8.Work closely with the other team members to meet client goals. Evaluate effectiveness of all online marketing programs, draw conclusions and develop recommendations based on results in a timely basis.

We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence. 

• Check Google Analytics and Keyword Rankings on daily basis.
• Manage both on-page SEO and off-page SEO Teams
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Strong awareness on Google Algorithm Updates
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Perform ongoing keyword discovery, expansion and optimization.
• Develop and implement link building strategy.
• Manage webmaster accounts, notifications and implement best practices.
• Conduct competition analysis, prepare reports on findings and share the results with internal stakeholders.
• Stay up-to-date with the latest trends and changes with SEO and major search engines.

Selected intern's day-to-day responsibilities include:

1. Collect the data of job seekers who are across your city
2. Call these drivers, pitch them about the benefits (like insurance benefits, incentive structure, etc.) of joining the company
3. Get them to fill up a form that will initiate their onboarding process (form will require details like DL image, RC image, etc.)
4. Update the details on the Google sheet

Responsibilities :

· Assist in the formulation of strategies to build a lasting digital connection with consumers

· Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

· Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness

· Be actively involved in SEO efforts (keyword, image optimization, etc.)

· Prepare online newsletters and promotional emails and organize their distribution through various channels

· Provide creative ideas for content marketing and update website

· Collaborate with designers to improve user experience

· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)

· Acquire insight in online marketing trends and keep strategies up-to-date

· Maintain partnerships with media agencies and vendors

 

Competencies & Skills Required :

· Proven experience as Digital Marketing Executive or similar role

· Excellent understanding of digital marketing concepts and best practices

· Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, WebTrends, etc.)

· Skills and experience in creative content writing

· Analytical mindset and critical thinking

· Excellent communication and interpersonal skills

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Content creation and repurposing for all digital channels
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Bachelors/Masters degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

SVAPPS IS HIRING!!

We are looking for a Digital Marketing Executive.

Duties and Responsibilities:
As a Digital Marketing Executive you must involve in:
• Keywords Exploring
• Create, execute and optimise campaigns end-to-end
• Analysis of social media performance of clients across multiple platforms.
• Responsible for managing SEO and digital ad channels in particular for performance marketing
• Stay updated on the latest trends and updates on social and digital marketing like SEO, mobile, web development.
• Creating links except Directory, Article, Press release submissions.
• link building, press release, email marketing, digital marketing, pr, seo, com, mar, email, business, facebook, marketing, reporting, Social Bookmarking, Search Analysis, One Way Link Building, Article Submission, Search Engine Submissions.
• Using Google guidelines for building links
• Able to speak, write and communicate clearly and present effectively to the clients.

Job qualifications and requirements:
Must have Knowledge in the following:
• SEO, SEM, SMM, SMO
• Link Building, Keyword Research

Education qualifications:
• A Bachelor’s degree Computer Science

Function: Digital MarketingPosition: Business HeadPOSITION OVERVIEW:Purpose: - Overlook and manage the day to day functioning of the Social Media team. - Pitching for new clients and retention of existing clientsKey Responsibilities:- Develop digital marketing strategies to improve awareness, engagement, new customer acquisition (Cross-Sell/Up-Sell), and support client retention.- Has experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and our own products- Business Development/Pitching to new clients- Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks- Work with brands / clients to explore and identify ways to integrate social media into business strategies and marketing campaigns- Take a proactive approach to account and relationship management with the goal of providing superior customer experience- Up-selling to existing clients- Take a proactive approach to account and relationship management with the goal of providing superior customer experience- Responsible in providing innovative solutions to clients/campaigns- Manage day to day operations of the team- Is the escalation point for the accounts/campaigns running under him/her- Is responsible for the contracts/agreements- Is responsible for training of his/her Account Managers- Approving leaves of his/her account managers- Performance review of his/her account managers- Final POC for client issues/resolutions etc- (External)Reports To: Vice President/CEODirect Reports: Associate, Junior Associates, Senior Associates and Account Managers and Senior Account ManagersKey Measures: - Assign targets, KRAs and KPIs to the team and ensure that the team works towards achieving the same.- Ensure higher returns of Capital- Identifying future needs of the client and defining workflows for the team accordingly.- Developing and managing digital marketing campaigns- Review new technologies and keep the company at the forefront of developments in digital marketing.- Conduct research of companies, preparing presentations, building databases and lead generation- Overseeing the social media strategy of the company- Conceive, create and executive online media and marketing programs.- Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external cross functional business partners. - Ensure smooth intra team communications and process deliveries. Ensure smooth intra team communications and process deliveries.- Ensuring proper protocol and communication etiquettes are adhered to at all times (for ex: emails, deadlines on deliverables, follow-ups, timely responses to clients and colleagues, etc..)PERSON OVERVIEW:Qualifications: Graduates (BA, BSc, BMM etc..), Postgraduates, Any higher professional qualifications (for example: MBA, PGDBM etc...)Experience: 4-6 years of Digital Marketing experienceSoft Skills:- Excellent command over the language- Good communication (written and verbal) skills- Creative thinking- Management skills- People skills- Being Up to date with latest trends in the market- Ability to take sound business callsLocation - Jogeshwari West, MumbaiPlease share updated CV with current CTCHR

1) Strong understanding / experience of SEO process - On Page & Off Page 2) Exposure to Google Analytics & Google Webmaster Tools 3) Good exposure to Social Media & Content Marketing 4) Knowledge of PPC would be an added advantage