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Senior SEO & Digital Growth Specialist
Senior SEO & Digital Growth Specialist
Move my Stuff's logo

Senior SEO & Digital Growth Specialist

Himanshu Upadhyay's profile picture
Posted by Himanshu Upadhyay
3 - 6 yrs
₹4L - ₹7.2L / yr
Remote only
Skills
Wordpress
skill iconHTML/CSS
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Web portal administration
Landing page optimization
On-page Optimization
Web Development
skill iconJavascript
SEMRush
Looker
skill iconNextJs (Next.js)
GEO
GA4
Real time media streaming

Senior SEO & Digital Growth Specialist

Employment Type: Full-time

Location: Remote

Experience: 3–6 years

About the Role

We are seeking a hands-on Senior SEO & Digital Growth Specialist to drive organic traffic, qualified leads, and online visibility. This role covers technical SEO, WordPress, HTML/CSS, landing pages, portal building, local SEO, AEO, GEO, digital PR, link building, and performance reporting.

Key Responsibilities

SEO and Website Management

  • Develop and execute SEO strategies focused on rankings, traffic, leads, and conversions.
  • Conduct technical audits using Screaming Frog, Ahrefs, SEMrush, or similar tools.
  • Manage crawling, indexing, Core Web Vitals, internal linking, sitemaps, redirects, canonical tags, robots.txt, hreflang, and schema.
  • Conduct keyword research, competitor analysis, search-intent mapping, and content gap analysis.
  • Build and maintain SEO-friendly pages using HTML, CSS, WordPress, Elementor, Gutenberg, and basic JavaScript.
  • Manage themes, plugins, page templates, custom post types, website speed, migrations, and technical improvements.

Landing Pages and Portals

  • Build high-converting landing pages for Google Ads, Meta Ads, local campaigns, and organic search.
  • Implement forms, CTAs, FAQs, testimonials, trust elements, and conversion tracking.
  • Develop scalable service portals, content hubs, location pages, and lead-generation websites.
  • Build city, suburb, neighbourhood, and pincode-level pages while maintaining unique, valuable content.

Local SEO, AEO and GEO

  • Optimise Google Business Profile, local citations, reviews, NAP consistency, service areas, and location pages.
  • Develop Answer Engine Optimisation (AEO) strategies for featured snippets, People Also Ask, voice search, zero-click results, and AI-generated answers.
  • Structure content using direct answers, FAQs, headings, lists, tables, and relevant schema markup.
  • Optimise content for Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and other generative search platforms.
  • Use AI tools such as ChatGPT, Claude, Gemini, Surfer, or Frase for research, content briefs, clustering, SERP analysis, and workflow automation.

Digital PR and Link Building

  • Acquire quality backlinks through digital PR, guest posting, broken-link building, unlinked mentions, partnerships, and expert contributions.
  • Build relationships with journalists, editors, publishers, bloggers, and industry websites.
  • Manage outreach campaigns, guest-posting budgets, publisher quality checks, and backlink reporting.
  • Follow white-hat practices; no PBNs, link farms, spam networks, or manipulative links.

Analytics and Reporting

  • Manage GA4, Google Search Console, Looker Studio, Ahrefs, SEMrush, and related tools.
  • Track traffic, rankings, AEO/GEO visibility, leads, conversions, backlinks, Core Web Vitals, and local performance.
  • Configure form, call, click, event, and campaign tracking.
  • Provide clear weekly and monthly reports with insights, priorities, and next steps.

Requirements

  • 3–6 years of hands-on experience in SEO, WordPress, website development, and digital growth.
  • Strong knowledge of HTML, CSS, WordPress, landing pages, technical SEO, local SEO, AEO, GEO, and link building.
  • Experience building or managing websites, portals, landing pages, or location-based websites.
  • Familiarity with AI tools, analytics platforms, SEO crawlers, and reporting dashboards.
  • Strong written communication, analytical ability, problem-solving skills, and ownership mindset.
  • Ability to work independently and deliver measurable growth.

Nice to Have

  • Experience with Next.js, React, headless WordPress, CRO, A/B testing, or Google Tag Manager.
  • Experience with international or hyperlocal SEO.
  • Portfolio of SEO, AEO/GEO, website, landing page, PR, or backlink projects.
  • Experience in logistics, removals, home services, real estate, or other location-based industries.

Success Metrics

  • Growth in qualified organic traffic, rankings, leads, and conversions.
  • Increased visibility in featured snippets, People Also Ask, voice search, AI answers, and local results.
  • Improved website speed, indexation, technical health, referring domains, and overall organic performance.

 

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Move my Stuff

Founded :
2008
Type :
Services
Size :
20-100
Stage :
Bootstrapped

About

N/A

Company social profiles

N/A

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Shubham Vishwakarma

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