About TCH FOODS
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Position Overview:
We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.
Key Responsibilities:
Branding:
Brand Strategy Development:
· Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.
· Conduct market research to identify opportunities for brand differentiation.
Brand Identity:
· Oversee the creation and maintenance of brand guidelines for software products.
· Ensure consistent application of brand guidelines across all marketing materials and communications.
Content Creation:
· Collaborate with designers and content creators to produce high-quality visual and written content.
· Develop compelling narratives and case studies that resonate with the target audience in the software industry.
Social Media Strategy:
Strategy and Planning:
· Develop a robust social media strategy to increase brand awareness and engagement for software products.
· Create and manage a social media content calendar focused on software-related content.
Content Management:
· Produce, curate, and manage published content across all social media platforms.
· Monitor and respond to comments, messages, and user-generated content.
Analytics and Reporting:
· Track and analyze social media metrics to measure campaign effectiveness.
· Provide regular reports and insights to inform strategy adjustments.
Lead Generation:
Strategy Development:
· Develop and implement lead generation strategies to drive qualified leads to the sales team.
· Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.
Campaign Management:
· Plan, execute, and optimize lead generation campaigns.
· A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.
Lead Nurturing:
· Develop and manage lead nurturing campaigns to move prospects through the sales funnel.
· Collaborate with the sales team to ensure seamless lead handoff and follow-up.
YouTube Strategy:
Content Strategy:
· Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.
· Plan and produce engaging video content highlighting software features, benefits, and use cases.
Channel Management:
· Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.
· Engage with the audience through comments and community posts.
Analytics and Optimization:
· Monitor YouTube analytics to track performance and identify areas for improvement.
· Optimize video content for SEO and viewer retention.
Qualifications:
· Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.
· Strong understanding of digital marketing principles and best practices in the software industry.
· Excellent written and verbal communication skills.
· Proficient in using social media management and analytics tools.
· Creative thinker with strong problem-solving skills.
· Ability to work independently and as part of a team.
Preferred Qualifications:
· Familiarity with SEO and PPC advertising.
· Previous experience in a similar role within the software or technology industry.
you will play a crucial role in the planning and execution in managing Ceo work. Your responsibilities will include handling inquiries, assisting with travel bookings, managing itineraries, and providing timely support to our clients before, during, and after their travels.
- manage a lively and constantly evolving calendar
- Keeping executive staff meeting minutes and agendas
- Act as gatekeeper, time advocate, and liaison creating efficiency and balance for your leaders’ schedule
- Coordinate internal and external meetings including but not limited to team meetings, off-site, one-on-ones, speaking engagements, and personal engagements
- Working closely with our CEO, helping drive cross-functional projects and associated timelines.
- Working with the executive team to facilitate the deliverables on key executive staff projects.
- Manage the tracking and progress of quarterly OKRs
- Offer coordination support for any candidate interviews as needed
- Book all domestic and international travel, taking into account costs, and proper documentation for any international travel using Navan or airlines directly (for both professional and personal travel)
- Handle multiple requests for the Executive’s time, utilizing strong judgment in prioritizing requests
- Format documents and presentations
- Run personal projects and errands for our CEO, as needed.
• Run the production environment by monitoring availability and taking a holistic view of
system health
• Build software and systems to manage platform infrastructure and applications
• Improve reliability, quality, and time-to-market of our suite of software solutions
• Measure and optimize system performance, with an eye toward pushing our capabilities
forward, getting ahead of customer needs, and innovating to continually improve
• Provide primary operational support and engineering for multiple large distributed
software applications
• Drive cross-team alignment across development teams around reliability initiatives
The ideal candidate must -
• Bachelor’s degree in computer science or other highly technical, scientific discipline
• Ability to program (structured and OO) with one or more high level languages, such as
Python, Java, C/C++, Ruby, and JavaScript
• Good experience with microservices architecture and serverless technologies
• Exposure to event driven architecture and state machines
• A proactive approach to spotting problems, areas for improvement, and performance
bottlenecks
ATP is an Applicant Training Program where selected applicants will be a part of a 6 weeks training program and on successful completion of this training program, applicants will be given an opportunity to join as a Business Development Associate with BYJUs.
STRUCTURE OF the ATP:
The 6 weeks of ATP is divided into 2 phases, 2 weeks of Class Room Training(CRT) and 4 weeks of On the Job Training(OJT).
(A) PHASE 1 : Classroom Training (CRT)
● 1st 2 weeks of the CRT Phase will be conducted in the training location where
we will cover the theoretical aspect of BYJU’S sales process.
● You will be involved in various activities during this phase which will be rigorously
evaluated by the end of 2 weeks of the CRT program.
● Only the candidates who satisfactorily complete the CRT phase will be given an
opportunity to start with the next phase of the training program.
(B) PHASE 2 : On-the-Job Training (OJT)
● The 2nd stage (OJT Phase) starts from the 3rd week of training for candidates
who have successfully cleared the 1st phase.
● Candidates will be expected to generate revenue by implementing the
theoretical knowledge acquired during the first phase into practice during the final
4 weeks of the OJT phase.
● Following the completion of the ATP, all input and output numbers will be
closely monitored and reviewed to evaluate your eligibility to apply for the
Business Development Associate (BDA) position at BYJU'S.
COMPANY'S EXPECTATION:
We are looking to hire candidates who are:-
Performance driven: Productive resources who can actively contribute to revenue generation.
Process driven: Process driven people who adhere to the guidelines set by the organization (Example- Number of conductions and sales done/revenue generated/ call time/ call audits.etc)
Behaviourally aligned: Resources whose behavioral aspects are aligned with the company's culture (Example- Ability to Follow Instructions, Attention to Details, Discipline, Punctuality, Accessibility of Resource during working hours, Code of Conduct in office/Virtually)
PERKS OF CLEARING ATP:
You will be given an opportunity to join as a Business Development Associate - Direct Sales after successfully completing the Applicant Training Program.
1. The CTC will be revised to 10 LPA i.e., 7 LPA Fixed Component + 3 LPA Variable
Component.
2. A true Byjuite defines his own limits in terms of his rewards and efforts. There is no bar
on the amount of incentive you earn.
3. The position entails rapid growth and learning.A performing associate becomes eligible
to get his 1st opportunity within 1.5-2 yrs to interview for the role of a manager and own
revenue responsibility of 20 heads.
4. You will be part of the hottest function of the hottest start up in the hottest sector.
WHAT IF CANDIDATE FAILS TO MEET THE EXPECTATION:
(Neutral and Crisp Communication needs to be made by R1 while informing the candidate)
Evaluation will happen in both the phases of the training program.
● Every call made to the customer will be audited.
● There will be a set target every week to accomplish.
Applicants who are clearing Phase 1(CRT) will only be eligible for phase 2 program (OJT)
Failure to fulfill the company's expectations in terms of performance, behavioral aspects, and skill set in OJT program, will result in immediate dismissal from the Applicant Training Program.
· Conducting in-depth research on industry-related topics in order to develop original content.
· Developing content for blogs, articles, product descriptions, social media, and the company website.
· Assisting the marketing team in developing content for advertising campaigns.
· Proofreading content for errors and inconsistencies.
· Editing and polishing existing content to improve readability.
· Conducting keyword research and using SEO best practices to increase traffic to the company website.
· Creating compelling headlines and body copy that will capture the attention of the target audience.
· Identifying customers’ needs and recommending new content to address gaps in the company current content.
· Produce well-researched content, primarily research reports coming from data coming from our platforms
· Own the brand value stories Promilo for 2023
· Improve brand message in the website pages, cascade brand message in leadership internal and external communication (mails, social media, interviews, speeches etc)
· Work with Digital marketing team to run campaigns using the brand thought leadership reports
· Responsible for repackaging the content for promotion in various formats (social posts, webinar topics presentation, leadership speeches etc).
· Ensure consistency in the form of tone and style
- JavaScript, HTML ,
- SCSS/CSS/LESS skills
• - Strong on React JS (Minimum 2 years of experience is mandatory)
• - ES6
Competencies:
- Strong understanding of JavaScript
- Good understanding of web markup, including HTML5 and CSS3
- Good understanding of advanced JavaScript libraries and frameworks.
- Proficient understanding of cross-browser compatibility issues and ways to work around such issues
- Familiarity with JavaScript module loaders, such as Require.js and AMD
- Familiarity with front-end build tools, such as Grunt and Gulp.js
- Proficient understanding of code versioning tools, such as (Git / Mercurial / SVN)
- Good understanding of browser rendering behavior and performance
- Proven technical expertise with Bootstrap and Foundation.
- Familiar with Service-Oriented Architecture (SOA).
- Develop responsive design websites using frameworks like Bootstrap.
- Develop websites using JavaScript frameworks like JQuery, AngularJS and Backbone.
- Must be are eager to learn, seek out new solutions and can adapt quickly within a dynamic technical environment.
- Excellent communication and self-motivation skills.
- Ability to adapt quickly to changing priorities and unforeseen requests
- Proven interpersonal, analytical, attention to detail/strategy, and creative problem-solving skills
- Passionate about technology
- Must be able to work with minimal supervision on multiple concurrent projects
- Familiarity with Agile/Scrum software development methodologies.
Salary Range - 15 to 25 LPA
Job Description
We are looking for a React Native developer interested in building performant mobile apps on both the iOS and Android platforms. You will be responsible for architecting and building these applications, as well as coordinating with the teams responsible for other layers of the product infrastructure. Building a product is a highly collaborative effort, and as such, a strong team player with a commitment to perfection is required.
Responsibilities
- Build pixel-perfect, buttery smooth UIs across both mobile platforms.
- Leverage native APIs for deep integrations with both platforms.
- Diagnose and fix bugs and performance bottlenecks for performance that feels native.
- Reach out to the open-source community to encourage and help implement mission-critical software fixes—React Native moves fast and often breaks things.
- Maintain code and write automated tests to ensure the product is of the highest quality.
- Transition existing React web apps to React Native.
Skills - Firm grasp of the JavaScript language and its nuances, including ES6+ syntax
- Knowledge of object-oriented programming
- Ability to write well-documented, clean Javascript code
- Rock-solid at working with third-party dependencies and debugging dependency conflicts
- Familiarity with native build tools, like XCode, Gradle
- Understanding of REST APIs, the document request model, and offline storage
- Experience with automated testing suite
Responsibilities
- Deliver products on scope, time and with the highest quality
- Set up coding standards and processes in the team
- Ensure adherence to engineering best practices, scalable architecture and modular design
- Lead efforts of a rapidly growing engineering team of strong individual contributors
- Lead design and code reviews and ensure high quality in implementation
- Ensure performance and security criteria are met
- Communicate technical directions to all levels within the company
- Report the status of work and present solutions
- Contribute to organization-level goals like talent hiring, people skill development, etc.
Qualifications
Required Experience
- Love for Software and the Microsoft tech stack.
- 4+ years of experience with .NET, C#, ASP.NET, Microsoft Azure, etc
- Passion for upcoming tech; experience/tinkering with ASP.NET Core, Azure Cosmos DB, etc
- Basic SQL programming
- Ability to work with client-side scripting languages; newer frameworks and paradigms such as React, Flutter or Angular
- 2+ years of experience developing large/complex application end-to-end
Technical Skills
- Proficiency in Web Development is required.
- Strong middle-tier development (API's).
- Should be hands-on with the technical deliverables.
- Very strong software engineering - design, development and testing, experience.
- Good understanding of design / architectural patterns and automation platforms.
Other Skills
- Excellent written and oral communication, team skills
- Ability to handle ambiguity and collaborate across multiple groups
- Ability to manage multiple projects/tasks concurrently and drive them to success
- Facilitate collaboration in cross-company discussions (i.e. vendor teams)
- Sound problem resolution, judgment, negotiating and decision making skills
- Excellence in strategic thinking, leadership and be able to influence without authority.
- Ability to rapidly assimilate new information and techniques