React.js Developer

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
• Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
• Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
• Handle multiple client accounts and manage campaigns across different industries and business requirements.
• Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
• Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
• Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
• Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
• Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
• Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.

Required Skills & Experience:

• Proven hands-on experience working with both Google Ads and Meta Ads.
• Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
• Experience handling multiple clients/accounts simultaneously.
• Ability to independently manage projects from campaign planning and execution to optimization and reporting.
• Experience working both individually and as part of a team.
• Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
• Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
• Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
• Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
• Excellent communication and client-handling skills.

Job description:  

• Create product design on Salesforce.com platform using Classic Salesforce and Salesforce Lightning.
• Good knowledge of Salesforce Lightning Framework.
• Build-in Salesforce plug-ins and connectors.
• Build/Enable complex customizations of the CRM application and Deployment in Salesforce ecosystem.
• Build the code according to the Technical Specifications, Detailed Design, Maintainability, and Coding and Efficiency standards.
• Must have Good Knowledge of Apex Triggers, Batch Classes and Schedulers.
• Must have Experience in Mentoring the People in Team.
• Integration using REST and SOAP.
• Experience in Salesforce Community cloud will be preferred.
• Experience in any Deployment Tool will be preferred.
• Client Communication capabilities will be appreciated

Candidate Profile:

• 2+ years minimum of relevant Salesforce development experience.
• At least one Salesforce certification in these areas - Architect / App Builder / Platform Developer.
• Should have good communication skills
• Should be B.E/B.Tech.
• Must be a Team Player.
• Should have leadership quality to manage a team, if required.

• Experience of using Python/ Django frameworks in building back end for Full Stack Applications
• Hands on experience on Web frameworks, Restful APIs and SOAP
• Strong command on SQL (or relevant query language or ORM queries)
• Knowledge of front-end technologies such as React Native, React.js, Angular.js or Javascript

Job duties and responsibilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices, trends, memes, and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Copywrite and work with designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train others in the team

Job requirements and qualifications

• Bachelor’s degree in journalism, communications, marketing, or a related field.
• 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Ability to work in a fast-paced, high-pressure environment.

• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Good time-management skills

• Proven hands-on Software Development experience
• Proven working experience in Java development

• Excellent knowledge of Relational Databases, SQL and ORM technologies (JPA2, Hibernate)
• Experience in the Spring boot , hibernate Framework