Sales & follow up

Head – Offline Marketing, Business Development & Branding

Location: Delhi

Reports To: CEO / CMO / Business Head

Experience: 12–18 years

Department: Marketing & Business Development

Industry: Healthcare & Wellness, Retail, Hospitality etc.

Job Summary:

We are looking for a visionary and execution-driven professional to lead our Offline Marketing, Business Development, and Branding initiatives across regions. This multifaceted leadership role combines strategic offline branding, business growth via partnerships and sales enablement, and improving the physical aesthetic appeal of our assets (studio, outstation events etc). The ideal candidate will be responsible for driving footfalls, revenue, brand visibility, and a superior on-ground client experience.

Key Responsibilities:

1. Offline Marketing Strategy & Execution:

• Lead all traditional marketing activities including print, outdoor, radio, in-store branding, and event sponsorships.
• Plan and implement ATL & BTL campaigns to increase visibility and foot traffic.
• Manage geo-targeted campaigns based on regional demand and client profiles.

2. Business Development:

• Identify and develop strategic B2B partnerships, alliances, and business opportunities.
• Collaborate with sales teams to generate leads and support local revenue goals.
• Support new market entry and studio openings with local marketing and branding plans.

3. Branding & On-ground Experience:

• Lead branding projects across physical locations (in studio, public spaces, malls, etc.).
• Improve visual merchandising, signage, landscape branding, lighting, and brand touchpoints.
• Work with designers, architects, and vendors to ensure high-impact physical brand presence.

4. Vendor, Agency & Stakeholder Management:

• Collaborate with creative agencies, event partners, and media buying agencies for campaign rollouts.
• Source and manage vendors for branding materials and execution.
• Liaise with internal stakeholders including operations, facilities, and design teams.

5. Budget & Performance Management:

• Own and manage marketing and branding budgets.
• Track KPIs for marketing campaigns (footfall, leads, brand recall), BD initiatives (partnerships, conversions), and branding impact (customer feedback, visual standards).
• Provide regular reports and insights to leadership.

Key Skills & Competencies:

• Strategic thinking with hands-on execution ability.
• Deep understanding of offline marketing channels and consumer behavior.
• Strong sense of design, branding, and attention to detail.
• Business acumen and proven success in driving partnerships or sales enablement.
• Excellent leadership, project management, and vendor negotiation skills.
• Willingness to travel as required.

Educational Qualifications:

• MBA/PGDM in Marketing, Business, or related field.

Location: GK1

Package: 12L plus incentives

Key Responsibilities:

- Design, develop, and execute automated test scripts for trading applications.

- Work with product owners and business analysts to understand and write the acceptance test cases.

- Collaborate with developers, product managers, and other stakeholders to understand requirements and create test plans.

- Perform regression, performance, and end to end testing to ensure software reliability.

- Identify, document, and track defects using appropriate tools and methodologies.

- Maintain and enhance existing test automation frameworks for both frontend and backend.

- Report on coverage, functionality, defect aging, closure reports to the stakeholders so that they know the stability of releases.

- Integrate automation cases into CI/CD pipelines

Qualifications:

- Bachelor’s degree in Computer Science, Engineering, or a related field.

- Proven 3+ Years experience in automation testing for web and backend applications.

- Strong knowledge of testing frameworks (e.g., Selenium, Cypress, JUnit, TestNG, Playwright).

- Experience with API testing tools (e.g., Postman, SoapUI, RestAssured).

- Familiarity with programming languages such as Java, Python, or JavaScript.

- Understanding of basic SQL queries to validate data in the databases

- Understanding of CI/CD processes and tools (e.g., Jenkins, GitLab CI).

- Strong analytical and problem-solving skills.

- Excellent communication and teamwork abilities.

- Prior experience with trading applications or core financial services related applications is a big plus

At Upswing, we are a passionate and self-driven team of thinkers who aspire to build the rails to connect the legacy financial sector with financial innovators through a simple and powerful banking-as-a-service (BaaS) platform. We’re building our platform putting the focus on pragmatism, reliability, and maintainability. We believe that keeping the engineering complexity under control is key to preserving the development productivity and long-term evolution of a platform.

To bring this vision to life, we are building the infrastructure using Microservices architecture using the latest set of technologies that are also fun to work with such as Java, Scala, Postgres, Akka, Kafka with a completely automated DevOps pipeline from the get-go using tools like Chef, Jenkins, Grafana, Graylog.

We are looking for motivated engineers who will be working in a highly creative and cutting-edge technology environment to build a world-class financial services suite.

Why you should join us:

• You will redefine the financial services landscape for India in the coming years.
• Be part of a core Engineering team that will create innovative and scalable Fintech solutions.
• Work with passionate and experienced engineering, product & business workforce that believes in teamwork, and that helps fast-track learning on solving complex technical challenges.
• We are funded by the leading fintech VC `QED Investors` and other established Founders and Executives of awesome Indian companies.

What you will do if you join us:

• Propose solutions to solve complex system architecture challenges and actively lead the end-to-end development of the system.
• Create robust, flexible, consistent, and easy-to-use APIs
• Continuously strive for performance improvements, code reusability, and readability
• Understand the product in detail and predict potential issues in feature development.
• Mentor and lead junior members of the team

You should have:

• Ability to think of out of the box
• Tech or a higher degree in computer science or a related field.
• 3+ years of experience working on the back-end development for complex distributed systems who are willing to adopt any Programming language as per the requirement.
• Familiarity with any of the following – Java, C++, Scala, Kotlin, and frameworks like Spring, Play, Hibernate, Django, etc.
• Good understanding of Algorithms, Data Structure, OOP, Design patterns, Parallel programming, Multithreading concepts & Event-Driven Systems.
• Understanding of micro-services architecture and best practices.
• Experience with Relational databases such as MySQL, PostgreSQL, Oracle, or any NoSQL database.

It is a plus if you have:

• Familiarity with cloud platforms like AWS (Amazon Web Services), Azure or Google Cloud

• Developing and maintaining all server-side network components.
• Ensuring optimal performance of the central database and responsiveness to front-end requests.
• Collaborating with front-end developers on the integration of elements.
• Designing customer-facing UI and back-end services for various business processes.
• Developing high-performance applications by writing testable, reusable, and efficient code.
• Implementing effective security protocols, data protection measures, and storage solutions.
• Running diagnostic tests, repairing defects, and providing technical support.
• Documenting Node.js processes, including database schemas, as well as preparing reports.
• Recommending and implementing improvements to processes and technologies.
• Keeping informed of advancements in the field of Node.js development.

Able to communicate with international clients without any communication hindrances.

- Own client on-boarding process including software installation, hardware configuration, client specific customization, and testing.

- Provide support in troubleshooting and solving technical errors to all our clients at various locations.

- Able to work independently and in a team and should have a can-do attitude.
Any US accent certification.

Excellent verbal/written english communication skills. (US accent preferred)

- Familiarity with computer technology specially in Windows OS.