SEO Executive

Strong Product Designer, with focus on B2C Products

Mandatory (Experience): Must have 4+ YOE in Product Design (both UI and UX) for high-traffic B2C Products

Mandatory (Skills): Must have strong knowledge and experience of design with Ai tools(Figma Cloud, Chatgpt)

Mandatory (Portfolio) - Must have strong product design portfolio of Good B2C Products, with at least 2 detailed case studies

Mandatory (Company): Top B2C Products only

Mandatory (Note): CV must have portfolio link with at least 2 detailed case study

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

1. SEO Strategy Development and Execution:

• Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
• Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

1. Content Optimization:

• Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
• Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

1. Performance Monitoring and Reporting:

• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
• Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

1. Technical SEO Management:

• Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
• Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

1. Competitor and Market Analysis:

• Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
• Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

1. Local SEO:

• Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
• Optimize Google My Business profiles and manage location-based search strategies.

1. Collaboration and Training:

• Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
• Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

• 2–5 years of experience as an SEO Analyst or in a similar role.
• Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, keyword research, and link-building strategies.
• Familiarity with content management systems (e.g., WordPress).
• Knowledge of HTML, CSS, and basic coding practices is a plus.
• Excellent analytical and problem-solving skills.

Personal Attributes:

• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Sensitivity and awareness when working with mental health-related content.

Key Competencies:

• Expertise in SEO strategies and best practices.
• Data-driven decision-making and performance analysis.
• Ability to adapt strategies to the unique needs of mental health-related audiences.
• Strong alignment with the organization’s mission to promote mental health awareness.

Key Responsibilities:

• Facilitate Learning by setting up the KRA for his/her team: Create a supportive and engaging key result area where the team members are aligned towards their work daily. Foster a sense of community and collaboration among learners.

• Monitor Progress: Tracking the learners' progress and performance, identifying areas where they may need additional support or intervention. Keep detailed records of the team and understand the improvement that needs to be accomplished.

• Communicate Effectively: Maintain regular communication with the team members through various channels such as email, chat, or meetings. Provide timely updates, reminders, and feedback to keep the team informed and motivated towards their work.

• Collaborate with Team: Work collaboratively with the team to provide a learning experience for learners. Share insights, best practices, and resources to support continuous improvement.

• Escalation Handling: The ideal candidate will be responsible for handling the escalations that come up to them proficiently. Managing the blockers will be the sole responsibility of the candidate.

• Project Handling: The ideal candidate will be responsible for handling the projects that will be given to them and they also need to be proactive in taking up new projects and completing them within deadlines.

• Stakeholder Management: The ideal candidate will be responsible for maintaining good relations with the internal stakeholders for the team and the occurring requirements. Reporting to the operations lead and the co-founder to understand the requirements will also be the responsibility of the lead.

• Analytical skills: Maintaining data-driven records of the team and implementing them along with data presentation will also be the prior skill that the candidate should have. 

Position: Lead Recruiter

Experience: 6+ Years

Location: Mangalore

We are a multi-award-winning creative engineering company offering design and technology solutions on mobile, web and cloud platforms.

We are looking for an enthusiastic and self-driven Recruiter to join our team.

You will play a key role in building CodeCraft by identifying and onboarding great talents.

Roles & Responsibilities:

•         Collaborate with Hiring managers to understand project requirements and staffing needs.

•         Create job descriptions based on the position and company requirements.

•         Develop and execute effective recruitment strategies to attract and hire the right candidates within specified timeframes.

•         Source potential candidates through various channels, including job boards, social media, networking, and referrals.

•         Screen resumes, conduct interviews, and assess candidates' technical and cultural fit for both client projects and our organization.

•         Team Management - Lead and mentor a team of recruiters, provide guidance, training and ongoing performance feedback. Set clear expectations, goals, and KPI’s for the team and monitor their progress.

•         Handle ISO Audit for Talent Acquisition

•         Coordinate client interviews, collect feedback, and guide candidates through the entire

recruitment process.

Candidate Relationship Management:

•         Cultivate and maintain strong relationships with potential and existing candidates.

•         Provide a positive candidate experience by keeping candidates informed, providing timely feedback, and addressing their concerns.

Qualifications:

•         Bachelor’s degree in human resources, Business Administration, or a related field.

•         Proven experience (3+ years) in talent acquisition, preferably in a staff augmentation or IT

consulting environment.

•         Strong understanding of IT and technical roles, skills, and technologies.

•         Familiarity with various sourcing methods and recruitment tools.

•         Exceptional communication, interpersonal, and negotiation skills.

•         Proficient in using applicant tracking systems (ATS) and other HR software.

•         Results-oriented mind-set with a focus on meeting and exceeding targets.

•         Problem-solving skills and the ability to adapt to changing priorities.

•         High level of organizational and time management skills.

•         Experience working in a start-up.

About the company and work culture:

About the company and work culture: You will love working with CodeCraft

• Our projects are fast paced. Everyone is expected to take ownership of the work assigned and are accountable for the same.

• We love to work with people who are proactive, Solution providers and are contributing positively. • The office has an open culture. • We encourage leadership development.

• We have good long-term benefits, a yearly vacation, and good opportunities to learn new skills and grow. • We have worked with the #1 Sports stadium in the world and developed solutions used by NFL, NBA, and Soccer teams.

• We are currently working with clients on the Forbes list USA. One of them is the youngest RE billionaire in the USA.

• Our clients include a few fortune companies.

• We have developed solutions featured by Apple and Microsoft.

• We won all the entries sent to design awards including a few Indian and International design awards.

• We are working with one of the 50 largest employers of NYC in the healthcare domain.

• We are working with both emerging and very successful start-ups globally.

Design Awards:

• India's Best Design Project Award, IBDA 2018. The jury was from 11 countries. We had 2 entries and won both.

• 11th International Design Awards, LA. There were 3200 entries from 95 countries. We won Silver in design for Society Category.

• India's Best Design Project Award, IBDA 2017. The jury was from 10 countries.

• Finalist at Design4India- NASSCOM event.

Our business spread last year was:

·       USA(95%)

·       UK, India, New Zealand and Germany (2%) 

• Proficient with SQL Server/T-SQL programming in creation and optimization of complex Stored Procedures, UDF, CTE and Triggers
• Overall Experience should be between 4 to 7 years
• Experience working in a data warehouse environment and a strong understanding of dimensional data modeling concepts. Experience in SQL server, DW principles and SSIS.
• Should have strong experience in building data transformations with SSIS including importing data from files, and moving data from source to destination.
• Creating new SSIS packages or modifying existing SSIS packages using SQL server
• Debug and fine-tune SSIS processes to ensure accurate and efficient movement of data. Experience with ETL testing & data validation.
• 1+ years of experience with Azure services like Azure Data Factory, Data flow, Azure blob Storage, etc.
• 1+ years of experience with developing Azure Data Factory Objects - ADF pipeline, configuration, parameters, variables, Integration services runtime.
• Must be able to build Business Intelligence solutions in a collaborative, agile development environment.
• Reporting experience with Power BI or SSRS is a plus.
• Experience working on an Agile/Scrum team preferred.
• Proven strong problem-solving skills, troubleshooting, and root cause analysis.
• Excellent written and verbal communication skills.