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Senior Content Strategist

Senior Content Strategist at TestMu AI (Formely LambdaTest) · Delhi, Gurugram, Noida, Ghaziabad, Faridabad, Bengaluru (Bangalore) · 4 - 7 years · ₹15L - ₹20L / yr · Raised funding · Posted 6 Sep 2026

TestMu AI (Formely LambdaTest)'s logo

Senior Content Strategist

Aliya Akhtar's profile picture
Posted by Aliya Akhtar
4 - 7 yrs
₹15L - ₹20L / yr
Delhi, Gurugram, Noida, Ghaziabad, Faridabad, Bengaluru (Bangalore)
Skills
Technical Writing

Senior Content Strategist


Marketing · Organic Growth (SEO + GEO + AEO)

5 days WFO 🕐 Full-Time · Senior IC role Individual contributor role. Path to leadership after you've proved the impact.


Read This First

If you're a Content Leader at a mid-size SaaS company right now, you probably know the trap: mostly managing, rarely strategizing, and almost never doing the actual work.


You'll do the work. You'll run the audits yourself, pick the keywords that matter out of the pool, rewrite the pages that need rewriting, build the dashboards, and set the roadmap the team executes against. Deliver a strong early turnaround, and a team gets built around you. But we're hiring for the person who can produce the outcome not for the person who wants to skip straight to owning the org chart.

Most senior content people can't do this anymore. If you still can this is the seat.


The Mission

We aren't automating scripts we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.

The name "TestMu" comes from our community conference — our users and our team are the heartbeat of what we build, not an audience.

As we rebrand from LambdaTest to TestMu AI, our organic footprint needs someone who can protect what's ranking, rebuild what isn't, and set us up to win in the world where developers ask ChatGPT and Perplexity before they open Google. That's the seat.


Why This Seat Matters Right Now


GEO (Generative Engine Optimization) is a young discipline. Nobody has a playbook. You get to write one for an AI-native product, at the exact moment developers are shifting how they search.

A large keyword pool. A rebrand mid-flight. Real ranking positions to defend and real gaps to close. This is not "come manage a stable content engine."


Full LLM tooling from day one Claude, ChatGPT, whatever else you need. Not for content generation (that's the boring use). For analysis, dashboarding, opportunity detection, and the operational SEO work that used to take a team of three.

A product that people actually search for. QA engineers, dev leads, and CTOs at companies like Wells Fargo, JPMorgan, Meta, Louis Vuitton, and Sephora are your audience. High-intent, high-value, high-leverage.



What You'll Own

This is real work. Not oversight.


  • The AEO + SEO + GEO strategy for TestMu AI end to end. What we rank for today, what we should rank for, and how we win in AI answer engines as the search landscape shifts.
  • Prioritisation across a sprawling keyword pool. You'll pick what matters first, defend the choice, and hold the line when other functions want to hijack the roadmap.
  • Hands-on execution on the top-priority pages audit, rewrite, consolidate, or deprioritise. You don't just brief this work. You do the parts that need your judgment.
  • The weekly and monthly cadence how the content team runs, what they work on, what gets shipped, and how it gets measured.
  • The dashboards and reporting layer — Google Search Console data, page-level trends, alerts on ranking drops, and recurring performance updates the whole company reads.
  • The early-innings outcome measurable movement in organic clicks and ranking on the priority set. Not a large unactioned backlog. Real improvement, defensible in a room.

How You'll Spend Your Week

So you know what you're walking into.

  • Mornings in Google Search Console what moved, what dropped, what deserves attention today.
  • Deep audit blocks pulling data with Ahrefs / SEMrush, running Apify workflows, digging into why a specific set of pages isn't converting search intent.
  • Actually writing and rewriting the pages where your judgment is the difference between a page that ranks and one that doesn't. This is not delegated.
  • Team enablement briefing the existing content team on priorities, reviewing their work, teaching the SEO/GEO lens as you go.
  • Building dashboards and alerts the reporting layer that makes organic performance visible to marketing, product, and leadership without meetings.
  • Weekly leadership sync showing the numbers, defending the priorities, and shifting the plan when the data says so.


How We'll Know You're Great

Signals we're looking for.

  • You think in queries and intent, not in "topics." You can look at a keyword and see the buyer journey, the SERP composition, and the fastest path to ranking without being told.
  • You use LLMs as a second brain, not a content mill. You've built at least one workflow that automates something in your SEO stack analysis, clustering, opportunity detection, brief generation from SERP data.
  • You know what changed in search this year. Google's AI Overviews, the shift to answer engines, the way core updates hit topical authority. You have opinions, and they're informed.
  • You've been the person who made the numbers move — not the person who managed the person who made the numbers move. You can point to specific pages, specific quarters, specific traffic curves.
  • Extreme ownership: you take full accountability for outcomes, not just tasks.

Your Early Runway

Precision expectations. Not vibes.


Diagnose first.

  • Audit current content and organic performance across the domain.
  • Identify priority pages, keyword clusters, and the immediate fixes worth shipping early.
  • Set up dashboards, alerts, reporting cadence, and the SEO/GEO roadmap the team will execute against.

Then ship and prove.

  • Drive execution on the highest-priority pages and optimisations. Your hands on the ones that need it.
  • Show measurable movement in organic clicks and priority-page rankings not a backlog, an actual curve.
  • Prove a repeatable prioritisation model the team can run without you in the room for every decision.
  • Earn the case for expanded scope team leadership is discussed only after hands-on impact is on the table.

Your Toolkit

What you'll be fluent in or become fluent in fast.


  • Google Search Console this is where you live. Daily. Non-negotiable fluency.
  • Ahrefs, SEMrush, or equivalent for keyword and backlink intelligence.
  • Apify for scraping, competitive tracking, and SERP data at scale.
  • Claude and other LLMs as operational tools for audits, clustering, brief generation, dashboard building, and any analysis that used to take days.
  • Dashboard, alerting, and reporting whatever tool makes the numbers visible.


Who This Is For (And Who It Isn't)

This role is for you if:

  • You've spent years deep in SEO / content strategy, primarily in B2B SaaS, tech, or IT (EdTech, FinTech, and post-COVID high-growth companies are also relevant).
  • You still love the craft. You'd rather run an audit yourself than send it to someone junior and hope.
  • You want to move fast, work in ambiguity, and be trusted with real ownership.
  • You're excited about GEO as the next frontier not defensive about it.


This role is not for you if:


  • You haven't done hands-on SEO work in a long while.
  • You want a purely managerial seat with a large team and predictable rhythms.
  • You need a highly structured corporate environment.
  • You'd rather set direction than execute against it.

Your Path

Your growth at TestMu AI is mapped to what you ship. Deliver a strong early turnaround and you earn the case for building a team around you. Prove that team can compound the outcome, and Lead - Content is the next seat. This is the ladder, and it's earned not inherited.

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About TestMu AI (Formely LambdaTest)

Founded :
2017
Type :
Product
Size :
100-500
Stage :
Raised funding

About

TestMu AI (formerly LambdaTest) is the world’s first full-stack Agentic AI Quality Engineering Platform.

We built TestMu AI for a reality where software is written by AI and must be shipped at machine speed.


Read more

Tech stack

skill iconGo Programming (Golang)
skill iconPython
skill iconReact.js
Terraform
skill iconKubernetes
skill iconDocker

Connect with the team

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Aliya Akhtar
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Or apply via: https://www.gomogroup.com/en/career/


About GO MO Group

GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth

for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we

are on a purpose-driven mission to reshape how industries lead and create lasting impact.

We’re not here to chase noise—we’re here to build legacy.

We’re investing in people, partnerships, and platforms that can move markets and

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Role Summary

We are looking for a skilled and analytical Sr. SEO Analyst to join our SME team. You will

be responsible for SEO research, strategy, and execution for B2B clients. The role requires

strong analytical thinking, structured execution, and the ability to communicate insights

clearly. A basic working knowledge of GenAI tools to improve documentation, research, and productivity will be an added advantage.


What You’ll Do

Research & Analysis

●​ Conduct keyword research aligned to business goals

●​ Perform technical and SEO audits

●​ Provide clear, actionable recommendations for client websites

●​ Use analytics tools to interpret performance and diagnose issues

●​ Use GenAI tools where applicable to speed up research or documentation (optional,

not primary)​


Strategy & Execution

●​ Build and execute SEO strategies that deliver measurable results

●​ Identify new opportunities for growth and account expansion

Communication & Collaboration

●​ Coordinate with Client Success Management team on performance, timelines, and

strategy

●​ Discuss tasks and planning with India Project Managers

●​ Present performance reports and insights to clients


Reporting

●​ Prepare structured, high-quality performance reports

●​ Lead client review meetings and present insights clearly​


Qualification Criteria

●​ Minimum 3 years of hands-on SEO experience (mandatory)

●​ Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC

●​ Experience in setting up tracking with tools like Google Tag Manager

●​ Ability to use basic GenAI tools (ChatGPT or similar) for improving efficiency in research, summaries, or documentation

●​ Proven experience building and executing SEO strategies

●​ GEO and AI search Experience/Knowledge

●​ Strong analytical mindset

●​ Strong English communication (verbal + written)

●​ Bachelor’s degree in any field


Preferred Attributes

●​ Experience working with international clients

●​ Skilled in preparing client-facing presentations and presenting to clients

●​ Understanding of enterprise B2B environments

●​ Expertise with CMS platforms such as Adobe Experience Manager, Sitecore etc.

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Within 90 days, you will:

●​ Deliver two strong impact-driven SEO improvements

●​ Establish smooth coordination with Sweden & India teams

●​ Present well-structured SEO reports and insights

●​ Use GenAI tools responsibly and thoughtfully for documentation or productivity

●​ Demonstrate a clear understanding of client business goals


Why Join Us

●​ Work with global enterprise brands

●​ Exposure to modern SEO frameworks and AI-supported workflows

●​ Fast-growing European digital marketing environment

●​ Access to training, mentorship, and cross-team collaboration

●​ Culture focused on ownership, learning, and impact


Job Type: Full-time

Benefits:

  • Health insurance
  • Leave encashment
  • Provident Fund

Work Location: In person

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Pratiksha Jondhalekar
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GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth

for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we

are on a purpose-driven mission to reshape how industries lead and create lasting impact.

We’re not here to chase noise—we’re here to build legacy.

We’re investing in people, partnerships, and platforms that can move markets and

mindsets. Are you ready to be part of this transformation?


Role Summary

We are looking for a skilled and analytical Sr. SEO Analyst to join our Digital Marketing

team. You will be responsible for SEO research, strategy, and execution for B2B clients. The

role requires strong analytical thinking, structured execution, and the ability to

communicate insights clearly. A basic working knowledge of GenAI tools to improve

documentation, research, and productivity will be an added advantage.


What You’ll Do

Research & Analysis

● Conduct keyword research aligned to business goals

● Perform technical and SEO audits

● Provide clear, actionable recommendations for client websites

● Use analytics tools to interpret performance and diagnose issues

● Use GenAI tools where applicable to speed up research or documentation


Strategy and Execution

● Build and execute digital marketing strategies that deliver measurable results

● Identify new opportunities for growth and account expansion


Communication and Collaboration

● Coordinate with Client Success Management team on performance, timelines, and strategy

● Discuss tasks and planning with India Project Managers

● Present performance reports and insights to clients


Reporting

● Prepare structured, high-quality performance reports

● Lead client review meetings and present insights clearly


Qualification Criteria

● Minimum 2 years of hands-on SEO experience (mandatory)

● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC

● Experience in setting up tracking with tools like Google Tag Manager

● Ability to use GenAI tools (ChatGPT, Claude or similar) for improving efficiency in research, summaries, or documentation

● Proven experience building and executing Digital Marketing strategies

● GEO and AI search Experience/Knowledge

● Strong analytical mindset

● Strong English communication (verbal + written)

● Bachelor’s degree in any field


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● Experience working with international clients

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₹1.5L - ₹2.5L / yr
Search Engine Optimization (SEO)

We are looking for an SEO & AEO Executive to improve Google rankings, grow organic traffic, build quality backlinks, and increase visibility across search engines and AI-powered search platforms.

AlxTrip.online is a tour package marketplace, while TripNarrative.in is a travel decision-making platform that helps travellers choose destinations and plan their trips.


Key Responsibilities

  • Conduct keyword research, competitor analysis, and content gap analysis.
  • Optimize meta titles, descriptions, headings, URLs, internal links, and website content.
  • Perform technical SEO audits and resolve indexing, crawling, sitemap, canonical, and other SEO issues.
  • Build high-quality backlinks through guest posting, outreach, travel blogs, and relevant websites.
  • Improve domain authority through quality backlinks and genuine brand mentions.
  • Optimize content for AEO, featured snippets, FAQs, and AI-powered search results.
  • Optimize travel blogs, destination pages, itineraries, and tour package landing pages.
  • Use Google Search Console and Google Analytics 4 to monitor traffic, rankings, clicks, and conversions.
  • Track keyword rankings, referring domains, backlinks, and organic growth.
  • Coordinate with the content and development teams to implement SEO improvements.

Required Skills

  • 1–2 years of practical SEO experience.
  • Knowledge of on-page, off-page, and technical SEO.
  • Experience with backlink building and competitor backlink analysis.
  • Understanding of AEO, search intent, and AI search optimization.
  • Familiarity with Google Search Console, Google Analytics 4, and SEO tools such as Ahrefs or Semrush.
  • Basic knowledge of schema markup, HTML, and website indexing.
  • Good analytical, research, and communication skills.

Key Performance Goals

  • Increase organic traffic and Google rankings.
  • Build quality backlinks and improve website authority.
  • Resolve technical SEO issues.
  • Generate more organic leads for AlxTrip.online.
  • Increase organic visibility for TripNarrative.in.
  • Improve content visibility across search engines and AI-powered search platforms.


Apply now to help grow two emerging travel brands through SEO and organic search.

Read more
TalentXO
tabbasum shaikh
Posted by tabbasum shaikh
Pune
4 - 7 yrs
₹5L - ₹6L / yr
Brand Marketing
Branding
Content Strategy
Social media strategy
Digital Culture
+3 more

Roles & Responsibilities

  1. Develop and execute integrated marketing campaigns and content strategies across digital platforms
  2. Identify trends, creator opportunities, and audience behaviour to inform content direction
  3. Translate market insights into actionable content strategies
  4. Manage visual storytelling and brand narrative across Instagram, YouTube, LinkedIn, and emerging platforms
  5. Craft compelling copy and communications that align with brand voice

Ideal Candidate

1Strong Content Strategy / Social Media Strategy Profile from D2C / Consumer Brands

2Mandatory (Experience 1): Must have 4+ years of experience in content strategy, brand marketing, social media strategy, or creative planning.

3Mandatory (Experience 2): Must have hands-on experience handling social media platforms including Instagram, Twitter/X, and LinkedIn.

4Mandatory (Experience 3): Must have experience developing content strategies and deciding what type of content should go across different social media platforms.

5Mandatory (Experience 4): Must have experience creating monthly content calendars and planning content for social media platforms.

6Mandatory (Skill 1): Must have a strong understanding of digital culture, current social media trends, and content formats.

7Mandatory (Skill 2): Must have a strong understanding of Instagram Reels, trends, and social-first content.

8Mandatory (Skill 3): Must have strong communication, copywriting, content planning, brand storytelling, and content ecosystem understanding.

9Mandatory (Industry): Must have experience with D2C / consumer brands. Experience in fashion, beauty, lifestyle, or consumer brands

Read more
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