Senior IT Support Specialist

1. Digital Campaign Management -

• Plan, execute, and optimize digital marketing campaigns across Google, Meta (Instagram & Facebook), and other platforms

• Manage paid ads, budgets, targeting, and performance tracking

• Generate qualified leads for service bookings and brand engagement

2. Content and Social Media -

• Manage social media accounts (Instagram, Facebook, YouTube, Google Business Profile)

• Coordinate creation of reels, posts, stories, and promotional creatives

• Ensure brand tone aligned with luxury and premium positioning

3. Website & SEO -

• Coordinate website updates, landing pages, and lead forms

• Implement basic SEO strategies to improve organic visibility

• Monitor website traffic, conversions, and user behavior

4. Analytics & Reporting -

• Track campaign performance using tools like Google Analytics, Meta Ads Manager, etc

• Prepare weekly and monthly performance reports

• Use insights to improve ROI and campaign effectiveness

5. Brand & Reputation Management -

• Manage online reviews, customer feedback, and Google ratings

• Support brand collaborations, influencer campaigns, and digital PR initiatives

• Ensure consistency of brand visuals and messaging.

Key Performance Indicators (KPIs)

• Lead generation and conversion rates

• Engagement and follower growth

• Campaign ROI

• Brand visibility and online reputation score

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

1. SEO Strategy Development and Execution:

• Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
• Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

1. Content Optimization:

• Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
• Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

1. Performance Monitoring and Reporting:

• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
• Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

1. Technical SEO Management:

• Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
• Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

1. Competitor and Market Analysis:

• Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
• Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

1. Local SEO:

• Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
• Optimize Google My Business profiles and manage location-based search strategies.

1. Collaboration and Training:

• Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
• Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

• 2–5 years of experience as an SEO Analyst or in a similar role.
• Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, keyword research, and link-building strategies.
• Familiarity with content management systems (e.g., WordPress).
• Knowledge of HTML, CSS, and basic coding practices is a plus.
• Excellent analytical and problem-solving skills.

Personal Attributes:

• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Sensitivity and awareness when working with mental health-related content.

Key Competencies:

• Expertise in SEO strategies and best practices.
• Data-driven decision-making and performance analysis.
• Ability to adapt strategies to the unique needs of mental health-related audiences.
• Strong alignment with the organization’s mission to promote mental health awareness.

Job Description: As an Android Developer at [Company Name], you will be responsible for designing, developing, and maintaining Android applications. You will leverage your expertise in Java and Kotlin to create robust and user-friendly mobile solutions. Your role will involve working closely with cross-functional teams to deliver high-quality applications that meet our users' needs.

Key Responsibilities:

• Application Development: Design, develop, and maintain Android applications using Java and Kotlin.
• Code Quality: Write clean, maintainable, and efficient code, following best practices and coding standards.
• Collaborate: Work closely with product managers, UX/UI designers, and other developers to define and implement new features.
• Debugging and Testing: Identify, debug, and resolve technical issues and perform unit testing to ensure application quality.
• Performance Optimization: Optimize application performance and ensure scalability and reliability.
• Stay Updated: Keep up with the latest industry trends, technologies, and best practices in Android development.
• Documentation: Create and maintain documentation for code, development processes, and system architecture.

Required Skills and Qualifications:

• Android Development Experience: 4 years of hands-on experience in Android application development.
• Java Expertise: 4 years of experience with Java, including knowledge of Android SDK and core libraries.
• Kotlin Proficiency: 2 years of experience with Kotlin for Android development.
• Android Studio: Proficiency in using Android Studio and related development tools.
• APIs and Integration: Experience integrating with RESTful APIs and third-party libraries.
• UI/UX: Understanding of Android UI/UX design principles and guidelines.
• Problem-Solving: Strong analytical and problem-solving skills, with the ability to troubleshoot and resolve issues efficiently.
• Communication: Excellent verbal and written communication skills.

THE IDEAL CANDIDATE WILL

• Engage with executive level stakeholders from client's team to translate business problems to high level solution approach
• Partner closely with practice, and technical teams to craft well-structured comprehensive proposals/ RFP responses clearly highlighting Tredence’s competitive strengths relevant to Client's selection criteria
• Actively explore the client’s business and formulate solution ideas that can improve process efficiency and cut cost, or achieve growth/revenue/profitability targets faster
• Work hands-on across various MLOps problems and provide thought leadership
• Grow and manage large teams with diverse skillsets
• Collaborate, coach, and learn with a growing team of experienced Machine Learning Engineers and Data Scientists

ELIGIBILITY CRITERIA

• BE/BTech/MTech (Specialization/courses in ML/DS)
• At-least 7+ years of Consulting services delivery experience
• Very strong problem-solving skills & work ethics
• Possesses strong analytical/logical thinking, storyboarding and executive communication skills
• 5+ years of experience in Python/R, SQL
• 5+ years of experience in NLP algorithms, Regression & Classification Modelling, Time Series Forecasting
• Hands on work experience in DevOps
• Should have good knowledge in different deployment type like PaaS, SaaS, IaaS
• Exposure on cloud technologies like Azure, AWS or GCP
• Knowledge in python and packages for data analysis (scikit-learn, scipy, numpy, pandas, matplotlib).
• Knowledge of Deep Learning frameworks: Keras, Tensorflow, PyTorch, etc
• Experience with one or more Container-ecosystem (Docker, Kubernetes)
• Experience in building orchestration pipeline to convert plain python models into a deployable API/RESTful endpoint.
• Good understanding of OOP & Data Structures concepts

Nice to Have:

• Exposure to deployment strategies like: Blue/Green, Canary, AB Testing, Multi-arm Bandit
• Experience in Helm is a plus
• Strong understanding of data infrastructure, data warehouse, or data engineering

You can expect to –

• Work with world’ biggest retailers and help them solve some of their most critical problems. Tredence is a preferred analytics vendor for some of the largest Retailers across the globe
• Create multi-million Dollar business opportunities by leveraging impact mindset, cutting edge solutions and industry best practices.
• Work in a diverse environment that keeps evolving
• Hone your entrepreneurial skills as you contribute to growth of the organization

We're looking for an experienced and mature engineer (2-6 yrs experience), who wants to build incredible products while shaping the architecture, tools, and engineering culture of our company

Responsibilities:

• Architect and build our native Android application using Java or Kotlin.
• Set up our backend using either the MEAN (Mongo, Node) or Django stack.
• Collaborate with the design team on feasibility and design reviews.
• Set up DevOps processes - CI/CD and release management.
• Hire an additional backend engineer to scale the application based on requirements.

Requirements:

• You possess strong computer science fundamentals.
• You have native Android application development skills - with Java/Kotlin as a framework.
• You have strong knowledge of Android UI design principles, patterns, and best practices.
• You have built backends for mobile applications - using the MEAN or Django stack.
• You have some mobile app projects that are worthy of public view (Play Store, Github).
• You like discussing a plan upfront, welcome open collaboration and are an excellent verbal and written communicator.
• We’re a fast-paced environment so while we value robustness, we also hope for speed. You’ll hop from project to project and should be a self-starter.
• You are open to learning new stuff (important).
• You are humble, kind, and are open to feedback (important)

The job responsibilities include:

• Assist in establishing email marketing for our brand.
• Create automations and user journeys
• Manage day-to-day email production including campaign creation, QA and deployment.
• Assist in management of the growth and maintenance of the email database – including new sign-ups and opt-outs
• Help manage reporting on email metrics and produce insights to ensure our program continuously improves
• Manage email production with internal and external resources
• Participate in the production of all email initiatives from conception to deployment
• Assist in copywriting and editing of email content
• Perform daily engagement activities on social media channels
• Create a community of pet owners & enthusiasts across social media channels
• Responsible for organic growth of social media outreach
• Bring in fruitful PR collaboration & engagement ideas to build a recall value of the brand digitally

• Must have - Javascript, React JS, React Native, Typescript
• Good to have - Andriod/iOS, Express.JS, Angular, VUE, Team Lead experience/Scrum Master, Design Experience
• Working Experience on building Dashboards, UI Prototypes, Internal Tools
• Profile - Independent, Self-Organised, Problem Solver