Senior Content Strategist at TestMu AI (Formely LambdaTest) · Delhi, Gurugram, Noida, Ghaziabad, Faridabad, Bengaluru (Bangalore) · 4 - 7 years · ₹15L - ₹20L / yr · Raised funding · Posted 6 Sep 2026
Senior Content Strategist
Marketing · Organic Growth (SEO + GEO + AEO)
5 days WFO 🕐 Full-Time · Senior IC role Individual contributor role. Path to leadership after you've proved the impact.
Read This First
If you're a Content Leader at a mid-size SaaS company right now, you probably know the trap: mostly managing, rarely strategizing, and almost never doing the actual work.
You'll do the work. You'll run the audits yourself, pick the keywords that matter out of the pool, rewrite the pages that need rewriting, build the dashboards, and set the roadmap the team executes against. Deliver a strong early turnaround, and a team gets built around you. But we're hiring for the person who can produce the outcome not for the person who wants to skip straight to owning the org chart.
Most senior content people can't do this anymore. If you still can this is the seat.
The Mission
We aren't automating scripts we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.
The name "TestMu" comes from our community conference — our users and our team are the heartbeat of what we build, not an audience.
As we rebrand from LambdaTest to TestMu AI, our organic footprint needs someone who can protect what's ranking, rebuild what isn't, and set us up to win in the world where developers ask ChatGPT and Perplexity before they open Google. That's the seat.
Why This Seat Matters Right Now
GEO (Generative Engine Optimization) is a young discipline. Nobody has a playbook. You get to write one for an AI-native product, at the exact moment developers are shifting how they search.
A large keyword pool. A rebrand mid-flight. Real ranking positions to defend and real gaps to close. This is not "come manage a stable content engine."
Full LLM tooling from day one Claude, ChatGPT, whatever else you need. Not for content generation (that's the boring use). For analysis, dashboarding, opportunity detection, and the operational SEO work that used to take a team of three.
A product that people actually search for. QA engineers, dev leads, and CTOs at companies like Wells Fargo, JPMorgan, Meta, Louis Vuitton, and Sephora are your audience. High-intent, high-value, high-leverage.
What You'll Own
This is real work. Not oversight.
- The AEO + SEO + GEO strategy for TestMu AI end to end. What we rank for today, what we should rank for, and how we win in AI answer engines as the search landscape shifts.
- Prioritisation across a sprawling keyword pool. You'll pick what matters first, defend the choice, and hold the line when other functions want to hijack the roadmap.
- Hands-on execution on the top-priority pages audit, rewrite, consolidate, or deprioritise. You don't just brief this work. You do the parts that need your judgment.
- The weekly and monthly cadence how the content team runs, what they work on, what gets shipped, and how it gets measured.
- The dashboards and reporting layer — Google Search Console data, page-level trends, alerts on ranking drops, and recurring performance updates the whole company reads.
- The early-innings outcome measurable movement in organic clicks and ranking on the priority set. Not a large unactioned backlog. Real improvement, defensible in a room.
How You'll Spend Your Week
So you know what you're walking into.
- Mornings in Google Search Console what moved, what dropped, what deserves attention today.
- Deep audit blocks pulling data with Ahrefs / SEMrush, running Apify workflows, digging into why a specific set of pages isn't converting search intent.
- Actually writing and rewriting the pages where your judgment is the difference between a page that ranks and one that doesn't. This is not delegated.
- Team enablement briefing the existing content team on priorities, reviewing their work, teaching the SEO/GEO lens as you go.
- Building dashboards and alerts the reporting layer that makes organic performance visible to marketing, product, and leadership without meetings.
- Weekly leadership sync showing the numbers, defending the priorities, and shifting the plan when the data says so.
How We'll Know You're Great
Signals we're looking for.
- You think in queries and intent, not in "topics." You can look at a keyword and see the buyer journey, the SERP composition, and the fastest path to ranking without being told.
- You use LLMs as a second brain, not a content mill. You've built at least one workflow that automates something in your SEO stack analysis, clustering, opportunity detection, brief generation from SERP data.
- You know what changed in search this year. Google's AI Overviews, the shift to answer engines, the way core updates hit topical authority. You have opinions, and they're informed.
- You've been the person who made the numbers move — not the person who managed the person who made the numbers move. You can point to specific pages, specific quarters, specific traffic curves.
- Extreme ownership: you take full accountability for outcomes, not just tasks.
Your Early Runway
Precision expectations. Not vibes.
Diagnose first.
- Audit current content and organic performance across the domain.
- Identify priority pages, keyword clusters, and the immediate fixes worth shipping early.
- Set up dashboards, alerts, reporting cadence, and the SEO/GEO roadmap the team will execute against.
Then ship and prove.
- Drive execution on the highest-priority pages and optimisations. Your hands on the ones that need it.
- Show measurable movement in organic clicks and priority-page rankings not a backlog, an actual curve.
- Prove a repeatable prioritisation model the team can run without you in the room for every decision.
- Earn the case for expanded scope team leadership is discussed only after hands-on impact is on the table.
Your Toolkit
What you'll be fluent in or become fluent in fast.
- Google Search Console this is where you live. Daily. Non-negotiable fluency.
- Ahrefs, SEMrush, or equivalent for keyword and backlink intelligence.
- Apify for scraping, competitive tracking, and SERP data at scale.
- Claude and other LLMs as operational tools for audits, clustering, brief generation, dashboard building, and any analysis that used to take days.
- Dashboard, alerting, and reporting whatever tool makes the numbers visible.
Who This Is For (And Who It Isn't)
This role is for you if:
- You've spent years deep in SEO / content strategy, primarily in B2B SaaS, tech, or IT (EdTech, FinTech, and post-COVID high-growth companies are also relevant).
- You still love the craft. You'd rather run an audit yourself than send it to someone junior and hope.
- You want to move fast, work in ambiguity, and be trusted with real ownership.
- You're excited about GEO as the next frontier not defensive about it.
This role is not for you if:
- You haven't done hands-on SEO work in a long while.
- You want a purely managerial seat with a large team and predictable rhythms.
- You need a highly structured corporate environment.
- You'd rather set direction than execute against it.
Your Path
Your growth at TestMu AI is mapped to what you ship. Deliver a strong early turnaround and you earn the case for building a team around you. Prove that team can compound the outcome, and Lead - Content is the next seat. This is the ladder, and it's earned not inherited.
Shubham Vishwakarma
Full Stack Developer - Averlon
About TestMu AI (Formely LambdaTest)
About
TestMu AI (formerly LambdaTest) is the world’s first full-stack Agentic AI Quality Engineering Platform.
We built TestMu AI for a reality where software is written by AI and must be shipped at machine speed.
Tech stack
Go Programming (Golang)
Python
React.js
Kubernetes
Docker
Company social profiles
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Job Description – SEO Content & Project
Coordinator
About the role :
We run SEO and content programs for US-based clients, mostly local service businesses competing city by city. We need someone who can do the SEO and content work themselves and keep several client projects moving at once.
You will work alongside our SEO lead and own deliverables across clients. You will coordinate writers, designers, developers, video creators and link builders so work ships on time and to standard.
Key responsibilities :
SEO research and strategy -
- Build keyword sets for service pages, city pages, landing pages and blogs using Ahrefs, SEMrush and Google Search Console.
- Run competitor analysis to find ranking gaps, content opportunities and on-page tactics competitors use that we don't.
- Turn keyword and competitor research into a prioritised list of blog topics, page ideas and video topics for each client.
Content and page creation -
- Write briefs for blogs and pages covering target keywords, search intent, structure, internal links and local proof points.
- Write and edit web page and landing page content that converts as well as ranks.
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- Run on-page SEO checklists before and after publishing: titles, meta, headings, schema, internal links, image alt text and indexing requests.
Video and local SEO -
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Project management and coordination -
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- Coordinate handoffs between writers, designers, developers, video creators and link builders, and follow up on blockers early.
- Track progress in our task management system and flag deadline risks before they are missed.
- Share regular status updates with the team lead and contribute to client reporting when needed.
Requirements :
- 2–4 years of hands-on SEO and content experience, ideally in an agency serving multiple clients.
- Strong keyword research and competitor analysis skills with Ahrefs, SEMrush or similar, plus Google Search Console and GA4.
- Excellent written English: able to write page content for a US audience and give clear feedback on others' drafts.
- Solid understanding of on-page SEO, local SEO and Google Business Profile.
- Comfortable with WordPress or a similar CMS and basic schema markup.
- Proven ability to juggle several projects, run a calendar and hold people to deadlines.
- Experience with a project management tool such as ClickUp, Asana, Trello or Monday.
Good to have :
- Experience with US real estate or local service business clients.
- Familiarity with landing page CRO and A/B testing.
- Experience briefing video or short-form video content for SEO.
- Comfortable using AI tools for research and drafting while keeping quality and accuracy high.
Success in the first 90 days :
You own the full content workflow for at least two clients, from keyword set to published page. Deliverables ship on schedule and pass the on-page checklist the first time
How to apply:
Send your CV and two samples of content or SEO work (a page, blog or competitor analysis) to nilamappscrip.co
also you can reach out on WhatsApp number nine three one six one two zero one three two
Google AnalyticsHey there!
We are looking for a sharp, hands-on digital marketer to join our Marketing team at Procedure. We're an engineering services company built with AI at our core since day one, not bolted on later. Before we dive into the job description, allow us to introduce ourselves.
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This sounds good. But what exactly will you work on?
This isn't a "post on social media and send the weekly report" role. You'll own the systems that drive organic visibility and inbound leads for a B2B engineering consultancy targeting decision-makers in the US and India. Here's what that looks like:
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The fine print
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- Location: Mumbai
- Reports to: Marketing Head
- Team: You'll collaborate daily with our content writer, social media manager, designer, and engineering team.
If you've read this far and thought "this is exactly the kind of marketing I want to do," we should talk. Apply now.
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Research & Analysis
● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
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● Use analytics tools to interpret performance and diagnose issues
● Use GenAI tools where applicable to speed up research or documentation (optional,
not primary)
Strategy & Execution
● Build and execute SEO strategies that deliver measurable results
● Identify new opportunities for growth and account expansion
Communication & Collaboration
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strategy
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● Strong English communication (verbal + written)
● Bachelor’s degree in any field
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● Experience working with international clients
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● Understanding of enterprise B2B environments
● Expertise with CMS platforms such as Adobe Experience Manager, Sitecore etc.
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● Work with global enterprise brands
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SEO Content Writer – EAX Media
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Shift: 11:00 AM – 7:30 PM IST
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GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
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clearly. A basic working knowledge of GenAI tools to improve documentation, research, and productivity will be an added advantage.
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Research & Analysis
● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
● Provide clear, actionable recommendations for client websites
● Use analytics tools to interpret performance and diagnose issues
● Use GenAI tools where applicable to speed up research or documentation (optional,
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strategy
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● Experience in setting up tracking with tools like Google Tag Manager
● Ability to use basic GenAI tools (Claude, ChatGPT or similar) for improving efficiency in research, summaries, or documentation
● Proven experience building and executing SEO strategies
● GEO and AI search Experience/Knowledge
● Strong analytical mindset
● Strong English communication (verbal + written)
● Bachelor’s degree in any field
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● Experience working with international clients
● Skilled in preparing client-facing presentations and presenting to clients
● Understanding of enterprise B2B environments
● Expertise with CMS platforms such as Adobe Experience Manager, Sitecore etc.
Within 90 days, you will:
● Deliver two strong impact-driven SEO improvements
● Establish smooth coordination with Sweden & India teams
● Present well-structured SEO reports and insights
● Use GenAI tools responsibly and thoughtfully for documentation or productivity
● Demonstrate a clear understanding of client business goals
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● Work with global enterprise brands
● Exposure to modern SEO frameworks and AI-supported workflows
● Fast-growing European digital marketing environment
● Access to training, mentorship, and cross-team collaboration
● Culture focused on ownership, learning, and impact
Job Type: Full-time
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Google AnalyticsSenior SEO Analyst | Pune, India | 2+ years | Full-time
About GO MO Group
GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
are on a purpose-driven mission to reshape how industries lead and create lasting impact.
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role requires strong analytical thinking, structured execution, and the ability to
communicate insights clearly. A basic working knowledge of GenAI tools to improve
documentation, research, and productivity will be an added advantage.
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Research & Analysis
● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
● Provide clear, actionable recommendations for client websites
● Use analytics tools to interpret performance and diagnose issues
● Use GenAI tools where applicable to speed up research or documentation
Strategy and Execution
● Build and execute digital marketing strategies that deliver measurable results
● Identify new opportunities for growth and account expansion
Communication and Collaboration
● Coordinate with Client Success Management team on performance, timelines, and strategy
● Discuss tasks and planning with India Project Managers
● Present performance reports and insights to clients
Reporting
● Prepare structured, high-quality performance reports
● Lead client review meetings and present insights clearly
Qualification Criteria
● Minimum 2 years of hands-on SEO experience (mandatory)
● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC
● Experience in setting up tracking with tools like Google Tag Manager
● Ability to use GenAI tools (ChatGPT, Claude or similar) for improving efficiency in research, summaries, or documentation
● Proven experience building and executing Digital Marketing strategies
● GEO and AI search Experience/Knowledge
● Strong analytical mindset
● Strong English communication (verbal + written)
● Bachelor’s degree in any field
Preferred Attributes
● Experience working with international clients
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Company: EFY Group / Electronics For You
Salary: Rs. 35,000–50,000 per month
Experience: 1–2 years
Location: Okhla, Delhi
Mode: WFO & WFH
About the Role
We are looking for a Search & Content Performance professional who can improve organic traffic and content performance across our digital platforms.
The ideal candidate should have experience working with a digital publisher, education content site, or similar content-driven platform.
Key Responsibilities
- Manage organic search traffic and AEO performance.
- Analyze Google Search Console and Google Analytics data.
- Work on content clean-up and consolidation across large numbers of web pages.
- Improve on-page content standards and internal linking.
- Maintain index hygiene and identify technical content issues.
- Work on structured data and improve search visibility.
- Edit technical English content written by engineers and make it easy for general readers to understand.
- Support AI-assistant and search visibility initiatives.
- Use basic Python or Google Sheets scripting for working with Search Console and GA4 data.
Requirements
- 1–2 years of relevant experience, preferably with a digital publisher or education content platform.
- Strong hands-on experience with Google Search Console.
- Experience handling content clean-up or consolidation projects involving 1,000+ web pages.
- Ability to understand traffic changes after content optimization.
- Good English editing skills.
- Basic knowledge of Python or scripting in Google Sheets.
- Good understanding of organic search, content optimization, internal linking, indexing, and structured data.
Preferred Background
Candidates from digital publishers, ed-tech/study-content platforms, or developer/engineering content platforms would be preferred.
Not a Fit
Profiles primarily focused on link building, local business search, or e-commerce listings may not be suitable for this role.
Google AnalyticsSEO Analyst | Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
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GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
are on a purpose-driven mission to reshape how industries lead and create lasting impact.
We’re not here to chase noise—we’re here to build legacy.
We’re investing in people, partnerships, and platforms that can move markets and
mindsets. Are you ready to be part of this transformation?
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be responsible for SEO research, strategy, and execution for B2B clients. The role requires
strong analytical thinking, structured execution, and the ability to communicate insights
clearly. A basic working knowledge of GenAI tools to improve documentation, research, and productivity will be an added advantage.
What You’ll Do
Research & Analysis
● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
● Provide clear, actionable recommendations for client websites
● Use analytics tools to interpret performance and diagnose issues
● Use GenAI tools where applicable to speed up research or documentation (optional,
not primary)
Strategy & Execution
● Build and execute SEO strategies that deliver measurable results
● Identify new opportunities for growth and account expansion
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● Coordinate with Client Success Management team on performance, timelines, and
strategy
● Discuss tasks and planning with India Project Managers
● Present performance reports and insights to clients
Reporting
● Prepare structured, high-quality performance reports
● Lead client review meetings and present insights clearly
Qualification Criteria
● Minimum 3 years of hands-on SEO experience (mandatory)
● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC
● Experience in setting up tracking with tools like Google Tag Manager
● Ability to use basic GenAI tools (ChatGPT or similar) for improving efficiency in research, summaries, or documentation
● Proven experience building and executing SEO strategies
● GEO and AI search Experience/Knowledge
● Strong analytical mindset
● Strong English communication (verbal + written)
● Bachelor’s degree in any field
Preferred Attributes
● Experience working with international clients
● Skilled in preparing client-facing presentations and presenting to clients
● Understanding of enterprise B2B environments
● Expertise with CMS platforms such as Adobe Experience Manager, Sitecore etc.
What Success Looks Like
Within 90 days, you will:
● Deliver two strong impact-driven SEO improvements
● Establish smooth coordination with Sweden & India teams
● Present well-structured SEO reports and insights
● Use GenAI tools responsibly and thoughtfully for documentation or productivity
● Demonstrate a clear understanding of client business goals
Why Join Us
● Work with global enterprise brands
● Exposure to modern SEO frameworks and AI-supported workflows
● Fast-growing European digital marketing environment
● Access to training, mentorship, and cross-team collaboration
● Culture focused on ownership, learning, and impact
Job Type: Full-time
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Work Location: In person
Senior SEO Analyst | Pune, India | 2+ years | Full-time
About GO MO Group
GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
are on a purpose-driven mission to reshape how industries lead and create lasting impact.
We’re not here to chase noise—we’re here to build legacy.
We’re investing in people, partnerships, and platforms that can move markets and
mindsets. Are you ready to be part of this transformation?
Role Summary
We are looking for a skilled and analytical Sr. SEO Analyst to join our Digital Marketing
team. You will be responsible for SEO research, strategy, and execution for B2B clients. The
role requires strong analytical thinking, structured execution, and the ability to
communicate insights clearly. A basic working knowledge of GenAI tools to improve
documentation, research, and productivity will be an added advantage.
What You’ll Do
Research & Analysis
● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
● Provide clear, actionable recommendations for client websites
● Use analytics tools to interpret performance and diagnose issues
● Use GenAI tools where applicable to speed up research or documentation
Strategy and Execution
● Build and execute digital marketing strategies that deliver measurable results
● Identify new opportunities for growth and account expansion
Communication and Collaboration
● Coordinate with Client Success Management team on performance, timelines, and strategy
● Discuss tasks and planning with India Project Managers
● Present performance reports and insights to clients
Reporting
● Prepare structured, high-quality performance reports
● Lead client review meetings and present insights clearly
Qualification Criteria
● Minimum 2 years of hands-on SEO experience (mandatory)
● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC
● Experience in setting up tracking with tools like Google Tag Manager
● Ability to use GenAI tools (ChatGPT, Claude or similar) for improving efficiency in research, summaries, or documentation
● Proven experience building and executing Digital Marketing strategies
● GEO and AI search Experience/Knowledge
● Strong analytical mindset
● Strong English communication (verbal + written)
● Bachelor’s degree in any field
Preferred Attributes
● Experience working with international clients
● Skilled in preparing client-facing presentations and presenting to clients
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon