Sales and Marketing Specialist

Role Summary:

We are looking for a Marketing Specialist who understands both AI technology and the industrial manufacturing landscape. This person will be responsible for driving awareness, generating demand, and positioning our AI solutions as a critical tool for modern manufacturing.

Key Responsibilities:

• Develop and execute B2B marketing strategies to promote AI products tailored for the manufacturing sector.
• Craft messaging, positioning, and value propositions based on a deep understanding of manufacturing challenges and AI capabilities.
• Create high-impact content: case studies, product briefs, whitepapers, videos, webinars, and customer success stories.
• Work closely with product, sales, and data science teams to translate complex features into customer-focused benefits.
• Plan and manage industry-specific campaigns using digital marketing, email outreach, LinkedIn, and webinars.
• Represent the brand at manufacturing tech expos, webinars, and customer demos.
• Analyze campaign performance and optimize marketing efforts based on data-driven insights.
• Support lead generation and ABM (Account-Based Marketing) activities focused on key enterprise clients.

Required Skills & Qualifications:

• Bachelor's or Master’s in Marketing, Engineering, Business, or related field.
• 3+ years of experience in B2B marketing, ideally in SaaS, AI/ML products, or industrial/manufacturing tech.
• Strong understanding of the manufacturing domain (automotive, steel, FMCG, pharma, etc.).
• Familiarity with AI/ML concepts such as predictive maintenance, anomaly detection, computer vision, digital twins, etc.
• Proficiency in content marketing, digital campaigns, SEO/SEM, and marketing automation tools (e.g., HubSpot, Marketo).
• Excellent written and verbal communication skills with the ability to convey technical concepts in a simple, compelling manner.
• Ability to analyze data, track KPIs, and continuously improve marketing performance.

Preferred:

• Experience in working with data-driven platforms or IIoT (Industrial Internet of Things).
• Exposure to CRM systems like Salesforce.
• Knowledge of analytics tools such as Google Analytics, Power BI, or Tableau.
• Experience collaborating with cross-functional teams including data scientists, engineers, and sales.

Job Role: Machine Learning & AI Developer

Skills: Data Science, Deep Learning, ML & Generative AI,

Job Description:

We are looking for a highly skilled and experienced ML& AI Developer to join our dynamic team. The ideal candidate will have a robust background in developing web applications using Django and Flask, with expertise in deploying and managing applications on AWS. Proficiency in Django Rest Framework (DRF), a solid understanding of machine learning concepts, and hands-on experience with tools like PyTorch, TensorFlow, and transformer architectures are essential.

Key Responsibilities

• Develop and maintain web applications using Django and Flask frameworks.
• Design and implement RESTful APIs using Django Rest Framework (DRF)
• Deploy, manage, and optimize applications on AWS services, including EC2, S3, RDS, Lambda, and CloudFormation.
• Build and integrate APIs for AI/ML models into existing systems.
• Create scalable machine learning models using frameworks like PyTorch, TensorFlow, and scikit-learn.
• Implement transformer architectures (e.g., BERT, GPT) for NLP and other advanced AI use cases.
• Optimize machine learning models through advanced techniques such as hyperparameter tuning, pruning, and quantization.
• Deploy and manage machine learning models in production environments using tools like TensorFlow Serving, TorchServe, and AWS SageMaker.
• Ensure the scalability, performance, and reliability of applications and deployed models.
• Collaborate with cross-functional teams to analyze requirements and deliver effective technical solutions.
• Write clean, maintainable, and efficient code following best practices.
• Conduct code reviews and provide constructive feedback to peers.
• Stay up-to-date with the latest industry trends and technologies, particularly in AI/ML.

Required Skills and Qualifications

• Bachelor’s degree in Computer Science, Engineering, or a related field.
• 3+ years of professional experience as a Python Developer.
• Proficient in Python with a strong understanding of its ecosystem.
• Extensive experience with Django and Flask frameworks.
• Hands-on experience with AWS services for application deployment and management.
• Strong knowledge of Django Rest Framework (DRF) for building APIs.
• Expertise in machine learning frameworks such as PyTorch, TensorFlow, and scikit-learn.
• Experience with transformer architectures for NLP and advanced AI solutions.
• Solid understanding of SQL and NoSQL databases (e.g., PostgreSQL, MongoDB).
• Familiarity with MLOps practices for managing the machine learning lifecycle.
• Basic knowledge of front-end technologies (e.g., JavaScript, HTML, CSS) is a plus.
• Excellent problem-solving skills and the ability to work independently and as part of a team.
• Strong communication skills and the ability to articulate complex technical concepts to non-technical stakeholders.

Skills Required:

• 7+ years of experience as software engineer.
• Experience in Dot.Net technologies - Asp.Net MVC, WebAPI, .NetCore
• Experience in ORM like Entity Framework /Dapper
• Experience with Object-Oriented Design and SOLID principles
• Experience with Unit Testing, Mocking and Dependency Injection frameworks
• Experience with SQL Server, NoSQL or other database technology
• Experience with software quality, testing procedures and build automation tools
• Knowledge of the Principles & Patterns of Agile Software
• Ability to understand and troubleshoot existing code and maintain existing systems.
• Ability to identity performance bottlenecks.
• Experience working with version control tools such as GIT and CI/CD tools.

WHO ARE We?

WeMakeScholars is a Fintech startup funded and supported by the Ministry of IT, Government of India. We help students get education loans to fund their studies abroad or in India by closely working with 14+ lenders, including public/private banks & NBFC. We currently get around 0.5 million unique visitors a month.

We are the market leader in the education finance segment. Last academic year, we disbursed around 5,000Cr, and this year, we'd be doing more than that. Our team has more than doubled in one year, from 70 to 180 members. Overall, we have seen tremendous growth year-on-year, in every aspect since our inception 7years ago.

JOB DESCRIPTION

We strongly believe that eventually, every company has to become a tech company. As our website is the face of our company, we must have a strong, organically top-rank website on google to survive & grow in the long term. Since SEO plays an integral part in this, we have decided to invest more time & resources into it. We are looking for an SEO Specialist to be a part of our growth story and we like your profile for it.

You'll be working as the SEO Team Lead, with the assistance of our 6 members tech team, 4 members content team, 1 junior SEO Analyst. You will be directly reporting to our Chief Growth Officer who's got more than 11yrs experience with SEO.

IDEAL CANDIDATE

- 3yrs+ experience in SEO (preferably in consumer tech, e-commerce, banking, financial services or education segments)

- expertise in Google Analytics/SEMrush/similar web analytics platform

- well-versed with Google Algorithm updates

- Very high attention to detail, obsessed with the details & spotting opportunities to optimize

- Excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity

JOB PERKS

With us, you not only get a competitive compensation package but also excellent career progression, healthy work-life balance, flexible working hours, leaves, work from home policies. Most importantly, working under our Senior SEO leadership, you'll have a steep learning curve and a great learning experience.

Package: Up to 20 LPA

-Should have experience in Creating and managing Liferay Portal themes

-Need to have experience working with JAVA technologies

-Excellent oral and written communication skills with a keen sense of customer service

-Excellent problem-solving and troubleshooting skills

-Process-oriented with great documentation skills.

-Should have knowledge of DXP

Responsibilities:

• Make changes in the existing code base of talent marketplace and implement new features.
• Collaborate with stakeholders that are involved in product design (marketing specialist and product manager).
• Report the progress to other stakeholders.
• Do bug fixes and push the source codes to the live server.
• Be responsive to change requests and feature requests
• Create Unit and Integration tests to ensure the quality of code

Requirements:

• Experience in Node js , MongoDB and Angular.
• Experience in JavaScript development.
• Understanding in MEAN or MERN Stack.
• Experience in the use of project planning tools (JIRA, Version One, GitHub, etc.)
• Excellent written and verbal communication skills (English).
• Understanding of various technologies including applications and databases.
• Able to handle multiple projects and competing deadlines
• Good understanding of overall web design including basic usability, accessibility, industry standards, architecture, and navigation
• Able to handle multiple projects and competing deadlines
• Fluent knowledge of latest HTML/CSS standards and best practices
• Experience building Responsive websites for web, tablet and mobile devices

Selected candidates day-to-day responsibilities include:

1. Create and manage content based on current trends
2. Engage with audiences on our various social media platforms
3. Strategize authentic and impactful digital content and ensuring their role out within specified deadlines.

Required Experience and Qualifications
Social Media Marketing, Adobe Photoshop and Digital Marketing.

• Social media expertise (Instagram/Snapchat/Twitter)
• Good communication skills
• Ambition backed with a desire to succeed
• Elementary knowledge of photoshop, illustrator, etc.