Research & Production Engineer

Designation: Digital Marketing Manager

Location: HSR Layout, Bangalore

Working days: Monday-Friday

Client: Sustainable Fashion Brand

Salary: 15-25 LPA

About the Company:

Our client is a leading sustainable fashion brand dedicated to merging global fashion with ethical practices. Renowned for its commitment to using only conscious fabrics and ethically sourced materials, they also

stands out in the fashion industry for its transparency.

The brand openly discloses its environmental footprint, ensuring that consumers are fully informed about the impact of their choices. Thier dedication to animal welfare is further underscored by its PETA

certification, affirming its adherence to cruelty-free standards. By prioritizing both style and sustainability, they are redefining modern fashion with integrity and responsibility.

Why Should You Join Us?

● Be part of a purpose-driven brand that’s redefining fashion with sustainability at its core.

● Collaborate with a dynamic and creative team in a fast-growing company.

● Opportunity to lead and shape the future of media strategy in the fashion industry.

Role:

In this role, you will be responsible for developing and executing Digital Marketing Campaigns across Social and Google to enhance our brand presence, drive traffic, and increase customer engagement across various digital channels. You will work closely with the marketing, content, and product teams to design and implement effective campaigns that align with our business goals.

Key Responsibilities:

●Campaign Development: Plan, create, and execute end-to-end digital marketing campaigns across channels such as Google Ads, Facebook, Instagram, LinkedIn for both India and International markets

●SEM Strategy: Lead SEM initiatives to improve organic search rankings, and manage campaigns to drive paid traffic and conversions.

●Work on building creatives that are channel appropriate with the Brand team for the requisite collection

●Social Media Management: Manage and grow brand’s presence on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), including content scheduling, community engagement, and performance analysis.

●Analytics & Reporting: Monitor key performance metrics (KPIs) for all digital marketing campaigns. Provide regular reports on campaign performance, audience insights, and ROI to stakeholders.

●Budget Management: Manage the digital marketing budget, optimizing spending to maximize results and meet growth targets.

Qualifications and Skills:

● 4+ years of hands-on experience, in a fashion category.

● Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising platforms.

● Strong understanding of SEO, SEM, Google Analytics, and Google Tag Manager.

● Experience with email marketing tools (e.g., Mailchimp, HubSpot) and CRM systems.

● Strong copywriting and communication skills for creating engaging digital content.

● Knowledge of web analytics tools (Google Analytics, Hotjar, etc.).

Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints

• The desired candidate must be from a D2C company.
• Strong hands-on experience in handling e-commerce platforms/websites.
• MBA- Marketing with minimum of 3 years experience in the same role.
•  

Responsibilities:

1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms

2. Create D2C channel from scratch for a brand as well as run an existing one

3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic

4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels

5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth

6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.

7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports

8. Ensure content marketing and content updation on own channel to engage consumers

9. Launch a long-running program to ensure higher retention and drive repeat purchases

Requirements:

 Experience in running D2C channels from an end-to-end perspective

 Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance

 Understanding of consumer behavior and market trends

 High result orientation – getting things done on time and as per agreed-upon norms.

 Good Communication Skills

 Attention to detail;

 Creativity

 Good research capabilities

Core areas of work:

• Creating product inspiration pieces and demos for the ad products we develop
• Design, update and manage the website together with the design team
• Support Product Marketing with timely and effective marketing collaterals
• Drive the internal brand agenda for employees, brand and business
• Design for social media.
• Design presentation decks for Sales and Marketing

You are the one, if:

• You are attentive to details and an extra space ticks you off.
• You value time
• You are good at expressing your thoughts, be it in any form - written, verbal or visual.
• A good challenge exites and motivates you.
• You have some understanding of the digital advertising/marketing ecosystem. If not, you are someone who is keen to learn.
• You can independently handle projects and take them from concept to execution.
• You are passionate about something outside of work.
• You have realised that I misspelt 'excites' in point no. 4

• Good hands-on and experience in Ruby on Rails, NodeJS and React/Angular/VueJs
• Knowledge of an SQL Database like MYSQL, Postgres.
• Basic Knowledge of programming in basic data structures and algorithms.
• You should have good experience working with relational and non-relational databases. We use Postgres and Cassandra.
• Good knowledge of version management with git.
• Awareness of TDD.
• CI/CD knowledge would be a huge advantage
• Will to design and maintain large scale distributed systems.

Overall leadership for all technical functions including product strategy implementation and server releases

Experience: 5 years and above 

Qualification: B. Tech from a reputed institute

Expertise in Core Java (Multithreading, Collections, etc.) and am comfortable with Unix, Oracle PL/SQL with a sound understanding of the complete SDLC process

Design Patterns, Algorithms, Data structures, OOP concepts & OO Design principles

Have done extensive work in software development

Project Management exposure is an added advantage for this candidate

JS, Jquery and CSS exposure of minimum 1.5 yrs

Candidates from gaming industry are preferred

Video Platform Architect - C/C++

Details

• Location – Pune
• Reporting to – CTO (Shankar Borate)
• Designation : Architect

Educational Background

• Engineering graduate (B.E./B.Tech)

Professional Experience

• 8+ Years of hands on experience in C/C++ Language, Core C language is preferred

Primary Role

• Full ownership of building our video platform using various open source technologies and if required implement our own video technologies

• You will build 1-1, many to many audio and video conferencing, broadcasting system and related features such as recording using open source technologies
• Architect, Develop, implement various features in video platform
• You will need to work in open source frameworks code base, understand nitty-gritty of how its designed and implemented

• Responsible to configure, enhance Coturn, Janus WebRTC gateway OR any other video related open source technologies as per our need
• Responsible for fixing various issues in video platform
• Responsible for integrating Video Platform with Chat Platform and other external platforms including Web and Mobile application
• Work with other engineering team for any video related work
• Responsible for supporting video platform in production environment
• Explore new video related technologies, do POCs
• Help DevOps team deploy the platform in various customer data centers (Aws/Azure cloud and on premises deployments)
• To build micro-services using C language libraries.
• Integrate video platform with other internal systems as well as external customer systems as per business need
• Coach and lead the team technically
• Experience of automating build and deployment process of C/C++ language based products
• Experience of working with video technologies such as WebRTC, Janus, Kurento, Jitsi etc.
• Strong experience of architect and design of core software product
• Experience of working on Android, iOS and UI technologies

Secondary Role

• Training engineering team on Video technologies
• Ensure DevOps practices are implemented in products that help manage the DevOps well
• Build good understanding of product features
• Participate in technical support call rotation

Other Skills:

• Excellent understanding of Software Architecture, design and development fundamentals
• Excellent understanding of how open source technologies can be tuned for solving our business problem and if requires enhance the same
• Automate the build and deployment process of C/C++ based software products
• Explore and Build in-depth understanding of video technologies  
• Enhance video platform for scalability, performance and video quality. You will need to think in-depth of how video and audio technologies work and figure out way to implements our business flows in such a way that end system solve core business need
• Write micro-services in C language. Integrate external services in existing platform
• Strong understanding of operating system and networking concepts
• Strong debugging and problem solving skills
• Strong understanding of data structure and algorithmic skills
• Ensure Systems are up 24x7
• Participate in technical support
• Travel to customer place to resolve deployment related issues
• Somebody who can think out of box and believe in building excellency in whatsoever he do

Personality and attitude traits

• Problem Solver – We like people who understands and solves problem in best possible way
• Team Player – We believe in team outcome that helps company and team grows along with individual
• Passionate about work – We like people who like to work, and want their work to mean something
• Self-starter and motivator – We do not believe in monitoring or tracking team members
• Eager and quick to learn – If you are not excited to learn new things, then tech companies are not for you
• Tech savvy – If you are not tech savvy yourself, then tech companies are not for you
• Individual contributor – We are a small team, and everyone has hands on contribution
• Startup savvy – We are a startup in every possible sense, and like people who like to work in startups
• Eager to grow – We are a small team, and want to have people to grow into larger roles as the company grows

• Write well-designed code.
• Produce detailed specifications.
• Troubleshoot, test and maintain the core product software and databases to ensure strong optimization and functionality.
• Contribute in all phases of the development lifecycle.
• Follow industry best practices.
• Develop and deploy new features to facilitate related procedures and tools if necessary

• Expertise in any MVC framework, RDBMS, JSON,PHP and Rest APIs.
• Good understanding of design patterns.
• Should be flexible to work on multiple technologies as per project requirements.
• Candidate should be able to handle given task independently with minimal help.
• He/She should be a team player and be able to complete assign tasks on time.