Sitecore Content Author/Editor

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years​ | Pune, Maharashtra​

Or apply via: https://www.gomogroup.com/en/career/

WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

• Extensive Growth Opportunities
• International Exposure
• Training Programs
• Mentorship

OUR OFFERINGS

• Pull Marketing (SEO)
• Google Ads
• Web Development
• UI / UX Design
• Demand Generation

Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

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SCOPE OF WORK:

Research and Analysis:

• Stay ahead of platform updates and trends; integrate innovations into strategy
• Drive keyword strategy and restructure accounts to unlock scalable growth
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
• Analyze and interpret conversion and attribution data to deriveactionable strategic insights
• Ability to create strategies and budget forecasts

Communication:

• Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
• Partner with internal teams to address performance challenges
• Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
• Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients
• Present key strategies and insights to Client Success Managers and clients
• Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

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MANDATORY REQUIREMENTS

• Minimum 2 experience hands on experience with Google Ads
• Strong domain expertise in paid media, including strategy, execution, and analytics
• Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
• Excellent written and verbal communication skills in English
• Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

• Google Ads, LinkedIn Ads, Bing/Microsoft Ads
• Google Tag Manager (GTM), GA4, Looker Studio
• Strong understanding of performance marketing principles, bidding
• strategies, and attribution models
• Proven track record in driving successful PPC and paid search campaigns
• Experience in dealing directly with clients
• Effective communication and reporting skills
• Good experience in managing medium to large-sized budgets
• Strong analytical skills and should be good with numbers
• Should have a data driven approach to work

PREFERRED ATTRIBUTES

• Experience in LinkedIn Ads
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
• Residing in/ willing to relocate to Pune
• Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Experience:

• Google Ads: 2 years (Required)

Location:

• Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

1. Forwarding -Job sheet/Invoice & Cost booking

2. Import -Job sheet/Invoice

3. Inventory- Damage Invoice

4. Rebate Invoice on monthly basis

5. Other- Bank Reconciliation/ Bank Payment Entries

6. Payment confirmation/Receipt Entries

7. Salary Sheet on monthly basis

8. E-Invoicing for GST on monthly basis

Role: Fullstack Developer

Location: Vashi, Navi Mumbai (Work from Office)

Compensation: Best in Industry

Responsibilities and Duties:

• Development of web applications
• Ability to understand Database design and structure
• Ability to understand requirements from a Function List
• Key Success Metrics:
• Candidate should able to write structured code and follow best practices of coding
• Provide and meet time estimates for assigned deliverable.
• Work with a team to design, develop, implement, and maintain high-quality technical solution
• New technologies awareness and their implementation
• Strong Logical skills

Skills / Requirements:

• Building entire websites throughout the full delivery life cycle (HTML, CSS,JavaScript , JQuery ),using ASP.Net with C#
• Possess excellent analytical and problem solving skills with ability to communicate effectively at all levels of development process.
• Core Competencies: ASP.NET / C#,

• 5+ years of testing experience, preferably in a product organization
• Strong knowledge of SQL and ETL Testing
• Extensive experience in ETL/ Data warehouse backend testing and BI Intelligence reports testing
• Hands-on back-end testing skills and strong RDBMS and testing methodologies.
• Expertise in test management tools and defect tracking tools i.e HP Quality Center, Jira
• Proficient experience of working on SDLC & Agile Methodology
• Excellent Knowledge of Database Systems Vertica /Oracle/ Teradata
• Knowledge in security testing will be an added advantage.
• Experience in Business Intelligence testing in various reports Using Tableau
• Strong comprehension, analytical, and problem solving skills
• Good interpersonal and communication skills, quick learner, and good troubleshooting capabilities.
• Good knowledge of Python Scripting.
• Working knowledge of AWS