Senior SEO Analyst

Company Description

Nadcab Labs is a dynamic and innovative team of blockchain enthusiasts based in Prayagraj. Our primary focus is on developing cutting-edge applications for the decentralized world, including smart contracts, decentralized applications (dApps), and various DeFi (Decentralized Finance) products. We are dedicated to building robust and secure blockchain solutions.

Role Description

This is a full-time on-site role as a Social Media Marketing Executive located in Prayagraj. As a Social Media Marketing Executive, you will be responsible for developing and implementing social media strategies and campaigns across various platforms. Your key responsibilities will include planning and creating engaging content, managing social media accounts, analyzing performance metrics, and staying up to date with industry trends.

Role & Responsibility

• Conduct research on current trends and audience preferences.
• Create and implement social media strategy to align with business goals
• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
• Create and curate engaging content for various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and others.
• Manage day-to-day activities on social media platforms, including posting updates, responding to comments and messages, and monitoring trends.
• Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.
• Monitor social media analytics and insights to track performance, identify trends, and optimize content strategies.
• Stay updated with the latest trends and best practices in social media marketing and implement innovative ideas to enhance our presence.
• Build and maintain relationships with influencers, partners, and industry professionals to amplify our reach and engagement.
• Coordinate with design and content teams to ensure visual consistency and quality of social media content.
• Generate reports and provide regular updates on social media performance to stakeholders.

Qualifications

• Proven experience in social media marketing, with a strong understanding of various social media platforms and their best practices
• Excellent written and verbal communication skills
• Ability to create compelling and engaging content
• Experience in managing social media accounts and implementing social media strategies
• Proficient in using social media management tools and analytics platforms
• Strong analytical and problem-solving skills
• Ability to work effectively in a fast-paced and collaborative environment
• Degree in Marketing, Communications, or a related field

Job Summary:

We are seeking a dynamic and experienced Senior Content Marketer to join our team. The ideal candidate will not only excel in content creation and strategy but also possess strong leadership skills to guide and inspire our content team. As a Senior Content Marketer, you will play a critical role in shaping our brand's voice, engaging our audience, and driving our content initiatives to new heights.

Duties And Responsibilities Include But Are Not Limited To:

1. Develop and implement a comprehensive content marketing strategy aligned with business goals and gaming industry trends.
2. Create content that connects with our visitors, provides value, and ranks on search engine results pages (SERPs).
3. Work closely with cross-functional teams, including marketing, development, and design to align content with overall business objectives.
4. Cooperate with the marketing team and monitor promotional content effectiveness over time through market analysis to make iterations and improvements in content.
5. Oversee the content production process, ensuring timely delivery and adherence to quality standards.
6. Proofread, edit, and improve the language and message of the content before publishing them in order to align effectively -with targeted audiences.
7. Hiring/Handling translators across the globe for translation of our projects in multiple languages.
8. Implement top SEO and ASO strategies to boost organic traffic and enhance search rankings.
9. Foster community engagement through interactive and relatable content, enhancing user retention and satisfaction.
10. Present content strategies and performance reports to senior management, providing insights and recommendations.
11. Copywriting. (Meta, Push marketing content, Ads, etc)
12. Content Marketing for Apps via multiple platforms using intriguing content.
13. Basic Unit testing of content.
14. Lead, mentor, and manage a team.
15. Learning and effectively utilizing the project management tool- JIRA

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in content marketing.
• Proven experience in leading and managing a content team.
• Expertise in SEO, ASO, content management systems (CMS), and analytics tools.
• Understanding of web publishing requirements.
• Ability to predict audience preferences with an editorial mindset.
• Expertise in social media platforms.
• Project management skills and attention to detail.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.

About Us

Aura is developing a platform to help companies/communities mint, buy, trade and sell NFTs in the easiest manner possible. Developing a state-of-the-art storefront customised to the community and a user-friendly interface to unlock the digital growth of companies in the gaming space by leveraging the power of NFTs. We are assembling a high-performing team from the tech ecosystem to build this product and compete with the likes of OpenSea.

Requirements:

• Create compelling content, visuals, and messaging for campaigns.
• Lay the foundation for a consistent brand voice and tone, content strategy, and roadmap for regular content execution.
• Continually optimise strategy and content, pull analytic reports showing data on engagement, reach, conversion and deliverables, analyse strategy & content performance, communicate it to the key stakeholders and optimise based on the findings.
• Craft and maintain technical write-ups and educational content on platforms like medium (both long and short form) to help bridge any gaps in understanding.
• Develop editorial calendars and ensure deadlines are met
• Create and oversee the development of creative marketing campaigns that resonate with our target audience.
• Utilize your expertise in digital marketing to plan, optimize, and manage online advertising campaigns on platforms such as Google Ads, Facebook, Twitter, and others.
• Analyze campaign performance, gather insights, and make data-driven decisions to improve marketing effectiveness.
• Monitor industry trends, competitor activities, and consumer behaviour to identify new opportunities.
• Build and maintain relationships with external partners, agencies, and influencers.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 4+ years of proven experience in a marketing role with a track record of successful campaigns and team management.
• Strong understanding of both content strategy, creative campaign development and digital distribution channels.
• Proficiency in using digital marketing tools, including Google Ads, Facebook Business Manager, and Twitter Ads.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Creative thinker with the ability to identify and act on new opportunities.
• Strong project management and organizational abilities.
• Knowledge of industry trends and best practices in marketing.
• Ability to adapt to a fast-paced and dynamic work environment.

Benefits

• Work on the cutting edge of blockchain technology and the upcoming use-case of NFTs (Non-Fungible Token)
• Be a part of an early-stage start-up with funding from the founders of Polygon
• We have great benefits of work from anywhere policy with flexible working hours that allow us to focus on work-life balance. Additionally, we do provide frequent offsites and have an unlimited leave policy.

Research industry-related topics (combining online sources and studies)

Write clear marketing copy to promote our products/services

Prepare well-structured drafts using Content Management Systems

Proofread and edit blog posts before publication

Coordinate with marketing and design teams to illustrate articles

Conduct simple keyword research and use SEO guidelines to increase web traffic

Promote content on social media

Identify customers’ needs and gaps in our content and recommend new topics

Ensure all-around consistency (style, fonts, images, and tone)

Should be able to write content in Tamil and English 

Immediate joiners

Job Description:

We are seeking a creative and enthusiastic Content Writer to join our team. The ideal candidate should be a recent graduate with a degree in English, Communications, Journalism, or a related field. The role involves creating high-quality content for various formats and channels, including blogs, articles, social media posts, email campaigns, and product descriptions. This is an excellent opportunity for a talented writer who wants to build a career in content marketing and digital media.

Responsibilities:

• Create high-quality, engaging content for various formats and channels, including blogs, articles, social media posts, email campaigns, and product descriptions.
• Research and develop topics that align with marketing goals and objectives, and target audiences' interests and preferences.
• Collaborate with cross-functional teams to develop and execute content plans that support marketing campaigns and initiatives.
• Ensure all content is SEO-friendly, adheres to brand guidelines, and complies with legal and ethical standards.
• Edit and proofread content for accuracy, grammar, spelling, and punctuation.
• Conduct keyword research and optimize content for search engines and social media platforms.
• Monitor content performance metrics and provide insights and recommendations for improvement.
• Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to continuously improve content quality and effectiveness.
• Support other marketing initiatives as needed.

Requirements:

• Bachelor's degree in English, Communications, Journalism, or a related field.(3 lakh)
• Excellent writing, editing, and proofreading skills, with the ability to create content that resonates with target audiences and drives desired actions.
• Strong research skills, with the ability to gather, analyze, and synthesize information from different sources to inform content strategies.
• Familiarity with SEO, digital marketing, and social media best practices.
• Experience with content management systems, such as WordPress, Drupal, or HubSpot, is a plus.
• Proficient in Microsoft Office Suite and Google Suite.
• Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
• Creative and strategic thinker with attention to detail and the ability to work independently and as part of a team.
• A portfolio of writing samples is a plus.
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Note: This is an entry-level position suitable for recent graduates and candidates with up to one year of experience in content writing. Candidates with strong writing skills and a passion for digital media and marketing are encouraged to apply.

Desired Candidate Profile

• Post graduate degree in relevant field
• 5-6 years of relevant experience
• Experience in social media and content marketing
• Sound knowledge of Wordpress and social media platforms
• Strong SEO skills
• Prior startup and B2B experience are preferred
• Excellent team player with great communication skills