SEO Specialist

About Airblack

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.

In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course

Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

Who are we looking for?

At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.

The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.

What would you be doing?

• Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
• Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
• Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
• Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
• Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
• Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
• Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

What makes you a suitable candidate?

We would love to hear from you if you meet the qualifications below:

• Experience: 1+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
• Understanding of custom audiences and lookalike audiences.
• Ability to generate and install the Facebook pixel, and Google Analytics.
• Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
• Expertise in creating ads and ad copies.
• Education: A bachelor's degree in any discipline is required from a tier 1 college
• You have managed upwards of 20 Lakhs in ad spending
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
• You have a proven track record of taking high ownership and willingness to execute hands-on when needed
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives

Why should you join Airblack?

• Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
• Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
• Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
• Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
• Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
• Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

• Hands-on experience in modern web-development using .Net core, C#, Angular2+, Javascript, HTML5, CSS
• Expertise in developing services (SOAP-WCF and REST)
• Expertise in web development frameworks like ASP.NET MVC
• Good knowledge of database concepts and Microsoft SQL Server
• Solid foundation in computer science, with strong competencies in data structures, design patterns, concurrency, algorithms, and software design
• Experience working in any of the JavaScript frameworks like Ember.js, AngularJS, or ReactJS is a bonus.
• Strong analytical and troubleshooting skills.
• Ability to work as an individual contributor.
• Flair to learn new technologies and thrive in an agile environment.

About Client

Our Client is a Full-Funnel Programmatic Marketing platform of choice for leading digital marketers globally across CPG, Tech, B2B, Retail, Travel, BFSI, Gaming, Autos, Telco, Real Estate, Education and other industry verticals.

They empowers businesses to engage with their customers and audiences through all stages of the marketing funnel:
1. Brand awareness
2. Prospecting
3. Remarketing, and
4. Re-engagement, including reselling, up-selling and audience monetization.

 We transform Data into Actionable Insights and ROI for Marketers.
We are pioneers in the Programmatic Ad tech space, and are ranked in the Top 20 Digital Marketing Providers by CIO Review.

We are a mix of industry veterans from top B schools and a bright young team of marketers, data scientists and analysts. If you are looking for a great team to work with and make a career for yourself in AdTech, 

Job Description – FullStack Developer

We are looking for a fullstack developer to be part of our tech team. If you are coding ninja and are motivated by the joy of creating scalable products and platforms this the role for you

1. You should have 2+ years of quality experience in building scalable digital products/platforms as a fullstack developer
2. Experience in big data analytics and engineering would be plus
3. You should have good command over Data Structure, Algorithms.
4. Experience working with NoSQL & SQL Databases like Mysql, MongoDB, ElasticDB, Redis etc.
5. You should have experience with react.js on the front-end, and python/mysql/big query/google cloud on the backend layer.
6. It's ok if you don't have good answers, but to have smart questions that uncover risks and opportunities, you need the depth that comes with willingness and capability to be hands-on. Do you still code? Do you love to code? Do you love to roll up your sleeves and debug things?
7. You should enjoy going deep into that part of the 'full stack' that you are not an expert of?

Requirements

Qualifications and Experience: -

1.BE/MCA/MCS with 2-3 experience

2.Prito experience in working on product/platform development would be plus

3.Strong analytical, problem-solving and bias to action

 our core values are 1) Transparency, 2) Bias for Action, 3) Persistence with Adaptability, 4) Curiosity and 5) Humility. We believe that successful people have more failures than average people have attempts. And that success needs the creative mindset to deal with ambiguities when you start, the persistence and humility to iterate and course correct, and the courage to handle failure and rise up again..

Benefits

• Fixed Salary + ESOP
  
  
• Insurance for family 
  
  
• Company meals 
  
  
• Company events 

About Us

PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

Content Marketing Specialist- Job Description

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

• This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion

• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

• Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why

• Measurement and optimization of the program will be required on a regular and ongoing basis

• Management of all creative resources including designers, writers, and other agency personnel

• Integration of content programs with brand campaigns to drive the brand to demand.

• Executive presentations on the program approaches and results will be required.

• Design content marketing strategies and set short-term goals

• Undertake content marketing initiatives to achieve business targets

• Collaborate with design and writing teams to produce high-quality content

• Develop an editorial calendar, delegate tasks and ensure deadlines are met

• Deliver engaging content on a regular basis and inspire team members

• Edit, proofread and improve content

• Optimize content considering SEO and Google Analytics

• Analyze web traffic metrics

• Share content through various channels, ensuring strong web presence

• Receive customer feedback and generate ideas to increase customer engagement

Our Core Values

• We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.

• We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.

• We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.

• We match grit with wit: We're creative and resourceful. We find solutions to every problem

and to further support you, we offer:

• talented, young and motivated team

• work with a fun team on a product that customers love

• Share in our organization-wise personal development benefits and leave entitlements

• Flexible work schedule with work-from-home options

• Atleast 2 years experience in exclusive tech hiring, preferably for product startups.
• Expertise in leveraging the Internet, ATS/CRM applications and sites such as LinkedIn, Stackoverflow, Github to find candidates.
• You should be a pro at X-Ray searches and complicated Boolean search strings.
• Ability to devise innovative ways of sourcing candidates who are generally not available to most on the internet.

At Talenticate, you will get to partner with high growth Product Startups, as you use your recruiting skills to help them identify the right people for their team.

It’s not going to be easy – EASY doesn’t EXCITE us!

You will need to use your full understanding of: technologies, human psychology, and product startup culture to zero-in on just the right person for every mandate that you handle.
You will not be in the business of just “placing candidates”, your work would involve “networking and building relationships” with talented and smart people in the tech industry.