Cold Calling Intern

Paid Marketing Executive

Experience-2+ yrs

Ctc- 6 LPA Max

Notice Period- less than 1 Month

Job Description:

 Plan, launch, and optimize performance marketing campaigns across

Google Ads, Meta Ads, and LinkedIn Ads.

 Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.

 Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.

 Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.

 Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.

 Leverage AI tools and automation techniques to streamline campaign

processes, enhance efficiency, and improve overall campaign performance.

 Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.

 Track, analyze, and report performance using tools like Google Analytics,

Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

 2 + years of experience in performance marketing / digital marketing,

preferably in B2B or in Finance sector.

 Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.

 Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.

 Proficiency in campaign tracking and analytics tools (Google Analytics, GTM,Ads Managers, etc.).

 Ability to manage budgets effectively and deliver measurable business outcomes.

 Strong communication and collaboration skills.

 Bachelor’s degree in Marketing, Business, or a related field

 Certifications in Google Ads or Facebook Blueprint are a plus

• Responsibilities:
• Collaborate with Business Unit and under the guidance of Recruiting Manager to close all open position requirements
• Research and identify the most suitable platforms and options for sourcing relevant profiles
• Develop and update job descriptions and job specifications for sourcing relevant profiles
• Responsible to screen candidates resumes and job applications with regards to relevant knowledge, technical skills, soft skills, experience and aptitudes
• Conduct interviews using various reliable recruiting and selection tools/methods to filter candidates and find the right-fit profile
• Monitor and apply HR recruiting best practices
• Should be able to close open position requirements within the set time-frame
• Should be able to conduct background or reference checks on job applicants, particularly those who will be given job offers
• Connect with the candidates whom the joining offer has been made and ensure they convert to full-time employee
• Act as a point of contact and build influential candidate relationships during the selection process
• Should display the highest level of work ethics and integrity
• Payroll activities and ESI PF

Key Responsibilities:

• Make outbound calls to potential customers and provide information about company products/services and highlight key features.
• Schedule appointments and demo calls for the sales team with interested clients.
• Stay informed about the company's products/services.
• Clearly articulate product features, benefits, and unique selling points.
• Follow up with potential clients to confirm scheduled appointments and provide necessary information.
• Generate new leads through cold calling.
• Maintaining positive rapport with customers to build long-term relationships.
• Update and maintain customer records in our system.
• Provide feedback on customer responses and concerns.
• Collaborate with the sales and marketing teams to optimize strategies.
• Participate in regular team meetings to discuss progress and challenges.

Qualifications & Skills:

• Bachelor’s degree or higher in any field.
• Active listening and attention to detail abilities.
• Excellent verbal and written communication skills.
• Ability to handle rejection positively and persistently pursue leads.
• Ability to follow scripts and guidelines to deliver an effective sales pitch.
• Ability to build rapport with potential customers.
• Organizational and time management skills.
• Basic computer skills and proficiency in MS Office.
• Knowledge in Finance Domain would be an advantage.

• Plan & execute user acquisition and engagementcampaigns through paid marketing channels
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Thorough understanding and experience on media platformslike Google, Facebook etc.

• Work efficiently with our Creativeand Content teams to build content strategies

• Work closely with Analytics/Data Science team to build right personalized campaigns for different consumer segments.  

• Align with Product team and sales team for funnel improvement and tech related issues.  

• Manage campaign reports with good presentation skills.

• Potential user research, identification and testing new ideas/channels.

• Design and develop high-volume, low-latency applications for mission-critical systems, delivering high-availability and performance.
• Contribute in all phases of the development lifecycle.
• Write well designed, testable, efficient code.
• Ensure designs are in compliance with specifications.
• Prepare and produce releases of software components.
• Build and deploy on to AWS
• Support continuous improvement by investigating alternatives and technologies and presenting these for architectural review.

Job Summary
. Developing the latest user-facing features using React.js
· Designing a modern highly responsive web-based user interface
· Building reusable components and front-end libraries for future use
· Translating designs and wireframes into high-quality code
· Learn and understand user interactions
· Optimizing components for maximum performance across a vast array of web-capable devices and browsers
· Coordinating with various teams working on distinct layers
· As a React.js Developer, you will be involved from conception to completion with projects that are technologically sound and aesthetically impressive.

Technical skills:
· Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
· Thorough understanding of React.js and its core principles
· Ability to create a reusable stateful component using React hooks
· Prior experience with popular React.js workflows (such as Flux or Redux)
· Familiarity with more current specifications of EcmaScript
· Prior experience with data structure libraries (e.g., Immutable.js)
· Knowledge of isomorphic React is a plus
· Familiarity with RESTful APIs
· Familiarity with HTML / CSS
· GIT experience is a plus
· Knowledge of modern authorization mechanisms, such as JSON Web Token
· Familiarity with modern front-end build pipelines and tools
· Experience with common front-end development tools such as Babel, Webpack, NPM, etc.
· Familiarity with working with the siren-JSON schema for generating forms.
· Familiarity with react-hook-form
· Ability to understand business requirements and translate them into technical requirements
· A knack for benchmarking and optimization
· Familiarity with code versioning tools
· jest and enzyme for red-green tdd
· understanding of feature flag
· lint and husky hooks