QA Lead

This is a senior-level Product Marketing Manager role for a B2B SaaS company.

The person will lead customer marketing and lifecycle marketing initiatives — meaning they focus on existing customers (engagement, retention, advocacy, upsell, cross-sell), not just new lead generation. They will also manage a team and collaborate closely with Sales, Product, and Customer Success.

Shift: 2:30 PM – 11:30 PM IST (US hours, EST overlap)

Location: Remote (India-based candidates okay)

Reports To: VP – Demand Generation & Revenue Strategy

Roles and Responsibilities:

1. Strategic Leadership

• Own and evolve the overall marketing strategy aligned with company goals.
• Build campaigns that drive customer engagement, retention, and advocacy (like NPS, testimonials, referrals, etc.).
• Create lifecycle campaigns to support upsell, cross-sell, and adoption.

2. Team Management

• Lead and mentor a team of marketers (content, demand gen, design, etc.).
• Maintain brand consistency using design tools like Canva.
• Track and report campaign performance.

3. Campaign Planning & Execution

• Run multi-channel campaigns (email, content, social media, paid ads, webinars).
• Manage lead nurturing and marketing automation workflows using tools like HubSpot or Marketo.
• Align with CRM (like Salesforce) for customer engagement.

4. Cross-Functional Collaboration

• Work with Customer Success → to understand customer needs and gather feedback.
• Work with Sales → to align messaging and support revenue goals.
• Work with Product → to communicate new features and collect user stories/case studies.

5. Analytics & Optimization

• Track KPIs such as customer engagement, campaign ROI, and conversion metrics.
• Analyze data, optimize campaigns, and manage marketing budgets.

Ideal Candidate Profile:

• Experience: 11–15 years total, with at least 5–6 years in people management
• Industry" B2B SaaS (must have)
• Specialization: Customer marketing / Lifecycle marketing (not just lead gen)
• Tools: HubSpot, Salesforce, Marketo, Pardot (any marketing automation + CRM tools)
• Soft Skills: Strong communication, leadership, analytical, and storytelling skills
• Extras: Experience using AI tools for content, Canva templates, and OKR alignment
• Work Culture Fit: Comfortable working remotely and cross-time zone (US hours)

Job Description:

• Managing the software Product life cycle from strategic planning to tactical activities.
• Translate software product strategy into detailed requirements and prototypes
• Participate in daily scrum meetings, planning, reviews, and retrospectives
• Write requirements typically as user stories and Mockups
• Ensure products and releases are launched correctly and on schedule
• Assess and address technical risks and define success criteria for testing and product acceptance
• Creation and maintenance of proper product documentation to gain a deep understanding of customer experience, identify and fill product gaps
• Analyzing potential partner relationships for the product.
• Collaborate with the tech team to create strategies by which technology will be developed or adapted to meet market needs
• Act as liaison between Sales, Client Services, Marketing Support, and Technology teams to support customer demand as part of new product development.

Skills and Experience:

• 4+ years of experience as a Software Product Manager managing all aspects of a successful product throughout its lifecycle
• Good knowledge of SDLC and Ability to drive the creation and modification of key documents across Zessta
• Moderately technical with the ability to communicate effectively with engineers to understand product issues and drive the team toward resolution.
• Subject matter expert on Competitive analysis and technical challenges
• Strong knowledge of web development platforms, databases, and infrastructure.
• Proven problem-solving capabilities with the ability to think outside of the box strongly desired.
• Working knowledge of Agile Scrum methodology.
• Work well under pressure and be able to prioritize to meet deadlines and quickly shift priorities as necessary.
• Understand best practices and stay informed about the competition.
• Have experience working on hierarchies (Customer, Product, Developers, UI/UX). Work on data unification and standardization.
• Project management skills to understand project plans

Come and join us to be part of a company that focuses on new technologies, follows international industry standards, and builds large enterprise-level software.

• Ownership of product/feature end-to-end for all phases from the development to the production.
• Ensuring the developed features are scalable and highly available with no quality concerns.
• Work closely with senior engineers for refining the design and implementation.
• Management and execution against project plans and delivery commitments.
• Assist directly and indirectly in the continual hiring and development of technical talent.
• Create and execute appropriate quality plans, project plans, test strategies and processes for development activities in concert with business and project management efforts.
• Contribute intellectual property through patents.

• 2+ years of non-internship professional software development experience
• Programming experience with at least one modern language such as Java, C++, or C# including object-oriented design
• 1+ years of experience contributing to the architecture and design (architecture, design patterns, reliability and scaling) of new and current systems.
• A Bachelor's degree in Computer Science or related technical discipline.
• 3+ years of Software Development experience.
• Strong knowledge of Data Structures, Algorithms and CS fundamentals.
• Strong coding and problem solving skills.

• Experience working with service oriented architectures and web-based solutions.
• Experience in eCommerce and deep hands-on technical expertise
• Experience working on the AWS technologies.
• Experience with NoSQL and relational databases.
• Excellent verbal and written communication skills
• Experience working on Agile processes (Scrum, Kanban).

We're seeking a full-time, in-house employee to write Search Engine Optimized Website Content and social media. The ideal candidate must be able to write according to the language of different industries our company handles. Knowledge of writing articles, blog posts, press releases, website content pertaining to digital media.

• Recieving
• QC Check
• Stacking
• Inventory Managment
• Delivery
• People Management
• Retail Operations