Senior Copywriter

Summary:

We are seeking a highly skilled and experienced Senior Associate - Content to join Caramel. The ideal candidate will have 4-5 years of relevant experience in writing content for various digital platforms and scripting for DVCs, TVCs, reels (short format videos), documentaries, corporate videos, consumer testimonials, showreels, and marketing collaterals like broachers, standees, signages, and dropdowns. The potential candidate should also be adept in scripting radio jingles and conceptualizing print ads, and OOH Media. As a Senior Associate, you will also be responsible for developing and implementing content strategies for various events and activations pitches and event-related marcom.

Roles and Responsibilities:

Ø Develop and execute content strategies that align with the company's/clients/events/activation goals and target audience.

Ø Create engaging and informative content for websites, blogs, social media, and other digital platforms, on-ground activities, and offline media

Ø Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content.

Ø Collaborate with designers to create visually appealing and impactful content.

Ø Manage and update the website and digital content for Caramel according to the marketing calendar.

Ø Stay up-to-date with industry trends and best practices in content creation and management.

Ø Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.

Ø Assist in the development and implementation of content marketing campaigns for events and activations

Ø Train and mentor junior team members to enhance their content creation skills.

Qualifications:

Ø Bachelor's degree in English, Journalism, Marketing, or a related field.

Ø Proven experience in content creation and management, preferably in a similar industry.

Ø Excellent written and verbal communication skills.

Ø Strong attention to detail and ability to meet tight deadlines.

Ø Proficiency in content management systems and analytics tools.

Ø Ability to work independently and collaboratively in a fast-paced environment.

Ø Strong organizational and project management skills.

Ø Knowledge of social media platforms, offline media, events, and activation, and their respective content requirements.

Ø If you are a creative and driven individual with a passion for content creation, we would love to hear from you. Join our team and contribute to our mission of delivering high-quality and engaging content to our audience

Urgent requirement for a well-experienced content writer. A Content Writer, or Content Creator, is responsible for creating high-quality, informational content to promote our brand, products, or services. Their duties include researching and writing content for various platforms, optimizing content for search engines, and collaborating with other teams like designers and developers to ensure that the content aligns with the company’s brand message.

• Researching and writing high-quality content like product descriptions, blog posts, articles, social media posts, website content, and other marketing materials, etc.
• Optimizing content for search engines using keywords, meta tags, and other SEO techniques
• Collaborating with other teams like designers and developers to align content with the company’s brand
• Measuring the content’s success by tracking KPIs like website traffic and conversions
• Creating and executing a content calendar
• Reviewing, editing, and proofreading content
• Stay up-to-date with industry trends and adapt content strategies accordingly.

Salary: 15K to 25K

Experience: 2-3 Years

Location: 1201, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi, 110034

Regards

99webmart

Title: Content Writing Specialist

Experience: 2+ years

About the role:

We are looking for a skilled content writer who can compose short-form and long-form content in clear, concise, and conversational language. As part of your role, you’ll craft compelling, original, well-researched, and benefit-centric content. Within our brand guidelines and style guide, you will have complete creative freedom in execution. 

Responsibilities:

• Develop, write, and deliver TOFU (top-of-funnel) and MOFU (middle-of-funnel) content in the form of Use case blogs, Primary (surveys, insights from industry experts/clients), and Secondary research based articles, and various other forms of marketing material. 

• Work with the SEO team to ensure content optimization for better reach. 

• Coordinate with the design team to deliver readable and consumable content. 

• Collaborate with internal teams and external stakeholders to understand the use cases and functionalities of the solution. 

• Present and sell work. Provide a point of view and express it well. 

• Consistently work towards tracking and improving individual performance based on set parameters.

Requirements: 

• B.A. in English, Journalism, Communications, or related field.

• 2+ years of experience writing marketing copy for B2B customers. Tech experience helps.

• Basic SEO knowledge. 

• Hands-on experience with WordPress.

• Strong communication skills. Knowledge of proper spelling, grammar, and punctuation.

• Flexibility and patience in the face of changing methods, objectives and content revisions.

• An optimistic attitude and drive for professional growth.

• A go-getter who is able to handle projects end-to-end.

If you feel you meet these requirements and are ready to take on the aforementioned responsibilities, please submit your resume along with an online portfolio of your published work. You can also share your work through web links and documents. 

Good luck!

• Writing compelling content for email campaigns, landing pages, advertisements, live events, webinars and communication with customers
• Improvising current product portfolio leading to better audience engagement and brand positioning
• Researching on topics that are of interest to our target audience and creating pipeline of future launches
• Staying up-to-date with trending advertising strategies
• Creating out-of-the-box campaign ideas
• Proofreading, editing and improving content created by others and ensuring brand consistency
• Working alongside team members to come up with concepts and ideas to increase revenue
• Ensuring correct grammar and spelling throughout content and website

• Researching on consumer interests to come up with relevant topics and ensuring these journalistic articles are backed up by scientific Ayurvedic research, and write them in an easy-to-understand fashion that’s also scientifically accurate.
• Researching the target audience’s interests and needs    
• Researching the scientific Ayurvedic understanding of said topics
• Creating highly valuable informational articles for online purposes 
• Staying up-to-date with latest trends in USA and EU regarding skincare, health and wellness 
• Creating mind-blowing value for our customers 
• Establishing the organization as an authoritative figure through accurate and useful informational
• Ensuring compliance with law (e.g. copyright and regulatory bodies) pieces       

• Must be fluent in writing high-quality and error-free content in English.
• Should have excellent grammar skills and vocabulary.
• Willingness to learn and adapt quickly.
• Notable research and time management skills.

• The ability to write and think creatively
• Significant experience in writing strong, accurate copy that is grammatically correct
• A flexible approach and willingness to adapt ideas as per clients requirement
• The ability to work to strict deadlines without compromising on work quality
• Great organizational skills
• An eye for detail
• Strong research skills