As a Marketing Associate, you will lead and manage the day to day operations of the
marketing team at Cuddles Foundation with a vision to enlist new supporters for the mission and grow
existing relationships. You will report to the Marketing & Communications Lead.
Responsibilities:
→ You’ll manage the annual and monthly marketing calendar and scheduling of tasks
→ You’ll manage our campaigns and grow our engagement and reach strategically
through email, search and social media, taking full ownership of organisational
marketing goals.
→ You’ll work closely with the social media team to plan the content calendar and
promotional strategy.
→ You’ll work closely with the digital team to update the blog and other dynamic
website content.
→ You’ll liaise with the creative team for campaigns and collaterals needed for
fundraising campaigns, events and programmes.
→ You’ll write communication briefs that are backed with content, research and insights
for the creative team to execute.
→ You’ll manage incoming media requests.
→ You’ll represent the organisation and team at industry events, fundraisers and press
conferences.
Must Haves :
→ You have a bachelor’s or a master’s degree in communication or advertising or digital
marketing.
→ You have 3-4 years prior experience working in a marketing or communications role,
preferably in the e-commerce or digital space.
→ You have superior written and verbal communication skills.
→ You have proven success in executing digital marketing and communications
strategies and campaigns for consumer brands.
→ You’re up to date on consumer insights and trends.
→ You’re capable of working well as part of a team as well as independently.
→ You’re tech-savvy and have worked with applications like Mailchimp, Canva and
Zoho.
→ You’re open to traveling and commuting to field sites when needed.
Skills :
You see the bigger picture.
You can think analytically and strategically. You're able to break a large project into bite-size
pieces while always keeping your eye on the big picture. You think two steps ahead and can
see how complex initiatives come together for maximum impact.
You get things done.
You’re a great multitasker and capable of simultaneously managing multiple projects with
different deadlines. You follow through on every job, no matter how big or small. You live for
hitting deadlines and understand the importance of keeping on schedule. You love to identify
people’s strengths and build processes to make things run more smoothly.
You’re a stickler for organising things.
You have remarkable attention to the smallest details. You have an excellent project
management skills and the ability to meet deadlines.
You're a communication ace.
You keep everyone in the know so that the job gets done efficiently and effectively. You
know when to ask for help, when to listen, and when to speak up. And you're known for your
professional candour.
You have a team ethos.
You thrive in a creative, inventive, fast-paced start-up environment. You're excited to work
cross-functionally with other departments and enjoy bringing people together to achieve a
goal. People enjoy working with you because they know they can trust you.
Location : Mumbai/ Remote
Open to remote/hybrid working modes. You may need to come into the office for meetings
or training
Subodh Popalwar
Software Engineer, Memorres
About Cuddles Foundations
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Job Description :
Fluenct is English
Proven track records
Strategic digital acumen & ability to execute flawlessly
Development & Maintenance of digital channels (website , email , social media ) including online content distribution & social listening
Planning digital media campaigns , including web SEO / SEM , email , social media & display advertising
Guard the brand guidelines, identity & usage in the social media space across various mediums
Develop consumer marketing strategies to successfully establish our brand/s ; digital awareness , growth & loyalty
Responsible for consumer insights for creating the best in class digital campaigns
Execute all facets of digital marketing strategy from paid media to social engagement to launch activations
Content marketing strategies must have experience in storytelling campaigns
Drive organic acquisitions of consumers via SEO , SEM programs
Drive digital audience understanding & profiling exercises
Evaluate , develop , manage , test & implement Ecommerce initiatives
Skills & Competencies:
Minimum 3 years experience in Digital Marketing.
Analytical & Data oriented marketing focus to drive results
Hands on digital expertise in SEO , SEM , Social & Organic Marketing programs
Exposure & understanding of content business will be an advantage
Responsibilities
- Drive new business and build strong relationships with existing clients.
- Grow and drive profitability in the unit numbers.
- Common Point of contact for Client and Agency.
- Taking client briefing and de-briefing the agency spocs.
- Ideation of digital campaigns basis business requirements /trendings.
- Presentation of thoughts to senior management.
- Handling coordination of digital media plans.
- Ensuring the execution as per the plan.
- Task Planning and management for the team.
- Address client queries effectively and in a timely manner.
- Liaison for requirements related to any campaigns.
- Reporting - Campaign /website / social.
- Keep a track of campaign deliverables wrt to committed numbers.
- Monthly review preps.
Requirements
- Presentation Analytics - Adwords/ Google Analytics/Facebook Ads/ Programmatic.
- Communication - Oral / Written.
- In-depth understanding of online marketing tools and social media platforms.
- Ensuring timely approvals from clients.
- Invoice processing and closures with Finance.
- Good knowledge of 360 Digital Marketing Aspects.
- Cross function Team Management.
SEO Associate is responsible for managing all search engine optimization and marketing
activities such as content strategy, link building, and keyword strategy to increase rankings on
all major search networks and get traffic on the website from all marketing channels.
Responsibilities:
● Develop overall SEO strategies that increase company rankings in search
engines
● Perform keyword research in coordination with business objectives to optimize
existing content and uncover new opportunities
● Provide SEO analysis and recommendations in coordination with elements and
structure of websites and web pages
● Provide recommendations and execute strategies for content development in
coordination with SEO goals – general and keyword specific
● Administer search engine tools (Google Analytics, Google Search Console & Heatmap
tools) for purposes of diagnostic reporting on product websites
● Help to create and support marketing content to socialize and use for social media
purposes (e.g. Landing pages, customer case studies, blog posts, Infographics etc.)
● Implement link building campaigns in achieve SEO goals
● Set measurable goals that demonstrate improvement in SEO efforts
● Monitor daily performance metrics to understand SEO strategy performance
● Assist in the development and execution of communication/content strategies via
social communities in coordination with SEO goals
● Monitor and evaluate search results and search performance across the major search
channels
● Collaborate with others within the marketing department to manage SEO strategy
● Communication to team and management on product development, timelines, and
results
● Keep pace with SEO, social media and internet marketing industry trends and
developments to come up with new ideas to implement for better results
Key Skills and Experience:
● Understanding of search engine algorithms and ranking methods
● Experience with SEO industry programs, such as GA, GSC, Ahrefs, SEMRush, Moz,
Screaming Frog etc
● Knowledge of keyword research and data research tools
● Able to complete competitive analysis of other companies within the industry
● Excellent written and verbal communication skills
● Familiarity with WordPress or other content management systems
● Experience with other aspects of marketing, such as growth hacking, Content
Marketing and Sales Ops, is a plus.
Professional Competencies
● Passion for SEO and internet marketing
● Outstanding ability to think creatively, and identify and resolve problems
● Attention to detail and the ability to effectively multi-task in a deadline-driven
atmosphere
● Ability to clearly and effectively articulate thoughts and points
● High levels of integrity, autonomy, and self-motivation
● Excellent analytical, organizational, project management and time management skills
- Implementing Digital Marketing activities to enhance the Fanztar community.
- Learning different Email/WhatsApp marketing activities and executing the same.
- Increasing Brand Awareness in your institution.
- Providing support assistance for customer queries.
HTML/CSSIn-depth knowledge of keyword research & ASO and ability to align SEO strategies to support ASO
- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs
- Experience managing and handling creative assets & metadata copies for Appstore, as well as for A/B testing
- In-depth knowledge of research principles and methods and experience in analyzing data
- App Localization experience.
- Critical thinker and problem-solving skills
- Strong communication skills - both written and spoken
Skill :
- a genuine interest in SEO and/or digital marketing
- evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
- a commitment to keeping your technical skills and knowledge up to date
- an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
- a good understanding of search engines
- an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
- a good understanding of PR and how to get the right messages out there
- an understanding of how customers search, where they search and why they purchase something online
- a good understanding of the wider marketing context
- strong analytical skills for understanding ranking algorithms
- excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organization
- an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
- proficiency in Microsoft Office and an excellent knowledge of Excel
- some experience and knowledge of web hosting.
Roles & Responsibilities :
- Participate in ideation of marketing strategy for various products across different geographies
- Plan, ideate and create content with the help of tools and external agencies/freelancers.
- Manage PR & Events for the entire organization.
- Understand and implement best marketing practices in the B2B SaaS industry
- Implement tools to automate marketing & content creation tasks
- Evaluate and deploy vendors, manage relationships, and own deliverables through constant communication
Mandatory Requirements :
- Excellent written and verbal communication (must)
- Min 7+ years of experience in marketing and/or content management in previous roles
- A strong understanding of the B2B SaaS industry or Retail industry.
- Ability to produce results in a fast-paced environment aligned with the organization's priorities
- Entrepreneurial, self-motivated, and ability to prioritize
- A strong focus on generating insights and data-backed decisions
- Familiarity with Digital Marketing tools will be a big plus
What is in it for you :
- Explore different facets of marketing in a fast-paced B2B environment
- Drive initiatives and set processes for scalable growth
- Closely work with Top management to craft compelling brand messaging
- Immense opportunity to join a team that is growing fast at an early stage
Roles and Responsibilities
We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.
As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
We need a spearhead who can:
Performance Marketing
- Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;
- Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,
- Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;
- Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;
- Using A/B testing to optimize digital marketing performance;
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages;
- Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;
- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.
- Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)
- Developing and managing digital prospecting and remarketing campaigns
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Managing Digital Marketing Team.
- Knowledge around fraud & its prevention across web & app.
Organic Growth
- Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)
- Test ads across devices to ensure the best branding and user experience
- Test ad messaging across segments and report on engagement
- Optimize organic social posts for content and messaging
- Optimize website content, landing pages, and paid search copy.
- Monitor and respond to customer comments on social posts
- Work with internal stakeholders to promote announcements
- Campaign management, measurement, optimization.
- Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc
- Maintain digital dashboard of several different accounts
- Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.
- Manage community engagement, growth, and optimization
- Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers
- Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms
- Draft social media content for Shiprocket and post it on platforms
- Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms
- Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels
- Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management
- Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms
- Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement
Preferred Candidates :
As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR
ESOPs
Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.
We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.
Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As a Digital Media Buyer, you will be responsible for operating digital marketing platforms (Facebook, Youtube, Pinterest etc) optimally, with a sense of ownership. You will also handle advertising cost maintenance.
What you will do:
- Creating & Managing of Advertising/ Marketing Campaign
- Optimizing the campaigns for best results and Driving growth for the company.
- Interacting with the Brand Team (In-house & Agencies) for the creation of Marketing collaterals which has to be marketed at the lowest possible costs.
- Finding new advertising opportunities in terms of more advertising areas or in terms of ad platforms to increase the revenue while maintaining required profitability.
- Taking complete control & responsibilty for the platforms in terms of selection of creatives, ad copies, campaigns & targeting for both the advertising Inventory as well as Demographic targeting of the audience for a specific product and budget allotment for each run campaigns.
- Creating an insightful report to give feedback for content creation for creating better creatives to help reduce advertising spends for reaching audiences.
- Running analysis for improving ROIs of advertising.
- Creating Analytical models to generate better performance.
- Evaluating various marketing strategies and creating an alternative path for better results.
What you need to have:
- B.Tech from A grade colleges, PG not compulsory
- Past experience with digital marketing platforms
- Good communication skills
- Should be able to work till long hours
- A go-getter
- Fresher from IIT, NIT who is inclined towards digital marketing can also be considered.
- Should have good analytics skills, Consulting background
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Software Engineer, Memorres