Senior Content Strategist

Senior Content Strategist at TestMu AI (Formely LambdaTest) · Delhi, Gurugram, Noida, Ghaziabad, Faridabad, Bengaluru (Bangalore) · 4 - 7 years · ₹15L - ₹20L / yr · Raised funding · Posted 6 Sep 2026

Senior Content Strategist

at TestMu AI (Formely LambdaTest)

Posted by Aliya Akhtar

4 - 7 yrs

₹15L - ₹20L / yr

Delhi, Gurugram, Noida, Ghaziabad, Faridabad, Bengaluru (Bangalore)

Skills

Technical Writing

Senior Content Strategist

Marketing · Organic Growth (SEO + GEO + AEO)

5 days WFO 🕐 Full-Time · Senior IC role Individual contributor role. Path to leadership after you've proved the impact.

Read This First

If you're a Content Leader at a mid-size SaaS company right now, you probably know the trap: mostly managing, rarely strategizing, and almost never doing the actual work.

You'll do the work. You'll run the audits yourself, pick the keywords that matter out of the pool, rewrite the pages that need rewriting, build the dashboards, and set the roadmap the team executes against. Deliver a strong early turnaround, and a team gets built around you. But we're hiring for the person who can produce the outcome not for the person who wants to skip straight to owning the org chart.

Most senior content people can't do this anymore. If you still can this is the seat.

The Mission

We aren't automating scripts we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.

The name "TestMu" comes from our community conference — our users and our team are the heartbeat of what we build, not an audience.

As we rebrand from LambdaTest to TestMu AI, our organic footprint needs someone who can protect what's ranking, rebuild what isn't, and set us up to win in the world where developers ask ChatGPT and Perplexity before they open Google. That's the seat.

Why This Seat Matters Right Now

GEO (Generative Engine Optimization) is a young discipline. Nobody has a playbook. You get to write one for an AI-native product, at the exact moment developers are shifting how they search.

A large keyword pool. A rebrand mid-flight. Real ranking positions to defend and real gaps to close. This is not "come manage a stable content engine."

Full LLM tooling from day one Claude, ChatGPT, whatever else you need. Not for content generation (that's the boring use). For analysis, dashboarding, opportunity detection, and the operational SEO work that used to take a team of three.

A product that people actually search for. QA engineers, dev leads, and CTOs at companies like Wells Fargo, JPMorgan, Meta, Louis Vuitton, and Sephora are your audience. High-intent, high-value, high-leverage.

What You'll Own

This is real work. Not oversight.

The AEO + SEO + GEO strategy for TestMu AI end to end. What we rank for today, what we should rank for, and how we win in AI answer engines as the search landscape shifts.
Prioritisation across a sprawling keyword pool. You'll pick what matters first, defend the choice, and hold the line when other functions want to hijack the roadmap.
Hands-on execution on the top-priority pages audit, rewrite, consolidate, or deprioritise. You don't just brief this work. You do the parts that need your judgment.
The weekly and monthly cadence how the content team runs, what they work on, what gets shipped, and how it gets measured.
The dashboards and reporting layer — Google Search Console data, page-level trends, alerts on ranking drops, and recurring performance updates the whole company reads.
The early-innings outcome measurable movement in organic clicks and ranking on the priority set. Not a large unactioned backlog. Real improvement, defensible in a room.

How You'll Spend Your Week

So you know what you're walking into.

Mornings in Google Search Console what moved, what dropped, what deserves attention today.
Deep audit blocks pulling data with Ahrefs / SEMrush, running Apify workflows, digging into why a specific set of pages isn't converting search intent.
Actually writing and rewriting the pages where your judgment is the difference between a page that ranks and one that doesn't. This is not delegated.
Team enablement briefing the existing content team on priorities, reviewing their work, teaching the SEO/GEO lens as you go.
Building dashboards and alerts the reporting layer that makes organic performance visible to marketing, product, and leadership without meetings.
Weekly leadership sync showing the numbers, defending the priorities, and shifting the plan when the data says so.

How We'll Know You're Great

Signals we're looking for.

You think in queries and intent, not in "topics." You can look at a keyword and see the buyer journey, the SERP composition, and the fastest path to ranking without being told.
You use LLMs as a second brain, not a content mill. You've built at least one workflow that automates something in your SEO stack analysis, clustering, opportunity detection, brief generation from SERP data.
You know what changed in search this year. Google's AI Overviews, the shift to answer engines, the way core updates hit topical authority. You have opinions, and they're informed.
You've been the person who made the numbers move — not the person who managed the person who made the numbers move. You can point to specific pages, specific quarters, specific traffic curves.
Extreme ownership: you take full accountability for outcomes, not just tasks.

Your Early Runway

Precision expectations. Not vibes.

Diagnose first.

Audit current content and organic performance across the domain.
Identify priority pages, keyword clusters, and the immediate fixes worth shipping early.
Set up dashboards, alerts, reporting cadence, and the SEO/GEO roadmap the team will execute against.

Then ship and prove.

Drive execution on the highest-priority pages and optimisations. Your hands on the ones that need it.
Show measurable movement in organic clicks and priority-page rankings not a backlog, an actual curve.
Prove a repeatable prioritisation model the team can run without you in the room for every decision.
Earn the case for expanded scope team leadership is discussed only after hands-on impact is on the table.

Your Toolkit

What you'll be fluent in or become fluent in fast.

Google Search Console this is where you live. Daily. Non-negotiable fluency.
Ahrefs, SEMrush, or equivalent for keyword and backlink intelligence.
Apify for scraping, competitive tracking, and SERP data at scale.
Claude and other LLMs as operational tools for audits, clustering, brief generation, dashboard building, and any analysis that used to take days.
Dashboard, alerting, and reporting whatever tool makes the numbers visible.

Who This Is For (And Who It Isn't)

This role is for you if:

You've spent years deep in SEO / content strategy, primarily in B2B SaaS, tech, or IT (EdTech, FinTech, and post-COVID high-growth companies are also relevant).
You still love the craft. You'd rather run an audit yourself than send it to someone junior and hope.
You want to move fast, work in ambiguity, and be trusted with real ownership.
You're excited about GEO as the next frontier not defensive about it.

This role is not for you if:

You haven't done hands-on SEO work in a long while.
You want a purely managerial seat with a large team and predictable rhythms.
You need a highly structured corporate environment.
You'd rather set direction than execute against it.

Your Path

Your growth at TestMu AI is mapped to what you ship. Deliver a strong early turnaround and you earn the case for building a team around you. Prove that team can compound the outcome, and Lead - Content is the next seat. This is the ladder, and it's earned not inherited.

Senior Content Strategist

Marketing · Organic Growth (SEO + GEO + AEO)

5 days WFO 🕐 Full-Time · Senior IC role Individual contributor role. Path to leadership after you've proved the impact.

Read This First

If you're a Content Leader at a mid-size SaaS company right now, you probably know the trap: mostly managing, rarely strategizing, and almost never doing the actual work.

Most senior content people can't do this anymore. If you still can this is the seat.

The Mission

The name "TestMu" comes from our community conference — our users and our team are the heartbeat of what we build, not an audience.

Why This Seat Matters Right Now

GEO (Generative Engine Optimization) is a young discipline. Nobody has a playbook. You get to write one for an AI-native product, at the exact moment developers are shifting how they search.

A large keyword pool. A rebrand mid-flight. Real ranking positions to defend and real gaps to close. This is not "come manage a stable content engine."

What You'll Own

This is real work. Not oversight.

The AEO + SEO + GEO strategy for TestMu AI end to end. What we rank for today, what we should rank for, and how we win in AI answer engines as the search landscape shifts.
Prioritisation across a sprawling keyword pool. You'll pick what matters first, defend the choice, and hold the line when other functions want to hijack the roadmap.
Hands-on execution on the top-priority pages audit, rewrite, consolidate, or deprioritise. You don't just brief this work. You do the parts that need your judgment.
The weekly and monthly cadence how the content team runs, what they work on, what gets shipped, and how it gets measured.
The dashboards and reporting layer — Google Search Console data, page-level trends, alerts on ranking drops, and recurring performance updates the whole company reads.
The early-innings outcome measurable movement in organic clicks and ranking on the priority set. Not a large unactioned backlog. Real improvement, defensible in a room.

How You'll Spend Your Week

So you know what you're walking into.

Mornings in Google Search Console what moved, what dropped, what deserves attention today.
Deep audit blocks pulling data with Ahrefs / SEMrush, running Apify workflows, digging into why a specific set of pages isn't converting search intent.
Actually writing and rewriting the pages where your judgment is the difference between a page that ranks and one that doesn't. This is not delegated.
Team enablement briefing the existing content team on priorities, reviewing their work, teaching the SEO/GEO lens as you go.
Building dashboards and alerts the reporting layer that makes organic performance visible to marketing, product, and leadership without meetings.
Weekly leadership sync showing the numbers, defending the priorities, and shifting the plan when the data says so.

How We'll Know You're Great

Signals we're looking for.

You think in queries and intent, not in "topics." You can look at a keyword and see the buyer journey, the SERP composition, and the fastest path to ranking without being told.
You use LLMs as a second brain, not a content mill. You've built at least one workflow that automates something in your SEO stack analysis, clustering, opportunity detection, brief generation from SERP data.
You know what changed in search this year. Google's AI Overviews, the shift to answer engines, the way core updates hit topical authority. You have opinions, and they're informed.
You've been the person who made the numbers move — not the person who managed the person who made the numbers move. You can point to specific pages, specific quarters, specific traffic curves.
Extreme ownership: you take full accountability for outcomes, not just tasks.

Your Early Runway

Precision expectations. Not vibes.

Diagnose first.

Audit current content and organic performance across the domain.
Identify priority pages, keyword clusters, and the immediate fixes worth shipping early.
Set up dashboards, alerts, reporting cadence, and the SEO/GEO roadmap the team will execute against.

Then ship and prove.

Drive execution on the highest-priority pages and optimisations. Your hands on the ones that need it.
Show measurable movement in organic clicks and priority-page rankings not a backlog, an actual curve.
Prove a repeatable prioritisation model the team can run without you in the room for every decision.
Earn the case for expanded scope team leadership is discussed only after hands-on impact is on the table.

Your Toolkit

What you'll be fluent in or become fluent in fast.

Google Search Console this is where you live. Daily. Non-negotiable fluency.
Ahrefs, SEMrush, or equivalent for keyword and backlink intelligence.
Apify for scraping, competitive tracking, and SERP data at scale.
Claude and other LLMs as operational tools for audits, clustering, brief generation, dashboard building, and any analysis that used to take days.
Dashboard, alerting, and reporting whatever tool makes the numbers visible.

Who This Is For (And Who It Isn't)

This role is for you if:

You've spent years deep in SEO / content strategy, primarily in B2B SaaS, tech, or IT (EdTech, FinTech, and post-COVID high-growth companies are also relevant).
You still love the craft. You'd rather run an audit yourself than send it to someone junior and hope.
You want to move fast, work in ambiguity, and be trusted with real ownership.
You're excited about GEO as the next frontier not defensive about it.

This role is not for you if:

You haven't done hands-on SEO work in a long while.
You want a purely managerial seat with a large team and predictable rhythms.
You need a highly structured corporate environment.
You'd rather set direction than execute against it.

Your Path

Users love Cutshort

Read about what our users have to say about finding their next opportunity on Cutshort.

Shubham Vishwakarma

Full Stack Developer - Averlon

I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.

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About TestMu AI (Formely LambdaTest)

Founded :

2017

Type :

Product

Size :

100-500

Stage :

Raised funding

About

TestMu AI (formerly LambdaTest) is the world’s first full-stack Agentic AI Quality Engineering Platform.

We built TestMu AI for a reality where software is written by AI and must be shipped at machine speed.

TestMu AI (formerly LambdaTest) is the world’s first full-stack Agentic AI Quality Engineering Platform.

We built TestMu AI for a reality where software is written by AI and must be shipped at machine speed.

Go Programming (Golang)

Python

React.js

Terraform

Kubernetes

Docker

Connect with the team

Chandni Chopra

Connect

Aliya Akhtar

Connect

Gayatri Sood

Connect

Company social profiles

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Perks and Benefits :

Paid Annual Leaves
PF & Health Insurance
Team Lunches
Long New Year Vacation
Learning & Career Growth

Job Title: Head of Content & Growth

Experience: 3–5 Years

Location: JP Nagar, Bengaluru

Work Mode: Full-Time | On-Site | 6Days

CTC: Up to ₹ 7.5 LPA

Notice Period: Immediate to 7 Days

Role Overview :

Key Responsibilities :

Develop and execute content marketing & SEO strategies.
Plan and manage the content calendar.
Create and Optimize blogs, landing pages, product pages, case studies, and marketing content.
Experience in researching, writing, and publishing high-quality blogs and articles.
Conduct keyword research, content audits, and competitor analysis.
Improve organic traffic, keyword rankings, and lead generation.
Collaborate with Product, Design, Development, and Marketing teams.
Lead, mentor, and review the Content team.
Track content performance using analytics and optimize campaigns.

Required Skills:

Content Marketing & Growth Strategy
SEO Strategy & Keyword Research
Content Planning & Editorial Management
Copywriting, Editing & Content Optimization
Product & Technical Content Writing
Brand Storytelling & Thought Leadership
Marketing Analytics & Performance Tracking
Team Leadership, Mentoring & Development
Project Management & Cross-Functional Stakeholder Management

Qualifications :

Master’s Degree in Marketing, Communications, Business Administration, Journalism, Mass Communication, or a related field – Mandatory
3–5 years of relevant experience in Content Marketing, Content Strategy, SEO, or Digital Marketing
Proven experience in leading and mentoring content teams
Strong analytical, communication, writing, and stakeholder-management skills

Tools :

Google Analytics
Google Search Console
Google Tag Manager
SEMrush

Perks and Benefits :

Paid Annual Leaves
PF & Health Insurance
Team Lunches
Long New Year Vacation
Learning & Career Growth

SEO Executive (AI + Content Focus)

Posted by Kings Digital

Amritsar

1 - 2 yrs

₹2L - ₹3L / yr

Keyword Research

Search Engine Optimization (SEO)

On-page Optimization

Google Analytics

About Us :

At Kings Digital, we don’t just run SEO campaigns—we build growth systems. We work with brands that want more than rankings—they want real business impact.

Our approach blends SEO, content, and AI to stay ahead of how search is evolving. From local SEO to semantic strategies and AI-driven workflows, we treat SEO as an ecosystem, not a checklist.

What We’re Looking For :

We’re looking for someone who understands that modern SEO is deeply connected with content, user intent, AI, and Local SEO. Someone who can think strategically, execute independently, and use AI tools to work faster and smarter while maintaining quality and accuracy.

The ideal candidate should have experience with content-driven SEO, Local SEO, Google Business Profile (GBP) optimization, and multi-location SEO campaigns. They should understand how search behavior is evolving across traditional search engines and AI-powered platforms.

If you’re curious about how content ranks on Google, Google Maps, and AI platforms like ChatGPT, Gemini, and Perplexity, and you enjoy experimenting with new SEO and AI workflows, you’ll fit right in.

What You’ll Do:

Build and execute SEO strategies aligned with business goals across different industries and geographies, including multi-location and international projects
Conduct keyword research across short-tail, long-tail, semantic, and topical clusters, and turn those insights into structured content plans
Create and optimize high-quality content including landing pages, service pages, and blogs that are not only SEO-friendly but also conversion-focused
Write clear, compelling website copy that aligns with search intent and drives user action, not just traffic
Continuously improve existing content by optimizing for rankings, engagement, and conversions
Ensure strong on-page SEO implementation including titles, meta descriptions, schema, internal linking, and overall content structure
Manage Local SEO and Google Business Profile (GBP) campaigns, including profile optimization, multi-location SEO, local keyword targeting, service area optimization, GBP content creation, geo-tagging, posting strategies, local citation management, review management, and local ranking growth initiatives
Perform technical, content, and competitor audits and translate findings into actionable improvements
Execute off-page SEO activities including high-quality backlink creation, web 2.0 submissions, business directory and citation listings, and outreach for guest posting and digital PR to build domain authority and brand visibility
Use AI tools like ChatGPT, Perplexity, Claude, and Gemini to speed up research, content creation, SERP analysis, and idea generation while maintaining originality and quality
Experiment with AI + SEO workflows to build semantically strong, entity-rich content that can rank both on search engines and AI-driven platforms
Collaborate with designers, developers, and other team members to ensure proper implementation of SEO and content strategies
Track performance using GA4, GSC, and Looker Studio, and convert data into meaningful insights and actions
Stay updated with Google algorithm changes, AI in search, and evolving SEO trends

Tools You’ll Use :

GA4, GSC, Ahrefs, SEMrush, Screaming Frog
ChatGPT, Perplexity, Claude, Gemini
SurferSEO or similar tools
WordPress or other CMS platforms
Google Docs, Sheets, Slides or similar tools

Who You Are :

You have hands-on experience in SEO and understand how content plays a key role in rankings and conversions
You can write or guide content that is clear, engaging, and aligned with both search intent and business goals
You’re familiar with concepts like Semantic SEO, topical authority, and structured content strategies
You have practical experience with Local SEO, Google Business Profile (GBP) optimization, multi-location SEO, local keyword research, citation management, review management, and service area targeting
You understand how Google Maps rankings work and can implement strategies to improve local visibility and engagement
You’re comfortable using AI tools in your daily workflow and curious to experiment further
You can handle projects independently while also collaborating with a team
You’re analytical, detail-oriented, and focused on results
You stay updated with industry trends and are always looking to improve

About Us :

At Kings Digital, we don’t just run SEO campaigns—we build growth systems. We work with brands that want more than rankings—they want real business impact.

Our approach blends SEO, content, and AI to stay ahead of how search is evolving. From local SEO to semantic strategies and AI-driven workflows, we treat SEO as an ecosystem, not a checklist.

What We’re Looking For :

What You’ll Do:

Build and execute SEO strategies aligned with business goals across different industries and geographies, including multi-location and international projects
Conduct keyword research across short-tail, long-tail, semantic, and topical clusters, and turn those insights into structured content plans
Create and optimize high-quality content including landing pages, service pages, and blogs that are not only SEO-friendly but also conversion-focused
Write clear, compelling website copy that aligns with search intent and drives user action, not just traffic
Continuously improve existing content by optimizing for rankings, engagement, and conversions
Ensure strong on-page SEO implementation including titles, meta descriptions, schema, internal linking, and overall content structure
Manage Local SEO and Google Business Profile (GBP) campaigns, including profile optimization, multi-location SEO, local keyword targeting, service area optimization, GBP content creation, geo-tagging, posting strategies, local citation management, review management, and local ranking growth initiatives
Perform technical, content, and competitor audits and translate findings into actionable improvements
Execute off-page SEO activities including high-quality backlink creation, web 2.0 submissions, business directory and citation listings, and outreach for guest posting and digital PR to build domain authority and brand visibility
Use AI tools like ChatGPT, Perplexity, Claude, and Gemini to speed up research, content creation, SERP analysis, and idea generation while maintaining originality and quality
Experiment with AI + SEO workflows to build semantically strong, entity-rich content that can rank both on search engines and AI-driven platforms
Collaborate with designers, developers, and other team members to ensure proper implementation of SEO and content strategies
Track performance using GA4, GSC, and Looker Studio, and convert data into meaningful insights and actions
Stay updated with Google algorithm changes, AI in search, and evolving SEO trends

Tools You’ll Use :

GA4, GSC, Ahrefs, SEMrush, Screaming Frog
ChatGPT, Perplexity, Claude, Gemini
SurferSEO or similar tools
WordPress or other CMS platforms
Google Docs, Sheets, Slides or similar tools

Who You Are :

You have hands-on experience in SEO and understand how content plays a key role in rankings and conversions
You can write or guide content that is clear, engaging, and aligned with both search intent and business goals
You’re familiar with concepts like Semantic SEO, topical authority, and structured content strategies
You have practical experience with Local SEO, Google Business Profile (GBP) optimization, multi-location SEO, local keyword research, citation management, review management, and service area targeting
You understand how Google Maps rankings work and can implement strategies to improve local visibility and engagement
You’re comfortable using AI tools in your daily workflow and curious to experiment further
You can handle projects independently while also collaborating with a team
You’re analytical, detail-oriented, and focused on results
You stay updated with industry trends and are always looking to improve

Founder’s Office: Growth Content Writing

Posted by Prabhav Agarwal

Remote only

0 - 1 yrs

₹10000 - ₹15000 / mo

Content Writing

Content Marketing

Copy Writing

Location: Remote | Immediate Joining

Duration: 2 months (with potential PPO)

Stipend: ₹10,000 – ₹15,000/month + LoR

Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.

About Crea8

"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.

Crea8 (www.crea8.co.in) is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.

We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.

Why this role exists

To every content writer reading this: AI is not taking your job. I know; I build AI for a living, and I absolutely hate AI slop. I can spot it in seconds.

What AI can't do is think originally, write with personality, or convince a reader to care about a startup they've never heard of. That's what this role is about.

This is a content strategy and copywriting role. Not social media management. Not graphic design. You'll write things worth reading, and get them in front of people who should read them and take action. If you believe good content should provoke thought, offer real insight, and make people care about a startup they've never heard of, you might enjoy working here.

What you'll actually do

Content Strategy & Ideation: Work with Crea8's content pillars, pull ideas from our internal knowledge base, and pitch new ones we haven't covered yet. You'll also write opinionated, insight-led content for Crea8 and adapt it across platforms, with a significant part of what you write directly supporting outbound and inbound sales.

Content & Experimentation: Own the content pipeline from idea to publication and help us keep a consistent publishing rhythm. We won't keep doing what we're doing forever. You'll help us test new formats and new platforms as we grow.

You're a good fit if

You write well and you know it
You can research a topic you know nothing about and produce something sharp within a day
You understand SEO basics, and how search engines identify good (relevant) content
You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
You actually want to learn how early-stage startups build credibility through content

Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.

Location: Remote | Immediate Joining

Duration: 2 months (with potential PPO)

Stipend: ₹10,000 – ₹15,000/month + LoR

Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.

About Crea8

We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.

Why this role exists

To every content writer reading this: AI is not taking your job. I know; I build AI for a living, and I absolutely hate AI slop. I can spot it in seconds.

What AI can't do is think originally, write with personality, or convince a reader to care about a startup they've never heard of. That's what this role is about.

What you'll actually do

You're a good fit if

You write well and you know it
You can research a topic you know nothing about and produce something sharp within a day
You understand SEO basics, and how search engines identify good (relevant) content
You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
You actually want to learn how early-stage startups build credibility through content

Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.

Growth Manager - SEO & Organic

Posted by Aditya Shirole

Bengaluru (Bangalore)

1 - 5 yrs

₹8L - ₹12L / yr

Search Engine Optimization (SEO)

Content Marketing

Content Strategy

About Rimigo

Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and organic growth is core to how we get there.

The Role

You'll own all content across Rimigo's website, product pages, and UI copy - and be held accountable for what that content does, not just what it says. Success is measured in conversion rates and customer activation, not content volume.

What You'll Do

Own all content across Rimigo's website, product pages, and UI copy
Continuously improve copy and content to drive better activation, conversion, and retention
Identify drop-off points in the customer journey and fix them through content and messaging
Run iterative experiments on landing pages, CTAs, and product copy
Brief and manage interns, freelancers, or writers for larger content needs

What We're Looking For

Strong Written English - Clear, concise, and persuasive. You can write well yourself.
Ability to Brief and Give Feedback - Comfortable directing other writers, not just producing yourself.
Understanding of Conversion & Funnel Metrics - You've owned a funnel metric before, not just produced content.
Comfort with Analytics Tools - PostHog, Google Analytics, or similar.
Experimental Thinking - Hypothesise, test, learn, repeat. You think in iterations, not campaigns.

Ideal Profile

1-3 years in a growth, content, or marketing role at a consumer startup
Has owned a funnel metric before - not just produced content
Curious about why users behave the way they do, not just what to write

About Rimigo

The Role

What You'll Do

Own all content across Rimigo's website, product pages, and UI copy
Continuously improve copy and content to drive better activation, conversion, and retention
Identify drop-off points in the customer journey and fix them through content and messaging
Run iterative experiments on landing pages, CTAs, and product copy
Brief and manage interns, freelancers, or writers for larger content needs

What We're Looking For

Strong Written English - Clear, concise, and persuasive. You can write well yourself.
Ability to Brief and Give Feedback - Comfortable directing other writers, not just producing yourself.
Understanding of Conversion & Funnel Metrics - You've owned a funnel metric before, not just produced content.
Comfort with Analytics Tools - PostHog, Google Analytics, or similar.
Experimental Thinking - Hypothesise, test, learn, repeat. You think in iterations, not campaigns.

Ideal Profile

1-3 years in a growth, content, or marketing role at a consumer startup
Has owned a funnel metric before - not just produced content
Curious about why users behave the way they do, not just what to write

Content Team Lead

Posted by Mithali Anand

Bengaluru (Bangalore)

3 - 5 yrs

₹5L - ₹7L / yr

Content Marketing

Content Strategy

Content Writing

Competitor Analysis

Market Research

+4 more

Content Team Lead | 2- 4 Years Experience

We are looking for a strategic and results-driven Content Team Lead to lead content strategy, SEO, and organic growth. The ideal candidate will bring strong content expertise, analytical thinking, and team leadership to build high-impact content initiatives that drive visibility, engagement, and business growth.

Key Responsibilities

Develop and execute content marketing & SEO strategies.
Plan and manage the content calendar.
Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
Conduct keyword research, content audits, and competitor analysis.
Improve organic traffic, keyword rankings, and lead generation.
Collaborate with Product, Design, Development, and Marketing teams.
Lead, mentor, and review the Content team.
Track content performance using analytics and optimize campaigns.

Required Skills

Content Marketing Strategy
SEO & Keyword Research
Content Planning & Editorial Management
Copywriting & Content Editing
Product & Technical Content Writing
Brand Storytelling
Marketing Analytics
Team Leadership
Project & Stakeholder Management

Tools

Google Analytics
Google Search Console
Google Tag Manager
SEMrush
WordPress / CMS
AI Writing Tools
Jira / Trello / Asana / ClickUp
Microsoft Office / Google Workspace

Perks and Benefits

Paid Annual Leaves
PF & Health Insurance
Team Lunches
Long New Year Vacation
Learning & Career Growth

Additional Details:

Job Title: Content Team Lead
CTC: Up to 7.5 LPA
Location: JP Nagar, Bengaluru
Job Type: Full Time (Onsite)
Working Days: 6 Days
Experience: 3 - 5 Years
Notice Period: Immediate to 7 days

Content Team Lead | 2- 4 Years Experience

Key Responsibilities

Develop and execute content marketing & SEO strategies.
Plan and manage the content calendar.
Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
Conduct keyword research, content audits, and competitor analysis.
Improve organic traffic, keyword rankings, and lead generation.
Collaborate with Product, Design, Development, and Marketing teams.
Lead, mentor, and review the Content team.
Track content performance using analytics and optimize campaigns.

Required Skills

Content Marketing Strategy
SEO & Keyword Research
Content Planning & Editorial Management
Copywriting & Content Editing
Product & Technical Content Writing
Brand Storytelling
Marketing Analytics
Team Leadership
Project & Stakeholder Management

Tools

Google Analytics
Google Search Console
Google Tag Manager
SEMrush
WordPress / CMS
AI Writing Tools
Jira / Trello / Asana / ClickUp
Microsoft Office / Google Workspace

Perks and Benefits

Paid Annual Leaves
PF & Health Insurance
Team Lunches
Long New Year Vacation
Learning & Career Growth

Additional Details:

Job Title: Content Team Lead
CTC: Up to 7.5 LPA
Location: JP Nagar, Bengaluru
Job Type: Full Time (Onsite)
Working Days: 6 Days
Experience: 3 - 5 Years
Notice Period: Immediate to 7 days

Senior SEO / AEO Manager (eCommerce)

Posted by Human Resources Rave

Remote only

7 - 12 yrs

₹8L - ₹12L / yr

Search Engine Optimization (SEO)

Google Analytics

Looker Studio

Adobe Analytics

Job Summary

We are looking for a Senior SEO / AEO Manager with 7-10 years of hands-on eCommerce experience to lead organic growth initiatives across search, answer engines, and AI-driven discovery platforms. This role owns SEO strategy end-to-end technical, on-page, content, and off-page while expanding into AEO, structured data, and AI visibility across modern search experiences.

The ideal candidate has deep experience with eCommerce platforms like Magento, Shopify Plus, and WooCommerce, strong technical SEO expertise, and a proven track record of driving organic revenue growth for large-scale eCommerce properties. You will work closely with paid media, analytics, content, engineering, and automation teams to ensure SEO and AEO are embedded across all digital initiatives, including migrations and platform changes.

Key Responsibilities

Own and lead SEO and AEO strategy across multiple eCommerce properties to drive sustainable organic traffic, revenue, and visibility across search and AI-powered answer engines.
Define and execute technical SEO roadmaps, including crawlability, indexing, site architecture, Core Web Vitals, schema markup, and large-catalog optimization.
Lead on-page and content optimization strategies, aligning keyword research, search intent, and AI-friendly content structures.
Expand organic visibility into AEO, including optimization for featured snippets, People Also Ask, entity-based search, structured data, and AI-generated answers.
Partner with engineering and product teams on website migrations, replatforming, and major releases, ensuring SEO integrity and performance continuity.
Drive SEO input into website architecture decisions, including SaaS, PaaS, monolithic, and composable setups.
Collaborate with paid media teams to align SEO + PPC strategies, audience insights, and SERP coverage.
Own SEO performance measurement, dashboards, and reporting using GA4, GSC, GTM, and Looker Studio.
Oversee tracking implementation, including data layer validation, event tracking, schema validation, and attribution accuracy.
Analyze organic performance and translate data into clear, actionable recommendations for stakeholders and leadership.
Stay ahead of Google algorithm updates, AI search trends, and eCommerce SEO best practices, and proactively adapt strategies.
Contribute to process improvements, documentation, and SEO governance.

Required Qualifications

7-10 years of experience in SEO for large-scale eCommerce websites.
Strong hands-on experience with at least Magento Open Source, and Adobe Commerce, and other ecommerce platforms like Shopify Plus, WooCommerce are a perk.
Proven experience managing complex website migrations, theme migrations and large catalogs without traffic or revenue loss.
Advanced expertise in technical SEO, including site architecture, crawl budget optimization, log file analysis, Core Web Vitals, and JavaScript SEO.
Demonstrated experience with AEO and AI-driven search optimization, including structured data, featured snippets, entity-based SEO, and search intent modeling.
Deep knowledge of SEO and crawling tools such as SEMrush, Screaming Frog, Google Search Console, SpyFu and related diagnostic platforms.
Strong proficiency in analytics and measurement tools, including:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Looker Studio
Hands-on experience implementing, auditing, and validating data layers, custom events, enhanced conversions, and end-to-end tracking setups.
Strong command of eCommerce and SEO performance metrics, including organic revenue, conversion rate, assisted conversions, attribution models, and customer journey analysis.
Proven experience collaborating on CRO initiatives, including funnel analysis, UX insights, A/B testing support, landing page optimization, and translating SEO traffic into measurable conversion improvements.
Ability to analyze complex datasets, identify meaningful patterns, and translate insights into clear, actionable SEO and CRO strategies.
Demonstrated capability to connect performance data with business outcomes, informing roadmap prioritization and investment decisions.
Excellent communication, management, and leadership skills, with the ability to explain technical concepts to non-technical audiences.
Proven ability to manage multiple initiatives simultaneously in a fast-paced, cross-functional environment while maintaining attention to detail and strategic focus.

Preferred Qualifications

Google certifications (GA4, GTM, Google Ads Measurement).
Experience collaborating closely with content, CRO, and product teams.
Exposure to headless or composable commerce architectures.
Experience aligning SEO strategy with marketing automation platforms such as Klaviyo or Dotdigital (SEO-to-lifecycle alignment).

Job Summary

Key Responsibilities

Own and lead SEO and AEO strategy across multiple eCommerce properties to drive sustainable organic traffic, revenue, and visibility across search and AI-powered answer engines.
Define and execute technical SEO roadmaps, including crawlability, indexing, site architecture, Core Web Vitals, schema markup, and large-catalog optimization.
Lead on-page and content optimization strategies, aligning keyword research, search intent, and AI-friendly content structures.
Expand organic visibility into AEO, including optimization for featured snippets, People Also Ask, entity-based search, structured data, and AI-generated answers.
Partner with engineering and product teams on website migrations, replatforming, and major releases, ensuring SEO integrity and performance continuity.
Drive SEO input into website architecture decisions, including SaaS, PaaS, monolithic, and composable setups.
Collaborate with paid media teams to align SEO + PPC strategies, audience insights, and SERP coverage.
Own SEO performance measurement, dashboards, and reporting using GA4, GSC, GTM, and Looker Studio.
Oversee tracking implementation, including data layer validation, event tracking, schema validation, and attribution accuracy.
Analyze organic performance and translate data into clear, actionable recommendations for stakeholders and leadership.
Stay ahead of Google algorithm updates, AI search trends, and eCommerce SEO best practices, and proactively adapt strategies.
Contribute to process improvements, documentation, and SEO governance.

Required Qualifications

7-10 years of experience in SEO for large-scale eCommerce websites.
Strong hands-on experience with at least Magento Open Source, and Adobe Commerce, and other ecommerce platforms like Shopify Plus, WooCommerce are a perk.
Proven experience managing complex website migrations, theme migrations and large catalogs without traffic or revenue loss.
Advanced expertise in technical SEO, including site architecture, crawl budget optimization, log file analysis, Core Web Vitals, and JavaScript SEO.
Demonstrated experience with AEO and AI-driven search optimization, including structured data, featured snippets, entity-based SEO, and search intent modeling.
Deep knowledge of SEO and crawling tools such as SEMrush, Screaming Frog, Google Search Console, SpyFu and related diagnostic platforms.
Strong proficiency in analytics and measurement tools, including:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Looker Studio
Hands-on experience implementing, auditing, and validating data layers, custom events, enhanced conversions, and end-to-end tracking setups.
Strong command of eCommerce and SEO performance metrics, including organic revenue, conversion rate, assisted conversions, attribution models, and customer journey analysis.
Proven experience collaborating on CRO initiatives, including funnel analysis, UX insights, A/B testing support, landing page optimization, and translating SEO traffic into measurable conversion improvements.
Ability to analyze complex datasets, identify meaningful patterns, and translate insights into clear, actionable SEO and CRO strategies.
Demonstrated capability to connect performance data with business outcomes, informing roadmap prioritization and investment decisions.
Excellent communication, management, and leadership skills, with the ability to explain technical concepts to non-technical audiences.
Proven ability to manage multiple initiatives simultaneously in a fast-paced, cross-functional environment while maintaining attention to detail and strategic focus.

Preferred Qualifications

Google certifications (GA4, GTM, Google Ads Measurement).
Experience collaborating closely with content, CRO, and product teams.
Exposure to headless or composable commerce architectures.
Experience aligning SEO strategy with marketing automation platforms such as Klaviyo or Dotdigital (SEO-to-lifecycle alignment).

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