SEO Specialist

The applied candidate to write a content blog and articles for the web page.

Handle, review, and perform daily account responsibilities associated with Paid Marketing Platforms such as Google Ads, Facebook Ads, LinkedIn Ads etc.

Maintain and monitor keyword bids, account daily and monthly budget caps, impression share,

quality score and other important account metrics.

Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

Direct, handle and be able to generate weekly and monthly reporting for all major metrics, goals

tracking, revenue tracking, and other paid search initiatives.

Keep pace with search engines and PPC industry trends and developments.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with business goals.

Primary Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Manage and optimize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
• Analyze and interpret digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
• Plan, implement and measure experiments and conversion tests.
• Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive and integrated digital marketing campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to maximize results.
• Monitor and manage digital marketing budgets, ensuring optimal allocation and ROI.
• Oversee the development and maintenance of the company’s website and ensure it is optimized for user experience and search engine visibility.
• Evaluate and recommend digital marketing platforms, technologies, and vendors to enhance marketing efforts.

These responsibilities are critical in driving the organization’s digital marketing efforts and achieving strategic marketing goals.

Additional Responsibilities

In addition to the primary responsibilities, a digital marketing manager may also be responsible for:

• Managing and leading a team of digital marketing specialists, providing guidance, mentoring, and performance evaluation.
• Conducting market research and competitor analysis to identify opportunities and develop targeted marketing campaigns.
• Collaborating with sales teams to align marketing strategies with sales objectives and support lead nurturing and conversion.
• Overseeing the management and optimization of digital advertising campaigns, including budget allocation, ad copy creation, and performance monitoring.

These additional responsibilities may vary based on the organization’s needs and the digital marketing manager’s capabilities.

We are looking for a result-driven SEO Executive to be responsible for developing optimized web content. The SEO Executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user-friendliness.

To be successful as an SEO Executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO Executive should have outstanding knowledge of SEO, passion for the industry, and time management skills.

SEO Executive Responsibilities:
• Conducting on-site and off-site analysis of web SEO competition.
• Using Google Analytics to conduct performance reports regularly.
• Creating high-quality SEO content.
• Assisting with blog content.
• Leading keyword research and optimization of content.
• Keeping up-to-date with developments in SEM.

SEO Executive Requirements:
• Marketing degree or related.
• Extensive experience in SEO.
• Working knowledge of Google Analytics.
• Thorough understanding of web design and site structures.
• Good knowledge of backlink analysis.

Send your resume at: utkrash (dot) gsoft (@) gmail.com

Job Description for Marketing Manager:

Must have experience with an IT Service Based Company

Mandatory Skills: PPC, Google paid campaign

Exp -4-6

Budget- 6-7lpa

• Managing all marketing for the company and activities within the marketing department.
•  Developing the marketing strategy for the company in line with company objectives.
•  Coordinating marketing campaigns with sales activities.
• Experienced in handling multiple ad campaigns over google, Linkedin, and social accounts
•  Overseeing the company’s marketing budget.
•  Creation and publication of all marketing material in line with marketing plans.
•  Planning and implementing promotional campaigns.
•  Manage and improve lead generation campaigns, measuring results.
•  Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns.
•  Monitor and report on the effectiveness of marketing communications.
•  Creating a wide range of different marketing materials.
•  Working closely with design agencies and assisting with new product launches.
•  Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
•  Analyzing potential strategic partner relationships for company marketing.