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Senior Key Account Manager
Senior Key Account Manager

Senior Key Account Manager at Troopod · Remote only · 3 - 6 years · ₹4L - ₹9L / yr · Raised funding · Remote only · Posted 11 Nov 2025

TIGI HR Solution Pvt. Ltd.'s logo

Senior Key Account Manager

3 - 6 yrs
₹4L - ₹9L / yr
Remote only
Skills
Account Management
Client Servicing
Client Management
cro
Revenue management
Revenue growth
skill iconGoogle Analytics
Negotiation

 Mandatory Criteria

  • Key Account Management (preferably in D2C, SaaS, or Growth Marketing)
  • Client Relationship Management
  • Data-driven problem solving & storytelling
  • Funnel Optimization / CRO knowledge
  • Revenue Retention & Upselling Strategy
  • Proficiency with analytics tools (Google Analytics, Hotjar, VWO, etc.)
  • Excellent communication and negotiation skills
  • Strong cross-functional collaboration with design & tech teams



OKR

Objective 1 – Client Growth & Retention:

  • Achieve ≥95% client retention across assigned accounts.
  • Identify and close at least two upsell/cross-sell opportunities per quarter.

Objective 2 – Revenue Accountability:

  • Own and deliver quarterly account revenue targets.
  • Improve client ROI/ROAS through CRO-driven interventions.

Objective 3 – Relationship Management:

  • Maintain client CSAT ≥ 8/10.
  • Conduct monthly business reviews and share measurable impact reports.

Objective 4 – Collaboration & Leadership:

  • Coordinate with tech, design, and CRO teams to deliver outcomes on time.
  • Mentor junior account managers for structured delivery and communication.


If interested kindly share your updated resume at 82008 31681

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About Troopod

Founded :
2021
Type :
Product
Size :
0-20
Stage :
Raised funding

About

In 2017, like any other college kids straight out of college, we also wanted to start something of our own, build our own Startup. We had tons of ideas but couldn't find the right set of folks with whom we can discuss our thoughts.

We messaged people on LinkedIn and Facebook but no one gave us any "BHAV". We became part of various startup communities but all of them were filled with people spamming and selling their stuff.


Out of frustration, we decided to start our own community where entrepreneurs can share and discuss around their startup ideas, which is famously known as Pushstart as of today.


We worked on Pushstart for 3 years, scaled it to 22k+ monthly active entrepreneurs across India, 100k+ monthly conversations, and a decent revenue to sustain a full-time team of 10 folks


While we scaled http://pushstart.in">Pushstart, we realized that every person is unique and has a plethora of problems and interests which can't be catered via one single community.


That's when we started building niche communities but soon we realized that if we want to target the 7 Billion people out there, we can't be the only ones creating communities.We need to empower millions of other community builders so that they can build niche communities.


And that's how the idea of Troopod came into existence

Troopod is a mobile-first platform that empowers community builders to efficiently set up and manage purpose-driven communities. We call it "Slack for Communities"

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TECHJAYS


Senior Account Manager

Position: Senior Account Manager

Experience: 10+ Years

Industry: IT Services / Software Development / Technology Consulting

Location: Coimbatore / Hybrid

Joining: Immediate / Within 30 Days


Primary Skills: Enterprise Account Management, Strategic Client Relationships, Revenue Growth, Account Expansion, Consultative Selling, Commercial Negotiations, Account Profitability, Stakeholder Management.

Preferred Skills: AI/ML Services, Digital Transformation, Enterprise Software, HubSpot CRM, International Account Management, Agile Delivery.


About Techjays


At Techjays, we're helping businesses reimagine how they build, operate, and scale with AI at the core. We partner with organizations worldwide to design and deliver AI-powered software solutions that solve complex business challenges and create measurable business value.

Our global team brings together experienced technology professionals from organizations such as Google, Akamai, NetApp, ADP, Cognizant Consulting, and Capgemini.

We work with clients ranging from innovative startups to large enterprises, delivering custom AI solutions, software engineering services, and digital transformation initiatives.

We're looking for a Senior Account Manager who can take ownership of strategic client relationships, drive account growth, and build long-term partnerships with enterprise customers.

This role goes beyond traditional account management. You will be responsible for understanding client business objectives, identifying new opportunities, growing existing engagements, managing commercial relationships, and ensuring long-term account success.

The ideal candidate combines strong business acumen, consultative selling capabilities, commercial ownership, and the ability to engage confidently with senior executive stakeholders.

Key Responsibilities

1. Strategic Account & Client Relationship Management

  • Own and manage a portfolio of strategic enterprise accounts, acting as the primary point of contact for client leadership.
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  • Understand client business objectives, technology roadmaps, operational challenges, and long-term priorities.
  • Develop strategic account plans covering revenue targets, stakeholder mapping, growth opportunities, risks, and client retention.
  • Act as a trusted advisor to clients, identifying opportunities where technology and AI solutions can create business value.
  • Maintain strong client engagement throughout discovery, solutioning, project execution, and account expansion.

2. Revenue Growth & Business Development

  • Own annual account revenue targets and drive consistent growth across assigned accounts.
  • Identify opportunities for upselling, cross-selling, new projects, additional engineering teams, and new service offerings.
  • Develop account expansion strategies based on client requirements and emerging business opportunities.
  • Lead consultative discovery discussions to understand business challenges and identify potential technology solutions.
  • Build business cases, ROI models, and commercial proposals to support client investment decisions.
  • Maintain a healthy sales pipeline and provide accurate revenue forecasts.
  • Drive renewals, contract extensions, and long-term engagement opportunities.

3. Commercial Ownership & Negotiations

  • Lead commercial discussions and negotiations involving pricing, contracts, and engagement models.
  • Manage Master Service Agreements (MSAs), Statements of Work (SOWs), rate cards, renewals, and change requests.
  • Monitor account revenue, gross margins, delivery costs, and overall profitability.
  • Identify commercial risks and take proactive measures to protect account margins.
  • Work closely with finance, pre-sales, and delivery teams to ensure commercial commitments are realistic and sustainable.
  • Balance client expectations with business objectives and organizational profitability.

4. Delivery Governance & Client Success

  • Partner with engineering and delivery leaders to ensure projects meet agreed scope, quality, timelines, and commercial expectations.
  • Participate in project planning, scoping discussions, and SOW preparation.
  • Establish account governance through regular client reviews, monthly business reviews, steering committee meetings, and Quarterly Business Reviews (QBRs).
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  • Manage senior-level escalations and lead recovery plans for at-risk accounts.
  • Ensure effective communication between clients and internal delivery teams.
  • Stay involved beyond contract closure to ensure successful execution and long-term client retention.

5. Consultative Selling & Solutioning

  • Work closely with pre-sales and technical teams to understand client requirements and develop relevant technology solutions.
  • Lead client discovery sessions and translate business challenges into solution opportunities.
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  • Position Techjays' AI, software engineering, automation, and digital transformation capabilities based on client business needs.
  • Communicate the business value, expected outcomes, and ROI of proposed solutions.
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6. Leadership & Account Management Excellence

  • Mentor and guide junior account managers and support the development of account management capabilities.
  • Establish structured account management processes, playbooks, reporting standards, and account health metrics.
  • Improve pipeline visibility, revenue forecasting, and account performance reporting through CRM systems.
  • Share market intelligence, client feedback, and growth opportunities with senior leadership.
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Required Skills & Experience

Account Management & Enterprise Sales

  • 10+ years of experience in enterprise account management, strategic client management, or consultative sales within the IT services or software industry.
  • Proven track record of managing and growing high-value enterprise accounts.
  • Demonstrated experience in account expansion, upselling, cross-selling, renewals, and revenue generation.
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  • Experience handling international clients and global enterprise accounts.

Business & Commercial Acumen

  • Strong understanding of account revenue, gross margins, profitability, pricing, and commercial planning.
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Technology & Delivery Understanding

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  • Familiarity with AI/ML, automation, enterprise software, and digital transformation services.
  • Ability to collaborate effectively with engineering, pre-sales, product, and delivery teams.
  • Understanding of Agile methodologies and distributed delivery environments.

Tools & Reporting

  • Hands-on experience with CRM platforms, preferably HubSpot.
  • Familiarity with pipeline management, revenue forecasting, account reporting, and account health metrics.
  • Strong presentation, negotiation, and business communication skills.

What We're Looking For Beyond Skills

  • Business Ownership: Takes responsibility for account revenue, profitability, retention, and long-term growth.
  • Strategic Thinking: Understands the bigger business picture and identifies opportunities beyond immediate client requirements.
  • Executive Presence: Can confidently engage with senior decision-makers and build trusted business relationships.
  • Commercial Mindset: Understands the balance between client satisfaction, delivery commitments, revenue, and profitability.
  • Consultative Approach: Asks the right questions, understands business challenges, and positions solutions that deliver measurable value.
  • Accountability: Remains involved throughout the client lifecycle, from opportunity discovery to successful delivery and expansion.
  • Problem-Solving: Handles difficult client situations, escalations, and commercial challenges with a structured approach.
  • Leadership: Can guide internal teams, mentor junior account managers, and influence stakeholders without relying on formal authority.

Nice to Have

  • Experience building or scaling an account management function.
  • Experience developing account management processes, playbooks, and performance metrics from scratch.
  • Previous experience mentoring or leading a team of account managers.
  • Familiarity with AI/ML services, intelligent automation, and enterprise AI solutions.
  • Experience working with global clients and distributed engineering teams.
  • MBA or relevant postgraduate qualification.


Join Techjays

If you're someone who can build lasting enterprise relationships, identify business opportunities, drive account revenue, and turn client partnerships into long-term business growth, we'd love to hear from you.

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Please fill the form to apply: https://forms.gle/pud95CYqzq1Vtb6t6


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We operate as a lean, craft-focused team where depth in core platforms is prioritized over breadth.


About the role

We're looking for a Strategic Account Manager who can think like a business partner and operate with the ownership mindset needed to drive results.


You'll own a portfolio of client accounts, becoming the trusted leader responsible for their long-term success. You'll develop a deep understanding of each client's business, translate their priorities into clear direction, guide key decisions, challenge clients constructively when needed, and ensure consistently high-quality delivery. Through this, you'll build trusted partnerships, create exceptional client experiences, and grow the value of your portfolio over time.


This role isn't built around playbooks. It requires someone who enjoys solving unfamiliar problems, can navigate uncertainty with confidence, and takes ownership of finding the best way forward.


What you'll own

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  • Client Management: Manage client relationships end-to-end, build trust with stakeholders, ensure proactive communication, create an exceptional client experience, and drive long-term client success and retention.
  • Performance Marketing: Manage and optimise ads across platforms, understand campaign performance and metrics, and use insights to improve ad effectiveness and client outcomes.
  • Strategic Execution: Translate client goals into action by aligning internal teams, managing stakeholders, and ensuring exceptional execution at every stage.
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We're looking for someone who

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  • Has strong business acumen and can understand what drives growth for a business.
  • Has strong hands-on experience with Google Ads and Meta Ads, including campaign management, optimisation, and performance analysis.
  • Brings analytical thinking and can translate insights into clear recommendations and action.
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  • Has the curiosity and courage to question existing approaches and find better ways of working.
  • Can effectively manage multiple priorities, stakeholders, and competing demands without compromising quality.


A note on what this role is not

This isn't a role where you'll simply manage timelines, coordinate meetings, or pass information between clients and internal teams. We're looking for someone who will understand the business behind every account, take ownership of outcomes, and help clients grow their revenues and help them hit their targets.


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  • Tealbox is a place where you get as much ownership as you want to take up, with a lot of flexibility. Being a young organisation, the kind of people who thrive here are ones who are proactive, want to grow fast, and are accountable.
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  • There’s freedom to think as boldly as you’d like, as long as you can also see it through in your actions.
  • You’ll work with people who prioritise logic and business first thinking over anything else. It means calling out anything that feels illogical or not aligned with helping clients' businesses grow.


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What you'll do

- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.

- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.

- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.

- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.


Who you are

- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.

- Taken a product from near zero to real US traction, with numbers you can show.

- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."

- A clear writer. You explain your reasoning so that others can act on it.

- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.


Details

- Full-time and remote within India, engaged as an independent contractor.

- ₹45–55 LPA based on experience, plus equity.

- Process:

  1. A short application with a 20-minute exercise.
  2. A conversation with the founder.
  3. A second conversation.


To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform


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About Starbond


Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.


About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.


Key Responsibilities


DTC Growth and Customer Acquisition

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  • Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
  • Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
  • Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

  • Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
  • Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
  • Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
  • Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

  • Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
  • Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
  • Review performance at the channel, campaign, audience, creative, product, and cohort levels.
  • Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

  • Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
  • Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
  • Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
  • Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
  • Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

  • Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
  • Ensure reliable content-production support is available when external resources are required.
  • Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
  • Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
  • Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

  • Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
  • Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
  • Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
  • Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
  • Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
  • Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

  • Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
  • Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
  • Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
  • The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.


What We’re Looking For

  • Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
  • Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
  • Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
  • Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
  • Experience leading and developing marketing team members, setting KPIs, and managing performance.
  • Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
  • Excellent written and verbal communication, with a proactive and concise reporting style.
  • Highly organized, accountable, and comfortable working in a remote, fast-moving environment.


Read more
GO MO Group
at GO MO Group
3 candid answers
1 video
Pratiksha Jondhalekar
Posted by Pratiksha Jondhalekar
Pune
2 - 4 yrs
₹10L - ₹12L / yr
Search Engine Optimization (SEO)
Adobe Analytics

Senior SEO Analyst | Pune, India | 2+ years | Full-time


About GO MO Group

GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth

for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we

are on a purpose-driven mission to reshape how industries lead and create lasting impact.

We’re not here to chase noise—we’re here to build legacy.

We’re investing in people, partnerships, and platforms that can move markets and

mindsets. Are you ready to be part of this transformation?


Role Summary

We are looking for a skilled and analytical Sr. SEO Analyst to join our Digital Marketing

team. You will be responsible for SEO research, strategy, and execution for B2B clients. The

role requires strong analytical thinking, structured execution, and the ability to

communicate insights clearly. A basic working knowledge of GenAI tools to improve

documentation, research, and productivity will be an added advantage.


What You’ll Do

Research & Analysis

● Conduct keyword research aligned to business goals

● Perform technical and SEO audits

● Provide clear, actionable recommendations for client websites

● Use analytics tools to interpret performance and diagnose issues

● Use GenAI tools where applicable to speed up research or documentation


Strategy and Execution

● Build and execute digital marketing strategies that deliver measurable results

● Identify new opportunities for growth and account expansion


Communication and Collaboration

● Coordinate with Client Success Management team on performance, timelines, and strategy

● Discuss tasks and planning with India Project Managers

● Present performance reports and insights to clients


Reporting

● Prepare structured, high-quality performance reports

● Lead client review meetings and present insights clearly


Qualification Criteria

● Minimum 2 years of hands-on SEO experience (mandatory)

● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC

● Experience in setting up tracking with tools like Google Tag Manager

● Ability to use GenAI tools (ChatGPT, Claude or similar) for improving efficiency in research, summaries, or documentation

● Proven experience building and executing Digital Marketing strategies

● GEO and AI search Experience/Knowledge

● Strong analytical mindset

● Strong English communication (verbal + written)

● Bachelor’s degree in any field


Preferred Attributes

● Experience working with international clients

● Skilled in preparing client-facing presentations and presenting to clients

Read more
Codemonk
at Codemonk
4 candid answers
2 recruiters
Joyan Lobo
Posted by Joyan Lobo
Bengaluru (Bangalore)
3 - 6 yrs
₹7L - ₹13L / yr
upsell
cross sell
Farming
Account Management
Key account management

About Codemonk

Codemonk is a product and digital engineering (PDE) services company. We build custom software across three service lines: Enterprise AI (knowledge retrieval, agentic workflows, process automation), Enterprise Application Engineering (portals, platforms, and enterprise integrations), and Computer Vision & Industrial AI (safety monitoring, quality inspection, spatial intelligence). We work with global enterprises, including a long-standing relationship with a Fortune 500 FMCG company, alongside specialized industrial and technology clients across India and Japan. About the role You'll own a portfolio of existing accounts spanning our largest strategic relationships and a set of smaller, recurring accounts. Twelve months in, you will be running structured account plans for your top accounts, owning the commercial relationship — pricing, negotiation, deal shaping — rather than relaying proposals from our pre-sales team. You'll have built a track record of self-originated cross sell and upsell opportunities across all three of Codemonk's service lines. On our very largest accounts, you'll operate alongside company leadership, who stay involved as executive sponsors — this role is the account strategist and day-to-day commercial owner, not a replacement for that senior relationship.


What you'll do

• Own the commercial relationship for a named portfolio of existing accounts, spanning global enterprise and mid-market industrial clients, from high-touch strategic accounts to lighter touch recurring ones

• Build and maintain structured account expansion plans — growth levers, quarterly roadmap, risk register — for your top accounts, and run regular account reviews.

• Proactively identify and pitch cross-sell and upsell opportunities across Codemonk's three service lines, rather than waiting for the client to ask

• Own pricing strategy and commercial structuring for deals within your accounts, partnering with our pre-sales team for technical scoping and estimates rather than simply passing their output through

• Track account health signals — utilization, satisfaction, delivery feedback — in partnership with delivery teams, and convert them into commercial conversations before they become risks

• Keep CRM records for your accounts accurate and complete, as a byproduct of running the account well — not as the job itself

• Partner with company leadership on executive-level engagement (client visits, roadmap workshops) for your most strategic relationships


What we're looking for

Required

• 5–7 years of experience in account management, client partnership, or enterprise sales within a project-based professional services, IT services, or software consulting environment (not primarily subscription/SaaS customer success)

• Experience owning commercial outcomes for enterprise accounts — pricing conversations, contract negotiation, deal structuring — not just relationship maintenance

• A track record of growing revenue within existing accounts through self-originated cross sell or upsell, not only responding to inbound requests

• Comfort translating technical capability into business value for enterprise stakeholders, and partnering closely with technical or pre-sales teams for deeper scoping

• Strong CRM discipline and follow-through

• Excellent stakeholder management skills, comfortable navigating multiple levels of a large enterprise organization Preferred

• Experience managing accounts in FMCG, manufacturing, or industrial sectors

• Experience selling AI, data, or software services specifically

• Exposure to international client engagement, particularly Japan

• Experience building and running structured account plans or quarterly business reviews

Read more
TestMu AI
Vishali Tuli
Posted by Vishali Tuli
Remote, Noida
2 - 5 yrs
₹13L - ₹20L / yr
google ads
skill iconGoogle Analytics
UTM
GA4

The Mission

At TestMu AI (formerly LambdaTest), we aren't just automating scripts — we're deprecating the era of manual-heavy testing. We're building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle. The name "TestMu" comes from our community conference — our users and team aren't an audience, they're the heartbeat of what we build. We believe AI augments human potential, not replaces it.

As our Performance Marketer, you'll own the Google Ads engine that puts our agentic platform in front of engineering leaders, QA heads, and CTOs defining the next decade of testing. Google Ads as your primary lever. 70+ live campaigns as your canvas. Pipeline as your scoreboard.

The Pillars of Impact

🚀 Google Ads Execution & Scale 50%

  • Own Google Ads end-to-end across 70+ live campaigns — Brand, Competitor, Generic/Non-brand, Performance Max, AI Max, Search, Display, Video.
  • Manage $25K+ in monthly spend with disciplined CPC strategy — competitor campaigns the highest, generic second, brand lowest, calibrated to funnel stage.
  • Default to Phrase and Exact match types for new keyword builds; use Broad with intent, never by default, and keep auction waste out of the system.
  • Diagnose spend volatility in real-time — know when CPM is lifting, when creative is fatigued, when the form itself is losing conversions.

⚙️ Attribution, Analytics & Reporting 30%

  • Work fluently across attribution models — first touch, last touch, time decay, multi-touch — and know which model answers which question.
  • Build and own daily, weekly, and monthly reports that connect spend to pipeline, not just clicks to leads.
  • Use UTM parameters with discipline — campaign, source, medium, term, content — so every click is traceable to the campaign that earned it.
  • Partner with GA4, Looker Studio, and Salesforce (or any CRM) to close the loop from ad spend to revenue influenced.

🧠 Landing Pages, Creative & Optimisation 20%

  • Define landing page content and iterate on CTAs, copy, and layout — Hotjar, VWO, or similar — based on heatmaps and session data, not opinion.
  • Brief and shape ad creative with intent; AI handles the first draft, you handle the judgement on what actually converts.
  • Run continuous A/B tests across copy, creative, and landing flows — document what wins and what doesn't for the team's playbook.

The Bar

Non-negotiables. Every signal must be a yes.

Google Ads — in-and-out knowledge.

Fluent across Brand, Competitor, Generic, P-Max, AI Max. Not basic Search vs Display. You've shipped campaigns, not just reported on them.

$25K+ monthly budget managed.

Firm baseline. $20K considered only when every other signal is strong. Below $20K, this isn't the seat.

Attribution and diagnostic fluency.

First touch, last touch, time decay, multi-touch — you know them, and know when to use which. UTM depth is second nature.

Extreme Ownership.

Execution-first now, full channel strategy ownership as it evolves. You don't wait for the playbook. You write it.

The Interview Loop

Three rounds. Sharp, honest, and respectful of your time.

Round I · Talent Screen

30 min with the recruiting team — Google Ads fundamentals, campaign depth, baseline criteria check.

Round II · Hiring Manager

45 min with Himanshu Gulati (Director, Demand Generation) — your campaigns, your numbers, your diagnostic thinking.

Final · Leadership Conversation

30 min with our CMO — scope fit, long-term trajectory, mutual conviction.


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