Quality Assurance Lead - Automation & Manual Testing

Job Profile:

1. Manage all online activities pertaining to sales on leading e-commerce portals such as Amazon, First Cry, Flipkart, Big Basket, Gofers and Nykaa, Purplle, Myntra etc.
2. Coordinate with various e-portals to prepare a plan for periodic sales increments.
3. Should be an expert in cataloguing (Listings, A+, Variations) and order processing.
4. Should have problem-solving skills when it comes to account health / Catalogue health.
5. Design a strategy to increase sales and visibility at different websites.
6. In coordination with logistics to ensure proper supply at different warehouses.
7. Keep a check on warehouse stock and provide estimated sales requirements to the production team to avoid a shortfall in stock.
8. In the need market, combo and discount strategy is to be designed for getting maximum sales.
9. Meet up with marketplace agencies to get maximum visibility and sales volume.
10. Ensure 360-degree operational efficiency up to the dispatch of goods from the warehouse.
11. Well-versed in dealing with e-commerce category managers for product placement and visibility.
12. Excellent Written and Oral Communication skills

Summary:

Responsible for the gathering, interpreting, and utilizing of complex data to maintain stable operations and ongoing improvement of IS Applications. These systems may include, but are not limited to, functionality to support clinical, fiscal, IS and business operations. This position works in a multi-disciplinary environment that requires excellent communication skills and problem-solving abilities.  The IS Analyst design system components, write specifications, define solutions, perform system build and create system level documentation.

Responsible for the day-to-day operations of non-clinical applications

including design, build, test, and maintenance. This ranges from small service requests to larger project implementations.

2. Responsible for assisting with system troubleshooting, implementations, and software updates.

3. Participates in system testing and validation by assisting in the development and maintenance of testing protocols, and coordinates testing with end users when applicable.

4. Coordinates tasks departmental/interdepartmentally to support non-clinical applications.

5.Works in a multidisciplinary environment to help maintain a stable and functional software application.

6. Develops, follows, and keeps updated documentation on support of the system as well as adheres to change management procedures.

7. This position has an on-call rotation schedule that requires immediate off-hours response.

8. Actively maintains education and cross-training on all departmental areas of expertise.

- 6+ years of IT experience

- Strong critical thinking and analysis skills

- Business acumen. Understand operational workflows supported by applications

- Good communication/collaboration/team skills

- Experience learning new applications and adapt quickly when given new assignments

- Initial applications:

Primary : Salesforce Health Cloud,

Secondary: Salesforce Marketing Cloud.

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

What are we looking for - 

• Minimum 1 Year of experience in a Data Entry/Operations role
• Strong communication and interpersonal command.
• Ability to thrive independently or as part of a team.
• Ability to multitask
• Organizational and time management skills.
• Attention to detail
• Growth oriented mindset
• In-office availability in Delhi/Mumbai/Bangalore

What you will be doing - 

• End-to-end Visa application processing for assigned countries
• Document verification, form filling, and pre-checks for visa submissions
• Coordinate seamlessly with Account Managers, Travel agents, & Accounts team
• Manage vendor relationships, ensure timely pickups/drop-offs.
• Update daily dashboards, trackers, and internal tool with application status
• Monitor progress of active applications and escalate delays proactively
• Maintain compliance with embassy, consulate, and country-specific requirements
• Adhere to TATs (Turnaround Times) and ensure SLAs are consistently met

Responsibilities

1. Identify new prospects via platforms like LinkedIn, Bidding Portals other portals.
2. Research client industries, pain points, and decision-makers to do the outreach.
3. Maintain and update prospect lists and track outreach activities.
4.  Run cold outreach campaigns (emails, LinkedIn, Apollo sequences).
5. Qualify leads based on project scope, budget, and timelines.
6. Represent Bombay Softwares in the first interaction & clearly communicate our service offerings.
7. Schedule and lead discovery calls to understand client requirements.
8. Work with tech leads/project managers to gather inputs for technical calls when required.
9.  Prepare proposals, SoWs (Scope of Work), estimates, timelines, and other pre-sales documents.
10. Assist in drafting contracts, NDAs, and onboarding documents.
11. Negotiate pricing and service terms with potential clients.
12. Achieve the given quarterly sales target

Qualification & Skills

Mandatory

1. Experience with lead generation using LinkedIn, Apollo, and bidding portals.
2. Strong research skills to identify target industries, pain points, and decision-makers
3. Ability to run and manage cold outreach campaigns (emails, LinkedIn, Apollo sequences)
4. Skilled in qualifying leads based on project scope, budget, and timelines
5. Confident in leading discovery/client calls and representing the company
6. Excellent verbal and written communication skills
7. Hands-on experience in preparing proposals, SoWs, estimates, and timelines
8. Familiarity with contracts, NDAs, and onboarding documents
9. Strong negotiation skills around pricing and service terms.
10. Proficiency with CRM tools for managing pipelines and tracking activities
11. Ability to collaborate effectively with tech leads and project managers
12. Proven track record of achieving and exceeding sales targets.

• Must have applied knowledge of Python and trending data libraries.
• Experience on Python Backend Development framework like Flask, Django etc.
• Must have experience working on AWS (Lambda, EC2, S3, API Gateway etc).
• Must have experience working on SQL optimization and performance tuning.
• Nice to have technical knowledge in any ETL/ BI Tools (Datastage, Informatica, Alteryx, Microstrategy, RDM, MDM etc.