QA Engineer

Role - Performance Marketing Sr. Associate

Location - Bangalore, HSR Layout

About Appsforbharat

AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community.

India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design plays a central role in shaping user behavior at scale.

Position Overview:

We are looking for a motivated and detail-oriented Performance Marketing Sr. Associate to join our team. This role is ideal for someone passionate about digital marketing and eager to gain hands-on experience in executing, monitoring, and optimizing not just performance marketing campaigns across various platforms but also keen to learn and move some business metrics

Key Responsibilities:

Campaign Execution & Growth

• Independently plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
• Own end-to-end campaign execution from strategy to delivery, ensuring alignment with business objectives.
• Scale campaigns while maintaining efficiency on key performance indicators (CPA, ROAS, CM).

Analytics & Business Impact

• Track and analyze marketing performance not only at the campaign level (CTR, CPC, CPA, ROI) but also at the business impact level (Revenue growth, CM1, CM2, Baseline contribution).
• Perform detailed RCA (root cause analysis) for metric fluctuations and provide actionable insights to drive growth.
• Develop dashboards and reporting structures for transparent visibility of performance metrics.

Optimization & Experimentation

• Drive continuous A/B testing on creatives, audiences, landing pages, and messaging.
• Coordinate with content and creative teams to ensure impactful storytelling that drives conversions.
• Proactively test new ideas, channels, and formats that can unlock step-jump growth.

Cross-functional Collaboration

• Work closely with category managers to align campaigns with puja calendar, seasonal spikes, and product launches.
• Collaborate with CRM, product, and influencer teams to drive multi-channel impact beyond just paid performance.
• Contribute to brainstorming and execution of branding + performance initiatives that improve baseline business metrics.

Requirements:

• 2 – 5 years of experience in performance marketing with proven results in scaling campaigns and driving business growth.
• Strong understanding of paid media platforms ( Meta Ads Manager, etc.).
• Advanced Excel/Google Sheets skills for reporting and analysis.
• Strong analytical mindset with ability to link campaign performance to business outcomes.
• Excellent communication skills and ability to work cross-functionally.
• Problem-solving attitude with ownership to drive business results, not just campaign metrics.

Preferred Skills:

• Experience in handling large-scale budgets with efficiency.
• Familiarity with analytics tools like Google Analytics, Looker Studio, or similar.
• Ability to thrive in a fast-paced, growth-oriented environment.

Apply today to kickstart your career in marketing and make an impact!

Job Summary

We seek a motivated and detail-oriented QA Automation Tester to join our QA team. You will be responsible for writing and executing automated test cases, identifying bugs, and supporting the overall testing efforts to ensure software quality. This role offers an excellent opportunity to grow in test automation while working closely with experienced QA professionals and development teams.

Key Responsibilities

• Understand functional and non-functional requirements to design relevant test cases.
• Develop, execute, and maintain automated test scripts under the guidance of senior QA team members.
• Use automation tools such as Selenium, Appium, or similar frameworks.
• Identify, document, and track defects, and work with developers to ensure timely resolution.
• Assist in creating and managing test data and environments.
• Collaborate with cross-functional teams, including developers, product managers, and senior QA
• Participate in Agile ceremonies such as stand-ups, sprint reviews, and retrospectives.
• Support manual testing activities as needed.
• Continuously learn and adapt to new testing tools, technologies, and best practices.
• Ensure test coverage, consistency, and accuracy across the software lifecycle.

Required Qualifications

• Bachelor’s degree in Computer Science, Engineering, or a related field.
• 1 to 3 years of experience in QA automation testing.
• Basic experience with test automation tools like Selenium, Appium, or similar.
• Familiarity with one or more programming/scripting languages (e.g., Java, Python, or JavaScript).
• Understanding of QA processes, software testing methodologies, and defect life cycle.
• Exposure to Agile/Scrum methodologies.
• Strong analytical and problem-solving skills.
• Good communication skills and a collaborative mindset.
• Eagerness to learn and grow in the test automation domain.

Preferred Qualifications (Nice to Have)

• Hands-on experience with test management or bug tracking tools (e.g., JIRA, TestRail).
• Exposure to version control systems like Git.
• Basic understanding of CI/CD concepts and tools like Jenkins.
• Relevant certifications (e.g., ISTQB Foundation, Selenium WebDriver certification).

Skills

• Excellent communication skills
• Extensive experience in IT recruitment
• Moderate experience in people operations
• Must be an innovative, self-starter with abilities in grievance handling and people management.
• Immediate Joiners preferred

Responsibilities

• Expert in sourcing profiles from job portals social platforms as per requirement.
• Excellent understanding of recruitment processes.
• Screening Resume, line-up for interview follow up.
• Approaching prospective candidates through various communication channels.
• Conduct HR Pre-screening.
• Completing documentation, taking HR interviews, salary negotiation etc.
• Coordination / Pre joining engagement with the candidates till successful on boarding.
• Building the database through References, Buddy Referral Scheme, and Head Hunting.
• Handling employee relations, disciplinary concerns, and grievance handling as per the defined guidelines/policies

We are Looking for:-

• Should have minimum of 2+ years’ experience in IT hiring.
• Excellent written and spoken English.
• Must be proactive, self-driven, and energetic.

Part of consumer facing front end applications that will be used by millions of users.

What you will do:

• Design and implementation of internal automation tools for QA.
• Create and implement test plans, test cases, integration tests for both functional and performance use cases.
• Respond to support team tickets as needed to resolve bugs and issues
• Reviewing error logs and metrics.

Experience Range: 

2-3 years with technical hands-on coding and analytical skills.

Technical Expertise:

• 2-3 years experience in manual or automated testing.
• Experience with testing consumer facing mobile applications.
• Willingness to learn and build automation frameworks for testing.
• Confirm, verify bugs and determine steps to reproduce. 
• Comfortable in a fast-paced startup environment.
• Bias for action shipping quality code quickly.

About Company

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. works with over 1000 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.

Engineering Manager 

Requirements:

Education - B.Tech/MCA or equivalent.

Overall 10 to 12 years of experience.

Agnostic/Polyglot with multiple tech stacks.

Worked on open source technologies – NodeJS, ReactJS, MySQL, NoSQL, MongoDB, Columnar DBs

Good experience with Front-end technologies like JavaScript frameworks, React, AngularJS.

Backend exposure – good knowledge of building API using Node or Lambda or python.

Good understanding of ELK, Kafka, Redis and CDN.

Worked on serverless technologies and good understanding of CMS.

Efficient in building microservices in combining server & front-end.

Good understanding of AWS and its technologies.

Should be innovative and communicative in approach and should be hands on coding guru

Will be responsible for the functional/technical track of a product.

Experience with Scaling SAAS products and ability to design from scratch.

Ability to manage a small team of 5 -10 Developers/QA Engineers and guide them on the design and coding best practices

Design and develop SaaS-based applications based on microservices architecture.

Work on the core backend and ensure it meets the performance benchmarks.

Work on the front-end with ReactJS.

Designing and developing APIs for the front-end to consume.

Constantly improve the architecture of the application by clearing the technical backlog.

Meeting both technical and consumer needs.

Staying abreast of developments in web applications and programming languages).

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

Responsibilities : 

- Developer responsibilities include, but are not limited to the following:

- Experience as a Sun Certified Java Developer with proven hands-on Software Development experience. We use Java 8

- 4-10 years java development experience with JSE/JEE, Java-based Micro-services framework, and implementation, Spring framework, Hibernate framework, SQL, etc

- Hands-on experience on Spring boot & SPARK Microservices and OSGi specifications

- Strong knowledge of micro-service logging, monitoring, debugging, and testing

- Implementations experience of micro-service integration, packaging, building automation, and deployment

- At least two years experience in SOA & Microservices based process applications using BPM (Activiti/JBPM/Camunda)

- Object-Oriented Analysis and design using common design patterns.

- Insight of Java and JEE internals (Classloading, Memory Management, Transaction management, etc)

- Excellent knowledge of Relational Databases, SQL, and ORM technologies (JPA2, Hibernate)

- Experience in developing web applications using at least one popular web framework (JSF, Wicket, GWT, Spring MVC, Spring Boot)

Qualifications: BS/MS degree in Computer Science, Engineering or a related subject and a minimum of 8 years of professional work experience in a mid-d or large corporate Information Technology environment. Highly organized and detail-oriented, with the ability to keep multiple projects and client engagements active at once. Comfort with ambiguity and ability to navigate uncertainty.