Senior PPC Specialist

About Us:

Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hair loss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Founders:

 Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Role Summary:

As a Senior Performance Marketing Manager, you will lead the strategy and execution of our digital marketing initiatives. You will be responsible for managing and optimizing performance marketing channels, such as paid search, social media, display, and affiliate marketing. Your leadership and analytical expertise will help drive growth, maximize ROI, and shape our overall marketing strategy.

Key Responsibilities:

·      Develop and lead digital marketing campaigns across PPC, display, social media, affiliate, and other performance channels.

·      Monitor, analyze, and optimize campaign performance, providing strategic insights and recommendations to maximize ROI.

·      Oversee A/B testing and experiments to refine ad creatives, targeting, and landing page optimization.

·      Collaborate closely with the creative team to produce compelling ad copy and visuals that resonate with target audiences.

·      Work cross-functionally with teams such as sales and product to ensure marketing efforts align with broader business goals.

·      Track, report, and present key performance metrics (e.g., CTR, conversion rates, CPA, ROI) to stakeholders and executive leadership.

·      Manage and allocate budgets effectively across channels to ensure efficient use of resources.

·      Stay current with industry trends and new digital marketing tools to maintain a competitive edge.

Qualifications:

·      Bachelor's degree in Marketing, Business, Statistics, or a related field.

·      Proven years of experience in digital marketing, particularly in performance marketing and analytics.

·      Strong analytical skills with a deep understanding of data analysis, reporting, and decision-making.

·      Proficiency in key digital marketing platforms (e.g., Google Ads, Facebook Ads, Google Analytics).

·      Experience with A/B testing and optimization tools (e.g., Optimizely, Google Optimize).

·      Excellent communication and presentation skills, with the ability to translate data insights into actionable recommendations.

·      Ability to lead and collaborate within cross-functional teams.

Preferred Skills and Experience:

·      Google Search Ads

·      Facebook Ads

·      Google Analytics

·      Affiliate Marketing

·      YouTube Ads

·      App Campaigns

·      Advanced Excel proficiency

Position: Travel Sales Consultant

Location: Saket, New Delhi

Experience: 1 - 2 years (Freshers can also apply)

Minimum Educational Qualification: Graduation

Employment Type: Full-time

Responsibilities And Duties

Connect with our prospective clients both over the phone, email, and chat.

Ask the right questions to ascertain the needs of each unique traveler

Recommend and sell the right trip to the client based on their needs including any extra services that may enhance their experience.

Ensure the use of correct booking processes and procedures to minimize risk and reduce error rates.

Act at all times with the purpose of providing a life-changing experience

Things you will need to bring to begin your adventure with us:

Sales skills - You'll have that edge when it comes to sales and understanding how to provide amazing customer service. You'll be target-driven, and up for any challenge.

Travel experience - You'll be a globe trotter who has an incurable case of the travel bug.

Academic achievements - You'll have been a high flyer with academic accomplishments.

Career ambition - You'll love the thought of a challenging career that can take you places.

Benefits

Unlimited Earnings - You'll work on a fixed base salary plus uncapped commission; the more you sell, the more you'll earn! First-year average earnings are around 1 Million with potential for year-upon-year growth as you build your client base.

Training and development at our own in-house Learning Centre - We will provide you with all the tools you need to get up and running, as well as ongoing training to further develop your skills and knowledge.

Career development and advancement opportunities.

Unbeatable company culture.

Skills:- Inside Sales, Sales and Business Development

We are seeking a Field Sales Executive to join our sales team. The ideal candidate will have excellent communication skills, a positive attitude, and the ability to handle customer inquiries and sales calls effectively.

Key Responsibilities:

1. Conduct calls to potential clients to introduce and promote our IT and Tele solutions and services.

2. Handle inbound & Outbound inquiries from potential and existing clients, providing information about our offerings.

3. You will be responsible for closing sales deals over the Client meeting and maintaining good customer relationships.

4. Identify and understand client needs and requirements to provide appropriate solutions.

5.- They must be comfortable presenting products or services Via Client meeting as well as dealing with complaints and doubts.

6. Maintain and update the customer database with accurate and detailed information.

7. Follow up on leads and maintain a high level of customer engagement.

8. Achieve daily, weekly, and monthly call targets and KPIs.

9.An effective sale representative must be an excellent communicator and have superior people skills.

10. Provide feedback to the team on customer preferences, trends, and concerns to help improve our services.

Requirements:

1. 6 months-1 years of experience in field sales executive, Marketing executive, customer service, or a related field.

2. Excellent verbal and written communication skills in English.

3. Strong interpersonal skills and the ability to build relationships with clients.

4. Basic knowledge of IT solutions and services is preferred but not mandatory.

5. Ability to handle rejection and remain motivated and persistent.

6. Proficient in using MS Office Suite (Word, Excel, Outlook).

7. Comfortable working in a fast-paced and target-driven environment.

8. A degree in Business, Marketing, or a related field is a plus.

We are hiring an experienced Frontend Engineer to help us keep growing. We develop AI enabled products and solutions that are geared to help accelerate the development of new cures and reduce inefficiencies in how healthcare information is managed. If you're dedicated and ambitious, Applied Informatics is an excellent place to grow your career. Don't hesitate to apply.

As a frontend developer who is proficient with React.js, HTML, CSS, SASS, your primary focus will be on developing user interface components and implementing them following well-known React.js workflows (Redux). You should have experience in technologies like JavaScript, React JS & Redux, HTML and CSS.

Responsibilities ;

- Developing new user-facing features using React.js

- Building reusable components and front-end libraries for future use

- Translating designs and wireframes into high quality code

- Optimizing components for maximum performance across a vast array of web-capable devices and browsers

Skills :

- Strong proficiency in CSS,SASS, JavaScript, including DOM manipulation and the JavaScript object model

- Thorough understanding of React.js and its core principles

- Experience with popular React.js workflows (Redux)

- Familiarity with newer specifications of EcmaScript

- Familiarity with RESTful APIs

- Experience with common front-end development tools such as Babel, Webpack, NPM, etc.

- Ability to understand business requirements and translate them into technical requirements.

- Ability to learn new technologies quickly.

The process: a quick phone screen, technical interview, take-home exercise then a zoom call with the team.

● Generate loan leads from the partnered institutions, open market and through different channels on the field.
● Develop and maintain relationships with partnered institutions and repeat business
and referral/s.
● Arrange and plan events to generate leads, and handle product queries and
service issues in the partnered institutions.
● Meet clients, verify documents, process files, coordinate for sanction /
disbursement of loans, personalized service to clients.
● Ensure the achievement of a given business target in your territory.

Experience: 1year+ in Banking sales such as personal loans, and home loans.

Role / Purpose - Lead Developer - API and Microservices

Must have a strong hands-on development track record building integration utilizing a variety of integration products, tools, protocols, technologies, and patterns.

• Must have an in-depth understanding of SOA/EAI/ESB concepts, SOA Governance, Event-Driven Architecture, message-based architectures, file sharing, and exchange platforms, data virtualization and caching strategies, J2EE design patterns, frameworks
• Should possess experience with at least one of middleware technologies (Application Servers, BPMS, BRMS, ESB & Message Brokers), Programming languages (e.g. Java/J2EE, JavaScript, COBOL, C), Operating Systems (e.g. Windows, Linux, MVS), and Databases (DB2, MySQL, No SQL Databases like MongoDB, Cassandra, Hadoop, etc.)
• Must have experience implementing API Service architectures (SOAP, REST) using any of the market-leading API Management tools such as Apigee and frameworks such as Spring Boot for Microservices
• Should have Advanced skills in implementing API Service architectures (SOAP, REST) using any of the market-leading API Management tools such as Apigee or similar frameworks such as Spring Boot for Microservices 
• Appetite to manage large-scale projects and multiple tracks
•  Experience and knowhow of the e-commerce domain and retail experience are preferred