Sales and Marketing Manager

About the Role

We are seeking an experienced General Manager to lead the Sales & Barter Deals team at BXI – Barter Exchange of India. The role involves managing Pan-India sales operations, driving annual revenue goals, and ensuring strong business governance through P&L, MIS, and reporting.

Key Responsibilities

* Lead and mentor the Pan-India sales team to achieve revenue targets.

* Manage P&L, MIS, and business reporting for performance tracking.

* Build CXO-level relationships and close high-value barter deals across categories: Media, Hotels, Gift Vouchers & Electronics.

* Represent BXI at national industry forums and networking events.

* Ensure operational efficiency and day-to-day team performance.

* Travel across India to support team activities and client engagements.

Requirements

* Education: MBA preferred.

* Experience: 8–12 years in Sales / Business Development, including 5+ years in leadership.

* Proven track record of managing P&L and delivering revenue growth.

* Strong leadership, client management, and negotiation skills.

* Strategic thinker with execution focus; open to extensive travel.

Job Role: Sales Manager – Industrial Instruments (Field Sales | Hybrid)

Educational Background: Degree/Diploma in Mechanical Engineering, Instrumentation, Electrical, Electronics, or related fields.

Experience: 5–12 years in Industrial B2B Sales / Technical Sales. Prior field sales experience in industrial products is mandatory.

Skills: Strong negotiation and communication skills.

• Ability to independently manage territory sales.
• Commercial understanding with technical aptitude.
• High ownership and execution mindset.
• Comfortable with frequent customer visits and travel.

Salary: Based on experience, capability, and current profile. Performance

Incentives:

• Monthly / Quarterly performance-linked incentives.
• Rewards for achieving and exceeding targets.

Career Growth:

• Opportunity to grow into regional leadership roles.
• Exposure to lean business systems and industrial applications.

About IOTAFLOW:

IOTAFLOW specializes in industrial products and process instruments, offering innovative solutions to businesses. As a lean enterprise, we value professionals who strive for excellence and continuous improvement.

Growth: Join a lean enterprise focused on continuous improvement and career advancement. Job description Unlock Your Potential with IOTAFLOW!

Are you ready to drive successin field sales while working with cutting-edge process instruments? We’re on the lookout for skilled professionals passionate about industrial sales and eager to make an impact.

You’re Role at a Glance As a Sales Manager, you’ll play a pivotal role in expanding our reach and delivering value to our clients.

Your responsibilities include:

Business Development & Territory Growth

• Develop and expand business across Delhi NCR and nearby industrial clusters.
• Generate enquiries from OEMs, contractors, consultants, end users, EPC companies, utilities, and industrial plants.
• Identify high-potential accounts and build long-term customer pipelines.

Technical & Application Sales

• Understand customer process requirements and recommend suitable flow measurement and process instrumentation solutions.
• Conduct technical discussions, site visits, and application evaluations. Coordinate with internal technical and commercial teams for solution development. Quotation & Order Conversion
• Prepare techno-commercial offers and negotiate pricing commercially. Follow up aggressively for approvals, negotiations, and order closures. Maintain healthy enquiry-to-order conversion ratios.

Team & Channel Development

• Support dealer/distributor development in assigned territory.
• Guide junior sales engineers wherever required.
• Ensure disciplined CRM updates, visit planning, and reporting. Customer Relationship Management
• Build strong relationships with plant heads, purchase teams, consultants, and project teams.
• Handle escalations professionally and maintain customer confidence.

Perks & Benefits

• Opportunities to work with innovative industrial products.
• A supportive, growth-oriented team culture.
• Recognition and rewards for exceptional performance.

Develop and execute marketing strategies aligned with business objectives.

Plan and manage digital marketing campaigns across multiple channels.

Manage SEO, SEM, social media, email marketing, and content marketing activities.

Develop strategies to increase website traffic, leads, and conversions.

Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.

Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.

Conduct market and competitor research to identify trends and opportunities.

Plan and execute lead-generation campaigns.

Monitor campaign performance and optimize marketing activities based on data.

Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.

Collaborate with sales, product, design, and other teams.

Manage marketing budgets and ensure effective allocation of resources.

Build and maintain brand consistency across marketing channels.

Prepare regular marketing performance reports for management.

We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.

This is a hands-on coordination role for someone who understands B2B marketing, knows how the pieces of a campaign fit together, and is comfortable working with broad objectives and turning them into an actionable plan for a team of specialists while also seeing it through to completion.

The Role:

The current marketing department includes specialists working across content, digital marketing, design, analytics, social media, and other channels. The Marketing Campaign Manager will serve as the day-to-day point person who works directly with the specialists and keeps their efforts coordinated, prioritized, and focused on our primary objective: generating qualified leads and supporting sales growth.

Working with company leadership, you will help translate broader goals and targets into digital marketing initiatives and campaigns, assign and coordinate deliverables, monitor progress, identify roadblocks, and ensure that marketing activities contribute to business objectives. In other words, you will be the connector bridging organizational leads and broad strategies into actionable and measurable initiatives.

Key Responsibilities:

• Bridge marketing strategies and business priorities into actionable campaigns, projects, timelines, and deliverables.
• Coordinate writers, designers, analysts, digital marketers, and other specialists to keep campaigns moving forward.
• Maintain the team's focus on high-priority lead-generation and pipeline objectives.
• Coordinate multi-channel campaigns across paid media, landing pages, email, content, social media, and other relevant channels towards the primary objectives of the business.
• Work with analytics specialists to monitor campaign performance, lead generation, conversions, and other key KPIs.
• Identify campaign bottlenecks, missed deadlines, or competing priorities and help resolve them.
• Provide regular updates to marketing and company leadership on campaign progress, performance, challenges, and opportunities.
• Help build a culture where marketing success is measured by business impact rather than simply by the volume of content or activities completed.

What We're Looking For

• 4+ years of experience in B2B marketing, campaign management, demand generation, marketing coordination, or a related coordinator role.
• Experience coordinating campaigns involving multiple marketing disciplines and team members.
• Strong understanding of lead generation, conversion funnels, digital campaigns, ad platforms, and B2B sales cycles.
• Ability to take a broad objective and independently translate it into a clear and actionable campaign plan.
• Strong project management, organization, communication, and follow-through.
• Comfortable working with marketing data and using performance metrics to guide priorities and decisions.
• Experience working with sales teams and understanding how marketing contributes to pipeline development.
• Experience in cybersecurity, technology, SaaS, IT services, or another complex B2B industry is an advantage.

We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.

If you're equally comfortable discussing campaign strategy, coordinating a team, reviewing performance data, and making sure an important landing page actually gets launched, we'd like to hear from you.

We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.

Responsibilities:

● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.

● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.

● Closely involved in cross-checking, approving, and overseeing social media postings.

● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.

● Collaborate with cross-functional teams to address clients' challenges in real time.

● Work closely with graphic designers and video editors to produce compelling visual content.

● Implement digital marketing strategies to enhance brand visibility and drive website traffic

.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.

● Analyze campaign performance metrics and recommend optimizations.

● Stayupdated with digital marketing trends and best practices.

● Provide strategic solutions and act as a thought leader within the team.

● Effectively communicate ideas and strategies to clients.

● Thrive in a fast-paced work environment. Requirements

: ● Minimum3years of working experience as a Marketing Manager.

● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

● Proven experience in project management.

● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.

● Excellent written and verbal communication skills, with the ability to craft engaging content.

● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.

● Ability to work independently and collaboratively in a fast-paced, remote work environment.

● Availability to collaborate during US time zones as needed. Expertise in Software:

● Expertise in Meta suite (Instagram, Facebook, Whatsapp).

● Expertise in Design tools such as Photoshop and Illustrator.

Key Responsibilities:

👉🏼 Demonstrate effective selling skills and product understanding to uncover customer needs

to position an appropriate solution.

👉🏼 Update and create tailored client proposals and negotiate further to close the deals.

👉🏼 Understand, monitor, and evaluate industry trends and customer drivers.

👉🏼 Manage proposal response process, including detailed RFP requirements, content

creation, and inputs from various sources.

👉🏼 Nurturing accounts and contacts through various mediums of communication.

👉🏼 Develop and implement overarching sales and business development strategy, sales

processes, structure, and best practices across the company.

👉🏼 Support deal structure and pricing with business value analysis; negotiate prices for

proactive bids and proposals.

Job Description

Marketing Executive / Marketing Manager

Department: Marketing

Location: Bangalore

About the Role

We are seeking a dynamic and results-driven Marketing Executive / Marketing Manager to lead channel marketing initiatives that drive partner engagement, enhance brand visibility, and support business growth. The role is responsible for planning and executing marketing campaigns aligned with the sales calendar, enabling the sales team with effective marketing collateral, and ensuring consistent communication with channel partners.

The ideal candidate will collaborate closely with Sales, Product, Design, and Leadership teams to build impactful marketing programs that improve partner participation, generate demand, and strengthen product adoption.

Key Responsibilities

Channel Partner Marketing

• Develop and execute marketing initiatives focused on engaging channel partners.
• Manage partner communication through WhatsApp, email campaigns, push notifications, newsletters, and other digital channels.
• Build and maintain a consistent communication calendar to improve partner awareness and engagement.

Campaign Planning & Execution

• Plan and execute marketing campaigns aligned with the sales and product calendar.
• Drive product launch campaigns, incentive and payout campaigns, seasonal promotions, and business initiatives.
• Monitor campaign performance and optimize campaigns based on engagement metrics and business outcomes.

Sales Enablement

• Create and maintain high-quality marketing collateral, including:
• Product brochures
• Sales presentations and pitch decks
• One-pagers
• Banners and promotional creatives
• Product FAQs
• Campaign communication materials
• Ensure the sales team has access to updated marketing assets that support customer acquisition and partner engagement.

Regional Marketing Support

• Partner with regional sales teams to execute localized marketing initiatives.
• Support field marketing activities, partner events, webinars, roadshows, and activation campaigns.
• Customize campaigns and collateral based on regional business requirements.

Cross-Functional Collaboration

• Work closely with Sales, Product, Design, Operations, and Leadership teams to ensure timely campaign execution.
• Gather feedback from sales teams and channel partners to continuously improve marketing effectiveness.

Reporting & Analytics

• Track campaign performance using predefined KPIs.
• Prepare regular reports on campaign engagement, partner participation, lead generation, and overall marketing effectiveness.
• Recommend improvements based on campaign analytics and business feedback.

Key Performance Indicators (KPIs)

• Campaign engagement and reach
• Partner participation and activation
• Lead generation support for the sales team
• Product campaign adoption
• Sales enablement effectiveness
• Timely delivery of marketing campaigns
• Quality and effectiveness of marketing collateral
• Regional campaign execution success
• Feedback and satisfaction from channel sales teams

Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• MBA in Marketing is preferred.

Experience

Marketing Executive

• 1–4 years of experience in marketing, preferably in B2B, FinTech, Financial Services, or Channel Marketing.

Marketing Manager

• 5–8 years of experience managing marketing campaigns, partner engagement, and sales enablement initiatives.

Required Skills & Competencies

• Strong campaign planning and execution capabilities.
• Excellent written and verbal communication skills.
• Experience managing email marketing, WhatsApp campaigns, and digital communication channels.
• Ability to create compelling marketing collateral and presentations.
• Strong stakeholder management and cross-functional collaboration skills.
• Analytical mindset with the ability to interpret campaign performance and recommend improvements.
• Excellent project management and organizational skills.
• Proficiency in Microsoft Office and Google Workspace.
• Experience with CRM and marketing automation platforms is preferred.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage.

Preferred Industry Experience

• FinTech
• Financial Services
• Wealth Management
• Investment Platforms
• Banking & NBFC

Success in This Role

A successful candidate will:

• Drive consistent engagement with channel partners through structured marketing initiatives.
• Execute high-impact campaigns aligned with business and sales objectives.
• Improve product awareness and partner participation.
• Enable the sales team with timely and effective marketing collateral.
• Support lead generation and revenue growth through strategic marketing programs.
• Build a scalable partner marketing engine that strengthens brand recall and business performance.

About the Role

Antier Solutions is looking for a mature, highly capable, and comprehensive Marketing Manager to lead our global marketing department.

In this role, you will act as the anchor and orchestrator for our entire marketing ecosystem. You will be directly responsible for managing, mentoring, and scaling a diverse in-house team of Content Writers, Social Media Marketers (SMM), Performance Marketers (PPC), Community Managers, and SEO Specialists.

We need a leader who can take broad business goals from the leadership team and translate them into actionable, high-yielding marketing campaigns. The ideal candidate must possess the unique ability to manage both creative minds (Writers/Designers) and data-driven analytical profiles (PPC/SEO), aligning them to drive predictable inbound leads.

Prior experience in high-performance IT services or B2B tech companies is highly preferred.

Key Responsibilities

1. Team Leadership, Workflows & Resource Management

Cross-Functional Alignment: Oversee the daily operations of all marketing sub-departments (Content, SMM, PPC, SEO, and Community). Break down departmental silos to ensure smooth, agile collaboration.

Process Standardization: Design and enforce structured workflows using internal project management tools. Establish clear KPIs, content delivery calendars, and campaign turnaround timelines (SLAs).

Resource Optimization: Manage internal team bandwidth effectively. Balance the workload of writers and designers to ensure high-quality output without execution bottlenecks.

2. End-to-End Inbound Strategy & Lead Generation

Campaign Architecture: Design, execute, and monitor comprehensive multi-channel inbound marketing strategies tailored for global enterprise clients (B2B).

Funnel Optimization: Take ownership of the marketing automation tech stack to build lead-scoring models, behavioral email nurturing, and landing page optimization.

Paid & Organic Balance: Supervise paid acquisition strategies (Google Ads, LinkedIn Ads, Meta Ads) managed by the PPC team, ensuring they complement the long-term organic growth driven by the SEO and Content teams.

3. Core Marketing Operations (Budgeting & Analysis)

Budget ROI Allocation: Plan, allocate, and manage the monthly and quarterly marketing budget across paid ads, software tools, and external resources, ensuring minimum leakage and maximum ROI.

Competitor & Market Intelligence: Conduct ongoing competitor mapping and trend analysis in the tech service sector to keep Antier's positioning ahead of the market.

Vendor & Agency Management: Evaluate and manage relationships with external vendors, freelance creators, or PR agencies when scaling requires outsourcing.

4. Brand Governance & Community Advocacy

Unified Brand Voice: Act as the ultimate gatekeeper for Antier's global brand identity. Ensure that everything-from a 2-line tweet by SMM to a 2000-word whitepaper by the content team-maintains absolute professional consistency.

Community Engagement: Guide the Community Managers to design retention and engagement strategies that turn users/followers into active brand advocates.

5. Analytics & Leadership Reporting

Data Consolidation: Build and maintain unified tracking dashboards (using GA4, CRM data, and platform metrics) to get a clear picture of marketing performance.

Executive Reviews: Present deeply analytical weekly and monthly reports to the Management, focusing on metrics like Customer Acquisition Cost (CAC), pipeline velocity, and conversion rates.

Tech Innovation & AI Automation

While this is a core team-leadership and strategic role, the candidate must have a sharp eye for modern tech depth. The ideal candidate should have hands-on experience or deep workflow knowledge of AI automation via AI Agents to eliminate and automate repetitive tasks across marketing functions. This includes leveraging technology to optimize the writing team's research speed, scaling creative asset variations for SMM/PPC, running automated report compilation, and setting up automated conversational bots to triage inbound traffic within our community channels effectively.

Required Profile & Core Competencies

Experience Matrix: 8-12 years in B2B/IT Services or SaaS marketing, showing a clear career progression from an execution specialist to a Manager.

Domain Fluency: Must be able to speak the language of all sub-departments fluently. You should be able to critique ad copies with writers, discuss CPA/Quality Scores with PPC, analyze Core Web Vitals with SEO, and review engagement strategies with Community Managers.

Problem-Solving & Crisis Management: Ability to handle sudden dips in traffic/leads or manage PR/social media crises with calm, structured communication.

Tools Knowledge: Advanced proficiency with CRM & Automation hubs (HubSpot/Marketo), Analytics (GA4/Google Search Console), and collaboration tools.

Soft Skills: High emotional intelligence (EQ), leadership capability to manage diverse creative/technical teams, and exceptional written and verbal English communication.

JOB PURPOSE

To lead and drive the overall Domestic B2C Sales business with complete ownership of revenue generation, sales strategy, team performance, and business growth. The role involves managing multiple levels of the sales hierarchy, improving lead conversion, driving sales productivity, and ensuring consistent achievement of revenue targets.

KEY ROLES & RESPONSIBILITIES

• Take complete ownership of domestic B2C revenue targets and ensure achievement of monthly, quarterly, and annual business objectives.
• Lead, mentor, and manage Inside Sales Representatives, Assistant Managers, Deputy Managers, and Managers.
• Develop and implement effective sales strategies to drive revenue growth and improve conversion rates.
• Define individual and team-wise sales targets, KPIs, and performance benchmarks.
• Monitor daily sales metrics, including calls, demos booked, follow-ups, conversions, and revenue generation.
• Conduct regular sales reviews, performance meetings, and strategic discussions to ensure accountability across all levels.
• Ensure effective implementation and utilization of CRM tools (such as Zoho) for lead management, sales tracking, and reporting.
• Analyze sales performance, identify conversion gaps, and implement corrective action plans.
• Conduct regular training and coaching sessions to improve product knowledge, counselling skills, objection handling, and sales effectiveness.
• Present sales performance reports, revenue forecasts, and business improvement plans to senior management.

KEY RESULT AREAS (KRAS) & KEY PERFORMANCE INDICATORS (KPIS) KEY RESULT AREA KEY PERFORMANCE INDICATORS

• Revenue Generation- Achievement of monthly, quarterly, and annual revenue targets.
• Sales Conversion- Month-on-month revenue growth and business expansion.
• Sales Performance -Team target achievement, conversion ratios, and average revenue per sale.
• Team Productivity -Productivity and target achievement across Managers, Team Leaders, and Executives.
• Lead Management -Lead utilization, quality, follow-up efficiency, and conversion rates.
• Process & CRM Management -CRM compliance, sales reporting, and process adherence.
• People Development -Team retention, training effectiveness, and leadership development.

EDUCATIONAL QUALIFICATIONS

 Graduation in any discipline from a recognized university is mandatory.

 Post-Graduation / MBA in Sales, Marketing, Business Administration, or a relevant discipline will be preferred

EXPERIENCE REQUIREMENTS

 10–12 years of overall experience in Sales and Business Development.

 Significant experience in Domestic B2C / Inside Sales operations.

 Proven experience in managing large sales teams through multiple levels of management.

 Demonstrated track record of achieving revenue targets and driving business growth.

 Experience in CRM-driven sales environments and performance management. 

REQUIRED SKILLS & COMPETENCIES

 Strong leadership, team management, strategic planning, and business development skills.

 Excellent revenue management and business development skills.

 Strong understanding of B2C sales processes, lead funnels, and conversion management.

 Excellent analytical, communication, negotiation, and decision-making skills.

 Expertise in CRM management, sales reporting, and performance monitoring.

 High ownership, accountability, and result-oriented approach.

OVERALL ACCOUNTABILITY: Complete ownership of Domestic B2C revenue, sales team performance, lead conversion, and sustainable business growth.