SEO Specialist

at online gaming firm

Agency job
via zyoin
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Remote, Mumbai
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3 - 7 yrs
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₹6L - ₹9L / yr
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Full time
Skills
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
SEO
Roles and Responsibilities:
• The candidate is responsible for enhancing organic visits for website, mobile applications & to make sure that the goals are achieved
• The candidate needs to check the information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywords
• Provide SEO analysis and recommendations by evaluating website & blogs
• Effectively use search engine tools like Advanced web ranking, SEMRush, etc. to identify and resolve technical issues
• Manage / Perform keyword research to optimize existing content and discover new opportunities
• Manage / Perform competition analysis to enhance rankings and organic traffic
• Manage the development and execution of content strategies
• Manage the Implementation of internal & external link building
• Monitor and administer web analytics
Experience / Skills: • Minimum 4+ years of experience (preferred gaming industry) • Having practical experience of working on ASO (App store optimization) • Knowledge/implementation skills on technical elements like - app localization, deep linking, etc. • Agile reporting skills - using tools, excel and internal data
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Job Description

Executes key initiatives identified by the leadership by marshalling the resources to achieve the respective goals.
Ability to execute strategy across the digital marketing spectrum including but not limited to SEO/SEM, email marketing, Ads, lead magnets, funnel nurturing, retargeting and display advertising campaigns.
Identifies key strategic areas of growth and builds strategies to execute them.
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Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to execute the strategy.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.


The Successful Applicant

5 + Yrs of experience in Digital Marketing
Strongly driven by Goals
Excellent Written & Verbal English Communication
Preferably an Engineering Graduate with master’s degree in marketing or a related field
Proven working experience in digital marketing, Preferably from a Tech Industry Or SaaS Company
Demonstrable experience leading and managing SEO/SEM, email marketing, Ads, lead magnets, funnel nurturing, retargeting and display advertising campaigns.
Experience in optimizing landing pages and user funnels
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML & CSS
Web and Social Marketing expertise
Project management of work and demonstrated ability to meet deadlines
Knowledge of lead and campaign management
Copywriting experience and evidence



Contributing Factors:

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Coaching and subordinate involvement
Managing processes
Self-motivated yet customer-focused
Proficient in marketing research and statistical analysis
Able to develop budgets
Familiar with financial planning and strategy



What's on Offer

This opportunity will allow you to work for a highly profitable B2B SaaS startup that is taking the world to another level. With a team that supports each other and career progression available, this role will allow you to grow and work with highly niche clients.

Perks

We get a wholesome hot homemade lunch everyday courtesy of the company. We have a fully stocked pantry to keep you going. We go out often for fun lunches or dinners. There are no closed doors. Everyone is approachable and on the same level.

How you match
Criteria provided by job poster
Skills

Search Engine Optimization (SEO)
Pay Per Click (PPC)
Copywriting
Cascading Style Sheets (CSS)
Software as a Service (SaaS)
Digital Marketing
Search Engine Marketing (SEM)
Email Marketing
Facebook Ads
Conversion Optimization

Share you applications to us for further diccussions.

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Job posted by
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Job posted by
Nisa Mohamedi
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