About Us - https://www.sibinfotech.com/
SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.
Exciting Opportunity for Senior PPC Specialist
We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.
Key Responsibilities:
- You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
- Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
- Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
- Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
- Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Requirements
- Any Graduate degree from recognized college.
- 2-6 years of experience in the digital marketing landscape.
- Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
- Must have experience managing big ad budgets and getting ROI.
- Google Ads Certification or equivalent professional certification is preferred.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
- Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
- Ability to multitask and prioritize tasks effectively in a fast-paced environment.
- Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.
Shubham Vishwakarma
Full Stack Developer - Averlon
About SIB infotech
About
SIB Infotech is an India based IT Company specializing in delivering high quality, cost effective,reliable, result-oriented, web, desktop and e-commerce solutions for global clientele.
Company social profiles
Similar jobs
Data Analytics
PythonWe are looking for a motivated data analyst with sound experience in handling web/ digital analytics, to join us as part of the Kapiva D2C Business Team. This team is primarily responsible for driving sales and customer engagement on our website. This channel has grown 5x in revenue over the last 12 months and is poised to grow another 5x over the next six. It represents a high-growth, important part of our overall e-commerce growth strategy.
The mandate here is to run an end-to-end sustainable e-commerce business, boost sales through marketing campaigns, and build a cutting edge product (website) that optimizes the customer’s journey as well as increases customer lifetime value.
The Data Analyst will support the business heads by providing data-backed insights in order to drive customer growth, retention and engagement. They will be required to set-up and manage reports, test various hypotheses and coordinate with various stakeholders on a day-to-day basis.
Job Responsibilities:
Strategy and planning:
● Work with the D2C functional leads and support analytics planning on a quarterly/ annual basis
● Identify reports and analytics needed to be conducted on a daily/ weekly/ monthly frequency
● Drive planning for hypothesis-led testing of key metrics across the customer funnel
Analytics:
● Interpret data, analyze results using statistical techniques and provide ongoing reports
● Analyze large amounts of information to discover trends and patterns
● Work with business teams to prioritize business and information needs
● Collaborate with engineering and product development teams to setup data infrastructure as needed
Reporting and communication:
● Prepare reports / presentations to present actionable insights that can drive business objectives
● Setup live dashboards reporting key cross-functional metrics
● Coordinate with various stakeholders to collect useful and required data
● Present findings to business stakeholders to drive action across the organization
● Propose solutions and strategies to business challenges
Requirements sought:
Must haves:
● Bachelor’s/ Masters in Mathematics, Economics, Computer Science, Information Management, Statistics or related field
● High proficiency in MS Excel and SQL
● Knowledge of one or more programming languages like Python/ R. Adept at queries, report writing and presenting findings
● Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy - working knowledge of statistics and statistical methods
● Ability to work in a highly dynamic environment across cross-functional teams; good at
coordinating with different departments and managing timelines
● Exceptional English written/verbal communication
● A penchant for understanding consumer traits and behavior and a keen eye to detail
Good to have:
● Hands-on experience with one or more web analytics tools like Google Analytics, Mixpanel, Kissmetrics, Heap, Adobe Analytics, etc.
● Experience in using business intelligence tools like Metabase, Tableau, Power BI is a plus
● Experience in developing predictive models and machine learning algorithms
Amazon Web Services (AWS)- Solid experience in designing, implementing, and securing cloud environments, including services such as EC2, S3, RDS, IAM, VPC, and CloudTrail.
- Strong understanding of DevOps methodologies and experience with CI/CD pipelines and tools (e.g., Jenkins, GitHub, SonarQube).
- In-depth knowledge of cloud security best practices, industry standards, and compliance frameworks (e.g., NIST, CIS, ISO 27001).
- Proficiency in scripting languages such as Python, Bash, Groovy.
- Experience with Infrastructure-as-Code (IaC) tools like AWS CloudFormation or Terraform.
- Familiarity with security scanning and monitoring tools, such as AWS Security Hub, GuardDuty, Inspector, or third-party solutions.
- Strong understanding of network security concepts, including firewalls, VPNs, and secure network architectures.
- Knowledge of secure coding practices and experience with application security testing tools (e.g., SAST, DAST, fuzzing, and secure coding patterns).
- Excellent problem-solving skills and ability to work collaboratively in a team-oriented environment.
- Participate in incident handling and other related duties to support the information security function.
- The ability to learn and apply new concepts quickly
- Strong written and oral communication skills
- Should be well versed with Data Structures & algorithms
- Understanding of software development lifecycle
- Excellent analytical and problem-solving skills.
- Ability to work independently as a self-starter, and within a team environment.
- Good Communication skills- Written and Verbal
Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.
They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.
What you will do:
- Developing pricing strategies, including building rates for rooms and packages and determining discounts and specialty rates
- Forecasting pricing and revenue based on demand and market trends
- Understanding inventory management processes
- Maintaining distribution channel data integrity
- Generating revenue reports and preparing monthly reports
- Working closely with marketing, operation and other departments in the organization
- Ensuring that price parity is maintained through all third-party distribution channels
- Completing the Revenue Analysis Report on a daily basis and communicating to Senior Revenue Manager
Desired Candidate Profile
What you need to have:- Background in hospitality
- Prior experience in handling revenue management in hotels
- Knowledge of Revenue Analysis Report
- Experience in handling price parity through 3rd party
React.js
JavascriptAbout the Company
Peacock Engineering Ltd is a Gold-accredited IBM Premier Business Partner which has amassed over 300 person years of experience implementing business critical EAM (Enterprise Asset Management) solutions across a range of industries such as oil & gas, pharmaceuticals, utilities, facilities management, transport, and power generation.
Peacock Engineering Ltd specialise in providing consultancy services and support for the IBM Maximo EAM software product and maintain a pool of highly experienced and capable consultants fully conversant with IBM Maximo and its functionality, capabilities, and opportunities for customisation to meet business need.
Main Purpose:
Peacock Engineering’s Technical Services team is now looking for an experienced UI / Front End Developer who is proficient with React.js (16.8+) to join our international team of developers delivering innovative solutions to our major UK-based customers.
Your primary focus will be working on new user interface components which are modern, secure, performant, and easy to maintain - following well-known React.js workflows and recognised best practices.
You will coordinate with the rest of our multi-disciplined team working together on different layers of the solution architecture. A commitment to collaborative problem solving, sophisticated design, and delivering a high-quality product is essential.
Specific Responsibilities:
- Developing new user-facing features for our clients using React.js
- Translating functional requirements (User Stories/Tasks) and wireframes into high quality code with tests
- Working with architects, developers, and QA engineers to ensure that your work is testable, meets industry security standards and is written to deliver good performance/scalability.
- Perform application and solution development to meet project requirements.
- Develop and document detailed technical designs to meet business requirements.
- Manage multiple technical environments and support the development and testing processes.
- Identify areas of customization and optimization and provide solutions that meet the business requirements.
Skills & Personal Qualities – Required:
Experience working with the IBM Maximo software product within the following capacities:
- Tech. in Computer Science, Engineering or Business-related field and/or equivalent work experience.
- Thorough understanding of React.js and its core principles
- Minimum five (5) years of work experience in React application development and should have working experience with React Hooks
- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
- Demonstrable expertise in software development in an Agile setting
- Ability to deliver well-tested code consistently in an Agile, CI/CD environment
- Experience with JavaScript Testing frameworks and principles (Jest preferable)
- Familiarity with newer specifications of ECMAScript
- Familiarity with RESTful APIs
- Knowledge of modern authentication/authorization mechanisms
- Familiarity with modern build pipelines and tools (Azure DevOps preferable)
- Experience with common front-end development tools such as Babel, Webpack/Parcel, NPM/Yarn, etc.
- Familiarity with Git
- Good time-management skills
- Great interpersonal and communication skills
- Good spoken & written English
Skills & Personal Qualities – Desired:
- To bring industry knowledge world class capabilities innovation and cutting-edge technology to our clients in the Resources industry to deliver business value.
- To work with leading Resources client’s major customers and suppliers to develop and execute projects and reliability strategies.
- To harness extensive knowledge combined with an integrated suite of methods people and assets to deliver sustainable long-term solution.
- IBM MobileFirst certification
- JAVA/ SQL Skills
Person Specification/Attributes:
- Professional and committed, with a disciplined approach to work.
- Motivated and driven by finding and providing solutions to problems.
- Polite, tactful, helpful, empathic nature, able to deliver to the needs of customers.
- Has respect for others and their views.
- Technology minded and focused, enthusiastic about technologies.
- Analytical, able to raise from the detail and see the bigger picture.
- Dedicated to continually updating and upgrading own knowledge.
- Carries a mind-set of continuous improvement, constantly looking for better and more efficient ways of doing things.
- Values quality at the centre of all things in work.
Due to considerable amounts of virtual working and interaction with colleagues and customers in different physical locations internationally, it is essential that the successful applicant has the drive and ethic to succeed working in small teams physically but in larger efforts virtually. Self-drive to communicate constantly using web collaboration and video conferencing is essential.
As an employee, you will be encouraged to continually develop your capability & attain certifications to reflect your growth as an individual.
Machine Learning (ML)
Deep LearningJob Description :
Sr. Machine Learning Engineer will support our various business vertical teams with insights gained from analyzing company data. The ideal candidate is adept at using large data sets to find opportunities for product and process optimization and using models to test the effectiveness of different courses of action. They must have strong experience using a variety of data mining/data analysis methods, using a variety of data tools, building and implementing models, using/creating algorithms and creating/running simulations. They must have a proven ability to drive business results with their data-based insights. They must be comfortable working with a wide range of stakeholders and functional teams. The right candidate will have a passion for discovering solutions hidden in large data sets and working with stakeholders to improve business outcomes.
Accountabilities :
- Collaborate with product management and engineering departments to understand company needs and devise possible solutions
- Keep up-to-date with latest technology trends
- Communicate results and ideas to key decision makers
- Implement new statistical or other mathematical methodologies as needed for specific models or analysis
- Optimize joint development efforts through appropriate database use and project design
Skills & Requirements :
Technical Skills :
- Demonstrated skill in the use of one or more analytic software tools or languages (e.g., R, Python, Pyomo, Julia/Jump, Matlab, SAS,SQL)
- Demonstrated skill at data cleansing, data quality assessment, and using analytics for data assessment
- End-to-end system design: data analysis, feature engineering, technique selection & implementation, debugging, and maintenance in production.
- Profound understanding of skills like outlier handling, data imputation, bias, variance, cross validation etc.
- Demonstrated skill in modeling techniques, including but not limited to Predictive modeling, Supervised learning, Unsupervised learning, Machine Learning, Statistical Modeling, Natural language processing, Recommendation engines,
- Demonstrated skill in analytic prototyping, analytic scaling, and solutions integration
- Developing hypotheses and set up your own problem frameworks to test for the best solutions
- Knowledge of data visualization tools - ggplot, Dash, d3.js and Matplottlib (or any other data visualization like Tableau, Qlikview)
- Generating insights for a business context
Desirable :
- Experience with cloud technologies for building, deploying and delivering data science applications is desired (preferably in Microsoft Azure)
- Experience in Tensorflow, Keras, Theano, Text Mining is desirable but not mandatory
- Experience to work in Agile and DevOps processes.
Core Skills :
- Bachelor or master degree in information technology, computer science, business administration or a related discipline.
- Certified in Agile Product Owner / SCRUM master and/or other Agile techniques
Leadership Skills :
- Strong stakeholder management and influencing skills. Able to articulate a vision and build support for that vision in the wider team and organization.
- Ability to self-start and direct efforts based on high-level business objectives
- Strong collaboration and leadership skills with the ability to coach and develop teams to meet new challenges.
- Strong interpersonal, communication, facilitation and presentation skills.
- Work through complex interfaces across organizational and geographic boundaries
- Excellent analytical, planning and problem solving skills
Job Experience Requirements :
- Utilize an advanced knowledge level of the Data Science Toolbox to participate in the entire Data Science Project Life cycle and execute end-to-end Data Science project
- Work end-to-end on Data Science developments contributing to all aspects of the project life cycle
- Keep customers as focus of analysis insight and recommendation.
- Help define business objectives/customer needs by capturing the right requirements from the right customers.
- Can take defined problems and identify resolution paths and opportunities to solve them; which you validate by defining hypotheses and driving experiments
- Can identify unstructured problems and articulate opportunities to form new analytics project ideas
- Use and understand the key performance indicators (KPIs) and diagnostics to measure performance against business goals
- Compile integrate and analyze data from multiple sources to identify trends expose new opportunities and answer ongoing business questions
- Execute hypothesis-driven analysis to address business questions issues and opportunities
- Build validate and manage advanced models (e.g. explanatory predictive) using statistical and/or other analytical methods
- Are familiar working within Agile Project Management methodologies / structures
- Analyze results using statistical methods and work with senior team members to make recommendations to improve customer experience and business results
- Have the ability to conceptualize formulate prototype and implement algorithms to capture customer behavior and solve business problems
- Analyze results using statistical methods to make recommendations to improve customer experience and business results
NodeJS (Node.js)Javascript
MongoDB
ExpressSkills Required for Back-End (NodeJS) JR Developer (2-4 Yrs) /Sr Developer (4-8 Yrs) /Lead Developer (8-10 Yrs) /Architect (10-12 Yrs):
- Must: Strong experience and understanding of NodeJS and JavaScript Programming, Good at Native Cloud or AWS
- Good knowledge of MongoDB or any other NoSQL Database, Redis, Elasticsearch, etc.
- Good understanding of scalable computing systems, software architecture, data structures, and algorithms.
- Experience working with AWS or other cloud providers
- Experience in service-oriented and/or microservice architectures
- Good to have knowledge with stream processing applications, Event-driven Architecture, Identity management (OAuth) - Not Mandatory
- Good knowledge of Redis, its data types, and their use cases along with a server-side framework
- Experience developing and deploying REST APIs.
- Good to have an understanding of low-level Kafka inner workings and partitioning schemes - Not Mandatory
Responsibilities:
- Design, build, review and evolve durable, highly scalable event-driven infrastructure
- Architect and lead the development of backend services.
- Work with REST APIs and integrating them with our software platform
- Develop front end capabilities such as dashboards, visualizations, features
- Work on building best performance UI features and linking with backend
- Integrate all the front end features with a backend pipeline
- Integrate our AI models with the platform pipeline
- Work on bug fixing and improving application performance
- Unit-test code for robustness, including edge cases, usability, and general reliability
- Own new initiatives, Debug production issues
- Help define the way we work in the future including coding and design standards
- Work effectively in an agile development process
- Research cutting edge technology that can be applied to accelerate business growth
- Be the communication bridge be product owners and development teams
HTML/CSSJavascript
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon