Senior SDET

Role Overview for CRM Manager:

We are looking for an experienced and data-driven CRM Manager to lead the end-to-end customer lifecycle strategy and execution. You will drive user retention, engagement, and monetization through scalable CRM initiatives across key verticals such as Puja, Chadhawa, and Astro. This role requires a strategic thinker with a hands-on attitude, strong analytical skills, and proven experience in managing CRM programs across channels and segments.

What will you do?

• Lead the CRM Lifecycle Strategy: Design and execute end-to-end CRM journeys — from onboarding to reactivation — across verticals like Puja, Chadhawa, and Astro.
• Build for Bharat Users: Craft communication that resonates with culturally rooted users across Tier 2/3+ cities, with language, tone, and timing that match local behavior and beliefs.
• Own CRM Channel Performance: Drive key metrics such as user activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email.
• Manage & Scale a CRM Team: Mentor a small team of executives or specialists, setting up strong processes, review cycles, and a data-backed experimentation culture.
• Work Cross-Functionally: Collaborate with content, product, design, and tech to align CRM campaigns with product features, user intent, and festival or astrology calendars.
• Create Scalable Systems: Build dashboards, automate reports, and implement frameworks to track and scale CRM impact month-on-month.

Who You Are?

• 4–7 years of experience in CRM, lifecycle, or retention marketing, preferably in consumer apps
• Deep understanding of Indian users, especially from Tier 2/3+ cities — their behavior, language, and cultural context
• Strong grasp of CRM tools like WebEngage, MoEngage, Clevertap, or Braze
• Analytical mindset — comfortable with data, cohorts, funnel metrics, and A/B testing
• Creative communicator — able to craft messages that resonate emotionally and drive action
• Hands-on executor who can also think strategically and build scalable systems
• People manager with experience mentoring or managing a small team
• Cross-functional collaborator — works well with product, content, design, and tech
• Bias for action — thrives in fast-paced, high-ownership environments

Why AppsForBharat?

We’re not just another startup. We’re a movement. Here’s why you’ll love being a part of it:

● Competitive compensation and performance-based incentives.

● Ambitious work environment with opportunities for professional growth.

● Access to a vibrant network of professionals passionate about spirituality and technology. ● Health & Wellness Benefits to ensure your and your family’s well-being.

● A Serene, Pet-Friendly & Peaceful Office located in the heart of HSR Layout

• Position: Appian Tech Lead
•  
• Job Description:      
•  
• Extensive experience in Appian BPM application development
• Knowledge of Appian architecture and its objects best practices
• Participate in analysis, design, and new development of Appian based applications
• Mandatory Team leadership and provide technical leadership to Scrum teams Certification Mandatory- L1, L2 or L3
• Must be able to multi-task, work in a fast-paced environment and ability to resolve problems faced by team
• Build applications: interfaces, process flows, expressions, data types, sites, integrations,
• Proficient with SQL queries and with accessing data present in DB tables and views
• Experience in Analysis, Designing process models, Records, Reports, SAIL, forms, gateways, smart services, integration services and web services
• Experience working with different Appian Object types, query rules, constant rules and expression rules

 Qualifications:

• At least 6 years of experience in Implementing BPM solutions using Appian 19.x or higher
• Over 8 years in Implementing IT solutions using BPM or integration technologies
• Experience in Scrum/Agile methodologies with Enterprise level application development projects
• Good understanding of database concepts and strong working knowledge any one of the major databases e g Oracle SQL Server MySQL

Additional Information Skills Required

• Appian BPM application development on version 19.x or higher
• Experience of integrations using web services e g XML REST WSDL SOAP API JDBC JMS
• Good leadership skills and the ability to lead a team of software engineers technically
• Experience working in Agile Scrum teams
• Good Communication skills

Hi

About the Company:Our Client is Private Limited aims to be the country’s first food platform that brings together digitalfirst brands, experiences and retail destinations that will influence and shape the narrative around food amongst India’s most discerning consumers.

Job Location : Mumbai

What you’ll be doing?

• Developing new React Applications

• Building reusable components and front-end libraries for future use.

• Translating designs and wireframes into high-quality code.

• Optimizing components for maximum performance across a vast array of web-capable devices and browsers

• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model - Thorough understanding of ReactJS, React Native, and it's core principles.

• Experience with the backend framework ExpressJs. - Experience with popular ReactJS workflows (such as Flux or Redux)

• Familiarity with RESTful APIs, javascript unit testing framework, modern front-end builds pipelines, and tools

What you’ll bring?

• We are looking for an experienced React developer to be part of a diverse, fast pace and energetic team at Consumer Technologies

. • The candidate will be expected to develop and manage Web and Mobile interfaces built in ReactJS and React Native and at the same time provide troubleshooting and 2nd-tier support for existing applications

. • The candidate should be a self-starter, who is proactive, positive, flexible, and a good leader.

• Minimum qualifications: B.Tech./B.E. in CS, IT, or ECE

• 3 to 5 years of experience as React Native Developer or React.JS development.

Regards

Team Merito

About TO THE NEW:

TO THE NEW (TTN) is a technology services company that designs, builds, & runs digital products and platforms for Fortune 500 companies, enterprises, SaaS, and consumer tech companies. We are recognized by global analyst firms like Gartner, Everest, ISG, and Zinnov for our capabilities in Digital Engineering, Cloud, and Data & Analytics. We have deep expertise in Experience design, Open source technologies across Web, Mobility, CMS, diverse Cloud infrastructures, DevOps, Big data & analytics, Quality, and test automation; combined with proven experience in Agile methodologies.

Founded in 2008, TTN is one of the fastest-growing companies with a growth rate of over 60% since 2017. Our passionate team of 2000+ “Newers” is spread across our delivery centers in Delhi, Dubai, NYC, and Sydney. TO THE NEW is a consistent winner of the prestigious ‘Great Place to Work’ award since 2015 and ranked #47 in the ‘Top 100 companies in India to Work’ for in 2019. Recently TTN was also recognized as one of the ‘Top 25 India’s best IT & IT-BPM workplaces’.

We take pride in our culture driven by passion for making an impact through technology and is backed by our emphasis on learning and development. 

Responsibilities:

1. Create high performance, secure, responsive, clean and simple front-end builts in collaboration and discussion with backend developers, designers and product owners

2. Responsibility for resolving all issues assigned in a timely manner

3. Participate in and lead architectural discussions with a group of senior architects

4. Identify and establish best practices and frameworks keeping in mind parameters of performance, responsiveness, security, maintainability, extensibility, and reuse

5. Translate designs and style guides into interactive user interfaces, ensuring cross browser compatibility, performance and robustness

6. Deliver high quality code that is maintainable and readable.

7. Develop and maintain features using JavaScript.

8. Our clients would value you for your comprehensive knowledge and understanding of Front-end design and architectures

Requirements:

1. Experience in developing front-end technologies using Object Oriented JavaScript, React.js, HTML, & CSS

2. Understanding of various browser engines

3. Experience to handle cross browser compatibility issues

4. Experience of full software development life cycle and good understanding of version control systems like Git.

5. Experience with an agile development methodology, preferably Scrum

6. Excellent time management, multi-tasking and communication skills

7. Understand the needs of our users and customers at the beginning of each project

8. Provide complete, actionable, and timely technical feedback to your Agile team

9. Mentor fellow and junior engineers

Responsibilities‌ ‌:‌ 

• Build, plan and implement the overall marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a marketing budget
• Oversee all the company's social media accounts
• Collaborate with the design team to create a social media calendar.
• Manage and improve online content, considering SEO and Google Analytics
• Forecast marketing performance trends in terms of consumer acquisition 
• Monitor competition and provide suggestions for improvement
• Update and maintain the monthly report on a regular basis- Keeping a routine check on marketing targets and achievements

Requirements‌ ‌:‌ ‌

• Good interpersonal, communication and social skills.
• Impeccable time management skills with the ability to multitask
• Good knowledge of all different marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Ability to understand current and future trends in the digital content and social media space..
• Fluent in English and Hindi‌
• 4 years of experience as a Marketing Head
• 2 years of experience in developing and implementing marketing strategies
• Experience with microsoft office ( Excel )
• Preferable a degree in Marketing, Digital technologies, Communication or relevant fields
• Sense of ownership and pride in your performance and its impact on the company’s success
• Passion‌ ‌for‌ ‌fitness,‌ ‌mobile‌ ‌and‌ ‌technology‌ ‌is‌ ‌a‌ ‌plus!‌ ‌