Senior Product Manager - Internet/Online

Key Responsibilities:

• Proactively reach out to potential leads and convert them into active clients.
• Explain the account opening process clearly and assist clients in completing documentation and KYC requirements.
• Guide clients through broker platform registration (e.g., MT4/MT5).
• Follow up regularly to ensure clients fund their trading accounts.
• Coordinate with broker partners to resolve onboarding issues or delays.
• Maintain accurate records of client progress in CRM and report daily/weekly updates to the team lead or manager.
• Educate clients on basic platform use, signal access, and trading readiness.
• Act as the first point of contact for new clients and ensure a positive onboarding experience.

Qualifications:

• Minimum Graduate or Post Graduate.
• Excellent communication and interpersonal skills.
• Basic understanding of trading platforms (MT4, MT5, etc.) and brokerage operations is a plus.
• Goal-oriented, organized, and self-motivate.

job Title: Digital Marketing Ads Specialist

• Location: Amanora Park Town, Hadapsar, Pune
• Employment Type: Full-time, WFO
• Relevant Experience: 5+  years

About A2 Digital

A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.

We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.

Job Summary

We are seeking a highly skilled and experienced Digital Marketing Ads Specialist to join our digital marketing team and manage the PPC and social media advertising campaigns of our clients  to drive online visibility, traffic and conversions.

Responsibilities

• Develop and implement comprehensive digital advertising strategies for real estate clients, focusing on Social Media (Facebook, Instagram, LinkedIn, etc.) and Google Ads (Search, Display, YouTube) to meet their specific goals and objectives.
• Conduct thorough market research and competitor analysis to identify key opportunities and trends within the real estate industry.
• Create and manage compelling and effective ad campaigns, including ad copy, creative assets, targeting parameters, and bid strategies.
• Monitor and optimize campaign performance regularly to ensure KPIs such as click-through rates (CTR), conversion rates, cost per conversion (CPC), and return on ad spend (ROAS) are met and exceeded.
• Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure alignment in messaging and branding across all digital advertising efforts.
• Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously refine and enhance our advertising strategies.
• Provide insightful reports and analysis on campaign performance, offering recommendations for improvements and adjustments based on data-driven insights.
• Stay informed about changes in algorithms, ad policies, and best practices for various advertising platforms.

Requirements

• Master’s/ Bachelor's degree in Digital Marketing, Marketing,  Advertising, Business, or a related field (or equivalent work experience).
• Proven track record of planning, executing, and optimizing successful digital advertising campaigns, with a focus on Social Media and Google Ads. Experience in real estate marketing is a strong plus.
• In-depth understanding of advertising platforms, including Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Google Ads (Search, Display, YouTube), and other relevant platforms.
• Strong analytical skills and ability to interpret data to drive decisions and optimizations.
• Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign strategies effectively.
• Proficiency in data analysis tools and platforms, such as Google Analytics, Google Data Studio, or similar tools.
• Detail-oriented mindset with the ability to manage multiple campaigns and projects simultaneously.
• Creative thinking and problem-solving abilities to adapt strategies in a dynamic industry.
• Relevant certifications (e.g., Google Ads certifications) are a plus.

If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.

Responsibilities:

Lead the design and development of sophisticated, high availability, and secured

server-side applications with a primary focus on Golang.

● Collaborate with cross-functional teams to understand requirements, architect

solutions, and deliver high-quality software products.

● Mentor and guide junior engineers, sharing your engineering expertise and best

practices to foster skill development within the team.

● Analyze and optimize performance, scalability, and reliability of existing Golang

applications, making strategic improvements where necessary.

● Design and implement automated unit and integration tests to ensure code quality,

maintainability, and stability.

● Stay up-to-date with the latest advancements in software technologies,

recommending their adoption when appropriate.

● Champion code reviews, architectural discussions, and technical documentation to

maintain high development standards.

● Troubleshoot and resolve complex issues, providing innovative solutions to overcome

challenges.

● Contribute to the recruitment and hiring process by participating in interviews,

evaluating candidates, and providing input on hiring decisions.

Requirements

Bachelor's or Master's degree in Computer Science, or a related field.

● 3+ years of experience in software development, with substantial experience in

Golang and cloud infrastructure.

● Expert-level proficiency in designing and developing high-performance, concurrent

applications with Golang.

● Experience with distributed systems, microservices architecture, and containerization

(e.g., Docker, Kubernetes).

● Solid knowledge of software testing methodologies and tools, including unit testing

and integration testing for Golang applications.

● Demonstrated ability to lead projects, collaborate effectively with teams, and mentor

junior engineers.

● Excellent problem-solving and analytical skills, with the ability to tackle complex

technical challenges.

● Having prior experience in the FinTech domain would be an added advantage.

Project Management KRAsProject Management KRAs

Job Description (Major KRAs) –

1) Planning- Understand/Work/Create/Assist :

a. SMO Tracker

2) Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate inRecruitment/Induction, KRA setting and Performance Evaluation:

a. Work Allocation Based on Activity Charter & SMO Tracker

b. Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation

c. Setting up KRAs (using InnoWET) and Performance review

d. Time sheet Management & Analysis

e. Social Media Participation and updated Profile

3) Campaign Deliverables : Timely Plan, Manage, Monitor and Communicate :

a. SMO and Activity Charter specific Content & Creative work packs and stacks for clients ( weekly to monthly )

b. BTL- Onetime & Frequent list

c. ATL Excel Sheet

4) Review & Analytics:

a. Client’s success PPT and Report with executive summary

b. Team Productivity based on Time Sheets

c. Power of 5 /Activity Charter Conformance Report

d. Search Engine Marketing /Paid Campaigns Report and Plan of Action

e. Consolidated success Report /PPT for internal stakeholders

5) CRM/Account Management:

a. Presales Support for New Business Development

b. Participation & representation of Digitally Next in PR centric activities , forum and Seminars as and when required.

c. Initiate and Manage Key Account Management for cross selling opportunities to present clients

d. To be a think tank to the management by providing the required Market Intelligence and Business Intelligence related to IoT/Digital/Social Media.

6) Project Management Tools & Automation:

a. Updating and Managing Knowledge Management repository

b. Effective implementation and use of social media Tools(if any)

c. Keeping and custodian of Clients and BFGs usernames and passwords list

d. Creating and upkeep of Process Manual with SLAs

e. Building and updating templates according to work functions

• Promote and sell company products at assigned locations.
• Complete mandatory product and compliance training.
• Collaborate with members of different teams.
• Develop engaging sales pitches for different target customers.
• Collect customer contact information and follow up with leads.
• Maintain the customer database.
• Build strong customer relationships.
• Create sales, needs analysis and cost–benefit reports.
• Monitor competitor sales strategies.

1. Understand PHP, JavaScript, and JQuery.
2. Have deep knowledge of working with the platform APIs.
3. Use version control for Shopify theme development.
4. Possess excellent soft skills, such as communication and teamwork.
5. Have an extensive portfolio and testimonials of happy clients.