Product Marketer at ZeMoSo Technologies · Remote only · 0 - 1 years · Profitable · Remote only · Posted 8 Aug 2023
Looking out for Product Marketers -2023 MBA Passouts who can join immediately.
Key Responsibilities:
- Develop and identify new ICPs, IBPs, potential buyer-in-market signals and more for new products and services we or our clients offer to the market
- Responsible for the creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
- Communicate the value of new products and services to the sales and marketing team
- Speak and present both internally and externally to promote the story of our or our client's offerings
- Develop and implement promotional activities such as promotions and product launches
- Understand the market, target customers, their needs, the competition landscape to identify growth opportunities
- Build highly engaging campaigns across user funnels to increase conversion rates
- Create messaging and hooks for the entire customer journey, top of the funnel, middle of the funnel, bottom of the funnel
- Representing the customer voice in product development, marketing and all related communications.
- Develop comprehensive marketing plans for sales and marketing teams.
- Work closely with the product/service development team to determine the most profitable course for each existing and new product.
- Help the marketing team to generate strong momentum ahead of new product launches.
- Focus on implementing programs that consistently generate new, high-quality leads for our company
- Increase our digital presence with meaningful content, messaging, and tactics
Key Requirement:
- Data-driven with keen creative capabilities
- Ability to decode, grasp, and complex technical domains and convert it into customer problem statements
- Incredible ownership, accountability, follow-up/follow-through skills
- Strong collaboration across teams
- Strong numerical and analytical aptitude.
- Ability to think and react in a high-energy, fast-paced environment.
- Good People Management skills -Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
- Technical aptitude and agility to learn web-based tools
- Very strong written communication and presentation skills
- Project ownership and using customer data to identify and prioritize opportunities
- MBA degree is preferred
Shubham Vishwakarma
Full Stack Developer - Averlon
About ZeMoSo Technologies
About
We are a product-market-fit studio founded and maintained by successful corporate innovation. We bring products from napkins to product market fit, and our staff are some of the smartest and best engineers, designers and marketers around.
We provide end-to-end product design and development services for the most disruptive and innovative products around the world. We exponentially increase the odds of success for new products by applying lean methodologies and design thinking to the entire process: from napkin to product-market fit to scale. Zemoso Labs has been ranked as one of India’s fastest-growing companies by Deloitte, for two years in a row.
We bring the silicon valley style operating model to the startups around US and Europe.
Our startup customers have raised over $1.2 billion and created value ~$8billion after working with us.
We were featured as one of Deloitte Fastest 50 growing tech companies from India thrice (2016, 2018, and 2019). We were also featured in Deloitte Technology Fast 500 Asia Pacific both in 2016 and 2018. Our engineering studio has won O'Reilly's Architectural Katas event as well (Spring, 2022).
What does that mean for our people?
Our clients are building products that are changing the course of their industries. So, staying on the cutting-edge is non-negotiable and essential to our success. That means you will learn more here than anywhere else.
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A BIT ABOUT US
Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.
Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.
We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.
The Opportunity
As Appknox evolves from a mobile application security platform into an AI-native application security company, we are looking for a Senior Product Marketing Manager to lead positioning, go-to-market execution, sales enablement, competitive intelligence, and customer insights across our product portfolio.
This role sits at the intersection of Product, Sales, Customer Success, and Marketing and plays a critical role in defining how Appknox is perceived by customers and the market.
You will own the narratives behind our products, influence category creation, help shape launches, and become the voice of the market inside Appknox.
This role is designed for someone who aspires to build and lead a world-class product marketing function over time, with a clear growth path toward Director of Product Marketing.
Products/Capabilities You Will Support
- Appknox Platform
- Storeknox
- KnoxIQ
- Future AI-driven products and capabilities
Key Responsibilities
Positioning and Messaging
- Own positioning and messaging across the Appknox product portfolio.
- Translate technical capabilities into compelling value propositions for security, engineering, and executive buyers.
- Continuously refine messaging based on customer feedback and market dynamics.
Product Launches and Go-To-Market
- Lead cross-functional go-to-market initiatives and product launches.
- Coordinate with Product, Sales, Customer Success, and Marketing teams to drive successful adoption.
- Develop launch plans, messaging frameworks, enablement assets, and campaign support.
Sales Enablement
- Build and maintain battle cards, pitch decks, competitive comparisons, use cases, and customer stories.
- Partner closely with sales teams to improve messaging consistency and win rates.
- Conduct enablement sessions for internal teams and support strategic deals when required.
Customer and Market Insights
- Engage directly with customers and prospects to understand pain points and validate messaging.
- Conduct customer interviews, gather feedback, and identify emerging use cases.
- Develop case studies, proof points, and customer success narratives.
Competitive Intelligence
- Monitor competitors and emerging trends across cybersecurity, AI, DevSecOps, and software development.
- Develop and maintain competitive positioning and battle cards.
- Identify market opportunities and strategic gaps.
Category and Thought Leadership
- Help establish Appknox's leadership in AI-native application security.
- Contribute to thought leadership themes around AI, mobile security, software supply chain risks, and emerging AppSec trends.
- Support industry events, analyst interactions, and strategic communications.
Team Leadership
- Mentor and guide content and product marketing resources.
- Help establish repeatable product marketing processes and frameworks.
- Contribute to building a scalable product marketing function.
AI and Modern Marketing
- Leverage AI tools and modern workflows to accelerate research, content development, competitive intelligence, and campaign analysis.
- Understand how buyers increasingly discover and evaluate vendors through AI-assisted channels and ensure Appknox maintains strong visibility and credibility.
What We are Looking For
Required Experience
- 5-8 years of experience in Product Marketing, Solutions Marketing, Technical Marketing, or related GTM roles within B2B SaaS.
- Strong experience in positioning, messaging, product launches, and sales enablement.
- Exceptional written and verbal communication skills.
- Experience collaborating with Product, Sales, Customer Success, and Marketing teams.
- Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or Perplexity to improve productivity and workflows.
- Strong project management and stakeholder management skills.
- Familiarity with marketing automation and analytics platforms such as HubSpot.
Strongly Preferred
- Experience in Cybersecurity, DevSecOps, developer tools, cloud security, AI infrastructure, or other technical SaaS categories.
- Familiarity with application security or modern software development practices.
- Experience supporting enterprise sales motions and technical buyers.
- Experience building competitive intelligence programs.
Work Expectations
First 90 Days
- Build a deep understanding of products, customers, and competitors.
- Refresh core messaging and sales enablement assets.
- Establish strong relationships across Product, Sales, and Customer Success teams.
Within 6 Months
- Lead major launches and go-to-market initiatives.
- Establish repeatable competitive intelligence and customer insight processes.
- Improve sales enablement and messaging consistency.
Within 12 Months
- Become the voice of the market inside Appknox.
- Influence product strategy and category narrative.
- Mentor content marketing resources and help scale the product marketing function.
- Play a key role in establishing Appknox as a leader in AI-native application security.
Personality traits we admire:-
- Strategic thinker with strong execution skills.
- Curious, commercially minded, and customer obsessed.
- Comfortable with ambiguity and fast-moving environments.
- Strong collaborator who can influence cross-functional teams.
- Excited by AI and emerging technologies.
- Eager to build and grow with the company over the long term.
Interview Process
Round 1: Hiring Manager
Round 2: Functional Case Study
Round 3: Product + Sales Panel
Round 4: CEO Discussion
Round 5: HR & Compensation
Compensation and Benefits
- Competitive compensation and ESOP opportunities.
- Flexible work environment.
- Comprehensive health insurance for employees and their families.
- Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.
Why Join Appknox?
Ownership and Impact
Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.
Growth Opportunity
This role offers a clear path toward building and leading the product marketing function as Appknox scales.
High Visibility
Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.
Continuous Learning
We believe in experimentation, curiosity, and helping people grow beyond their current role.
POSITION: Product Marketing Manager
Job Mode : Remote
Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)
We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product
marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.
JOB OVERVIEW:
Product Positioning & Messaging
● Develop and refine product positioning, messaging, and value propositions that resonate with target
audiences
● Create compelling product narratives that differentiate SalesIntel in competitive markets
● Conduct market research and competitive analysis to inform positioning strategies
● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)
Go-to-Market Strategy
● Lead go-to-market planning and execution for new product launches and feature releases
● Collaborate with Product teams to understand roadmap priorities and translate technical capabilities
into market-facing benefits
● Define target customer segments, buyer personas, and ideal customer profiles
● Develop pricing and packaging strategies in partnership with Product and Revenue teams
Sales Enablement & Training
● Create sales enablement materials including battle cards, competitive positioning, objection handling
guides, and demo scripts
● Develop and maintain sales training programs on product positioning, competitive differentiation, and
customer use cases
● Partner with Sales leadership to understand pipeline challenges and create materials to address
conversion bottlenecks
● Conduct regular sales training sessions and product updates
Customer & Market Intelligence
● Gather customer insights through interviews, surveys, and feedback analysis to inform product and
marketing strategies
● Analyze market trends, competitive landscape, and customer behavior to identify opportunities
● Create buyer journey maps and understand decision-making processes
Content & Campaign Strategy
● Develop product-focused content including whitepapers, solution briefs, webinars, and thought
leadership pieces
● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and
adoption
● Create product marketing assets for trade shows, conferences, and industry events
● Support customer marketing initiatives with product-specific messaging and positioning
Cross-functional Collaboration
● Work closely with Product Management to influence roadmap priorities based on market feedback
● Partner with Customer Success to understand customer adoption patterns and expansion
opportunities
● Collaborate with Marketing teams to ensure consistent messaging across all channels
● Support Revenue teams with competitive intelligence and win/loss analysis
Performance Measurement
● Define and track product marketing KPIs including message resonance, sales adoption of materials,
and pipeline influence
● Conduct win/loss analysis to understand competitive positioning effectiveness
● Measure and optimize sales enablement program impact on conversion rates and deal velocity
● Analyze customer feedback and market response to refine messaging and positioning
REQUIRED SKILLS & QUALIFICATIONS:
● 10+ years of product marketing experience, preferably in B2B SaaS
● Experience in product positioning, go-to-market strategy, and competitive analysis
● Proven track record in sales enablement and creating materials that drive revenue impact
● Experience with market research, customer interviews, and competitive intelligence
● Deep understanding of B2B sales processes and buyer journeys
Technical Skills:
● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
● Strong analytical skills with experience in performance measurement and KPI tracking
● Familiarity with product management tools and methodologies
Core Competencies:
● Strong written and verbal communication skills with ability to translate technical concepts into
business value
● Analytical mindset with data-driven approach to strategy development
● Excellent project management skills with ability to manage multiple product launches simultaneously
● Experience working in fast-paced, high-growth SaaS environments
● Proven ability to influence cross-functional teams without direct authority
PREFERRED SKILLS & QUALIFICATIONS:
● SaaS experience across SMB, Mid-Market, and Enterprise segments
● Experience with AI-powered sales and marketing tools
● Experience working with remote and globally distributed teams
● Previous experience in customer-facing roles (sales, customer success, consulting)
REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.
EMPLOYMENT TYPE: Full-Time
LOCATION: Remote
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Full Stack Developer - Averlon